• Sign in to follow this  
    Followers 0

    Fisker Changes Name To Karma Automotive


    • Fisker Changes Its Name In Hopes Of Capturing Good 'Karma'


    Back in February, we reported on the rumors that Fisker Automotive was planning to change its name to Elux. This past week, Fisker has officially changed its name and it isn't Elux. Meet Karma Automotive.

     

    The company says this name has always been a part of the brand - see Karma plug-in hybrid sedan.

     

    "Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," said James Taylor, Karma's Chief Marketing Officer.

     

    Rumor has it that production of the Karma sedan will restart sometime next year. We expect a name change along with the production restart.

     

    Source: Karma Automotive

     

    Press Release is on Page 2


     

    Fisker Automotive Reveals New Name And Logo

    • Karma Automotive - honors iconic design and communicates future direction


    COSTA MESA, Calif., Sept. 30, 2015 /PRNewswire/ -- Fisker Automotive and Technology Group announced a name change today to Karma Automotive. The company also launched its new website, including a video that reveals its new logo at karmaautomotive.com.

     


    "With new ownership, a new management team, and a new production site, all here in California, it was time to communicate change," said James Taylor, Karma's Chief Marketing Officer.

     

    "Karma" was chosen because it is relevant to both the old and new brands, while providing an aspirational message which embodies the company's purpose.

     

    "Karma is based on the principle of cause and effect, where your actions create your future. This awareness of what we are doing and why we are doing it—which we characterize as acting with intention—is what we stand for, it's authentic," added Taylor.

     

    Karma's new executive team has attracted top-tier talent from the automotive and technology industries to bring world-class expertise to its headquarters and new assembly facility in Southern California.

     

    Karma Automotive's owner, Wanxiang Group, one of the world's largest automotive component conglomerates, is committed to the alternative energy space, having acquired solar, wind and energy companies. The group provides strong financial backing necessary to build a sustainable, world-class luxury automotive brand.

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Regardless of the product issues and it's past, Fisker automobiles are still one hell of an attractive vehicle!  I went to a combined show - classic cars, trucks, antique Caterpillar tractors, and antique power equipment - and in the parking lot (grass area) was a silver Fisker Karma.  Wow, that car still attracts viewers as they walked past it!

     

    IMG_8080_zpsjabfxxpz.jpg

     

    IMG_8079_zpsscadkirz.jpg

     

    IMG_8078_zpsvdayrghe.jpg

    Edited by GMTruckGuy74
    0

    Share this comment


    Link to comment
    Share on other sites

    We'll, I hope Karma works for them as they will need it with what looks to be a number of new EV auto's to hit the road in the coming year.

    0

    Share this comment


    Link to comment
    Share on other sites

    Seeing a Karma in person for the first time about 3 years ago left me in awe. My jaw dropped and stayed that way for the duration of the time the car left my eye sight. No MODERN car since the 1980s all the way to today EVER did that. No Ferrari, no Lamborghini, no millennial Aston Martins...and Aston Martins are gorgeous. Nothing.  The Fisker is a wildly sexy car.

     

    OK...maybe a Countach 5000 Quatrovalvole and a R33 Skyline. In my defense for the sake of this post....I was a teenager when I saw that Countach in the 1980s...that is like seeing Heather Thomas live in the flesh...and we all know that boys my age in the 1980s had a Heather Thomas poster on his bedroom wall and a Countach... and the R33 Skyline is kinda like the forbidden fruit....

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites

    Seeing a Karma in person for the first time about 3 years ago left me in awe. My jaw dropped and stayed that way for the duration of the time the car left my eye sight. No MODERN car since the 1980s all the way to today EVER did that. No Ferrari, no Lamborghini, no millennial Aston Martins...and Aston Martins are gorgeous. Nothing.  The Fisker is a wildly sexy car.

     

    OK...maybe a Countach 5000 Quatrovalvole and a R33 Skyline. In my defense for the sake of this post....I was a teenager when I saw that Countach in the 1980s...that is like seeing Heather Thomas live in the flesh...and we all know that boys my age in the 1980s had a Heather Thomas poster on his bedroom wall and a Countach... and the R33 Skyline is kinda like the forbidden fruit....

    Having gone to college at Kobe University in Japan in the late 80's, I totally can relate to the R33 Skyline is forbidden fruit that some of us got to drive and enjoy! :P

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. zoomtm
      zoomtm
      (27 years old)
  • Similar Content

    • By William Maley
      What is the best way to sell a vehicle? Is it through a dealership or a factory store? For Karma Automotive - the reincarnation of Fisker - plans to do both.
       
      Automotive News reports that by the end of this year, 10 franchised dealerships in key markets around the U.S. and Canada will begin selling the Revero. The dealers picked already sell brands like Bentley, Rolls-Royce, Lamborghini, and Porsche.
       
      "These guys really understand this customer. They get that it's not moving metal and pushing volume like the mass-market guys have to," said Jim Taylor, Karma's chief marketing officer.
       
      Alongside the dealers, Karma will have a few brand experience centers" (aka factory stores) in states allow this type of retail experience. Taylor said the stores would allow Karma to control its brand message, and provide reassurance to the dealers that "it's living up to the same standards it expects of them."
       
      "When you control your own store, you live it every day, so you have to walk the walk, So I think in a good way it puts a lot of pressure on yourself to deliver the same level of performance," said Taylor.
       
      Karma plans on showing the Revero next month.
       
      Source: Automotive News (Subscription Required)
    • By dfelt
      G. David Felt
      Staff Writer Alternative Energy - www.CheersandGears.com
       
      Karma - Boldly Imperfect Email
       

       
      Karma Marketing machine has started, When Fisker was sold, it was not long before the new Karma web site was setup and was very basic. Yet it did have a sign up for email information field. I did this and Karma has finally started sending out information on their upcoming new EV auto.
       

       
      Karma has decided to take the marketing approach of "Boldly Imperfect" and also sent out this video link. 
       
      Boldly Imperfect Video
       
      New Interior

       
      Karma Automotive
    • By William Maley
      It has been awhile since we heard anything from Karma Automotive - the company formally known as Fisker. Our last report in November said the company would be sourcing powertrain parts from BMW and was planning to restart production in 2016.
       
      Yesterday, the Wall Street Journal published a report saying Karma Automotive is busy with finishing development of an updated version of the Karma sedan. The sedan will be renamed the Revero which Karma says is the combination of the Latin words "re" and "vero," meaning truth. Karma is planning to reveal the Revero later this summer, with the order books opening sometime later in the year.
       
      Karma is keeping quiet on various details such as range, price, and release date.
       
      “If you manufacture all kinds of hype then fail to deliver on time, it undermines your credibility. We are being careful about making promises [because] things happen in car development,” said Jim Taylor, Karma’s chief marketing officer.
       
      One item that was divulged was the Ravero will use the powertrain and charging system from BMW.
       
      Taylor said the company is working hard to make sure the Ravero doesn't experience the numerous quality issues that sunk the Karma and Fisker itself. It was also revealed that the Ravero will be built at a new 556,000 square-foot factory in Moreno Valley, California. The equipment used to build the Karma have been shipped in from Finland.

      Source: Wall Street Journal (Subscription Required)


      Click here to view the article
    • By William Maley
      It has been awhile since we heard anything from Karma Automotive - the company formally known as Fisker. Our last report in November said the company would be sourcing powertrain parts from BMW and was planning to restart production in 2016.
       
      Yesterday, the Wall Street Journal published a report saying Karma Automotive is busy with finishing development of an updated version of the Karma sedan. The sedan will be renamed the Revero which Karma says is the combination of the Latin words "re" and "vero," meaning truth. Karma is planning to reveal the Revero later this summer, with the order books opening sometime later in the year.
       
      Karma is keeping quiet on various details such as range, price, and release date.
       
      “If you manufacture all kinds of hype then fail to deliver on time, it undermines your credibility. We are being careful about making promises [because] things happen in car development,” said Jim Taylor, Karma’s chief marketing officer.
       
      One item that was divulged was the Ravero will use the powertrain and charging system from BMW.
       
      Taylor said the company is working hard to make sure the Ravero doesn't experience the numerous quality issues that sunk the Karma and Fisker itself. It was also revealed that the Ravero will be built at a new 556,000 square-foot factory in Moreno Valley, California. The equipment used to build the Karma have been shipped in from Finland.

      Source: Wall Street Journal (Subscription Required)
    • By William Maley
      We know that Scion will be heading to the great parking lot into the sky later this year. But we didn't know how Toyota is planning to rename Scion's models when the changeover happens.
       
      Autoblog spoke with Scion spokeswoman Nancy Hubbell who said the iA would be renamed 'Yaris iA' and the iM to 'Corolla iM'. We know, not the most imaginative names. But there are reasons for this. Hubbel explained the iA is sold as the Yaris sedan in Canada and Mexico, so "that connection was already there." As for the Corolla iM, it is basically the Corolla wrapped in a hatchback.
       
      As we reported last week, the FR-S will become the Toyota 86.
       
      One model that won't be making the transition will be the tC. 2016 marks the final year of production of Scion's front-wheel drive coupe.
       
      Source: Autoblog
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online