Jump to content
Create New...
  • William Maley
    William Maley

    Rumorpile: Ford Is Dumping Money At Lincoln

      Lincoln Is Getting Some Much Needed Investment

    For many years, Lincoln has been known as the brand that sells glorified Fords. But according to Reuters, that could be changing in the near future.

    Mark Fields, the blue oval's new chairman is is going ahead multiyear, multibillion-dollar overhaul of Lincoln that will include a new premium vehicle platform. Ford's board and executive chairman Bill Ford have given the go ahead in this plan.

    "It's really important for us to have a relevant and vibrant luxury brand. You need to make the investment and build this brand over time," said Fields.

    Sources tell Reuters that the new platform, named D6, will be able to be configured in front, rear, and all-wheel drive. This platform will underpin a number of new sedans and crossovers when it goes into production in 2019.

    In the meantime, Lincoln will be updating its current lineup. First up will be the MKX crossover in the spring, followed by the MKS sedan in 2016.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    Refresh the Glorified Fords and then finally release a unique line of auto's to compete. Be interesting to see if they can do it.

     

    I just hope they do NOT go with D6 this, D6 that. I already hate their current product line names.

     

    Lincoln like Cadillac has a rich history to pull from. Good Luck.

    Link to comment
    Share on other sites

    This D6 Platform soumds like a dream! I have been saying for thirty years now that someone needs to do such a flexable platform where one model can be RWD for Luxury or Performance reasons while another can be FWD for more mass market ones! This could be Revelutionary indeed! Are you paying attention GM?

    Link to comment
    Share on other sites

    They should give that $5 billion to cancer research or something worth while.  Spending $5 billion on Lincoln is a waste of money.

    If it is spent wisely, Lincoln will be able to hold it's head high again. D6 appears to be the real deal. Here's hoping it comes to fruition.

    Link to comment
    Share on other sites

    Guest Wings4Life(BANNED)

    Posted

    Continental is riding on new CD4.3 chassis, which is an enlarged Fusion/MKZ CD4 chassis.  It is FWD based, but exclusively AWD.

    Link to comment
    Share on other sites

    Continental is riding on new CD4.3 chassis, which is an enlarged Fusion/MKZ CD4 chassis.  It is FWD based, but exclusively AWD.

     

    Almost wish they could have waited for D6 then... 

    • Agree 1
    Link to comment
    Share on other sites

    Guest Wings4Life(BANNED)

    Posted

     

    Continental is riding on new CD4.3 chassis, which is an enlarged Fusion/MKZ CD4 chassis.  It is FWD based, but exclusively AWD.

     

    Almost wish they could have waited for D6 then... 

     

    Continental arrives with new MKS.

    MKS needs an update badly too.  Waiting 4-5 years was not an option.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I have to say that I am very excited by this potential competitor to the Cadillac EscaladeIQ. Both Full size Luxury SUVs. Interiors Yes I know the Genesis is a concept and the suicide doors and flip chairs will not make it to production, but I do hope those chair designs do as they look very comfy and supportive. I have to say that I really like the exterior styling of the Genesis even more than the Escalade.
    • Yeah, it doesn't seem super space efficient.
    • So three major problems with this car, one, terrible Jellybean external shape, not impressed at all with the style. Second is the buttonless dash having everything via a touch screen and rotary knob, terrible safety issue as your eyes will be off the road more than on trying to find the right option in the right menu. Third is the center pack clearly cuts into valuable leg space based on their own picture. This is a hard pass.
    • Great Masculine shape, really digging the style they did here.
    • First seen at the Shanghai Auto Show (see article: Polestar 4 - The New Breed of Electric SUV Coupe), Polestar brought the Polestar 4 to the New York International Auto Show for North Americans to see in person. Polestar calls the Polestar 4 an "electric SUV 4-door coupe". Outside of that marketing speak, the Polestar 4 is a slightly lifted four-door hatchback about 190 inches in length, or roughly 2 inches shorter than a Toyota Camry.  Built without rear glass, the Polestar 4 makes use of a rear camera for visibility astern. Polestar 4 features a plethora of standard content, including 20-inch 5 V-spoke black diamond cut alloy wheels, panoramic glass roof, adaptive cruise control, 360 parking camera with 3D view, energy saving heat pump, front-illuminated Polestar logo, e-latch doors, power-operated tailgate with soft close, Polestar digital key, wireless phone charging, and 8-way electrical driver seat and 6-way electrical passenger seat. The fastest production car the brand has ever developed to date, Polestar 4 can accomplish a 0-60 mph sprint in 3.7 seconds and in top spec can produce 544 horsepower. Long-range single-motor variants have 272 horsepower and a targeted EPA range of over 300 miles. All long range variants have a 102 kWh battery capable of 200 kW charging on a DC Fast Charger and 11 kW on home level-2 charging. Google built-in is ... built in and includes Google Assistant, Google Maps and Google Play. Polestar continues to offer a leading connected in-car experience. As with all other Polestar cars, regular over-the-air updates allow for new features and improvements to be sent remotely to all vehicles. Pricing starts at $54,900, with orders opening in April for deliveries in the latter half of this year.   View full article
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings