Jump to content
Create New...
  • William Maley
    William Maley

    Lincoln's Three Letter Nomenclature Gaining Traction

    William Maley

    Editor/Reporter - CheersandGears.com

    April 9, 2012

    Here at Cheers & Gears, we been bemoaning Lincoln's decision to stick with MK-insert letter here naming system. But, the three letter naming system seems to gaining some traction.

    Ford marketing manager Kate Pearce told the Detroit Free Press that the MKZ is now the third-most recognized nameplate in Lincoln’s lineup, behind the recently departed Town Car and Navigator.

    "We're starting to see more recognition of the nomenclature. It will take time but we're seeing the gap of recognition close between old names like Continental and Town Car and the new names."

    Source: Detroit Free Press

    User Feedback

    Recommended Comments

    Too bad Lincoln's name recognition has dropped through the floor. "Lincoln? Didn't they go out of business in the '80s?"

    This is a bogus metric, anyway... After the Navigator and Town Car, everything else is MK-something. I bet if they open up this up to include long discontinued brands, Continental would probably still be more popular than MKZ.

    • Agree 1
    Link to comment
    Share on other sites

    I totally agree with you, I have a hard time truly believing that the MK? is gaining traction compared to many of their old names. This sounds like someone is trying to self convince the powers that be that the MK? is a smart move when in reality it is anything but.

    Lincoln will have growth since they killed off Mercury but will always be a smaller player going against Acura, Buick, etc. They are not playing the game right if hey think they can challange MB, BMW or Caddy.

    Link to comment
    Share on other sites

    Ridiculous. Alphanumerics are not memorable enough, especially the way Lincoln has them set up, with the last letter donating the difference. At least Cadillac's system differentiates with the FIRST letter, a bit easier to remember that way.

    Link to comment
    Share on other sites

    Classic follower mentality. No wonder no one really takes Lincoln seriously, especially given their lack of sales as of late. There is virtually no difference between most Lincolns and the Fords. This is truly sad.

    Link to comment
    Share on other sites

    I feel that it would be good to KILL OFF, Yes I said it, KILL OFF Lincoln and then decide what REAL products they want in a luxury division versus we will sell this under FORD.

    I imagine the death watch is on... as annual Lincoln sales fall to Edsel levels.

    Link to comment
    Share on other sites

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

  • google-news-icon.png

  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search