September 2018: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports U.S. Sales for September, Third Quarter 2018

• TMNA, Toyota and Lexus divisions set first nine months light truck sales record
• Toyota Tacoma, 4Runner, Highlander posted best-ever September, first nine months
• Prius Prime posts best-ever quarter, first nine months
• Lexus NXh, RXh recorded best-ever September, third quarter

PLANO, Texas, Oct. 2, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2018 sales of 203,098 units. With one less selling day in September 2018 compared to September 2017, sales were down 6.8 percent on a daily selling rate (DSR) basis and down 10.4 percent on a volume basis. 

Through September, TMNA reported sales of 1,824,235 units, down 0.4 percent on a daily selling rate (DSR) basis and volume basis versus the same period in 2017.

Toyota division posted September 2018 sales of 178,501 units, down 7.4 percent on a DSR basis and down 10.9 percent on a volume basis.   

"Toyota's seen record light trucks sales for the first nine months of the year, led by the Tacoma and Highlander, both strong leaders in their segments," said Jack Hollis, group vice president and general manager, Toyota division. "Our alternative fuel vehicle leadership remains strong as our hybrids gained double-digit growth in the Camry Hybrid, Avalon Hybrid, Prius Prime and Mirai models."

Lexus posted September sales of 24,597 units, down 2.3 percent on a DSR basis and down 6.1 percent on a volume basis. 

"We have built on our success during the first half of the year with a strong third quarter thanks to three percent growth in our luxury utility vehicles and a 115 percent jump in our flagship LS sedan," said David Christ, group vice president and general manager, Lexus division. "The all-new Lexus ES sedan is off to a remarkable start, and we are looking forward to the addition of the UX compact LUV, which will introduce younger buyers to the Lexus brand starting in December."

September and Third Quarter 2018 Highlights:

• TMNA, Toyota and Lexus divisions posted best-ever light truck sales for the first nine months
• Toyota division posted best-ever light truck sales for the month of September and third quarter
• Camry recorded September sales of 27,640 units
• Corolla sedan posted sales of 19,130 units for the month
• Prius Prime increased 21.1 percent; a best-ever month, third quarter and first nine months
• RAV4 recorded sales of 37,440; a best-ever first nine months
• Highlander increased by 8.0 percent; a best-ever September, third quarter and first nine months
• 4Runner increased by 7.1 percent; a best-ever September, third quarter and first nine months
• C-HR increased by 38.5 percent; a best-ever September and third quarter
• Tacoma increased by 23.3 percent; a best-ever September, third quarter and first nine months
• Tundra increased by 2.6 percent
• Lexus LUVs posted a best-ever first nine months of the year
• LS up 54.6 percent in September
• ES up 23.1 percent in September
• NX Hybrid up 265.4 percent; best-ever month, third quarter and first nine months
• NX combined sales up 3.6 percent for the year, a best-ever first nine months
• RXh increased 86 percent; a best-ever September and third quarter in eight years
• RX combined saw gain of 4.9 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
SEPTEMBER 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	203,098	226,632	-6.8	-10.4	1,824,235	1,831,481	-0.4	-0.4
TOTAL TOYOTA DIV	178,501	200,436	-7.4	-10.9	1,610,613	1,611,822	-0.1	-0.1
TOTAL LEXUS	24,597	26,196	-2.3	-6.1	213,622	219,659	-2.7	-2.7
YARIS IA (INCL SCI IA)	1,450	3,122	-51.7	-53.6	21,563	28,594	-24.6	-24.6
YARIS LIFTBACK	234	200	21.7	17.0	1,495	8,046	-81.4	-81.4
TOTAL YARIS	1,692	3,322	-47.0	-49.1	23,066	36,640	-37.0	-37.0
iQ	0	0	0	0	0	0	0	0.0
xD	0	2	-100	-100	0	2	-100	-100.0
xB	0	0	0	0	1	0	0	0.0
tC	0	6	-100.0	-100.0	1	195	-99.5	-99.5
COROLLA IM (INCL SCI IM)	1,667	1,838	-5.7	-9.3	17,867	16,151	10.6	10.6
COROLLA SEDAN	19,130	30,931	-35.7	-38.2	217,301	249,122	-12.8	-12.8
TOTAL COROLLA	20,797	32,769	-34.0	-36.5	235,168	265,273	-11.3	-11.3
86 (INCL FR-S)	325	530	-36.2	-38.7	3,223	5,507	-41.5	-41.5
MIRAI	159	184	-10.1	-13.6	1,155	1,044	10.6	10.6
AVALON	2,225	2,590	-10.7	-14.1	26,654	25,055	6.4	6.4
PRIUS	7,378	9,286	-17.4	-20.5	68,925	83,322	-17.3	-17.3
CAMRY	27,640	34,732	-17.2	-20.4	262,887	282,507	-6.9	-6.9
TOTAL TOYOTA DIV. CAR	60,216	83,421	-24.9	-27.8	621,080	699,545	-11.2	-11.2
CT	0	91	-100	-100	4	4,663	-99.9	-99.9
IS	1,798	2,059	-9.2	-12.7	17,393	19,275	-9.8	-9.8
RC	258	737	-63.6	-65.0	2,593	5,023	-48.4	-48.4
ES	5,206	4,230	28.0	23.1	34,344	39,075	-12.1	-12.1
GS	451	666	-29.6	-32.3	5,158	5,560	-7.2	-7.2
LS	668	432	60.8	54.6	6,672	3,102	115.1	115.1
LC	156	249	-35	-37	1,548	1698	-9	-9
LFA	0	1	-100	-100	2	2	0	0
TOTAL LEXUS CAR	8,537	8,465	4.9	0.9	67,714	78,398	-13.6	-13.6
TOTAL TOYOTA CAR	68,753	91,886	-22.2	-25.2	688,794	777,943	-11.5	-11.5
SIENNA	7,520	9,512	-17.8	-20.9	67,373	87,623	-23.1	-23.1
C-HR	4,180	3017	44	39	37,930	14860	155.2	155.2
RAV4	37,440	42,395	-8.2	-11.7	319,147	312,230	2.2	2.2
FJ CRUISER	2	0	0	0	3	3	0	0
VENZA	0	1	-100	-100	0	14	-100	-100
HIGHLANDER	21,986	20,359	12.3	8.0	180,699	158,196	14.2	14.2
4RUNNER	12,133	11,333	11.3	7.1	102,267	95,086	7.6	7.6
SEQUOIA	972	961	5.2	1.1	8,105	8,999	-9.9	-9.9
LAND CRUISER	333	220	57.4	51.4	2,318	2,168	6.9	6.9
TOTAL TOYOTA DIV. SUV	77,046	78,286	2.4	-1.6	650,469	591,556	10.0	10.0
TACOMA	22,265	18,058	28.2	23.3	183,909	147,421	24.8	24.8
TUNDRA	11,454	11,159	6.7	2.6	87,782	85,677	2.5	2.5
TOTAL TOYOTA DIV. PICKUP	33,719	29,217	20.0	15.4	271,691	233,098	16.6	16.6
TOTAL TOYOTA DIV. TRUCK	118,285	117,015	5.1	1.1	989,533	912,277	8.5	8.5
NX	4,544	5,041	-6.3	-9.9	43,513	41,987	3.6	3.6
RX	8,857	9,120	1.0	-2.9	79,563	75,880	4.9	4.9
GX	2,280	3035	-21.9	-24.9	19,097	19,343	-1.3	-1.3
LX	379	535	-26.3	-29.2	3,735	4,051	-7.8	-7.8
TOTAL LEXUS TRUCK	16,060	17,731	-5.8	-9.4	145,908	141,261	3.3	3.3
TOTAL TOYOTA TRUCK	134,345	134,746	3.7	-0.3	1,135,441	1,053,538	7.8	7.8
Selling Days	25	26			230	230
DSR = Daily Selling Rate
*NA Built Vehicles	TOYOTA  U.S. SALES SUMMARY
	SEPTEMBER, 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
COROLLA	19,130	30,931	-35.7	-38.2	217,301	249,122	-12.8	-12.8
CAMRY	26,997	26,086	7.6	3.5	248,075	264,459	-6.2	-6.2
AVALON	2,225	2,590	-10.7	-14.1	26,654	25,055	6.4	6.4
YARIS IA (INCL SCI IA)	1,450	3,122	-51.7	-53.6	21,563	28,594	-24.6	-24.6
RAV4	13,532	20,717	-32.1	-34.7	130,765	146,252	-10.6	-10.6
VENZA	0	1	-100.0	-100.0	0	14	-100.0	-100.0
HIGHLANDER	21,986	20,359	12.3	8.0	180,699	158,196	14.2	14.2
SIENNA	7,520	9,512	-17.8	-20.9	67,373	87,623	-23.1	-23.1
SEQUOIA	972	961	5.2	1.1	8,105	8,999	-9.9	-9.9
TACOMA	22,265	18,058	28.2	23.3	183,909	147,421	24.8	24.8
TUNDRA	11,454	11,159	6.7	2.6	87,782	85,677	2.5	2.5
ES	4,107	3,602	18.6	14.0	30,103	31,006	-2.9	-2.9
RX	6,411	8,770	-24.0	-26.9	60,051	71,250	-15.7	-15.7
TOTAL	138,057	155,868	-7.9	-11.4	1,262,388	1,303,668	-3.2	-3.2
N.A VEHICLES % OF TOTAL	68.0%	68.8%			69.2%	71.2%
TOYOTA DIV. IMPORT CAR	10,406	20,692	-47.7	-49.7	107,479	132,315	-18.8	-18.8
LEXUS IMPORT CAR	4,430	4,863	-5.3	-8.9	37,611	47,392	-20.6	-20.6
TOYOTA DIV NA BUILT CARS	49,810	62,729	-17.4	-20.6	513,601	567,230	-9.5	-9.5
LEXUS NA BUILT CARS	4,107	3,602	18.6	14.0	30,103	31,006	-2.9	-2.9
TOTAL TOYOTA CARS	68,753	91,886	-22.2	-25.2	688,794	777,943	-11.5	-11.5
TOYOTA DIV. IMPORT TRUCK	40,556	36,248	16.4	11.9	330,900	278,095	19.0	19.0
LEXUS IMPORT TRUCK	9,649	8,961	12.0	7.7	85,857	70,011	22.6	22.6
TOYOTA DIV NA BUILT TRUCK	77,729	80,767	0.1	-3.8	658,633	634,182	3.9	3.9
LEXUS NA BUILT TRUCK	6,411	8,770	-24.0	-26.9	60,051	71,250	-15.7	-15.7
TOTAL TOYOTA TRUCK	134,345	134,746	3.7	-0.3	1,135,441	1,053,538	7.8	7.8
Selling Days	25	26			230	230
	TOYOTA  U.S. HYBRID SALES SUMMARY
	SEPTEMBER, 2018
	-- Current Month --				-- Calendar Year To Date --
	2018	2017	DSR %		2018	2017	DSR %
Toyota Prius Sedan	4,370	5,722	-20.6%		39,471	50,911	-22.5%
Toyota Prius V(only)	11	728	-98.4%		2,057	7,647	-73.1%
Toyota Prius C(only)	784	937	-13.0%		6,874	9,707	-29.2%
Toyota Prius PRIME(only)	2,213	1,899	21.2%		20,523	15,057	36.3%
Toyota RAV4 Hybrid	4,459	5,759	-19.5%		36,995	36,352	1.8%
Lexus NX Hybrid	664	189	265.4%		6,226	1,941	220.8%
Lexus RX Hybrid	1,493	835	86.0%		10,434	6,173	69.0%

 

[David]

Sales numbers might be down, but amazed at how much Metal is still moving especially for the dead brand of Scion or is that all considered Yaris sales now? @William Maley

[William Maley]

4 minutes ago, dfelt said:

Sales numbers might be down, but amazed at how much Metal is still moving especially for the dead brand of Scion or is that all considered Yaris sales now? @William Maley

That is added into the various Toyota models that have taken the place of the Scion.. So iA is folded into Yaris iA, iM into Corolla Hatchback, and FR-S into 86.

[smk4565]

They still make the Lexus GS? 

Obviously the Rav4 and Camry are what pay the bills at Toyota.  But 11,000 Tundras is unacceptable.  That truck is dated and uncompetitive and wasn't even that great when new.  Not being more competitive in the highest profit margin segment is pathetic really.  They should easily be selling 30,000 Tundras a month if they had a better truck, they put out a new Camry every 4-5 years the Tundra is like 10 years old.  They need to go into those deep pockets and make a Tundra that can steal sales off the F150.  Even FCA with no money comes up with a Ram truck that does really well, Toyota has $53 billion in cash, yes $53 billion in cash, and a crappy full size truck. 

[balthazar]

1 hour ago, smk4565 said:

They still make the Lexus GS?

Yep. They still make the A8, too.

[A Horse With No Name]

12 hours ago, balthazar said:

Yep. They still make the A8, too.

Rare as hens teeth in these parts...but I did see an A8 on the road the other day. 

[balthazar]

Sure, but it likely could have been any one of a half dozen model years.

[A Horse With No Name]

14 hours ago, balthazar said:

Sure, but it likely could have been any one of a half dozen model years.

I am seeing more A8 and Lexus Ls than Continentals on the road. 

[balthazar]

A8 has looked basically the same since the 2005/6 MCE tho. Continental is only 2 years on the market.

[A Horse With No Name]

1 hour ago, balthazar said:

A8 has looked basically the same since the 2005/6 MCE tho. Continental is only 2 years on the market.

Yeah...but I almost never see a Conti on the road, at least not a new one. Drove to North Carolina and back twice without seeing a single one on the road.  

And while I might not like Ford, i would damned sure rather look at a Conti than the bland sea of Nissan and Toyota SUV's that seem to litter our road ways. 

[David]

2 hours ago, balthazar said:

A8 has looked basically the same since the 2005/6 MCE tho. Continental is only 2 years on the market.

 

54 minutes ago, A Horse With No Name said:

Yeah...but I almost never see a Conti on the road, at least not a new one. Drove to North Carolina and back twice without seeing a single one on the road.  

And while I might not like Ford, i would damned sure rather look at a Conti than the bland sea of Nissan and Toyota SUV's that seem to litter our road ways. 

Seattle you see a ton of A8's on the Road, I have yet to see a Conti in the wild here. Course German, Asian and GM is the core of what you see here except for the over abundance of F150, Ram, Chev & GMC trucks everywhere.

[balthazar]

I've seen 4 or 5 Contis that I've noticed, but modern stuff seldom blips my radar. I'm sure there's been a bunch more. They look good, IMO.

[A Horse With No Name]

37 minutes ago, dfelt said:

 

Seattle you see a ton of A8's on the Road, I have yet to see a Conti in the wild here. Course German, Asian and GM is the core of what you see here except for the over abundance of F150, Ram, Chev & GMC trucks everywhere.

Exactly. Balthazar was talking about Edsel getting the plug pulled when it was on target to sell 14,000 units a year....Conti will be below that.

18 minutes ago, balthazar said:

I've seen 4 or 5 Contis that I've noticed, but modern stuff seldom blips my radar. I'm sure there's been a bunch more. They look good, IMO.

They ahve grown on me a bit but still don't really like them that much.  The market apparently does not either.

[David]

1 hour ago, A Horse With No Name said:

Exactly. Balthazar was talking about Edsel getting the plug pulled when it was on target to sell 14,000 units a year....Conti will be below that.

They have grown on me a bit but still don't really like them that much.  The market apparently does not either.

The Conti sells terrible and mostly due to the cramped interior space. That car sucks for comfort of space inside. Even with average people in the front, big people cannot get in the back. I like the looks of the Conti, but the space restrictions inside is a deal breaker. I suspect many others also find the interior to be way too tight for a car that size. Plus majority of people want a CUV weather they need it or not.

[A Horse With No Name]

17 minutes ago, dfelt said:

The Conti sells terrible and mostly due to the cramped interior space. That car sucks for comfort of space inside. Even with average people in the front, big people cannot get in the back. I like the looks of the Conti, but the space restrictions inside is a deal breaker. I suspect many others also find the interior to be way too tight for a car that size. Plus majority of people want a CUV weather they need it or not.

I do think the Lincoln design language works much better with the CUV/SUV thing going on. It just seems to flow much better IMHO.

But yes, even the Avalon has a much better interior layout than the Conti.

[A Horse With No Name]

But seriously....Lincolns flagship sedan sales are like 6 or 7 % of what they were in 1998 when they were at the top of the world and outselling Cadillac. They are not coming back.

[Robert Hall]

4 minutes ago, A Horse With No Name said:

But seriously....Lincolns flagship sedan sales are like 6 or 7 % of what they were in 1998 when they were at the top of the world and outselling Cadillac. They are not coming back.

20 years ago, the traditional full size luxury sedan market was in decline..GM had just cancelled the Buick Roadmaster and Cadillac Brougham in '96, the Town Car was still playing to an aging and shrinking demographic.   The luxury SUV market was small and on the rise--Lincoln Navigator, Lexus LX, one Range Rover model, and the Germans were just getting started.    Lots of market change over the last 20 years.

[A Horse With No Name]

39 minutes ago, Cubical-aka-Moltar said:

20 years ago, the traditional full size luxury sedan market was in decline..GM had just cancelled the Buick Roadmaster and Cadillac Brougham in '96, the Town Car was still playing to an aging and shrinking demographic.   The luxury SUV market was small and on the rise--Lincoln Navigator, Lexus LX, one Range Rover model, and the Germans were just getting started.    Lots of market change over the last 20 years.

Agree completely. The current Conti is something that should have come around a long time ago. 

[Robert Hall]

2 minutes ago, A Horse With No Name said:

Agree completely. The current Conti is something that should have come around a long time ago. 

And there was a Continental twenty years ago, the Taurus based Continental got it's 3rd generation around '98, but those always seemed uncommon even when new...