Lincoln News: Rumorpile: Lincoln's Plan To Make It Big In China

[William Maley]

Lincoln only established itself in China back in 2015, but it is proving to be quite successful. Last year, Lincoln sold 54,124 models in the country. But the brand has big ambitions and believes it could sell more models in the world's largest auto market if they started building models there.

According to Reuters, Lincoln is planning on building up five new vehicles in China by 2022. Officially, Ford has announced a new crossover for the Chinese market in 2019. But sources tell the news service that the automaker is planning on building the upcoming Aviator in China by late 2019 or early 2020. This will be followed by the successors to the MKC and MKZ, and the Nautilus 2021. Wrapping up Lincoln's China production plans is a small, coupe-like crossover expected in 2022.

“Our localization plans to support the China market are on track and will serve to further drive Lincoln’s growth in China. Beyond that, it would be premature to discuss our future product and production plans or timing,” said Lincoln spokeswoman Angie Kozleski when reached for comment.

Moving production to China would help Lincoln immensely. Currently, Ford imports Lincoln models from the U.S. to China. This means they get hit with a 25 percent tariff and aren't able to compete with the likes of Cadillac and the Germans. Even if China does reduce the tariff on imported vehicles - something Chinese President Xi Jinping promised earlier this week, it might not make a big enough difference for Lincoln to close the gap.

“As long as Lincolns are not manufactured in China, the brand’s sales will no doubt suffer continuously,” said Zhu Kongyuan, Secretary General of the China Auto Dealers Chamber of Commerce.

Not helping matters is the war of words between the U.S. and China, and the possibility of a trade war on the horizon.

Source: Reuters

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[David]

Totally makes sense, late to the party but makes sense as I am sure they can make more profit there than in the US if they do it right! 

[riviera74]

Just 54K sold in China last year.  Buick and Cadillac laugh at those puny sales numbers🤣.

Unfortunately, Chinese mercantilism strikes again.  After several years of building anything there, somebody over there steals all of your intellectual property.  It is as if Beijing thinks nobody in a land of over a billion people can create and sustain their own anything the rest of the world would actually buy.

[smk4565]

Gotta build there to sell there.  Audi sold around 600,000 cars there last year.

[daves87rs]

Better hurry before they change their mind....