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  • William Maley
    William Maley
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    Acura Sees 45% Increase In Sales For 2012

    William Maley

    Editor/Reporter - CheersandGears.com

    January 11, 2012

    2011 was a pretty miserable year for Acura. With the earthquake and tsunami hitting Japan back in March, Acura saw their sales drop by 8%. However, Acura sees 2012 as a year of growth.

    Jeff Conrad, Acura's VP of sales said at Acura's press conference at the North American International Auto Show on Monday, the company is forecasting a 45% increase in volume for 2012.

    Part of the increase will come from having production capacity back at full steam after the earthquake and tsunami in March and flooding in Thailand.

    The other part will come from two models introduced this week; the new RDX and ILX. Both the small luxury and compact luxury crossover segments are expecting significant growth in the next four years said Conrad. “In fact they are the only two segments expecting double digit growth,” he said.

    Source: AutoGuide


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    Ambitious... so is the ILX replacing the TSX?

    Likely replacing the Canada-only CSX which is a rebadged Civic sold as an Acura with much more kit and power, then expanding that to the US market. The TSX is more of a Regal/S40 competitor

    2008-acura-csx-1.jpg

    Closest thing to a natural competitor to the Verano?

    Pretty much.

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    I was very pleasantly surprised to see the new RDX V6 and the ILX, both of which are clean, non-polarizing designs that still have distinction. Maybe Honda can pull this off after all.

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    Well, with mercedees & BMW proving to the world that FWD is 'aspirational', perhaps Acura can ride their marketing coattails.

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    Acura not only looks dated, but just plain boring and out of touch with society. That on top of their stupid Buck Tooth Grill and plastic interior with cramped seats for us 6'6"tall guys. This is a car brand that will never be in my interest group plus on top of not being an american company.

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    Even if they really believe that a 45% one-year increase is possible, making that sort of claim publically was quite stupid. They will look likes asses when they fail to reach such a lofty goal.

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