February 2018: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports February 2018 Sales

• TMNA posts best-ever light truck sales for February
• Toyota RAV4 posts best-ever February
• Lexus luxury utility vehicles (LUVS) mark best-ever February

PLANO, Texas (March 1, 2018) – Toyota Motor North America (TMNA) today reported February 2018 sales of 182,195 vehicles, an increase of 4.5 percent from February 2017 on a volume basis. With the same amount of selling days in February 2018 compared to February 2017, sales were up 4.5 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted February sales of 162,930 units, up 4.4 percent on a volume and DSR basis.
 
“We’re off to an outstanding start to the year,” said Jack Hollis, group vice president and general manager, Toyota division. “Best-ever February light truck results, combined with continued strong sales of the all-new 2018 Camry, give us great momentum as we kick off our spring Ready, Set, Go! sales event.”
 
Lexus posted February sales of 19,265 vehicles, up 5.1 percent on a volume basis and DSR basis.
 
“Lexus kept its momentum going with another strong month in February,” said Jeff Bracken, group vice president and general manager, Lexus division. “NX, both gas and hybrid, had its best-ever February while our LUVs also delivered another record month. We’ve now launched our all-new 5th-generation LS and LS hybrid sedans, so we expect a very strong first quarter. These new models will be followed by 10 additional new or updated models, so we’re very optimistic about the year ahead.”          
 
February 2018 Highlights  

• TMNA, Toyota and Lexus divisions posted best-ever February light truck sales
• Toyota division SUVs up 12.6 percent with 61,521 units sold
• RAV4 posted best-ever month with sales of 29,867 units
• Camry sales of 30,865, posted double-digit growth year over year
• Highlander posted sales of 15,960 units
• Toyota division pickups increased 15.4 percent
• Tacoma sales up 18.0 percent with 16,817 units
• Tundra posted sales of 7,977 units, up 10.3 percent
• Lexus division LUVs up 12.3 percent, a best-ever February
• NX up 21.3 percent in February, a best-ever February
• RX posted monthly sales of 7,238 units, up 8.4 percent
• GX sales up 16.1 percent
• Lexus LS sales were up 86.4 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume.

TOYOTA  U.S. SALES SUMMARY
FEBRUARY 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	182,195	174,339	4.5	4.5	349,251	317,389	7.8	10.0
TOTAL TOYOTA DIV	162,930	156,001	4.4	4.4	312,072	283,479	7.8	10.1
TOTAL LEXUS	19,265	18,338	5.1	5.1	37,179	33,910	7.4	9.6
YARIS IA (INCL SCI IA)	2,456	2,801	-12.3	-12.3	4,588	4,752	-5.4	-3.5
YARIS LIFTBACK	136	1057	-87.1	-87.1	310	2,387	-87.3	-87.0
TOTAL YARIS	2,592	3,858	-32.8	-32.8	4,898	7,139	-32.8	-31.4
iQ	0	0	0	0	0	0	0	0.0
xD	0	0	0	0	0	0	0	0.0
xB	0	0	0	0	0	0	0	0.0
tC	1	39	-97.4	-97.4	1	111	-99.1	-99.1
COROLLA IM (INCL SCI IM)	1,486	1,766	-15.9	-15.9	2,882	3,226	-12.5	-10.7
COROLLA SEDAN	23,535	25,395	-7.3	-7.3	43,546	45,502	-6.3	-4.3
TOTAL COROLLA	25,021	27,161	-7.9	-7.9	46,428	48,728	-6.7	-4.7
86 (INCL FR-S)	361	603	-40.1	-40.1	678	1,077	-38.3	-37.0
MIRAI	166	110	50.9	50.9	379	193	92.4	96.4
AVALON	3,027	2,610	16.0	16.0	6,508	5,113	24.7	27.3
PRIUS	7,070	9,044	-21.8	-21.8	14,013	16,874	-18.6	-17.0
CAMRY	30,865	27,498	12.2	12.2	55,503	47,811	13.7	16.1
TOTAL TOYOTA DIV. CAR	69,103	70,923	-2.6	-2.6	128,408	127,046	-1.0	1.1
CT	0	458	-100	-100	3	851	-99.7	-99.6
IS	1,524	1,684	-9.5	-9.5	2,971	3,107	-6.3	-4.4
RC	186	495	-62.4	-62.4	347	942	-63.9	-63.2
ES	2,685	2,709	-0.9	-0.9	5,325	4,880	6.9	9.1
GS	534	536	-0.4	-0.4	1,009	958	3.2	5.3
LS	548	294	86.4	86.4	664	574	13.3	15.7
LC	128	0	0	0	304	0	0	0
LFA	1	0	0	0	1	0	0	0
TOTAL LEXUS CAR	5,606	6,176	-9.2	-9.2	10,624	11,312	-8.0	-6.1
TOTAL TOYOTA CAR	74,709	77,099	-3.1	-3.1	139,032	138,358	-1.6	0.5
SIENNA	7,512	8,965	-16.2	-16.2	16,060	16,250	-3.2	-1.2
C-HR	4,420	0	0	0	8,366	0	0	0
RAV4	29,867	26,351	13.3	13.3	56,522	48,506	14.1	16.5
FJ CRUISER	0	0	0	0	1	0	0	0
VENZA	0	1	-100	-100	0	5	-100	-100
HIGHLANDER	15,960	15,928	0.2	0.2	31,444	28,584	7.8	10.0
4RUNNER	10,120	10,912	-7.3	-7.3	19,789	19,611	-1.2	0.9
SEQUOIA	899	1,179	-23.7	-23.7	1,822	2,325	-23.2	-21.6
LAND CRUISER	255	252	1.2	1.2	510	524	-4.7	-2.7
TOTAL TOYOTA DIV. SUV	61,521	54,623	12.6	12.6	118,454	99,555	16.6	19.0
TACOMA	16,817	14,256	18.0	18.0	33,529	26,766	22.7	25.3
TUNDRA	7,977	7,234	10.3	10.3	15,621	13,862	10.4	12.7
TOTAL TOYOTA DIV. PICKUP	24,794	21,490	15.4	15.4	49,150	40,628	18.5	21.0
TOTAL TOYOTA DIV. TRUCK	93,827	85,078	10.3	10.3	183,664	156,433	15.0	17.4
NX	4,263	3,514	21.3	21.3	8,468	6,478	28.1	30.7
RX	7,238	6,676	8.4	8.4	13,976	12,196	12.3	14.6
GX	1773	1527	16.1	16.1	3,362	2,945	11.8	14.2
LX	385	445	-13.5	-13.5	749	979	-25.1	-23.5
TOTAL LEXUS TRUCK	13,659	12,162	12.3	12.3	26,555	22,598	15.1	17.5
TOTAL TOYOTA TRUCK	107,486	97,240	10.5	10.5	210,219	179,031	15.0	17.4
Selling Days	24	24			49	48
DSR = Daily Selling Rate

[David]

WOW, Big gain for Toyota year over year and solid truck sales.

[ccap41]

I'm so impressed with the love for the Tacoma. It nearly doubles the GM twins and in a lot of ways it isn't even the better "truck". It goes to show you how people buy on emotion rather than facts. 

[Robert Hall]

Toyota pickups have had a loyal following for decades, so it makes sense the Taco is still popular..

[David]

The Taco still needs better cheese and less Tomato! 

[2QuickZ's]

I wonder how much of those gains is because they picked up GM and FCA's slack as they pull back from selling to the rental car fleets?

[ccap41]

3 hours ago, Cubical-aka-Moltar said:

Toyota pickups have had a loyal following for decades, so it makes sense the Taco is still popular..

It still amazes me each month with stellar sales as a Japanese truck that largely does truck stuff a little worse than the Colorado/Canyon. I would have expected way more to have jumped ship than have. 

[balthazar]

It amazes me with the horrific debacle the 'coma went thru, that it still finds so many buyers.