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  • William Maley
    William Maley

    By William Maley •

    End Of The Road: Mitsubishi Plans On Pulling The Plug Of The Lancer Evoultion

      The End of Road is coming for the Mitsubishi Lancer Evolution

    The end of era is coming soon. Automotive News reports that Mitsubishi has planned the departure of the Lancer Evolution at the end of this generation. The company hasn't given a date to that though.

    “Mitsubishi Motors does not have any plans to design a successor with the current concept, as a high-performance four-wheel drive gasoline-powered sedan. Mitsubishi Motors will explore the possibilities of high-performance models that incorporate electric vehicle technology,” said Mitsubishi spokeswoman Namie Koketsu.

    Rumors of what would happen to the Lancer Evolution have been swirling around for the past few years ranging from the model becoming a plug-in hybrid rally car to a model that wouldn't exist anymore. Last year, then Mitsubishi President Osamu Masuko said in a interview that for Mitsubishi's strength is in pickups, crossovers and SUVs. For the company to get back to health, they will need to focus on the basics and go after volume models.

    “We have to prioritize. When you consider Mitsubishi's size and management resources, we can't do everything on our own,” said Masuko.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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    G. David Felt

    Very true, unless they are heavily profitable which Mitsu is not they will have to cut out the flare of a low volume fun model like the Evolution and go after mass market models. It is understandable.

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    riviera74

    About 8000 Mitsubishis were sold in March 2014. Chevrolet sold that many Corvettes in all of 2014, selling about 3400 of them in March. My question is why does Mitsubishi think it is competitive in the USA now. Time to abandon these shores for greener pastures.

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    dwightlooi

    If they think people are not buying Mitsubishi's because they don't have an electric car or a hybrid, they are seriously mistaken. People don't buy Mitsubishi's because their models of late are rather uninspiring in terms of styling, refinement, quality and performance.

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    A Horse With No Name

    If they think people are not buying Mitsubishi's because they don't have an electric car or a hybrid, they are seriously mistaken. People don't buy Mitsubishi's because their models of late are rather uninspiring in terms of styling, refinement, quality and performance.

    Quoted for truth!

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