With the midsize truck market on the rebound, FCA is considering whether or not to do a midsize for Ram.
“We’re looking into it. I have a keen interest in getting it done. The big question is whether it should be body on frame,” said Marchionne to reporters at the Geneva Motor Show.
Previously, Ram was considering doing a midsize truck on a unibody platform. But this idea was tossed out due to problems with getting decent fuel economy and pricing the model at an affordable point while still making a profit.
Marchionne says the biggest hurdle for a Ram midsize truck is trying to make a business case for it. When Marchionne looks at GM's midsize trucks - Chevrolet Colorado and GMC Canyon -, he assumes the profit margins are less than the full-size trucks due to pricing.
Still, Marchionne believes there is a place for a midsize truck.
“I think it’s a good place to be. Ram needs to expand its lineup.”
Source: Motor Trend