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  • William Maley
    William Maley

    By William Maley •

    Marchionne Wants A Midsize Truck for Ram

      Ram doesn't have a midsize truck, and Marchionne wants to fix that

    With the midsize truck market on the rebound, FCA is considering whether or not to do a midsize for Ram.

     

    “We’re looking into it. I have a keen interest in getting it done. The big question is whether it should be body on frame,” said Marchionne to reporters at the Geneva Motor Show.

     

    Previously, Ram was considering doing a midsize truck on a unibody platform. But this idea was tossed out due to problems with getting decent fuel economy and pricing the model at an affordable point while still making a profit.

     

    Marchionne says the biggest hurdle for a Ram midsize truck is trying to make a business case for it. When Marchionne looks at GM's midsize trucks - Chevrolet Colorado and GMC Canyon -, he assumes the profit margins are less than the full-size trucks due to pricing.

     

    Still, Marchionne believes there is a place for a midsize truck.

     

    “I think it’s a good place to be. Ram needs to expand its lineup.”

     

    Source: Motor Trend

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    David

    I know only a couple of these are real concepts but even the photochop ones look good.

     

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    Haha... SO AWESOME!!!

     

     

    attachicon.gif12809657_1126647074026512_750269702314497294_n.jpg


    Click on it to make to grow.  AND it's a diesel!!!   :wub:

    That little thing really is AWESOME! The only thing they would actually need to change would be the rag-top and it looks like it could be made just like that. 

     

    Agreed, they could kick ass and sell a ton to the inner city folks who want a compact pickup for their Home Depot runs.

     

    No need for mid or full size trucks.

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    Stew

    They need to build this!  Give it a hardtop, give it the new Hurricane 4 cylinder and keep the diesel as an option, and leave the rest alone including the extra 2 inches of ground clearance and the limited slip rear and I don't think they could keep up with demand.  I would personally take it over the Wrangler because I have a long highway drive everyday and could use the extra on-road comfort and FE, but would still offer plenty of off-road ability for tooling around in the hills on the weekend.  And with that size the thing would just be so maneuverable and such a little go-kart!

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    ocnblu

    Well I wouldn't peg this as an "inner city" truck, it's a full-on country vehicle and that is one of many things that draws me to it.  I would take one in Commando Green, with a full cab and the diesel... 4WD and a stickshift.  It is sooo ME... small but scrappy as heck!

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    Drew Dowdell

    A Jeep pickup could get me into a truck...oddly, I am thinking about a truck as my next vehicle, esp. if I get into more DIY stuff w/ my next house.

     

    If Jeep ever did a Grand Cherokee EXT, I'd be right there in line with you.

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    Suaviloquent

    I'm a fan of Comanches in general. I used to play with cardboard jeeps and comanches as a kid.

     

    I don't really like the Renegade Comanche.

     

    Maybe I'm not used to the rounded look - I don't expect it in a Jeep pickup truck.

     

    Or maybe I'm just too fond of the boxy cardboard jeeps. they were really cool actually. They cost like 2 or 3 cents each back then. You'd cut them out, fold and glue the sides and instant childhood memories.

     

    I'd handily recommend them to anyone with kids. If they break they're super easy to replace. I bet now you can do so much more too.

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