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    Marchionne Wants A Midsize Truck for Ram


    • Ram doesn't have a midsize truck, and Marchionne wants to fix that

    With the midsize truck market on the rebound, FCA is considering whether or not to do a midsize for Ram.

     

    “We’re looking into it. I have a keen interest in getting it done. The big question is whether it should be body on frame,” said Marchionne to reporters at the Geneva Motor Show.

     

    Previously, Ram was considering doing a midsize truck on a unibody platform. But this idea was tossed out due to problems with getting decent fuel economy and pricing the model at an affordable point while still making a profit.

     

    Marchionne says the biggest hurdle for a Ram midsize truck is trying to make a business case for it. When Marchionne looks at GM's midsize trucks - Chevrolet Colorado and GMC Canyon -, he assumes the profit margins are less than the full-size trucks due to pricing.

     

    Still, Marchionne believes there is a place for a midsize truck.

     

    “I think it’s a good place to be. Ram needs to expand its lineup.”

     

    Source: Motor Trend

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    Sure the base work-trucks have a low entry price, but the GM mid-sizers get pricey really quick and use a lot of parts shared with other vehicles.... I'm sure GM is making a healthy profit on each one or else they wouldn't be trying to squeeze as many out of Wentzville as physically possible.  Even a 4x4 LT Colorado 4-cylinder, basically the base minimum for "consumer grade" of truck, is nearly $30k.

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    DOH, is he willing to delay Alfa products to allow the profits to be spent on this instead? He could probably hit a home run with high profits if he ignored the mid size and brought out a compact truck that meets the needs of city folk. Most city and suburban households do not need a 1/2 ton full or mid size truck and would be fine with a 2-3 person compact truck like the Ranger was or Luv truck of Chevy in the 70's.

     

    He seems to have hit his head and is now the Emperor with no cloths.

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

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    Does he realize that he just canceled a midsize sedan selling easily 100,000 more units annually than a midsize truck will?

    Considering the 200 is selling less than 7k a month for the last few months, chances are it won't hit 100k itself, let alone sell 100k MORE units than a Mid Size Ram.

    Edited by FordCosworth
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    Hell if he wants a mid size tell him to read the alpar wiki to find out how CryCo did it on the cheap. The formula is right there in black and white, worked once do it again. They (Dakotas) became unprofitable when Durango went full sizeish with the Aspen.Then without the economic advantage of a suv stablemate and de-contenting plus the melt down, just withered on the vine. 

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    I am with those that want to see a true compact truck back in the U.S.

    ...But every auto exec that speaks on the subject states it would not be a good idear, for various weak reasons.

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    Agreed Ocn, I think the whole Mid size is a viable market but can handle only so many sellars. I think FCA would do best with a true compact.

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    Put the RAM truck line back in the Dodge brand where it belongs! Then do a smaller truck and call it the Goat to go along with its bigger brother the Ram!

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    Somebody tell him FCA is already debuting not one, but two midsize pickups this year, in addition to the pickup versions of the Promaster and Promaster City Fiat already sells in other markets. For the Americas their solution was to build a fwd/awd pickup based on the Cherokee (the Fiat Toro), in half-ton flex-fuel, and 1-ton diesel crewcab versions. For Europe they're rebadging the Mitsubishi L200 Triton, which is cheap but far from class-leading (because it's really only a minor update of the old Triton with a new engine [well, some markets get the new engine, most still get the old diesel], and the old Triton was only a cosmetic update of the Triton before that).

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

     

    I wonder how bad of fuel mileage the Jeep truck will get compared to the other trucks who have at least visited wind tunnels. It'll be rated 18/19 city/highway, lol. 

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    Just tell them to do a cutaway version of the Promaster City.

    You mean this one?

    cargo-galleryesterni3big.jpg

    With the flatbed it's as wide as a fullsize truck (interior bed width is 2034 mm) and is a 2500 kg GVW rated truck (5500 lb) with a 1 ton capacity.

     

    Then there's the true cutaway (you're supposed to keep it less than the standard 1872mm body width, but clearly Fiat exceeded that with the reefer illustrated). Body platform length can be 2115 mm (compared to the 1818 interior length of the factory tray above). Combined axle load is 2570 kg, but the GVW is only up to 2400 kg.

    cargo-galleryesterni6big.jpg

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    I am with those that want to see a true compact truck back in the U.S.

    ...But every auto exec that speaks on the subject states it would not be a good idear, for various weak reasons.

    FCA has this one, 4.5 m long (compared to 4.9 for the Doblo and Toro), and 1/2 tonne capacity rating (685 kg).

     

    026.jpg

     

    But I doubt it would get better than 2-stars NCAP, as it's based on the now 20 year-old Fiat project 178 platform (Fiat Palio/Siena). There are Dodge versions of this platform for Mexico and Venezuela, but they just change the badges.

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    Does he realize that he just canceled a midsize sedan selling easily 100,000 more units annually than a midsize truck will?

    Considering the 200 is selling less than 7k a month for the last few months, chances are it won't hit 100k itself, let alone sell 100k MORE units than a Mid Size Ram.

     

     

    Until December, they were selling 10-15k units a month with summer months pushing 20k. If that's not an incredible success for the Chrysler brand, I don't know what is.

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    The 200 is a good car, in a field of great American cars and two great japanese cars from Mazonda...and maybe one decent Korean car and the recent fall off a cliff.

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    Put the RAM truck line back in the Dodge brand where it belongs! Then do a smaller truck and call it the Goat to go along with its bigger brother the Ram!

    Haha, and then sell an off-road version... called the Mountain Goat, of course!

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    Just tell them to do a cutaway version of the Promaster City.

    You mean this one?

    cargo-galleryesterni3big.jpg

    With the flatbed it's as wide as a fullsize truck (interior bed width is 2034 mm) and is a 2500 kg GVW rated truck (5500 lb) with a 1 ton capacity.

     

    Then there's the true cutaway (you're supposed to keep it less than the standard 1872mm body width, but clearly Fiat exceeded that with the reefer illustrated). Body platform length can be 2115 mm (compared to the 1818 interior length of the factory tray above). Combined axle load is 2570 kg, but the GVW is only up to 2400 kg.

    cargo-galleryesterni6big.jpg

     

    Hi griffon, I always enjoy your posts.  That Doblo pickup is a very capable machine, seems like.  The amazing, borderline comical looks of it seal the deal!  With a diesel engine yet, it would be the ultimate non-conformist, awkward superstar pickup truck!

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

     

    I wonder how bad of fuel mileage the Jeep truck will get compared to the other trucks who have at least visited wind tunnels. It'll be rated 18/19 city/highway, lol. 

     

    Actually the current Wranglers are already rated over 20 MPG on the hwy with the old 5 speed auto.  This will be based on the new Wrangler which will be lighter, more aerodynamic, and have the 8 speed auto. m I say it will not have a problem matching Colorado FE engine for engine. 

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    Well it says he wants one.

     

    But that doesn't mean he can.

     

    I know... the whole GM merger fiasco was all about a midsize truck the whole time.

     

    Wait a minute - isn't the jeep truck going to be a compact/midsize truck?

     

    Dafuq?!!

     

    Yes, it will be based on the Wrangler so it will be printing money for FCA.

     

    I wonder how bad of fuel mileage the Jeep truck will get compared to the other trucks who have at least visited wind tunnels. It'll be rated 18/19 city/highway, lol. 

     

    Actually the current Wranglers are already rated over 20 MPG on the hwy with the old 5 speed auto.  This will be based on the new Wrangler which will be lighter, more aerodynamic, and have the 8 speed auto. m I say it will not have a problem matching Colorado FE engine for engine. 

     

    No chance it would match the Colorado if they are working on similar drivelines. I mean even if the Wrangler truck had the newest 8 or 9spd from the FCA camp you're still talking about pushing a brick through air. I highly doubt they will be ballsy enough to change the look of the new Wrangler enough to be considered "aero efficient" by anybody's standards. 

     

    I can't imagine it changing much from the current Wrangler's 16/21. I would definitely expect improvements but not a whole lot. 17/24 in its most efficient trim. Now if it has a 2WD version that would get another little bump over the Wranglers but I just don't see a way that this will match a Colorado's 18/26 in the v6 at all. 

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      5,968
      9,264
      -36%
      16,180
      29,211
      -45%
      Wrangler
      16,336
      17,586
      -7%
      41,311
      41,922
      -1%
      Cherokee
      14,589
      16,302
      -11%
      40,755
      48,438
      -16%
      Grand Cherokee
      20,374
      16,693
      22%
      56,600
      47,658
      19%
      Renegade
      8,065
      8,872
      -9%
      25,345
      22,154
      14%
      JEEP BRAND
      67,983
      76,540
      -11%
      188,743
      212,370
      -11%
      200
      2,565
      4,971
      -48%
      6,620
      15,915
      -58%
      300
      4,969
      6,172
      -19%
      15,063
      17,141
      -12%
      Town & Country
      95
      14,200
      -99%
      341
      37,228
      -99%
      Pacifica
      9,340
      30
      New
      25,052
      140
      New
      CHRYSLER BRAND
      16,969
      25,373
      -33%
      47,076
      70,424
      -33%
      Dart
      1,578
      5,137
      -69%
      4,658
      16,241
      -71%
      Avenger
      0
      8
      -100%
      0
      23
      -100%
      Charger
      8,236
      8,798
      -6%
      22,319
      26,345
      -15%
      Challenger
      6,225
      5,325
      17%
      15,725
      16,128
      -2%
      Viper
      71
      65
      9%
      178
      137
      30%
      Journey
      11,858
      5,931
      100%
      34,400
      23,892
      44%
      Caravan
      15,602
      13,124
      19%
      40,054
      38,057
      5%
      Durango
      6,506
      7,241
      -10%
      16,729
      20,093
      -17%
      DODGE  BRAND
      50,076
      45,629
      10%
      134,063
      140,916
      -5%
      Ram P/U
      46,384
      43,647
      6%
      119,199
      113,298
      5%
      Cargo Van
      0
      1
      -100%
      0
      3
      -100%
      ProMaster Van
      4,048
      3,263
      24%
      10,047
      8,302
      21%
      ProMaster City
      1,317
      1,886
      -30%
      3,333
      4,551
      -27%
      RAM BRAND
      51,749
      48,797
      6%
      132,579
      126,154
      5%
      Giulia
      484
      0
      New
      966
      0
      New
      Alfa 4C 
      71
      43
      65%
      140
      158
      -11%
      ALFA BRAND
      555
      43
      1191%
      1,106
      158
      600%
      500
      1,671
      1,494
      12%
      4,020
      3,595
      12%
      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
    • By William Maley
      FCA US Reports February 2017 U.S. Sales
      Ram Truck brand sales up 4 percent compared with same month a year ago Three Jeep® brand vehicles record sales increases in February; Jeep Grand Cherokee sales up 11 percent Three Dodge brand vehicles post sales increases in February; Dodge Journey sales up 55 percent  February 1, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 168,326 units, a 10 percent decrease compared with sales in February 2016 (187,318 units).
       
      In February, fleet sales of 44,898 units were down 26 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 27 percent of total FCA US sales in February. FCA US retail sales of 123,428 units were down 3 percent for the month, and represented 73 percent of total February sales.
       
      Ram Truck brand sales were up 4 percent in February, compared with the same month a year ago. Three Jeep® brand vehicles topped February sales from a year ago, including the Jeep Renegade with an 11 percent increase. Sales of the Jeep Grand Cherokee, the brand’s volume leader in February, were up 11 percent as well. Three Dodge brand vehicles recorded year-over-year sales increases in February led by the Dodge Journey’s 55 percent sales gain. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan were up year over year as well.
       
      Ram Truck Brand
      Ram Truck brand sales were up 4 percent in February, compared with the same month a year ago. Sales of the Ram pickup truck increased 5 percent year over year in the month. The brand introduced new special-edition Night packages for Ram 2500 and 3500 HD pickup trucks at the 2017 Chicago Auto Show in February. The new Night editions further expand the Ram factory-custom truck family from the half-ton Ram 1500 announced in September 2016 to the brand’s three-quarter and one-ton models. Production of the 2017 Ram HD Night models began in early February.
       
      Dodge Brand
      The Dodge Challenger, Dodge Journey, and Dodge Viper each posted sales gains in February, led by the Journey’s 55 percent year-over-year increase. The Challenger turned in a 19 percent increase, while Viper sales were up 23 percent in the month. The Dodge brand unveiled the new 2018 Dodge Durango SRT – America’s fastest, most powerful and most capable three-row SUV – at last month’s 2017 Chicago Auto Show. In addition, Kelley Blue Book’s KBB.com announced at the show that the Grand Caravan earned its 5-Year Cost to Own Award in the minivan category for the third time in four years. The awards honor the vehicles and brands (luxury and non-luxury) with the lowest projected ownership costs, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
       
      Jeep Brand
      Three Jeep brand models recorded sales increases in February. Both the Jeep Grand Cherokee – the brand’s volume leader for the month – and the Jeep Renegade posted 11 percent year-over-year sales increases. In addition, the Jeep Wrangler logged a 2 percent increase in February. Jeep brand retail sales were up year over year in February. The latest Wrangler – the new 2017Jeep Wrangler Rubicon Recon – debuted at the Chicago Auto Show last month, featuring improved off-road prowess with a stronger front axle, enhanced rock rails and heavy-duty cast differential covers. Also last month, KBB.com announced at the Chicago Auto Show that the Jeep Wrangler Unlimited earned its 5-Year Cost to Own Award in the Mid-size SUV/Crossover category for a third-consecutive year.
       
      FIAT Brand
      Sales of the Fiat 500 were up 1 percent in February, compared with the same month a year ago. Sales of the new Fiat 124 Spider were up 26 percent compared with the previous month of January. The 124 Spider was named in February as one of the Best Cars for the Money in the Sports Car category by U.S. News & World Report. In addition, the Fiat 124 Spider Abarth, according to the valuation experts at Hagerty, is one of 10 vehicles this year that stand out as the likeliest to grow in value and appeal to classic car enthusiasts. That puts the 124 Spider Abarth on the “Hagerty Hot List” for 2017. 
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its second month of year-over-year comparisons, and increased 36 percent compared with sales in the previous month of January. The Pacifica continues to earn a plethora of awards and accolades in 2017. In February, the Pacifica was named Best Minivan for the Money by U.S. News & World Report, 2017 Family Vehicle of the Year by the Midwest Automotive Media Association (MAMA), and MotorWeek’s 2017 Drivers’ Choice Award for Best Minivan. The Chrysler 300 full-size sedan turned in a 2 percent year-over-year increase in February.
        
      Alfa Romeo Brand
      Alfa Romeo brand sales of 443 units were up 843 percent compared with the same month in 2016.
       
      Maserati Brand
      Maserati brand sales of 1,087 units were up 49 percent compared with the same month a year ago.
       
      U.S. Sales Summary February 2017
                Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,737
      8,893
      -69%
      5,901
      15,164
      -61%
      Patriot
      5,512
      11,363
      -51%
      10,212
      19,947
      -49%
      Wrangler
      13,641
      13,349
      2%
      24,975
      24,336
      3%
      Cherokee
      13,615
      15,353
      -11%
      26,166
      32,136
      -19%
      Grand Cherokee
      18,925
      16,990
      11%
      36,226
      30,965
      17%
      Renegade
      7,915
      7,115
      11%
      17,280
      13,282
      30%
      JEEP BRAND
      62,345
      73,063
      -15%
      120,760
      135,830
      -11%
      200
      2,194
      6,259
      -65%
      4,055
      10,944
      -63%
      300
      5,386
      5,304
      2%
      10,094
      10,969
      -8%
      Town & Country
      108
      11,645
      -99%
      246
      23,028
      -99%
      Pacifica
      9,042
      71
      New
      15,712
      110
      New
      CHRYSLER BRAND
      16,730
      23,279
      -28%
      30,107
      45,051
      -33%
      Dart
      1,683
      5,824
      -71%
      3,080
      11,104
      -72%
      Avenger
      0
      6
      -100%
      0
      15
      -100%
      Charger
      6,930
      8,765
      -21%
      14,083
      17,547
      -20%
      Challenger
      6,107
      5,142
      19%
      9,500
      10,803
      -12%
      Viper
      54
      44
      23%
      107
      72
      49%
      Journey
      9,906
      6,375
      55%
      22,542
      17,961
      26%
      Caravan
      13,682
      13,978
      -2%
      24,452
      24,933
      -2%
      Durango
      5,516
      6,851
      -19%
      10,223
      12,852
      -20%
      DODGE  BRAND
      43,878
      46,985
      -7%
      83,987
      95,287
      -12%
      Ram P/U
      39,046
      37,087
      5%
      72,815
      69,651
      5%
      Cargo Van
      0
      0
      0%
      0
      2
      -100%
      ProMaster Van
      2,648
      2,697
      -2%
      5,999
      5,039
      19%
      ProMaster City
      1,091
      1,509
      -28%
      2,016
      2,665
      -24%
      RAM BRAND
      42,785
      41,293
      4%
      80,830
      77,357
      4%
      Giulia
      412
      0
      New
      482
      0
      New
      Alfa 4C 
      31
      47
      -34%
      69
      115
      -40%
      ALFA BRAND
      443
      47
      843%
      551
      115
      379%
      500
      1,131
      1,120
      1%
      2,349
      2,101
      12%
      500L
      72
      370
      -81%
      178
      727
      -76%
      500X
      640
      1,161
      -45%
      1,240
      2,202
      -44%
      Spider
      302
      0
      New
      542
      0
      New
      FIAT BRAND
      2,145
      2,651
      -19%
      4,309
      5,030
      -14%
      TOTAL FCA US LLC
      168,326
      187,318
      -10%
      320,544
      358,670
      -11%
          Total Car & MPV
      47,134
      58,575
      -20%
      84,949
      112,468
      -24%
          Total UV's
      78,407
      87,450
      -10%
      154,765
      168,845
      -8%
          Total Truck & LCV
      42,785
      41,293
      4%
      80,830
      77,357
      4%
                    MASERATI BRAND
      1,087
      728
      49%
      1,976
      1,253
      58%

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