For many years, Lincoln has been known as the brand that sells glorified Fords. But according to Reuters, that could be changing in the near future.
Mark Fields, the blue oval's new chairman is is going ahead multiyear, multibillion-dollar overhaul of Lincoln that will include a new premium vehicle platform. Ford's board and executive chairman Bill Ford have given the go ahead in this plan.
"It's really important for us to have a relevant and vibrant luxury brand. You need to make the investment and build this brand over time," said Fields.
Sources tell Reuters that the new platform, named D6, will be able to be configured in front, rear, and all-wheel drive. This platform will underpin a number of new sedans and crossovers when it goes into production in 2019.
In the meantime, Lincoln will be updating its current lineup. First up will be the MKX crossover in the spring, followed by the MKS sedan in 2016.