Audi appears to have a hit on their hands with the new A3. Bloomberg reports that in the first three months of sale, the A3 has outsold the Mercedes-Benz CLA by a rate of 2 to 1. In June, Audi move 2,452 A3s, while Mercedes-Benz moved only 1,658 CLAs. Year-to-date sales, the CLA holds an 2,841 unit advantage over the A3, mostly due to model going on sale a bit earlier than the A3.
“CLA was the only game in town for a while, and now there’s something to compare it to. If you read some of the comparison tests, the A3 is coming out on top by a long stretch,” said Michelle Krebs, an analyst at AutoTrader.com.
So why is the A3 doing much better than the CLA? Some of it might come down to generational traits. Research from Autotrader shows that Millennials consider Audi as the brand that best reflects their personality. Mercedes-Benz ranks third.