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August 2014: BMW of North America


William Maley

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BMW Group U.S. Reports August 2014 Sales

  • BMW brand sales up 11.0 percent – Best August Ever
  • MINI brand sales down 16.9 percent

Woodcliff Lake, NJ - September 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 32,220 vehicles, an increase of 5.5 percent from the 30,546 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.4 percent on sales of 245,974 in the first eight months of 2014 compared to 233,326 in the same period in 2013.  

 

BMW Brand Sales – Best August Ever

Sales of BMW brand vehicles increased 11.0 percent in August for a total of 27,214 compared to 24,523 vehicles sold in August, 2013. Year-to-date, the BMW brand is up 11.6 percent on sales of 211,005 compared to 188,997 sold in the first eight months of 2013.

 

“August - and Labor Day in particular – not only mean the end of summer but they’re also the transition to the very important selling season in the final four months of the year and the strong results posted by both new and pre-owned BMW are the best indicator of what we can expect,” said Ludwig Willisch, President and CEO, BMW of North America. “Topping 200,000 sales in the U.S. in the first eight months of this year is our new benchmark and I’m especially pleased to see the results for our born-electric BMW i3 and we look forward to the sales launch of the new M4 Convertible next month.”

 

MINI Brand Sales

For August, MINI USA reports 5,006 automobiles, a decrease of 16.9 percent from the 6,023 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 34,969 automobiles, a decrease of 21.1 percent from the 44,329 automobiles sold in the first eight months of 2013.

 

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Mini has been played out.  They don't really ever change the styling, the brand has no focus, they just keep rehashing variants of the same car.  They should have the Cooper and the Countryman, dump the Paceman, Coupe, Roadster.  If anything they should be doing a diesel or a hybrid or a luxury trim Cooper, because that is their core product, and they should look to find ways to keep buyers coming back.

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