Next month at the Geneva Motor Show, Land Rover will unveil the newest member of the Range Rover family. Called the Velar, the model will slot between the Range Rover Evoque and Sport models. Rumor has it that Velar will look somewhat similar to the Sport with a more rakish roofline. It is also speculated that the Velar will use the underpinnings of the Jaguar F-Pace.
"We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything," said Land Rover's chief design officer, Gerry McGovern in a press release.
If you're wondering about Velar, it is derived from the Italian word 'velare' meaning to cover or veil. Velar also has some history with Land Rover as it was the codename for the original Range Rover.
Source: Land Rover
Press Release is on Page 2
Introducing the Range Rover Velar
- New addition to the Range Rover family, filling the white space between the Range Rover Evoque and the Range Rover Sport
- ‘Velar’ name derived from the original Range Rover prototypes of 1969
- World premiere on March 1, 2017; US debut at the 2017 New York International Auto Show
(MAHWAH, N.J.) – February 21, 2017 - In 1970 Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on March 1, 2017.
Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar.
Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape.
When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover.
Full details of the Range Rover Velar will be announced on March 1, 2017.