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Chevrolet News:Dealer Allocations Of 2014 Chevrolet SS To Be Small


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William Maley

Staff Writer - CheersandGears.com

September 7, 2013

Those hoping to see a Chevrolet SS at their dealer might be waiting for awhile. Edmunds is reporting that the first batch of SS sedans that will be arriving later this year is small. John Fitzpatrick, Chevrolet's marketing manager for the Camaro, Corvette, and SS says that about 900 SS sedans will be available to dealers. That brings forward a problem; there are about 3,000 Chevrolet dealers in the U.S. and with only 900 SSs available, this presents a big problem.

How will General Motors dole out SS sedans? By looking at the sales of the Camaro and Corvette at each dealer.

"If you have a niche selling those cars, you are going to get a bigger percentage than somebody who doesn't sell Camaros and Corvettes," Fitzpatrick explained.

Source: Edmunds

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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No hope of matching the Charger and 300 then.

I don't think that was ever part of the plan...it's almost like this car is an afterthought, like Chevy is tolerating it but not embracing it, afraid to sell sedans that don't fit the vanilla FWD sedan mold...

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GM was clear from the start this was going to be a low volume car. While they never would state a number it was clear with price and the number of options it was going to be lower than the already low G8 volume.

Now again we need to look long term here based on what GM has said and is doing.

#1 GM has stated they are already working on a replacement for this car and SS on the VF is expected to be around maybe 3 years.

#2 The Camaro is coming to MI to be built in the near future.

#3 With all that is going on they could move production to the Alpha and build this car here with the Camaro and even add a V6 to this line up and other models.

There is a lot more going on here than meets the eye. Also you need to understand how GM is thinking and why they are doing some things they are doing. Here is a Video with Mark Reuss that covers some of the thinking at GM and why they are doing things and why they are not doing things. Mark is pretty straight forward on the things he can address. Things like why no Duel Clutch in the Vette and why no AWD. It is pretty much common sense stuff. Also some news and hints that have not been posted on this site yet. It is not a waste of 28 min.

As for the SS it is what we were promised. It is a car in a tough spot as not everyone can easily afford one. It also takes just a little more to afford a CTS and many who can afford this can spend the extra for the CTSV too. Until they can build them here it will be a limited model at a very high price with limited options.

There was never any intention to take out Chrysler SRT T cars here. I feel the SS is just establishing a segment that will grow and in time with the next model that is not all that far out.

Besides this car is only frosting on the cake as Chevy is not going to live or die on this model. The best thing to do is limit sales to keep up demand vs. having these sit on dealer lots with $2,000K incentives. Pricing the car for less would only make it unprofitable.



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