As Volvo gets the S90 ready for its debut at the Detroit Auto Show next week, the Swedish automakers believes the model will be able to compete head-on with the Germans.
"It is really important for us to introduce the S90 and to be credible in the segment. It is about the journey we are making as a brand," said Bodil Eriksson, Volvo Cars of North America's executive vice president for marketing to Automotive News.
Volvo is aiming the S90 at the likes of the BMW 5-Series and Mercedes-Benz E-Class.
Eriksson says the company is expecting to sell between 5,000 to 7,000 S90s in the U.S. this year. The number increases to 15,000 to 20,000 units in 2017, the first full year of S90 sales in the U.S. Most of those sales
"It would be one of our most important cars," said Eriksson.
But how does Volvo plan to set itself apart from the likes of 5-Series and E-Class? Both models sold almost 50,000 units in 2015. Eriksson said a combination of Scandinavian design and easy-to-use technology are some of the keys to it.
Source: Automotive News (Subscription Required)