William Maley

March 2016: Mazda North American Operations

7 posts in this topic

William Maley    393

Mazda Reports March Sales

  • 2016 Mazda MX-5 Miata Continues Hot Streak with Its Best March Since 2008

IRVINE, Calif. (April 1, 2016) – Mazda North American Operations (MNAO) today reported March U.S. sales of 23,396 vehicles, representing a decrease of 27.2 percent versus last year. Year-to-date sales through March are down 17.2 percent versus last year, with 64,643 vehicles sold.

 

Key March sales notes:

  • The World Car of the Year-winning 2016 MX-5 continues to sell at a brisk pace with a 104.9-percent YOY increase and the best March for MX-5 since 2008.
  • In its seventh full month of sales, Mazda CX-3 enjoyed its second-best sales month ever with 1,748 units sold.
  • With class-leading EPA-estimated fuel economy and a starting MSRP of $31,520, the all-new.
  • 2016 CX-9 three-row crossover SUV is set to go on sale early this summer. Inventory for outgoing 2015 CX-9 vehicles is nearly sold out across the U.S.
  • Mazda reported Certified Pre-Owned (CPO) March sales of 3,523 vehicles, down 11 percent YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 4,055 vehicles, down 8.0 percent versus last year. Year-to-date sales for MMdM are up 12.0 percent with 14,044 vehicles sold.

 

 

   

Month-To-Date

Year-To-Date

                               
   

March

 

March

 

%

 

% MTD

March

 

March

 

%

 

% YTD

   

2016

 

2015

 

Change

 

DSR

2016

 

2015

 

Change

 

DSR

                               

Mazda2

 

 

36

 

(100.0)%

 

(100.0)%

 

228

 

(100.0)%

 

(100.0)%  

Mazda3

 

7,307

 

10,534

 

(30.6)%

 

(35.8)%

22,133

 

27,304

 

(18.9)%

 

(18.9)%

Mazda5

 

75

 

1,063

 

(92.9)%

 

(93.5)%

205

 

4,003

 

(94.9)%

 

(94.9)%

Mazda6

 

4,094

 

7,568

 

(45.9)%

 

(49.9)%

10,283

 

16,398

 

(37.3)%

 

(37.3)%

MX-5 Miata

 

1,090

 

532

 

104.9%

 

89.7%

2,409

 

1,381

 

74.4%

 

74.4%

CX-3

  1,748  

 

N/A

 

N/A

4,916

 

 

N/A

 

N/A

CX-5

 

8,965

 

10,899

 

(17.7)%

 

(23.8)%

23,607

 

24,293

 

(2.8)%

 

(2.8)%

CX-9

 

117

 

1,489

 

(92.1)%

 

(92.7)%

1,090

 

4,435

 

(75.4)%

 

(75.4)%

                               

Total Vehicles

                             
                               

CARS

 

12,566

 

19,733

 

(36.3)%

 

(41.0)%

35,030

 

49,314

 

(29.0)%

 

(29.0)%

TRUCKS

 

10,830

 

12,388

 

(12.6)%

 

(19.1)%

29,613

 

28,728

 

3.1%

 

3.1%

                               

TOTAL

 

23,396

 

32,121

 

(27.2)%

 

(32.6)%

64,643

 

78,042

 

(17.2)%

 

(17.2)%

                               

Selling Days

 

27

 

25

       

75

 

75

 

Share this post


Link to post
Share on other sites
2QuickZ's    64

I wish FCA and Mazda would just hook up already.  To me, they are about the only obvious partners of the traditional OEM's (meaning not Chinese).  The overlap would mostly be with Fiat in the A and B segments but otherwise I think they compliment each other nicely.  The 3 and 6 are well regarded cars that would make a nice Dart and 200.  A and B segment cars could come off a common platform designed by Mazda but with Italian styling for the Fiat variants.  I don't even necessarily think it needs to be a merger.  It could be something more along the lines of the Renault/Nissan or Hyundai/Kia alliances.  It seems like too good of a fit so it will probably never happen.

Share this post


Link to post
Share on other sites
Thed    64

C'mon Mazda, you can rally back! They're selling the best cars that nobody buys, I swear. The recent C&D comparo win will hopefully boost some sales for the Mazda6. 

Share this post


Link to post
Share on other sites
loki    289

supposedly the CX-4 and new ('17s) mazda3 and 6 will debut in china later this month.

With the CX-9 not quite on the lots, this model would take a heavy hit.

 

The mazda 5 really needs to be updated or discontinued.

Is this pretty much the only MPV left, or does the ford connect/transit count?

 

i think the worst thing about owning a mazda is the dealer network is sparse.

Share this post


Link to post
Share on other sites
Thed    64

supposedly the CX-4 and new ('17s) mazda3 and 6 will debut in china later this month.

With the CX-9 not quite on the lots, this model would take a heavy hit.

The mazda 5 really needs to be updated or discontinued.

Is this pretty much the only MPV left, or does the ford connect/transit count?

i think the worst thing about owning a mazda is the dealer network is sparse.

I'd say that the Transit Connect is a competitor, though a superior one. I'm pretty sure the Mazda5 has already been discontinued, they're just selling what little they had left. It's a shame, as it was the only modern van that could be had with a manual transmission. Edited by Thed

Share this post


Link to post
Share on other sites
ccap41    1,161

I genuinely feel bad for Mazda because they really are the best car that nobody's buying. Heck, I would have been in a CX-5 if the ones that were in my price range weren't the first gen with only the 155hp engine. I won't put myself in a 155hp cuv..no way. 


Yeah, the 5 isn't on their website as of now. 

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Only a few weeks ago, Toyota and Mazda surprised everyone by announcing a new alliance. The two would collaborate on a number of projects including a $1.6 billion assembly plant, possibly bringing 4,000 new jobs. At the time, the two automakers haven't decided where the plant would go, which sent various states in a frenzy.
      A report from the Detroit Free Press has learned that the two have sent out a blind request for proposals from states in Midwest, mid-Atlantic and South. Sources tell the paper that the request was from an unidentified employer that was considering options for a new project known as 'Project Mitt'. State officials have sent preliminary proposals that include potential tax incentives, job training programs, and investments in infrastructure.
      Opportunities like this are very rare and states are pulling all of the stops out to land this plant.
      “You have to be able to punch the ticket. You have to be able to say you’ve got the workforce, you’ve got the land, you’ve got the transportation systems and rail spurs, community college and education and a place where people want to live,” said Kristin Dziczek, director of industry, labor and economics at the Center for Automotive Research.
      “Once you’ve got all that, tax incentives come into play.”
      We recommend checking out the Free Press' report as it lists the states in contention from Alabama to Texas with pros and cons.
      Source: Detroit Free Press

      View full article
    • By William Maley
      Only a few weeks ago, Toyota and Mazda surprised everyone by announcing a new alliance. The two would collaborate on a number of projects including a $1.6 billion assembly plant, possibly bringing 4,000 new jobs. At the time, the two automakers haven't decided where the plant would go, which sent various states in a frenzy.
      A report from the Detroit Free Press has learned that the two have sent out a blind request for proposals from states in Midwest, mid-Atlantic and South. Sources tell the paper that the request was from an unidentified employer that was considering options for a new project known as 'Project Mitt'. State officials have sent preliminary proposals that include potential tax incentives, job training programs, and investments in infrastructure.
      Opportunities like this are very rare and states are pulling all of the stops out to land this plant.
      “You have to be able to punch the ticket. You have to be able to say you’ve got the workforce, you’ve got the land, you’ve got the transportation systems and rail spurs, community college and education and a place where people want to live,” said Kristin Dziczek, director of industry, labor and economics at the Center for Automotive Research.
      “Once you’ve got all that, tax incentives come into play.”
      We recommend checking out the Free Press' report as it lists the states in contention from Alabama to Texas with pros and cons.
      Source: Detroit Free Press
    • By William Maley
      The sixth-generation Chevrolet Camaro has been lagging somewhat in sales when compared to the likes of the Ford Mustang and Dodge Challenger. Through July, Chevrolet only has moved 41,280 Camaros (down 2.5 percent). Compared to the Mustang which sold 50,814 (down 30 percent). The Challenger trails the Camaro but not by much - 41,243 units (up 2.6 percent). It gets worse when you compare it to last-generation Camaro. In 2015, the last year for the fifth-generation model, Chevrolet moved 77,502 models. A year later when the sixth-generation arrived, sales dropped to 72,705 models. 
      To try and change the Camaro's fortunes, General Motors is considering making some changes to the lineup. Some of those changes will focus on the base and V8 models.
      "I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," said GM product chief Mark Reuss.
      Reuss wouldn't go into detail about the possible changes or when we could see them.
      Bringing down the price of the V8 is a great start. The 2018 Camaro with the V8 begins at $37,995 which is $4,800 more the Mustang V8 and $5,000 more than the Challenger. We could see a base V8 with smaller wheels, skip the infotainment system and have a radio, and other changes.
      We hope Chevrolet is planning to make changes very soon as Ford's refreshed Mustang is just around the corner.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The sixth-generation Chevrolet Camaro has been lagging somewhat in sales when compared to the likes of the Ford Mustang and Dodge Challenger. Through July, Chevrolet only has moved 41,280 Camaros (down 2.5 percent). Compared to the Mustang which sold 50,814 (down 30 percent). The Challenger trails the Camaro but not by much - 41,243 units (up 2.6 percent). It gets worse when you compare it to last-generation Camaro. In 2015, the last year for the fifth-generation model, Chevrolet moved 77,502 models. A year later when the sixth-generation arrived, sales dropped to 72,705 models. 
      To try and change the Camaro's fortunes, General Motors is considering making some changes to the lineup. Some of those changes will focus on the base and V8 models.
      "I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," said GM product chief Mark Reuss.
      Reuss wouldn't go into detail about the possible changes or when we could see them.
      Bringing down the price of the V8 is a great start. The 2018 Camaro with the V8 begins at $37,995 which is $4,800 more the Mustang V8 and $5,000 more than the Challenger. We could see a base V8 with smaller wheels, skip the infotainment system and have a radio, and other changes.
      We hope Chevrolet is planning to make changes very soon as Ford's refreshed Mustang is just around the corner.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Mazda could do something that no other automaker has been able to do, introduce a homogeneous charge compression ignition (HCCI) engine for a production model.
      Today in Tokyo, Mazda held a news conference announcing their Sustainable Zoom-Zoom 2030 initiative. The gist is to improve overall efficiency while retaining the fun-to-drive nature of their vehicles. The big announcement during this news conference is the introduction of the Skyactiv-X engine which features HCCI - something we first heard about back in January.
      HCCI engines are like diesel engines where they use compression and not spark to ignite the fuel. This allows for better fuel economy and emissions. But automakers could never figure out how to control when the gasoline ignites. HCCI engines need to run at a specific temperature for smooth operation. If the engine is too cold, the performance of the compression ignition is affected. Too hot and you'll have engine knock. Mazda says they have figured out a solution to these issues by using spark plugs to ignite the fuel in certain situations such as cold starts. Skyactiv-X will also feature a supercharger that will provide a smooth and immediate engine response. The new engines will see a 10 to 30 percent increase in torque over the current Skyactiv engines. As for efficiency, Mazda says Skyactiv-X will see a 20 to 30 percent increase.
      There are other parts to Mazda's Sustainable Zoom-Zoom 2030 initiative, not all of it dealing with efficiency.
      Introducing electrified models, including electrics beginning in 2019. They'll be offered in places "that use a high ratio of clean energy for power generation or restrict certain vehicles to reduce air pollution." Work on reducing the “well-to-wheel” carbon dioxide emissions (from building the vehicle to driving it).  Cut back on the corporate“well-to-wheel” carbon dioxide emissions to 50 percent of 2010 levels by 2013, and reducing that to 10 percent by 2050. Add more advanced safety tech and work on the fundamentals such as driving position and visibility. Begin introducing autonomous driving tech by 2025 Source: Mazda
      Press Release is on Page 2


      MAZDA ANNOUNCES LONG-TERM VISION FOR TECHNOLOGY DEVELOPMENT, ‘SUSTAINABLE ZOOM-ZOOM 2030’
      INTRODUCES SKYACTIV-X, WORLD’S FIRST COMMERCIAL GASOLINE ENGINE TO USE COMPRESSION IGNITION August 8, 2017
      HIROSHIMA, Japan—Mazda Motor Corporation today announced “Sustainable Zoom-Zoom 2030,” a new long-term vision for technology development that looks ahead to the year 2030. As part of the new technology to achieve this vision, the company disclosed plans to introduce a next-generation engine called SKYACTIV-X in 2019. SKYACTIV-X will be the world’s first commercial gasoline engine to use compression ignition.1
      Under the original “Sustainable Zoom-Zoom” vision announced in 2007, the company has striven to offer both driving pleasure and outstanding environmental and safety performance. In light of the rapid changes taking place in the automotive industry, the new vision takes a longer-term perspective and sets out how Mazda will use driving pleasure, the fundamental appeal of the automobile, to help solve issues facing people, the earth and society.
      The following is an overview of “Sustainable Zoom-Zoom 2030” and the next-generation SKYACTIV-X engine.
      1. SUSTAINABLE ZOOM-ZOOM 2030
      Mazda believes its mission is to bring about a beautiful earth and to enrich people’s lives as well as society. The company will continue to seek ways to inspire people through the value found in cars.
      Earth
      Through conservation initiatives, create a sustainable future in which people and cars coexist with a bountiful, beautiful earth
      Mazda’s approach
      Expand measures for carbon dioxide reduction from a “well-to-wheel” perspective, considering emissions over the vehicle’s entire life cycle Aim to reduce corporate average “well-to-wheel” carbon dioxide emissions to 50 percent of 2010 levels by 2030, and achieve a 90-percent reduction by 2050 Achieve this with a policy prioritizing efficiency improvements and measures for cleaner emissions that apply in the real world In line with this policy, continue efforts to perfect the internal combustion engine, which will help power the majority of cars worldwide for many years to come and can therefore make the greatest contribution to reducing carbon dioxide emissions, and combine the results with effective electrification technologies From 2019, start introducing electric vehicles and other electric drive technologies in regions that use a high ratio of clean energy for power generation or restrict certain vehicles to reduce air pollution Society
      Through cars and a society that provide safety and peace of mind, create a system that enriches people’s lives by offering unrestricted mobility to people everywhere
      Mazda’s approach
      Develop more advanced safety technologies under the Mazda Proactive Safety philosophy, working toward the goal of eliminating traffic accidents Further enhance safety fundamentals, such as correct driving position, pedal layout and good visibility, and standardize them across all models Promote further standardization of i-ACTIVSENSE advanced safety features, which help drivers recognize and assess potential hazards; in addition to Japan, where they are already becoming standard, gradually make these technologies standard in other markets starting in 2018 Begin testing of autonomous driving technologies currently being developed in line with Mazda’s human-centered Mazda Co-Pilot Concept2 in 2020, aiming to make the system standard on all models by 2025 Using connectivity technologies, create a new business model that enables car owners to support the needs of people in depopulated areas and those who have difficulty getting around People
      Enhance customers’ mental well-being with the satisfaction that comes from protecting the earth and contributing to society with a car that offers true driving pleasure
      Mazda’s approach
      Pursue an enhanced Jinba-ittai driving feel that will unlock people’s potential and revitalize them mentally and physically Based on the philosophy of “breathing life into the car,” further develop KODO design to raise vehicle design to the level of art that enriches the emotional lives of all who see it 2. SKYACTIV-X NEXT-GENERATION ENGINE

      Technological innovations
      SKYACTIV-X is the world’s first commercial gasoline engine to use compression ignition, in which the fuel-air mixture ignites spontaneously when compressed by the piston A proprietary combustion method called Spark Controlled Compression Ignition overcomes two issues that had impeded commercialization of compression ignition gasoline engines: maximizing the zone in which compression ignition is possible and achieving a seamless transition between compression ignition and spark ignition. Features
      This new proprietary combustion engine combines the advantages of gasoline and diesel engines to achieve outstanding environmental performance, power and acceleration performance. Compression ignition and a supercharger fitted to improve fuel economy together deliver unprecedented engine response and increase torque 10–30 percent over the current SKYACTIV-G gasoline engine.3 Compression ignition makes possible a super lean burn4 that improves engine efficiency up to 20–30 percent over the current SKYACTIV-G, and from 35–45 percent over Mazda’s 2008 gasoline engine of the same displacement. SKYACTIV-X even equals or exceeds the latest SKYACTIV-D diesel engine in fuel efficiency. With high efficiency across a wide range of rpms and engine loads, the engine allows much more latitude in the selection of gear ratios, providing both superior fuel economy and driving performance. Moving forward Mazda hopes to help create a future in which people, the earth and society can coexist with cars, to enrich people’s lives through a car ownership experience that celebrates driving, and to become a brand with which customers feel a strong emotional connection.

      View full article
  • My Clubs

  • Who's Online (See full list)