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  • William Maley
    William Maley
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    Detroit Auto Show: Toyota Corolla Furia Concept

    By William Maley

    Staff Writer - CheersandGears.com

    January 14, 2013

    The past few generations of the Toyota Corolla have played it safe. But with the introduction of the Toyota Corolla Furia concept today at the Detroit Auto Show, Toyota appears to be taking some chances. As the company said in a press release, "this exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla."

    The Corolla Furia Concept has a very striking front end with a sleek, low-profile upper grille that extends into LED headlights at the corners. Underneath, there is a larger grille. Other design cues to take note of are a raked windshield, sloped roofline, and pronounced fender flares.

    Source: Toyota

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    TORRANCE, Calif., Jan. 14, 2013 – Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla. The concept represents an exterior styling study by Toyota designers, and it builds on the brand's product development priority to develop more dramatic, expressively designed vehicles.

    "The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future," said Bill Fay, group vice president and general manager of the Toyota Division. "It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people."

    The Furia is designed around a theme of "Iconic Dynamism," which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle's corners with short overhangs to help emphasize its long wheelbase.

    The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia's impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept's wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.

    Toyota Corolla Furia Concept

    Overall Length 4620 mm/ 181.9 inches

    Overall Width 1805 mm / 71 inches

    Overall Height 1425 mm / 56.1 inches

    Wheelbase 2700 mm/ 106.3 inches

    Wheels 19-inch aluminum alloy

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    I agree, it's not bad at all. I find the styling line & 2-tone on the bottom middle & rear interesting, and wonder how the car would look in some different 2-tone color combos with that line.

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    I was hoping this was going to be based on the FR-S, an affordable RWD sport sedan. But it will just be dumbed down for a new production Corolla. Blah.

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    While I will give them Kudo's for the rear, the over all car screams Honda Civic and the freakin ugly black mouth on the front is the same piss poor design styling that Mazda keeps doing.

    When will they find their own design language that truly breaks from the blended pack?

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