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    Marchionne Wants A Midsize Truck for Ram


    • Ram doesn't have a midsize truck, and Marchionne wants to fix that

    With the midsize truck market on the rebound, FCA is considering whether or not to do a midsize for Ram.

     

    “We’re looking into it. I have a keen interest in getting it done. The big question is whether it should be body on frame,” said Marchionne to reporters at the Geneva Motor Show.

     

    Previously, Ram was considering doing a midsize truck on a unibody platform. But this idea was tossed out due to problems with getting decent fuel economy and pricing the model at an affordable point while still making a profit.

     

    Marchionne says the biggest hurdle for a Ram midsize truck is trying to make a business case for it. When Marchionne looks at GM's midsize trucks - Chevrolet Colorado and GMC Canyon -, he assumes the profit margins are less than the full-size trucks due to pricing.

     

    Still, Marchionne believes there is a place for a midsize truck.

     

    “I think it’s a good place to be. Ram needs to expand its lineup.”

     

    Source: Motor Trend

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    Sure the base work-trucks have a low entry price, but the GM mid-sizers get pricey really quick and use a lot of parts shared with other vehicles.... I'm sure GM is making a healthy profit on each one or else they wouldn't be trying to squeeze as many out of Wentzville as physically possible.  Even a 4x4 LT Colorado 4-cylinder, basically the base minimum for "consumer grade" of truck, is nearly $30k.

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    Does he realize that he just canceled a midsize sedan selling easily 100,000 more units annually than a midsize truck will?

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    DOH, is he willing to delay Alfa products to allow the profits to be spent on this instead? He could probably hit a home run with high profits if he ignored the mid size and brought out a compact truck that meets the needs of city folk. Most city and suburban households do not need a 1/2 ton full or mid size truck and would be fine with a 2-3 person compact truck like the Ranger was or Luv truck of Chevy in the 70's.

     

    He seems to have hit his head and is now the Emperor with no cloths.

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

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    Does he realize that he just canceled a midsize sedan selling easily 100,000 more units annually than a midsize truck will?

    Considering the 200 is selling less than 7k a month for the last few months, chances are it won't hit 100k itself, let alone sell 100k MORE units than a Mid Size Ram.

    Edited by FordCosworth
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    Hell if he wants a mid size tell him to read the alpar wiki to find out how CryCo did it on the cheap. The formula is right there in black and white, worked once do it again. They (Dakotas) became unprofitable when Durango went full sizeish with the Aspen.Then without the economic advantage of a suv stablemate and de-contenting plus the melt down, just withered on the vine. 

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    I am with those that want to see a true compact truck back in the U.S.

    ...But every auto exec that speaks on the subject states it would not be a good idear, for various weak reasons.

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    Agreed Ocn, I think the whole Mid size is a viable market but can handle only so many sellars. I think FCA would do best with a true compact.

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    Put the RAM truck line back in the Dodge brand where it belongs! Then do a smaller truck and call it the Goat to go along with its bigger brother the Ram!

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    Somebody tell him FCA is already debuting not one, but two midsize pickups this year, in addition to the pickup versions of the Promaster and Promaster City Fiat already sells in other markets. For the Americas their solution was to build a fwd/awd pickup based on the Cherokee (the Fiat Toro), in half-ton flex-fuel, and 1-ton diesel crewcab versions. For Europe they're rebadging the Mitsubishi L200 Triton, which is cheap but far from class-leading (because it's really only a minor update of the old Triton with a new engine [well, some markets get the new engine, most still get the old diesel], and the old Triton was only a cosmetic update of the Triton before that).

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

     

    I wonder how bad of fuel mileage the Jeep truck will get compared to the other trucks who have at least visited wind tunnels. It'll be rated 18/19 city/highway, lol. 

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    Just tell them to do a cutaway version of the Promaster City.

    You mean this one?

    cargo-galleryesterni3big.jpg

    With the flatbed it's as wide as a fullsize truck (interior bed width is 2034 mm) and is a 2500 kg GVW rated truck (5500 lb) with a 1 ton capacity.

     

    Then there's the true cutaway (you're supposed to keep it less than the standard 1872mm body width, but clearly Fiat exceeded that with the reefer illustrated). Body platform length can be 2115 mm (compared to the 1818 interior length of the factory tray above). Combined axle load is 2570 kg, but the GVW is only up to 2400 kg.

    cargo-galleryesterni6big.jpg

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    I am with those that want to see a true compact truck back in the U.S.

    ...But every auto exec that speaks on the subject states it would not be a good idear, for various weak reasons.

    FCA has this one, 4.5 m long (compared to 4.9 for the Doblo and Toro), and 1/2 tonne capacity rating (685 kg).

     

    026.jpg

     

    But I doubt it would get better than 2-stars NCAP, as it's based on the now 20 year-old Fiat project 178 platform (Fiat Palio/Siena). There are Dodge versions of this platform for Mexico and Venezuela, but they just change the badges.

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    Does he realize that he just canceled a midsize sedan selling easily 100,000 more units annually than a midsize truck will?

    Considering the 200 is selling less than 7k a month for the last few months, chances are it won't hit 100k itself, let alone sell 100k MORE units than a Mid Size Ram.

     

     

    Until December, they were selling 10-15k units a month with summer months pushing 20k. If that's not an incredible success for the Chrysler brand, I don't know what is.

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    The 200 is a good car, in a field of great American cars and two great japanese cars from Mazonda...and maybe one decent Korean car and the recent fall off a cliff.

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    Put the RAM truck line back in the Dodge brand where it belongs! Then do a smaller truck and call it the Goat to go along with its bigger brother the Ram!

    Haha, and then sell an off-road version... called the Mountain Goat, of course!

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    Just tell them to do a cutaway version of the Promaster City.

    You mean this one?

    cargo-galleryesterni3big.jpg

    With the flatbed it's as wide as a fullsize truck (interior bed width is 2034 mm) and is a 2500 kg GVW rated truck (5500 lb) with a 1 ton capacity.

     

    Then there's the true cutaway (you're supposed to keep it less than the standard 1872mm body width, but clearly Fiat exceeded that with the reefer illustrated). Body platform length can be 2115 mm (compared to the 1818 interior length of the factory tray above). Combined axle load is 2570 kg, but the GVW is only up to 2400 kg.

    cargo-galleryesterni6big.jpg

     

    Hi griffon, I always enjoy your posts.  That Doblo pickup is a very capable machine, seems like.  The amazing, borderline comical looks of it seal the deal!  With a diesel engine yet, it would be the ultimate non-conformist, awkward superstar pickup truck!

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

     

    I wonder how bad of fuel mileage the Jeep truck will get compared to the other trucks who have at least visited wind tunnels. It'll be rated 18/19 city/highway, lol. 

     

    Actually the current Wranglers are already rated over 20 MPG on the hwy with the old 5 speed auto.  This will be based on the new Wrangler which will be lighter, more aerodynamic, and have the 8 speed auto. m I say it will not have a problem matching Colorado FE engine for engine. 

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

     

    I wonder how bad of fuel mileage the Jeep truck will get compared to the other trucks who have at least visited wind tunnels. It'll be rated 18/19 city/highway, lol. 

     

    Actually the current Wranglers are already rated over 20 MPG on the hwy with the old 5 speed auto.  This will be based on the new Wrangler which will be lighter, more aerodynamic, and have the 8 speed auto. m I say it will not have a problem matching Colorado FE engine for engine. 

     

    No chance it would match the Colorado if they are working on similar drivelines. I mean even if the Wrangler truck had the newest 8 or 9spd from the FCA camp you're still talking about pushing a brick through air. I highly doubt they will be ballsy enough to change the look of the new Wrangler enough to be considered "aero efficient" by anybody's standards. 

     

    I can't imagine it changing much from the current Wrangler's 16/21. I would definitely expect improvements but not a whole lot. 17/24 in its most efficient trim. Now if it has a 2WD version that would get another little bump over the Wranglers but I just don't see a way that this will match a Colorado's 18/26 in the v6 at all. 

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      FCA US Reports Increase in July 2016 U.S. Sales  Jeep® and Ram Truck brands both up 5 percent year-over-year Sales of Jeep Renegade up 57 percent in July versus same month in 2015 Ram ProMaster and Ram ProMaster City vans drive brand increase in July All-new 2017 Fiat 124 Spider posts 480 sales in its first full month in the marketplace Sales of all-new 2017 Chrysler Pacifica up month-over-month as launch momentum continues to build  August 2, 2016 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 180,727 units, up 0.3 percent compared with sales in July 2015 (180,124 units).   FCA US retail sales of 155,885 were down 2 percent in July, while fleet sales of 24,842 were up 22 percent year-over-year.   Both the Jeep® and Ram Truck brands were up 5 percent in July compared with the same month a year ago. The Jeep Renegade, Jeep Grand Cherokee, Jeep Compass and Jeep Patriot posted sales gains in July versus July 2015, as did the Ram pickup truck and the Ram ProMaster and Ram ProMaster City vans. Two Dodge brand models – the Dodge Grand Caravan and the Dodge Challenger – also turned in year-over-year sales gains in July. Sales of the Fiat 500X were up year-over-year as well.   Jeep Brand Jeep brand sales were up 5 percent in July versus the same month in 2015. The Jeep Renegade’s 57 percent increase was the largest percentage increase of any Jeep brand model in July. In addition, the Jeep Grand Cherokee, Jeep Compass and the Jeep Patriot each logged a year-over-year sales gain. Last month, the Jeep Grand Cherokee – the most awarded SUV ever – won AutoPacific’s Ideal Vehicle Award for the Mid-Size SUV segment for the sixth consecutive year.   Ram Truck Brand Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 5 percent in July versus the same month a year ago. The increase was driven in part by double-digit percentage increases by the Ram ProMaster and the Ram ProMaster City vans. In addition, sales of the Ram pickup truck were up 2 percent compared with the same month a year ago. FCA US announced in July that it will invest $1.48 billion in its Sterling Heights Assembly Plant (Mich.) to retool it to build the next-generation Ram 1500 and support the future growth of the Ram Truck brand.   Chrysler Brand Chrysler brand sales were down 4 percent in July compared with the same month a year ago. The all-new 2017 Chrysler Pacifica continues to build momentum in the marketplace. Sales of the Pacifica were up 1 percent in July compared with the previous month of June. July was the minivan’s fourth month in the marketplace. The Pacifica earned an Editor’s Choice pick in July from Roadshow by CNET, in part for the “nicest interior and smart, family-minded technology.”   Dodge Brand Dodge brand sales were down 10 percent in July compared with the same month a year ago. The Dodge Grand Caravan and the Dodge Challenger each posted year-over-year increases in July versus the same month a year ago. Sales of the Grand Caravan were up 28 percent, while sales of the Challenger muscle car increased 7 percent in July. For the fourth year, the Challenger won AutoPacific’s Ideal Vehicle Award in the Sporty Car segment, having the “Most Ideal Sporty Car” in its segment.    FIAT Brand FIAT brand sales, which include the Fiat 500, Fiat 500L and 500X, were down 14 percent in July. In its first month on sale, the all-new 2017 Fiat 124 Spider posted 480 in sales in July. The 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic design. In July, sales of the Fiat 500X were up 1 percent compared with the same month a year ago.    FCA US LLC Sales Summary July 2016
      Reflects Restated Sales
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      7,005
      5,359
      31%
      57,565
      33,527
      72%
      Patriot
      11,288
      10,211
      11%
      71,926
      69,638
      3%
      Wrangler
      18,741
      19,828
      -5%
      119,042
      121,272
      -2%
      Cherokee
      15,451
      17,460
      -12%
      116,424
      122,568
      -5%
      Grand Cherokee
      16,704
      16,191
      3%
      116,850
      109,176
      7%
      Renegade
      10,057
      6,410
      57%
      61,907
      19,920
      211%
        JEEP BRAND
      79,246
      75,459
      5%
      543,714
      476,101
      14%
      200
      5,474
      9,526
      -43%
      41,676
      116,135
      -64%
      300
      2,369
      3,820
      -38%
      33,154
      28,730
      15%
      Town & Country
      3,341
      6,561
      -49%
      54,826
      46,214
      19%
      Pacifica
      7,911
      0
      New
      18,742
      0
      New
        CHRYSLER BRAND
      19,095
      19,907
      -4%
      148,398
      191,079
      -22%
      Dart
      3,341
      5,797
      -42%
      31,602
      54,759
      -42%
      Avenger
      0
      90
      -100%
      0
      1,152
      -100%
      Charger
      4,949
      5,936
      -17%
      57,852
      60,838
      -5%
      Challenger
      5,619
      5,241
      7%
      39,998
      42,332
      -6%
      Viper
      49
      57
      -14%
      350
      419
      -16%
      Journey
      6,376
      9,255
      -31%
      54,051
      62,008
      -13%
      Caravan
      10,055
      7,846
      28%
      84,140
      45,888
      83%
      Durango
      5,131
      5,270
      -3%
      43,665
      36,305
      20%
        DODGE  BRAND
      35,520
      39,492
      -10%
      311,658
      303,701
      3%
      Ram P/U
      39,827
      39,159
      2%
      270,637
      254,902
      6%
      Cargo Van
      0
      59
      -100%
      21
      2,115
      -99%
      ProMaster Van
      3,055
      2,167
      41%
      20,527
      14,225
      44%
      ProMaster City
      1,187
      636
      87%
      10,897
      3,682
      196%
        RAM BRAND
      44,069
      42,021
      5%
      302,082
      274,924
      10%
      Alfa 4C 
      43
      49
      -12%
      338
      354
      -5%
        ALFA BRAND
      43
      49
      -12%
      338
      354
      -5%
      500
      1,097
      1,940
      -43%
      8,857
      15,880
      -44%
      500L
      227
      314
      -28%
      2,527
      6,020
      -58%
      500X
      950
      942
      1%
      7,481
      1,218
      514%
      Spider
      480
      0
      New
      481
      0
      New
        FIAT BRAND
      2,754
      3,196
      -14%
      19,346
      23,118
      -16%
        TOTAL FCA US LLC
      180,727
      180,124
      0%
      1,325,536
      1,269,277
      4%
                          Total Car & MPV
      44,955
      47,177
      -5%
      374,543
      418,721
      -11%
            Total UV's
      91,703
      90,926
      1%
      648,911
      575,632
      13%
            Total Truck & LCV
      44,069
      42,021
      5%
      302,082
      274,924
      10%
       
       
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