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    Fiat Chrysler Automobiles Skips Detroit Debut, Announces Debut At CES


    • FCA heads to CES to debut a new vehicle, not Detroit

    Fiat Chrysler Automobiles will not be debuting any new products Detroit Auto Show, instead announcing that it will be debuting a vehicle at the Consumer Electronics Show in Las Vegas.

    “As with any international auto show, sometimes product cycle launches do not coincide with show dates,” said Rod Alberts, NAIAS executive director to the Detroit Free Press.

    Stephanie Brinley, senior analyst at IHS Automotive agrees with Alberts. FCA is right in the middle of developing the 2018 Jeep Wrangler and next-generation Ram 1500. Both models are expected to be revealed within the next 12 to 18 months.

    “Not having a car in Detroit is much more about FCA's product development life cycles than anything else. I am certain it's not a decision that was taken lightly," said Brinley.

    This isn't the first time that Chrysler skipped debuting a new vehicle at the Detroit Auto Show. Back in 2010, the company was beginning to recovery from bankruptcy.

    FCA isn't saying what they'll be showing at CES, but sources tell Bloomberg that it will be an electric vehicle based on the Chrysler Pacifica.

    Source: Detroit Free Press, Bloomberg
    Pic Credit: William Maley for Cheers and Gears



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    I think product cycles has very little to do with it actually, because they can always plan ahead and show a concept aligned with important shoes.  They should show something to get FCA fans excited about future products, in one of the bigger shows in their hometown.

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    This IMHO is further proof of how near FCA is to Bankruptcy again. They have stolen all the Profits for stupid worthless Alfa and to shore up Fiat. A dead product line that should have stayed in the history books and one that needs to die due to poor quality products that most informed buyers stay away from.

    They can show off what ever EV product they want, but I doubt we will see it in production any time soon.

    Excuses, excuses excuses, the next company to die, get broken up and transform probably to mostly Chinese control.

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    They will still be at the show, they just won't be showing a new model.  If the new model is an all electric vehicle it actually makes a lot of sense debuting it at CES where tech is at the forefront.  I disagree they are near bankruptcy, but they have a plan to be financially solvent by 2018.  if that works out and they are back in the red by then, we will start seeing an influx of models, which is basically already being shown to be in development (Next Ram, GC, Wrangler, 21 LX cars, etc, etc).  The automotive industry does not work fast folks. 

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