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Jan. 2007 Sales: Toyota Motor Sales

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Jan. 2007 Sales: Toyota Motor Sales

February 1, 2007 - Torrance, Ca. - Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever January sales of 175,850 vehicles, an increase of 5.1 percent over January 2006.

The Toyota Division posted best-ever January sales of 153,732, up 4.7 percent. The Lexus Division reported best-ever January sales of 22,118 units sold, an increase of 8 percent.

Toyota Division

Toyota Division passenger cars recorded best-ever January sales of 86,682, up 7.2 percent over the same period last year. Passenger car sales were led by Camry, which posted January sales of 31,461, up 10.1 percent over the same period last year. Camry Hybrid reported sales of 2,801 units in January. The Prius gas-electric hybrid mid-size sedan posted best-ever January sales of 8,299, an increase of 4.1 percent. The Yaris subcompact posted sales totaling 5,870 units for the month. Corolla reported January sales of 25,519.

Toyota Division light truck sales were up 1.6 percent, with a best-ever January total of 67,050 units. Light truck sales were led by the RAV4 compact sport utility vehicle (SUV), which reported best-ever January sales of 11,925, up 22 percent over the same period last year. The Highlander and Highlander Hybrid posted combined January sales of 10,322, up 13.3 percent over the same period last year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 1,810 units for the month. FJ Cruiser reported January sales of 4,948 units.

Scion reported January sales of 9,004 units. The tC sports coupe led the way with January sales of 4,413 units. Scion xB posted sales of 2,833 units for the month.

Lexus Division

Lexus passenger cars reported best-ever January sales of 13,574 units, an increase of 18.7 percent over January 2006. Passenger car sales were led by the ES 350 luxury sedan with best-ever January sales of 5,320 units, up 53.2 percent. The all-new LS 460 reported sales of 3,006, an increase of 142.5 percent.

Lexus Division light trucks reported January sales totaling 8,544 units. The RX 350 and RX 400h enjoyed combined January sales of 6,544 units, an increase of 1.5 percent. The RX 400h hybrid luxury utility vehicle reported sales of 1,245 units for the month.

In January, TMS posted sales of 14,322 hybrid vehicles. There were 25 selling days this sales month compared to 24 selling days last January.

TOYOTA  RETAIL  SALES
(INCLUDES FLEET & HAWAII)
Jan-07

					 ----- CURRENT MONTH --		-- CALENDAR YEAR TO DATE --
									  DSR %				   DSR %
						2007	2006	CHG	 2007	2006	CHG

YARIS				  5,870	   0	  -	5,870	   0	  -
COROLLA			   25,519  24,887	-1.6  25,519  24,887	-1.6
CAMRY				 31,461  27,440	10.1  31,461  27,440	10.1
AVALON				 6,529   6,946	-9.8   6,529   6,946	-9.8
PRIUS				  8,299   7,654	 4.1   8,299   7,654	 4.1
SCION xA			   1,758   2,058   -18.0   1,758   2,058   -18.0
SCION xB			   2,833   3,836   -29.1   2,833   3,836   -29.1
SCION tC			   4,413   4,807   -11.9   4,413   4,807   -11.9
TOTAL TOYOTA DIV. 
 PASS. CAR			86,682  77,638	 7.2  86,682  77,638	 7.2
ES 350				 5,320   3,333	53.2   5,320   3,333	53.2
LS 430/460			 3,006   1,190   142.5   3,006   1,190   142.5
SC 430				   302	 405   -28.4	 302	 405   -28.4
GS 300				 1,368   1,699   -22.7   1,368   1,699   -22.7
GS 430/450h			  183	 279   -37.0	 183	 279   -37.0
IS 250/350			 3,395   4,073   -20.0   3,395   4,073   -20.0
TOTAL LEXUS 
 PASS. CAR			 13,574  10,979	18.7  13,574  10,979	18.7
TOTAL TOYOTA 
 PASS. CAR			100,256  88,617	 8.6 100,256  88,617	 8.6
SIENNA				 10,849  11,774   -11.5  10,849  11,774   -11.5
RAV4				   11,925   9,382	22.0  11,925   9,382	22.0
FJ CRUISER			  4,948	   0	  -	4,948	   0	  -
4RUNNER				 7,330   8,512   -17.3   7,330   8,512   -17.3
HIGHLANDER			 10,322   8,748	13.3  10,322   8,748	13.3
LAND CRUISER			  234	 290   -22.5	 234	 290   -22.5
SEQUOIA				 2,058   2,754   -28.3   2,058   2,754   -28.3
TOTAL SUV			  36,817  29,686	19.1  36,817  29,686	19.1
4X2 TACOMA			  7,478   7,390	-2.9   7,478   7,390	-2.9
4X4 TACOMA			  5,585   5,020	 6.8   5,585   5,020	 6.8
TOTAL TACOMA		   13,063  12,410	 1.1  13,063  12,410	 1.1
TUNDRA				  6,321   9,459   -35.8   6,321   9,459   -35.8
TOTAL PICKUP		   19,384  21,869   -14.9  19,384  21,869   -14.9
TOTAL TOYOTA DIV. 
 LT TRUCK			  67,050  63,329	 1.6  67,050  63,329	 1.6
LX 470					287	 544   -49.4	 287	 544   -49.4
GX 470				  1,713   1,946   -15.5   1,713   1,946   -15.5
RX 350/400h			 6,544   6,189	 1.5   6,544   6,189	 1.5
TOTAL LEXUS 
 LIGHT TRUCK			8,544   8,679	-5.5   8,544   8,679	-5.5
TOTAL TOYOTA 
 LIGHT TRUCK		   75,594  72,008	 0.8  75,594  72,008	 0.8
TOTAL TOYOTA DIV.	 153,732 140,967	 4.7 153,732 140,967	 4.7
TOTAL LEXUS			22,118  19,658	 8.0  22,118  19,658	 8.0
TOTAL TOYOTA		  175,850 160,625	 5.1 175,850 160,625	 5.1
MEMO:
DOM. COROLLA		   22,762  23,244	-6.0  22,762  23,244	-6.0
DOM. CAMRY			 22,844  24,864   -11.8  22,844  24,864   -11.8
DOM. PICKUP			19,384  21,869   -14.9  19,384  21,869   -14.9
DOM. RX 350			 3,789   3,354	 8.5   3,789   3,354	 8.5

SELLING DAYS			   25	  24			  25	  24



TOYOTA DIV. 
 IMPORT CAR			34,547  22,584	46.9  34,547  22,584	46.9
LEXUS IMPORT CAR	   13,574  10,979	18.7  13,574  10,979	18.7
TOYOTA DIV 
 NA BUILT CARS		 52,135  55,054	-9.1  52,135  55,054	-9.1
TOTAL TOYOTA CARS	 100,256  88,617	 8.6 100,256  88,617	 8.6

TOYOTA DIV. IMPORT 
 LT TRUCK			  34,759  26,932	23.9  34,759  26,932	23.9
LEXUS IMPORT LT TRUCK   4,755   5,325   -14.3   4,755   5,325   -14.3
TOYOTA DIV NA BUILT 
 LT TRUCK			  32,291  36,397   -14.8  32,291  36,397   -14.8
LEXUS NA BUILT 
 LT TRUCK			   3,789   3,354	 8.5   3,789   3,354	 8.5
TOTAL TOYOTA 
 LT TRUCK			  75,594  72,008	 0.8  75,594  72,008	 0.8

SPORT UTILITY 
 VEHICLES			  40,413  38,365	 1.1  40,413  38,365	 1.1
   Memo: Lexus 
	 Sport Utility	  8,544   8,679	-5.5   8,544   8,679	-5.5

SMALL VANS			 10,849  11,774   -11.5  10,849  11,774   -11.5
PICKUPS				19,384  21,869   -14.9  19,384  21,869   -14.9

* NORTH AMERICAN BUILT VEHICLES
COROLLA				22,762  23,244	-6.0  22,762  23,244	-6.0
CAMRY				  22,844  24,864   -11.8  22,844  24,864   -11.8
AVALON				  6,529   6,946	-9.8   6,529   6,946	-9.8
SIENNA				 10,849  11,774   -11.5  10,849  11,774   -11.5
PICKUP				 19,384  21,869   -14.9  19,384  21,869   -14.9
SEQUOIA				 2,058   2,754   -28.3   2,058   2,754   -28.3
RX 350				  3,789   3,354	 8.5   3,789   3,354	 8.5
TOTAL				  88,215  94,805   -10.7  88,215  94,805   -10.7
N.A. VEHICLES 
 % OF TOTAL			  50.2%   59.0%		   50.2%   59.0%

SELLING DAYS			   25	  24			  25	  24
DSR = DAILY SELLING RATE

[source: Toyota Motor Sales]

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take out the Yaris by itself and really there is not much gain at all.

in fact, many models are down.

No wonder toyo is pumping so many incentives. Probably lots of fleet sales included too.

Edited by regfootball

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How much of that 5.1% increase is rental fleets sales gained from GM and Ford pulling back?

Edited by BuddyP

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"Best month ever"...I'm so tired of hearing that phrase. But oh well, that's how it is.

PR, gotta love it. I agree, it's ghey. It's the image game.

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Here it is again for those who've missed it the other 2 dozen times:

YARIS

COROLLA

CAMRY

AVALON

PRIUS

SCION xA

SCION xB

SCION tC

TOTAL TOYOTA DIV.

toyoda counting scion sales as 'toyota' sales. Is it a separate division or not- and what other qualifier than brand name is there for determining this??? Get consistant or get bent, toyota.

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Guys-

They're eating the Big 2.5's lunch. On the ground, foot traffic at our Toyota place far outdistances our Chevy count.

Counting Scions (maybe GM shouldn't count Saturn?), fleet sales or voodoo, its a bloodbath. '07 will be a year of consistent bad sales numbers, as fleeting shifts from the 2.5 to other manufacturers....remember, each fleet sale lost puts you 2 back of the competition that picks up the sale. Hyundai seems to be making the same mistake Mitsu did and have been the main beneficiaries of the 2.5's reductions.

That's just reality. As a retailer on one of the coasts, I'm painfully aware of the difficulties, as we have all 2.5 represented in our portfolio.

Edited by enzl

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Here it is again for those who've missed it the other 2 dozen times:

toyoda counting scion sales as 'toyota' sales. Is it a separate division or not- and what other qualifier than brand name is there for determining this??? Get consistant or get bent, toyota.

Toyota Division is the Sales and Marketing Division that includes the Toyota/Scion dealer network. Toyota breaks out their based upon NA production. Maybe the domestics should do that as well.

Just as Ford has historically reported out on their Lincoln/Mercury Division.

It is not out of consiteration that GM may eventually combine thier BPGMC retail division when they report those sales.

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That's just reality. As a retailer on one of the coasts, I'm painfully aware of the difficulties, as we have all 2.5 represented in our portfolio.

Just read in an AN article earlier this week, Ford's market share on Long Island is down to 10%. I suspect that the NE market is looking very similar to the CA market at this point in time.

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That's because we all know the 'educated elite' on the coasts are far too good to consider a '$h!ty domestic' They do what they're told by their equally naive and self loathing friends in the media. To hell with domestic industry, they make their money off the backs of those effected by their bad decisions, not the bad decisions themselves. So it won't bother these "educated" people to dig the graves of the "Detroit 3"

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That's because we all know the 'educated elite' on the coasts are far too good to consider a '$h!ty domestic' They do what they're told by their equally naive and self loathing friends in the media. To hell with domestic industry, they make their money off the backs of those effected by their bad decisions, not the bad decisions themselves. So it won't bother these "educated" people to dig the graves of the "Detroit 3"

Posted Image

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Posted Image

ROTFLMAO - I guess all that education is no substitute for bowel control after seeing that but I take comfort that I know it came out the correct end. Unlike some!

Edited by evok

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Toyota Division is the Sales and Marketing Division that includes the Toyota/Scion dealer network.

These figures are sales by brand. Why is scion included with toyota but not lexus? What possible significance would there be to what brands were in which dealerships when reporting sales volumes; it's completely immaterial. Maybe if there were per/dealership numbers, but we don't have those, nor would they be of any significance. You may love the concept, but it's fudging, plain & simple.

>>"Just as Ford has historically reported out on their Lincoln/Mercury Division."<<

Funny how I've never seen those numbers combined, even all the way back to '58's M-E-L, yet independant Merc & Lincoln numbers have always been readily available.

>>"It is not out of consiteration that GM may eventually combine thier BPGMC retail division when they report those sales."<<

GM may, but I doubt it. Pontiac-GMC has been merged for a decade now, and we've yet to see combined numbers.

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That's because we all know the 'educated elite' on the coasts are far too good to consider a '&#036;h&#33;ty domestic' They do what they're told by their equally naive and self loathing friends in the media. To hell with domestic industry, they make their money off the backs of those effected by their bad decisions, not the bad decisions themselves. So it won't bother these "educated" people to dig the graves of the "Detroit 3"

we have conditioned our 'educated elite' and to go to school and get degrees with the main purpose in mind to be to get a good enough job and make enough money 'so one day, Johnny, you won't have to drive a DOMESTIC'.

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balthazar

These figures are sales by brand. Why is scion included with toyota but not lexus? What possible significance would there be to what brands were in which dealerships when reporting sales volumes; it's completely immaterial. Maybe if there were per/dealership numbers, but we don't have those, nor would they be of any significance. You may love the concept, but it's fudging, plain & simple.

Sorry but there is a simple answer and that is how TMC groups their dealer data. I have personally asked TMC about this.

Finally - This is just sales data by dealer group. Maybe it should be grouped by model year also instead of vehicles sold in the year. I am sure it would shed more light on the domestics problems to the public than your Scion issue. But the OEMs do not break it down by MY and instead use CY because this is based upon the transaction.

BTW - LM has been combined in the sales release for as long as I can remember. Even today Ford takes the trouble to add two colums.

This is just symantics. You seem to know how to add. It does not appear to be an issue because TMC does present the data.

By the same token - maybe GM and the other domestic will present an itemized profit or more likely loss for each brand division instead of an consoloidate automotive table in their 10k. That to me is a little more important then how toyota motors arranges their Toyota and Scion Division and counts their sales.

Edited by evok

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