Editor/Reporter - CheersandGears.com
April 9, 2012
Here at Cheers & Gears, we been bemoaning Lincoln's decision to stick with MK-insert letter here naming system. But, the three letter naming system seems to gaining some traction.
Ford marketing manager Kate Pearce told the Detroit Free Press that the MKZ is now the third-most recognized nameplate in Lincoln’s lineup, behind the recently departed Town Car and Navigator.
"We're starting to see more recognition of the nomenclature. It will take time but we're seeing the gap of recognition close between old names like Continental and Town Car and the new names."
Source: Detroit Free Press