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Centieme name confirmed for new Xover


BlkHhr104

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How does that in any way confirm "Centieme" as the name? Centieme was chosen for the concept as a reference to Buick's centenary. It was originally referred to as the Centurion and there is as yet no reason to think that Buick would change the name (from Rendezvous) at all.

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Agreed. I believe Edmunds is using the name Centieme to reinforce what they're talking about. Plus, its also Edmunds, which is not reknowned for accuracy.

The Rendezvous name has built up a strong reputation in the four/five years its existed. If it ain't broke...
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Maybe if Buick gets a premium Theta they'll use the Rendezvous name on it. I think the Lambda will be a bit bigger than the current Rendezvous.

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Well, that would explain dropping the Rainier for 2008, replacing it with the Centieme. I just can't imagine Buick ridding themselves of the Rendezvous name... the vehicle has been so good to them, and people know what they are on the road.
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A quick search at the US Patent and Trademark Office website shows that GM filed for a trademark for "Centieme" but abandoned their filing in April 2004.

http://tess2.uspto.gov/bin/showfield?f=doc&state=t3k96v.2.1

The car may live but the name seems dead.

Interestingly, GM has an application pending for "Invicta" in category 12 (Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefore and structural parts thereof). Edited by bdubsee
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Did I miss something?!?!? :huh: There is no confirmation of the name change and I don't expected the name to be Centieme, too many pronunciation problems.  Invicta would be nice and yes they did make an Invicta wagon in the past.

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I was trying to figure out where I had heard Invicta before- I don't think they can use it:
http://www.invictacar.com/gallery.html

There is also a watch company by that name
http://www.invictawatch.com/index2.html

Remember the trouble FORD got into over the Futura?
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invicta is an old buick name...im sure its trademarked

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This application is not related to the 60's era Invicta name use.

In order for a trademark to be valid in a category, it must used in commerce. GM has applied for Invicta in category 12: Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof. This means that they have a bona fide intention to use the name on one of these products within 36 months of the date of the Notice of Allowance from the USPTO. They must file a Statement of Use (SOU) with USPTO when they actually use the name on product available for sale.

FYI, GM also has registered the following names subject to filing a Statement of Use (SOU) for each:

Piranha (expires 1/28/06)
Bel Air (expires 1/14/06)
GMC Brigadier (expires 9/17/05)
Terrain
Chevelle (expires 12/23/06)
G5
G8
Bengal
H3T
Velite
Del Rey

Again, failure to use these names within 36 months of approval by the USPTO results in the cancellation of the registration. This is likely why we saw Sunfire editions of the Sunbird in 2004 and Trailblazer editions of the Blazer in 99-01 before the name changes.

After a first use, the trademark protection is valid for 6-10 years and can be renewed indefinitely if still in use. If not in use at the point of expiration, it is cancelled. Edited by bdubsee
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I was trying to figure out where I had heard Invicta before- I don't think they can use it:
http://www.invictacar.com/gallery.html

There is also a watch company by that name
http://www.invictawatch.com/index2.html

Remember the trouble FORD got into over the Futura?

[post="13073"]<{POST_SNAPBACK}>[/post]



The Futura was an odd case as there are at least a half-dozen other trademarks in both automobiles and tires. Examples include Cavalier (GM and Uniroyal), Charger (DC and Kelly-Springfield), Concord (DC and Lee Tire & Rubber), Eclipse (Mitsubishi and Toyo Rubber Industry), Explorer (Ford and Kelly-Springfield), Escort (Ford and General Tire). The USPTO usually allows these registrations because it is not reasonable to believe that it will cause marketplace confusion (their standard).

As for the Invicta Car Company - it is an English company with no trademark on record in the USPTO.
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this will replace the Rendezvous or the Rainer?

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Both, I hope. It'll recieve a V8, and that's the Rainer's main draw. Both the Rendezous and Rainier are similar to size, and are really redundant, except for the engine. Buick should stick to crossover SUVs anyway, IMO.
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