By William Maley
Staff Writer - CheersandGears.com
May 6, 2013
Buick has been one of the success stories since General Motors came out of bankruptcy a few years ago. The tri-shield brand has seen its sales on the up and up for the past few years thanks to vehicles such as the Enclave, LaCrosse, and Verano. Now GM's North American President, Mark Reuss tells Automotive News that Buick deserves something special.
"We've very carefully built Buick back to a brand that has respect. Something special for Buick, I think, is really needed for the next phase of where that brand is going," Reuss said.
Reuss went onto say that Buick is ready for an entry "that's very special, that's not shared with anybody else and is quite unique."
So what are the possibilities? Reuss gives examples of a Riviera-like flagship, a convertible and a coupe. Recent rumors also have the return of the Grand National nameplate and the introduction of a plug-in hybrid crossover.
Source: Automotive News (Subscription Required)