Volkswagen of America November 2019 Sales
  Nov. 19
Nov. 18
Yr/Yr% 
change
Nov. 19 YTD
Nov. 18 YTD
Yr/Yr% 
change
 Golf
318 
300 
6.0% 
5,330 
6,361 
-16%   GTI
 768 
1,045 
-27% 
10,907 
15,639  -30%   Golf R
 356 
116 
207% 
3,829 
3,380  13%   e-Golf
366 
230 
59% 
4,599 
1,132  306%   Golf SportWagen
 945 
797 
19% 
10,064 
13,334  -25%   Total Golf Family
2,753  
2,488   
11%  
34,729  
39,846   -13%    Jetta Sedan
8,966 
9,207 
-2.6% 
92,289 
80,473  15%   Jetta SportWagen      
 (now Golf  SportWagen)
- 
- 
         N/A 
-  71 
N/A 
 Total Jetta
8,966  
9,207   
-2.6%  
92,289  
80,544   15%   Beetle Coupe
383 
338 
13% 
7,380 
8,181  -10%   Beetle  Convertible
407 
210 
94% 
9,123 
5,313  72% 
 Total Beetle
790  
548  
44%  
16,503  
13,494   22%    Passat
228 
2,156 
-89% 
13,409  38,285  -65%   CC
4 
5 
-20% 
56 
444 
-87%   Arteon
317  -  N/A  2,166  -  N/A   Tiguan Limited
1 
273 
-100% 
390 
13,357  -97%   Tiguan
8,402 
6,794 
24% 
101,642 
81,123  25%   Total Tiguan
8,403  
7,067  
19%  
102,032  
94,480  
8%  
 Touareg
1 
85 
-99% 
153 
1,964 
-92%   Atlas
7,756 
5,233 
48% 
74,108 
52,960 
40%   Total Car
13,058  
14,404  
-9.3%  
159,152  
172,613  
-7.8%  
 Total SUV
16,160  
12,385  
30%  
176,293  
149,404  
18%  
 TOTAL 
29,218  
26,789   
9.1%  
335,445  
322,017  
4.2%  

Mazda has an internal debate going on as to whether to electrify or not the next generation MX-5 Miata.  One of the major concerns is keeping the car light weight. The current car in base form tips the scales at just 2,345 lbs. and is incredibly well balanced, so adding batteries and electric motors could upset that balance. 
Electric motors can be compact and powerful though, adding torque in places where gasoline motors are weak.  In order to provide that power, they require dense and heavy battery packs. Still, if power can be added to the 2.0-liter four-cylinder that produces 181 horsepower and 151 lb-ft of torque, it might make up for the weight increase in a straight line.
Why do this? It's not like the MX-5 is a huge seller. It doesn't contribute to Mazda's overall volume in such a way that it should require efficiency tuning to meet fuel economy standards. Just 8,971 Miatas passed through Mazda dealerships in 2019.  The answer is in image. Mazda wants to maintain the appearance of being eco-friendly. They feel that the preference of people who enjoy driving sports cars could be changing, so Mazda needs to think about the direction society is going. The next Mazda MX-5 isn't due until 2022 or so, so Mazda still has some time to decide.
Mazda is committed to the original formula that made the Miata an icon though, and any electrification will have to happen with the thought of maintaining lightness as a priority.

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Mazda has an internal debate going on as to whether to electrify or not the next generation MX-5 Miata.  One of the major concerns is keeping the car light weight. The current car in base form tips the scales at just 2,345 lbs. and is incredibly well balanced, so adding batteries and electric motors could upset that balance. 
Electric motors can be compact and powerful though, adding torque in places where gasoline motors are weak.  In order to provide that power, they require dense and heavy battery packs. Still, if power can be added to the 2.0-liter four-cylinder that produces 181 horsepower and 151 lb-ft of torque, it might make up for the weight increase in a straight line.
Why do this? It's not like the MX-5 is a huge seller. It doesn't contribute to Mazda's overall volume in such a way that it should require efficiency tuning to meet fuel economy standards. Just 8,971 Miatas passed through Mazda dealerships in 2019.  The answer is in image. Mazda wants to maintain the appearance of being eco-friendly. They feel that the preference of people who enjoy driving sports cars could be changing, so Mazda needs to think about the direction society is going. The next Mazda MX-5 isn't due until 2022 or so, so Mazda still has some time to decide.
Mazda is committed to the original formula that made the Miata an icon though, and any electrification will have to happen with the thought of maintaining lightness as a priority.

The first product to come from Ford's investment into startup automaker Rivian will likely be a Lincoln SUV due to arrive sometime in 2022.  The vehicle will be all-wheel drive and compete against Rivian's own R1S which is priced at $72,500.  The models will share Rivian's skateboard platform, a design that combines the motors, batteries, controls and suspension into a single unit that the body can be built around.  
The Rivian R1S is a three-row EV crossover with a range of up to 410 miles and will be built in Normal Illinois at a former Mitsubishi plant. It is expected to go into production sometime in 2021.
There will also be a compact Lincoln EV crossover coming for 2021 that could be built on the same platform that the Ford Mustang Mach-E rides on. 
EV sales have been tepid so far in the US, but Lincoln is banking on the EVs to be bigger sellers in the Chinese market. 

View full article

The first product to come from Ford's investment into startup automaker Rivian will likely be a Lincoln SUV due to arrive sometime in 2022.  The vehicle will be all-wheel drive and compete against Rivian's own R1S which is priced at $72,500.  The models will share Rivian's skateboard platform, a design that combines the motors, batteries, controls and suspension into a single unit that the body can be built around.  
The Rivian R1S is a three-row EV crossover with a range of up to 410 miles and will be built in Normal Illinois at a former Mitsubishi plant. It is expected to go into production sometime in 2021.
There will also be a compact Lincoln EV crossover coming for 2021 that could be built on the same platform that the Ford Mustang Mach-E rides on. 
EV sales have been tepid so far in the US, but Lincoln is banking on the EVs to be bigger sellers in the Chinese market.