• Sign in to follow this  
    Followers 0

    BMW To Challenge Mercedes-Maybach S600


    • BMW Wants To Fight Mercedes In the Ultra-Luxury Class

    BMW is losing a lot of ground in the flagship arena to Mercedes-Benz. To combat this, the Munich-based automaker is considering an ultra-luxury sedan that will sit between the 7-Series and the Rolls-Royce Ghost.

     

    "Just like certain competitors, we will see that we occupy with credible offers the price bracket of 150,000 euros ($170,000) and beyond," BMW development chief Klaus Froehlich to Automotive News.

     

    Froehlich also took a jab at Mercedes-Benz by saying BMW wouldn't offer several wheelbases or "varyingly thick chrome packages."

     

    Why is BMW wanting to take on Mercedes-Benz in terms of flagships? In a word, China. Automotive news says about one of every two S-Class sedans built goes to China. The sedans are mostly bought wealthy people who have a chauffeur.

     

    Mercedes also took a big gamble. Back in 2012, the brand shuttered Maybach and left Bentley and Rolls-Royce to fight over buyers who want ultra-luxury models. During this time, a massive crackdown on corruption took place and many wealthy people decided it wasn't a good idea to show off their wealth in ostentatious fashion. This caused sales of Bentley and Rolls-Royce vehicles to drop. When Mercedes brought back the Maybach in the form of a high-lux S-Class in 2015, buyers flocked to it as it was seen as an understated way to show off their wealth. Since then, Mercedes has introduced a Pullman version.

     

    What does BMW have planned? There have been rumors of a 9-Series though details are thin.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Let them have this segment, I see MB eventually imploding under their own weight of becoming the Chevy of everything with a rebadge on both their FWD appliances and the boring RWD appliances. This even goes for the over whoring AMG badge now. Let BMW follow the same model and blow up. It did not work for others and in the long run it will not work for them either. 

     

    After all in 10 years people will look at what used to be a luxury badge and say that is no different than a Ford or Chevy. I can get all that and save a butt load of money with an American name plate.

     

    Badge snobs are the only ones that will continue to over pay for just average auto's.

    0

    Share this comment


    Link to comment
    Share on other sites

    Interesting that the S-class left the 7-series in the dust, so now they need to bring out a 9-series.  Bring it on, the S-class will beat it too.  Mercedes knows luxury, they know ride quality, interior space, and over the top horsepower.  BMW was the sport sedan brand, yet in the past 10 years they are are trying to be more like Mercedes, making heavier, more solid feeling cars, making bigger, roomier cars, now making a chauffeur driven car.   Well I am sure BMW will enjoy 2nd place with their 7-8-9 series combined effort losing to the S-class.

    0

    Share this comment


    Link to comment
    Share on other sites

    Why did BMW buy Rolls Royce for?

     

    BMW already owns this segment through Rolls Royce...

     

    If you ask me...any German attempt in this segment is a pure fail...

    Unless it has English heritage...aka...Rolls Royce and Bentley...

     

    SMK...the Maybach has come and gone...twice...this third attempt wont fair any better...

     

    Mercedes has a good thing going on with the S Class...

    BMW has a good thing going on with Rolls Royce...

     

    Id leave well enough alone...

     

    Visions of grandeur is what this is....and usually, visions of grandeur dont end up too good...

    0

    Share this comment


    Link to comment
    Share on other sites

    A Rolls-Royce starts about $200,000 over a 7-series, so there is room in between them.  BMW skips the $100-200,000 market, with the exception of the i8.

    0

    Share this comment


    Link to comment
    Share on other sites

    ^ That's all BMW knows how to do tho (with sedans; the i8 is a disaster).

     

    Rolls, on the other hand, blows the Maybach out of the water.

    0

    Share this comment


    Link to comment
    Share on other sites

    BMW in order to chase volume has lost its identity. Or more rather they've become dual holders of identities that are not complementary.

     

    Do we make ridiculous sleds or do we make agile fighters?

     

    They make neither. 

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. deftonesfan867
      deftonesfan867
      (37 years old)
  • Similar Content

    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver
    • By William Maley
      For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.
      “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.
      “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.
      Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.
      “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”
      Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.
      Source: Car and Driver

      View full article
    • By William Maley
      BMW Group U.S. Reports February 2017 Sales
      BMW brand sales increase 0.3 percent MINI brand sales decrease 24.1 percent Woodcliff Lake, NJ – March 1, 2017… Sales of BMW brand vehicles increased 0.3 percent in February for a total of 22,558 compared to 22,498 vehicles sold in February, 2016. Year-to-date, the BMW brand is up 0.2 percent in the U.S. on sales of 40,667 vehicles compared to 40,580 sold in the first two months of 2016.
      “March is the real beginning of the automotive selling season in the U.S. and BMW is well positioned for success with the right mix of vehicles and with the launch of the all-new 5 Series now underway,” said Ludwig Willisch, Head of BMW Group Region Americas. “The trend towards Sports Activity Vehicles is strong but so is demand for the new 5 Series, especially the new M550 which goes on sale in the Spring along with the hybrid-electric 530e.”
      Notable vehicle sales in February include the new BMW 5 Series with 2,731 cars, the BMW X1 which increased to 2,050 vehicles, and the BMW X3 which increased to 4,020 vehicles.
      BMW Group Sales
      In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 24,712 vehicles, a decrease of 2.5 percent from the 25,337 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 1.6 percent on sales of 45,931 vehicles in the first two months of 2017 compared to 46,657 in the same period in 2016.
      MINI Brand Sales
      For February, MINI USA reported 2,154 automobiles sold, a decrease of 24.1 percent from the 2,839 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 5,264 automobiles sold, a decrease of 13.4 percent from 6,077 automobiles sold in the first two months of 2016.

  • Recent Status Updates

  • Who's Online (See full list)