Sign in to follow this  
Followers 0
VenSeattle

February 2008 Sales: Chrysler LLC

14 posts in this topic

Key New Chrysler LLC Car, Truck, and SUV Sales Grow; New Day Value Packages Align Needs and Wants of Customers

Link to Press Release

- Dodge brand car sales rise 6 percent year-over-year on strength of Dodge

Avenger and Caliber

- Chrysler brand truck sales led by rising sales of the all-new Chrysler

Town & Country and Aspen

- The all-new Jeep® Patriot sales of 5,195 units mark the vehicles' best

month ever

- New Day vehicles appeal to buyers looking for solid value, popular

feature packages and high quality

AUBURN HILLS, Mich., March 3 /PRNewswire/ -- Chrysler LLC today

reported total February 2008 sales of 150,093 units which is 14 percent

below the same period last year. This includes a significant reduction in

fleet and reflects the company's ongoing commitment to reduce daily-rental

fleet vehicle sales. All sales figures are reported as unadjusted.

"While the auto industry is experiencing the impact of slow economic

growth, Chrysler LLC February results reflect progress within each brand,"

Vice Chairman and President Jim Press said. "The positive numbers for Dodge

cars, the all-new Chrysler Town & Country and the Jeep Patriot prove our

renewed focus on consumer feedback, such as the demand for good fuel

economy, is resonating -- and translating into sales of our New Day Value

Packages."

In addition, Press added: "While becoming a more agile company, we're

developing a more personalized relationship with our customers and

strengthening collaboration with our dealer partners. It's the sum total of

their feedback that will guide the evolution of our dynamic product lineup

and really make it a New Day -- and a new era -- at Chrysler LLC."

February sales highlight strong core products like the Dodge Caliber --

offering good mileage at a low price. Increased sales of Dodge Caliber (up

10 percent), and Dodge Avenger (up 60 percent), demonstrate Chrysler's

strong positioning in the all-important car market, offering customers what

they are looking for now more than ever -- vehicles with high quality,

great performance and tremendous value.

Chrysler brand truck sales were led by the Chrysler Town & Country,

which posted sales of 11,952 units for February, representing a 1 percent

increase versus the same period last year. Chrysler Aspen sales increased

31 percent with 2,879 units compared with February 2007 when sales were

2,202 units.

The all-new Jeep Patriot set a new sales record for the month of

February with 5,195 units sold. The vehicle is one of Chryslers' recently

introduced models that achieve 28 miles per gallon or better in highway

driving.

Chrysler LLC and its Dealer Advertising Association launched the New

Day Celebration campaign last month in 55 regional markets. Solid February

sales of the 12 vehicles featuring New Day Value Packages, including the

Dodge Caliber, Dodge Avenger, and Chrysler Sebring -- all developed in

response to input from customers and dealers -- affirm Chrysler's new

direction to listen intently, move quickly and offer the best value in the

American market.

The all-new 2009 Dodge Journey continues to arrive in showrooms in

March. Dodge Journey is a global vehicle that meets life's changing demands

by offering five or seven passenger seating and a choice of four or six

cylinder engines. Dodge Journey arrives to market with a starting U.S.

Manufacturer's Suggested Retail Price (MSRP) of $19,985 (including $625

destination).

The Company finished the month with 436,399 units of inventory, or a

73- day supply. Inventory is down by 11 percent compared with February 2007

when it was at 492,230 units.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler,

Jeep®, Dodge and Mopar® brand vehicles and products. Total sales

worldwide in 2007 were 2.68 million vehicles. Sales outside of North

America were the highest in a decade with an increase of 15 percent from

2006. The Company's product lineup features some of the world's most

recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge

Charger.

Chrysler LLC U.S. Sales Summary Thru February 2008

                        Month Sales      Vol %      Sales CYTD      Vol %
    Model            Curr Yr     Pr Yr   Change  Curr Yr    Pr Yr   Change

    Sebring           11,056     5,744     92%   20,234    12,629     60%
    300                9,207    10,413    -12%   16,957    19,000    -11%
    Crossfire            148     1,286    -88%      272     1,603    -83%
    PT Cruiser         5,537     8,485    -35%   10,299    16,802    -39%
    Aspen              2,879     2,202     31%    5,449     4,348     25%
    Pacifica             930     6,137    -85%    1,827     9,994    -82%
    Town & Country    11,952    11,845      1%   21,043    23,222     -9%
      CHRYSLER BRAND  41,709    46,112    -10%   76,081    87,598    -13%

    Compass            2,879     4,071    -29%    5,564     8,036    -31%
    Patriot            5,195       644    707%    9,684       819   1082%
    Wrangler           7,088     9,240    -23%   13,225    18,194    -27%
    Liberty            7,350     7,588     -3%   15,681    14,729      6%
    Grand Cherokee     7,163    10,823    -34%   14,991    20,458    -27%
    Commander          2,568     5,410    -53%    6,234    10,901    -43%
      JEEP BRAND      32,243    37,776    -15%   65,379    73,137    -11%

    Caliber           10,937     9,900     10%   21,822    18,572     17%
    Avenger            8,306     5,205     60%   15,491     6,489    139%
    Charger            9,750    10,776    -10%   17,722    18,216     -3%
    Viper                 90        55     64%      163        99     65%
    Magnum             1,862     3,133    -41%    4,204     5,442    -23%
    Dakota             2,617     5,172    -49%    4,693     8,988    -48%
    Ram P/U           22,642    28,633    -21%   42,544    53,012    -20%
    Journey              742         0      0%      742         0      0%
    Caravan           11,072    16,375    -32%   19,167    34,968    -45%
    Durango            2,734     4,516    -39%    6,567    10,228    -36%
    Nitro              4,255     5,974    -29%   10,374    12,165    -15%
    Sprinter           1,134       627     81%    2,536     1,377     84%
      DODGE BRAND     76,141    90,618    -16%  146,025   170,079    -14%

      TOTAL
       CHRYSLER LLC  150,093   174,506    -14%  287,485   330,814    -13%

         TOTAL CAR    51,499    47,398      9%   97,262    83,903     16%
         TOTAL TRUCK  98,594   127,108    -22%  190,223   246,911    -23%

    Selling Days          25        24               50        49

0

Share this post


Link to post
Share on other sites

Wow, the Dakota is really sucking it up.

0

Share this post


Link to post
Share on other sites

Isn't the Dakota discontinued? Nothing here is a suprise, fuel efficient vehicles are selling, things like the Grand Cherokee are tanking.

Glad to see the Avenger do well.

Chris

0

Share this post


Link to post
Share on other sites

avenger and sebring do not deserve to outsell Aura. yikes.

chrysler will be giving the farm away this year to get any sale, in case you need a new car, cheap. not a bad thing, but they will be whoring, dat be for sure.

0

Share this post


Link to post
Share on other sites

No, but nice to see them sell Avengers rather than Hyundai products.

Chris

0

Share this post


Link to post
Share on other sites
The Avenger is a solid, workaday car with some distinctive style. Glad to see it doing well. And I'm seeing more Sebrings on the road without little green "E" stickers on the decklid. Sebring outsold 300... no accounting for taste, I guess.
0

Share this post


Link to post
Share on other sites

what is apparent, only small to mid size cars that have good pricing are doing well right now. a few crossovers too, but it sure tells you about the economy.

0

Share this post


Link to post
Share on other sites
what is apparent, only small to mid size cars that have good pricing are doing well right now. a few crossovers too, but it sure tells you about the economy.

Yeah, but then again Charger sales aren't off by that much.

0

Share this post


Link to post
Share on other sites
Yeah, but then again Charger sales aren't off by that much.

charger has good incentives though, and the 6 cylinder models are ok priced to begin with. charger is a decent value, so i think it attracts the buyer who wants a rwd car at a good price.

0

Share this post


Link to post
Share on other sites
charger has good incentives though, and the 6 cylinder models are ok priced to begin with. charger is a decent value, so i think it attracts the buyer who wants a rwd car at a good price.

What a concept! People will buy RWD cars at a good price!

0

Share this post


Link to post
Share on other sites

Yeah, all 9000 of them, + 9000 more Chrysler 300's. [bTW, how many Charger fleet cars were sold?]

Compared to hundreds of thousands getting FWD or AWD vehicles [entire market]. Again, the idea that RWD,alone will 'save' Detroit? Look at Mopar, its #1 car is FWD again.

Edited by Chicagoland
0

Share this post


Link to post
Share on other sites
Yeah, all 9000 of them, + 9000 more Chrysler 300's. [bTW, how many Charger fleet cars were sold?]

Compared to hundreds of thousands getting FWD or AWD vehicles [entire market]. Again, the idea that RWD,alone will 'save' Detroit? Look at Mopar, its #1 car is FWD again.

Actually you should compare it to the large vheicles, that's the segment in which the Charger competes in. For comparison, the Impala sells more, but the Taurus does not. Ford sold 4,789 of them in February.

0

Share this post


Link to post
Share on other sites

Given the choice between an Charger and a Taurus, who would choose the Taurus?-granted the Taurus has more back seat room, but seriously...

Chris

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

Sign in to follow this  
Followers 0