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August 2008 Sales: Ford Motor Company

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Ford Reports August Sales
Ford Focus, Escape Remain Standouts in a Challenging Market
Sept 3rd /PRNewswire/
Link to Press Release


- Ford Focus sales were up 23 percent and Ford Escape sales were up 17 percent versus year ago.

- Lower demand for trucks and SUVs drives total Ford, Lincoln and Mercury sales down 26 percent.

- Ford updates second-half production plans.


DEARBORN, Mich., Sept. 3 /PRNewswire-FirstCall/ -- Higher demand for
the fuel-efficient Ford Focus and Ford Escape continued in August, as
consumers continued moving to smaller and more fuel-efficient vehicles.

Ford Focus sales were up 23 percent and Escape sales were up 17 percent
versus a year ago, while the impact of a weak economy and lower demand for
large trucks and SUVs resulted in double-digit sales declines for Ford and
the auto industry.

"The Focus and Escape offer the features and fuel economy today's
consumer's want," said Jim Farley, Ford group vice president, Marketing and
Communications.

The 2009 Escape, with its new 2.5-liter four-cylinder engine and
six-speed transmission, delivers class-leading highway fuel economy of 28
mpg -- matching the 2009 Toyota RAV4 and topping the Honda CR-V. The 2009
Escape Hybrid delivers 34 mpg in the city and 31 mpg on the highway, making
it the most fuel-efficient utility vehicle available.

The 2009 Focus has similarly impressive fuel economy with an EPA
highway fuel economy of 35 mpg -- equal to the Toyota Corolla and the
smaller 2009 Honda Fit.

Overall, during August, Ford, Lincoln and Mercury vehicle sales totaled
151,021, down 26 percent. The decline primarily reflects lower demand for
SUVs (down 53 percent) and trucks (down 39 percent) and lower sales to
fleet customers (down 31 percent).

"We expect the second half of 2008 will be more challenging than the
first half, as weak economic conditions and the consumer credit crunch
continues," said Farley.

North American Production

Ford now plans to produce 890,000 vehicles in the second half of 2008
(420,000 vehicles in the third quarter and 470,000 vehicles in the fourth
quarter).

The second-half plan is 50,000 vehicles lower than the previous plan
(20,000 vehicles in the third quarter and 30,000 vehicles in the fourth
quarter). The reduction primarily reflects lower sales to daily rental
companies, lower production associated with the transfer of the Ford
Expedition and Lincoln Navigator from Michigan Truck Plant to Kentucky
Truck Plant, and a downward revision to the company's U.S. industry sales
forecast (to the low end of the previously provided range of 14.0 to 14.5
million).

Note: The sales data included in this release and the accompanying
tables are based largely on data reported by dealers representing their
sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based
in Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 229,000 employees and about 90 plants worldwide, the
company's core and affiliated automotive brands include Ford, Lincoln,
Mercury, Volvo and Mazda. The company provides financial services through
Ford Motor Credit Company. For more information regarding Ford's products,
please visit our website at http://www.ford.com.


FORD MOTOR COMPANY AUGUST 2008 U.S. SALES
                  -----------------------------------------

                              August       %           Year-To-Date    %
                              ------                   ------------
                          2008     2007  Change      2008       2007 Change
                          ----     ----  ------      ----       ---- ------
    Sales By Brand
      Ford             133,088  180,282   -26.2 1,250,834  1,465,888  -14.7
      Lincoln            9,540   10,423    -8.5    75,253     92,685  -18.8
      Mercury            8,393   12,296   -31.7    90,400    118,340  -23.6
                         -----   ------            ------    -------
        Total Ford,
         Lincoln and
         Mercury       151,021  203,001   -25.6 1,416,487  1,676,913  -15.5
      Volvo              4,669    9,119   -48.8    55,974     72,476  -22.8
                         -----    -----            ------     ------
        Total Ford
         Motor
         Company       155,690  212,120   -26.6 1,472,461  1,749,389  -15.8

    Ford, Lincoln and
     Mercury Sales By
     Type
      Cars              52,677   57,812    -8.9   510,299    537,789   -5.1
      Crossover Utility
       Vehicles         32,927   33,348    -1.3   273,320    270,291    1.1
      Sport Utility
       Vehicles         10,852   23,087   -53.0   119,773    196,044  -38.9
      Trucks and Vans   54,565   88,754   -38.5   513,095    672,789  -23.7
                        ------   ------           -------    -------
        Total Trucks    98,344  145,189   -32.3   906,188  1,139,124  -20.4
                        ------  -------           -------  ---------
          Total
           Vehicles    151,021  203,001   -25.6 1,416,487  1,676,913  -15.5



                      FORD BRAND AUGUST 2008 U.S. SALES
                      ---------------------------------

                              August       %           Year-To-Date    %
                              ------                   ------------
                          2008     2007  Change      2008       2007 Change
                          ----     ----  ------      ----       ---- ------

    Crown Victoria       3,930    3,340    17.7    35,695     42,668  -16.3
    Taurus               4,462    5,851   -23.7    40,478     48,284  -16.2
    Fusion               9,073   12,511   -27.5   107,603    100,553    7.0
    Focus               16,387   13,282    23.4   155,036    123,158   25.9
    Mustang              8,197   11,512   -28.8    73,961     99,537  -25.7
    GT                       0        0      NA         0        231 -100.0
                             -        -                 -        ---
      Ford Cars         42,049   46,496    -9.6   412,773    414,431   -0.4

    Flex                 2,010        0      NA     5,593          0     NA
    Edge                 9,962   10,165    -2.0    87,197     78,044   11.7
    Escape              14,025   11,960    17.3   116,511    116,605   -0.1
    Taurus X             1,670    4,863   -65.7    18,473     27,346  -32.4
                         -----    -----            ------     ------
      Ford Crossover
       Utility
       Vehicles         27,667   26,988     2.5   227,774    221,995    2.6

    Expedition           3,867    6,883   -43.8    39,627     65,386  -39.4
    Explorer             5,502   11,929   -53.9    60,841     97,845  -37.8
                         -----   ------            ------     ------
      Ford Sport
       Utility
       Vehicles          9,369   18,812   -50.2   100,468    163,231  -38.5

    F-Series            40,429   69,220   -41.6   359,971    481,146  -25.2
    Ranger               4,920    4,783     2.9    50,900     53,415   -4.7
    Econoline/Club
     Wagon               8,081   12,821   -37.0    93,802    118,866  -21.1
    Freestar                 0        0      NA         0      2,390 -100.0
    Low Cab Forward         55      266   -79.3       690      2,114  -67.4
    Heavy Trucks           518      896   -42.2     4,456      8,300  -46.3
                           ---      ---             -----      -----
      Ford Trucks and
       Vans             54,003   87,986   -38.6   509,819    666,231  -23.5
                        ------   ------           -------    -------

      Ford Brand       133,088  180,282   -26.2 1,250,834  1,465,888  -14.7



                     LINCOLN BRAND AUGUST 2008 U.S. SALES
                     ------------------------------------

                              August       %           Year-To-Date    %
                              ------                   ------------
                          2008     2007  Change      2008       2007 Change
                          ----     ----  ------      ----       ---- ------

    MKS                  2,374        0      NA     5,038          0     NA
    MKZ                  2,358    3,216   -26.7    23,336     22,948    1.7
    Town Car               672      855   -21.4    10,654     24,969  -57.3
    MKX                  2,651    3,421   -22.5    22,224     23,145   -4.0
    Navigator              923    2,163   -57.3    10,725     15,765  -32.0
    Mark LT                562      768   -26.8     3,276      5,858  -44.1
                           ---      ---             -----      -----

      Lincoln Brand      9,540   10,423    -8.5    75,253     92,685  -18.8



                     MERCURY BRAND AUGUST 2008 U.S. SALES
                     ------------------------------------

                              August       %            Year-To-Date   %
                              ------                   ------------
                          2008     2007  Change      2008       2007 Change
                          ----     ----  ------      ----       ---- ------

    Grand Marquis        2,182    2,245    -2.8    21,492     35,543  -39.5
    Sable                1,226    1,987   -38.3    12,928     14,814  -12.7
    Milan                1,816    3,013   -39.7    24,078     25,084   -4.0
    Mariner              2,609    2,939   -11.2    23,322     25,151   -7.3
    Mountaineer            560    2,112   -73.5     8,580     17,048  -49.7
    Monterey                 0        0      NA         0        700 -100.0
                             -        -                 -        ---

      Mercury Brand      8,393   12,296   -31.7    90,400    118,340  -23.6



                      VOLVO BRAND AUGUST 2008 U.S. SALES
                      ----------------------------------

                              August       %           Year-To-Date    %
                              ------                   ------------
                          2008     2007  Change      2008       2007 Change
                          ----     ----  ------      ----       ---- ------

    S40                    512    1,463   -65.0     7,715     13,513  -42.9
    V50                    100      211   -52.6     1,251      1,961  -36.2
    S60                    467    1,950   -76.1     7,187     13,529  -46.9
    S80                    576    1,320   -56.4     8,233      8,650   -4.8
    V70                    195      430   -54.7     2,531      2,512    0.8
    XC70                   772      870   -11.3     7,074      8,036  -12.0
    XC90                 1,175    2,556   -54.0    14,186     21,011  -32.5
    C70                    462      293    57.7     4,606      3,213   43.4
    C30                    410       26 1,476.9     3,191         51 6156.9
                           ---       --             -----         --

      Volvo Brand        4,669    9,119   -48.8    55,974     72,476  -22.8

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Brutal numbers. Mustang being down so far does not bode well for Challenger or Camaro.

Chris

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Bad all around. wow.

FLex is a FLop? i dont care if they will lease me one cheap next month. time for ford to whore out your new vehicles to me next month.

good to see escape gaining sales and crv losing them. its nice to see customers starting to wise up on that one.

in truth part of the problem is that Ford has too many high MSRP vehicles. no wonder sales tank if the fusion, escape and focus are the only affordable vehicles in the lineup.

MKs has gotten off to a decent start, i hear they are turning in less than 7 days.

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Personally, I can not get over the Volvo numbers... *cringe*

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Brutal numbers. Mustang being down so far does not bode well for Challenger or Camaro.

Chris

Then again,the Mustang is in the 4th model year of a design without substantial changes, so I would expect it to be down, even without the economy and gas prices..

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Personally, I can not get over the Volvo numbers... *cringe*

With all the recent attention given to our planet, you'd think Volvo would capitalize on that and show consumers how they're a more sustainable and progressive type of luxury car maker.

Volvo offers a 2.0 liter four-cylinder in their C30, S40, V50, and V70 everywhere else... why not in the US?

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I agree. I don't understand why Volvo isn't doing better. It makes me want to buy one. They're very nice cars to begin with and they have great sales incentives right now. You can get a new S80 for a steal.

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good to see escape gaining sales and crv losing them. its nice to see customers starting to wise up on that one.

Oh yes, they're wising up. It couldn't be the Escape's 30% fleet rate or the cash on the hood. No way!

I'm still waiting for the Rogue to destroy the CR-V as you predicted...... still waiting.

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Then again,the Mustang is in the 4th model year of a design without substantial changes, so I would expect it to be down, even without the economy and gas prices..

True Mustang fans/buyers know the 2010 is coming soon, so dont expect sales #'s to be that great.

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Oh yes, they're wising up. It couldn't be the Escape's 30% fleet rate or the cash on the hood. No way!

I'm still waiting for the Rogue to destroy the CR-V as you predicted...... still waiting.

crv is down what, 18%?

the market is waking up to the fact that the crv is an overpriced, underpowered gas hog with a cheap interior and a wussy exterior.

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8000+ for the Mustang is still a great number considering the economy and the car's age. I wouldn't start worrying about the Mustang until sales get below 5000 a month. The Mustang has had worse years in the past...I believe they only sold 80,000 in 1991.

Ford's numbers aren't pretty, but it was expected anyway. Stock prices actually went up today despite the news.

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crv is down what, 18%?

the market is waking up to the fact that the crv is an overpriced, underpowered gas hog with a cheap interior and a wussy exterior.

You need some perspective. Last year's August was a record for CR-V sales (23,192), they sold more in that month than in any other month or since then. Last month sales of 19,866 is right around normal for the CR-V, actually it is on the higher side of the average. I invite you to view the sales records here, and you can see for yourself that the CR-V has averaged between 15k and 20k consistently since the new model was introduced in February 2007. January 2007, the last month of the last gen CR-V, was actually a record for the CR-V at 14,390. The CR-V's consistent sales show that it is still the strongest in the market. Last year's August was a freak month that saw an unusually high number of CR-V sales, and it made this month look bad even though it was actually excellent. I hope that gives you some perspective on your favorite cute ute. :cheers:

Just FYI, I strongly prefer the styling of the Escape to the CR-V, and if by a strange coincidence I had to purchase one of the two, it would be an easy decision based on styling alone. I wouldn't expect to enjoy either vehicle (I hate SUV's) so driving dynamics and interior quality would probably weigh little on my decision. The hybrid Escape also gets good mileage for one of these.

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crv is down what, 18%?

the market is waking up to the fact that the crv is an overpriced, underpowered gas hog with a cheap interior and a wussy exterior.

Still didn't stop my mother from buying one. <_<

Just proves that any idiot with a CR membership can be fooled.

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Regardless of Aug'2007 sales hitting a record high, you'd think with $4 gas & a push for compact 4-cyl vehicles would allow the Honda CR-V to beat last year's numbers... Wouldn't you?

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Regardless of Aug'2007 sales hitting a record high, you'd think with $4 gas & a push for compact 4-cyl vehicles would allow the Honda CR-V to beat last year's numbers... Wouldn't you?

Not necessarily. Like I said, the CR-V sold on the higher side of its average last month, and it was actually an excellent month for it despite the percentage drop. There may have been incentives for the CR-V in August 2007 to drive the sales higher, and no incentives August 2008, I don't know.

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You need some perspective. Last year's August was a record for CR-V sales (23,192), they sold more in that month than in any other month or since then. Last month sales of 19,866 is right around normal for the CR-V, actually it is on the higher side of the average. I invite you to view the sales records here, and you can see for yourself that the CR-V has averaged between 15k and 20k consistently since the new model was introduced in February 2007. January 2007, the last month of the last gen CR-V, was actually a record for the CR-V at 14,390. The CR-V's consistent sales show that it is still the strongest in the market. Last year's August was a freak month that saw an unusually high number of CR-V sales, and it made this month look bad even though it was actually excellent. I hope that gives you some perspective on your favorite cute ute. :cheers:

Just FYI, I strongly prefer the styling of the Escape to the CR-V, and if by a strange coincidence I had to purchase one of the two, it would be an easy decision based on styling alone. I wouldn't expect to enjoy either vehicle (I hate SUV's) so driving dynamics and interior quality would probably weigh little on my decision. The hybrid Escape also gets good mileage for one of these.

having driven an 09 escape v6 i can attest that it is sedan like and a very nice vehicle. i have NOT driven a CRV but you wouldnt be able to get me to do so, its really a waste of money. if they would drop the price on it 5-7k, then i see it as being an ok vehicle. it simply is not worth what folks are paying for it. I have driven a RAV4 and its a joke. i don't loathe the CRV like I do the RAV. Mainly my disdain for the CRV is that its highway robbery, its a Kia Sportage with an H on the grille. The RAV is cheap and tinny and plasticky.

If one must really have the Asian brand cute ute, the forester is the classy one. You might be able to convince me its worth what folks are paying. The Outlander is the best of all of them though, cargo capacity, flexibility, tech, etc. The outlander is most appealing Asian cute ute and its not even close. So where the escape falls in all of this......better pricing and now the engine and handling are fixed. it has sync and sirius travel link. Send someone with 27k to look at a RAV4 or CRV and then have them drive an 09 Mariner like with the v6 6 speed and Voga pkg or something. its not going to take much to convince them what a real vehicle is. Honda should be ashamed of selling what amounts to a puffy hatchback with a slow powertrain for the highway robbery prices they are.

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Regardless of Aug'2007 sales hitting a record high, you'd think with $4 gas & a push for compact 4-cyl vehicles would allow the Honda CR-V to beat last year's numbers... Wouldn't you?

truth is folks are finding out its a rip off as far as pricing goes and the fact that its not better or even as good as many competitors.

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I'll preface my remarks by stating that I don't 'get' the crossover....I was fine when they simply provided wagon versions of normal cars.

That being said, if I'm grading the small x-overs, the Forrester and Escape are my recommendations in 09. The RAV & CRV are overpriced, the Subie & Escape still drive like cars---plus deals can be had on each that make them a strong value. (Although I think the previous Forrester is way more fun to drive)

The CRV exemplifies why having a strong brand rep means everything. There's little justification for its runaway success other than reputation. IMO, the Civic is a far better example of what makes Honda great--it IS a class-leading product with obvious appeal.

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truth is folks are finding out its a rip off as far as pricing goes and the fact that its not better or even as good as many competitors.

If it is a rip off, folks certainly aren't finding out about it because sales are still as strong as they have ever been.

The CRV exemplifies why having a strong brand rep means everything. There's little justification for its runaway success other than reputation.

Do you really think the brand name has accounted for the current generation CR-V selling 50%~ higher than the previous gen every month since its intro? If it is all about brand name, then why didn't the previous gen CR-V sell at 15-20k per month every month as opposed to 10-15k? Did Honda make their badge especially shiny on the new model to attract 5,000+ more buyers every single month?

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I'll preface my remarks by stating that I don't 'get' the crossover....I was fine when they simply provided wagon versions of normal cars.

That being said, if I'm grading the small x-overs, the Forrester and Escape are my recommendations in 09. The RAV & CRV are overpriced, the Subie & Escape still drive like cars---plus deals can be had on each that make them a strong value. (Although I think the previous Forrester is way more fun to drive)

The CRV exemplifies why having a strong brand rep means everything. There's little justification for its runaway success other than reputation. IMO, the Civic is a far better example of what makes Honda great--it IS a class-leading product with obvious appeal.

i agree with like everything you said (the civic plug is a stretch :) ) the CRV IMO is one of the biggest public con jobs on the market right now. buy a kia sportage and save 10 grand, no diff i say.

you realize subaru is leasing the forester for virtually nil down and under 250 a mo right now? AWD included......anyone shopping crv's would do well to look at a forester first.

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Nobody has any love for the VUE? Granted, its a heavy little piggy but that helps it feel solid. I guess it would be tough to put the 4 cyl. VUE up against much because it is woefully under powered for its weight class but I would put the V6 version up against anything. Plus, you can get some smoking deals on them.

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i agree with like everything you said (the civic plug is a stretch :) ) the CRV IMO is one of the biggest public con jobs on the market right now. buy a kia sportage and save 10 grand, no diff i say.

you realize subaru is leasing the forester for virtually nil down and under 250 a mo right now? AWD included......anyone shopping crv's would do well to look at a forester first.

My cousin recently bought a CR-V EX, and I thought it was a solid choice. The styling is fugly, but it's practical, well-assembled, and I liked the tan interior. The rear wheelwells don't intrude on the rear seats and doors, like they do on a Sportage or Escape, so it's easier to put in a child seat. Her previous car was a Volvo 960, so she doesn't mind wagons - it's just that there aren't many to choose from.

And it's really not all that expensive. Her EX FWD model (moonroof, alloys, 6-disc CD) was $23K, and she got $1500 off MSRP and 1.9% APR. Real-world pricing for an '09 Escape XLT 2.5L FWD is actually higher.

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Nobody has any love for the VUE? Granted, its a heavy little piggy but that helps it feel solid. I guess it would be tough to put the 4 cyl. VUE up against much because it is woefully under powered for its weight class but I would put the V6 version up against anything. Plus, you can get some smoking deals on them.

vue sales were quite good last month. weight is the new vue's only downside. its much more solid than the crawling recreational vehicle.

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