• Sign in to follow this  
    Followers 0

    Don't Expect the Opel Adam to Come As A Buick Anytime Soon


    • Changes in the automotive marketplace have put the plans for Buick getting the Adam on hold.

    Buick's brand manager Duncan Aldred is 'thrilled' with how the brand is doing.

     

    "It's a wonderful portfolio. We'll have three sedans, three crossovers and a halo. I think most brands would say, "Yeah, that's a great portfolio.' I'm thrilled with it," Aldred told Automotive News.

     

    That doesn't mean Aldred isn't open to possibly a new product, such as a flagship. But one model that has been taken off the table is the Opel Adam. Previously, Aldred has said he would like to bring the Adam over to compete against the Fiat 500 and MINI Cooper. But with the rise of crossovers - like the Buick Encore, has given Aldred second thoughts.

     

    "I very much did feel when I came over that that could really help accelerate the Buick brand story. I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today," said Aldred.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    Bummer as that is exactly what Buick should have in their stable. I will disagree with him and wonder if it is because the moron in charge of Cadillac does not have his ducks in a row yet.

    0

    Share this comment


    Link to comment
    Share on other sites

    If only GM found a way to bring back Pontiac with cars like this.

    It could easily be a Le Mans that goes against the Fiat 500 and Mini Cooper.

    Sporty, personal performance.

    -1

    Share this comment


    Link to comment
    Share on other sites

    The Adam is so unique and interesting, it would be a tremendous brand entry car and attention car for Buick.  Instead, they bring over the cascada.  Primarily to stuff rental fleets.

     

    The Adam is a no brainer to me, but what do i know, Buick just wants to sell snooze mobiles again.

     

    The Adam is one of those designs people would talk about.

    0

    Share this comment


    Link to comment
    Share on other sites

    The Adam is so unique and interesting, it would be a tremendous brand entry car and attention car for Buick.  Instead, they bring over the cascada.  Primarily to stuff rental fleets.

     

    The Adam is a no brainer to me, but what do i know, Buick just wants to sell snooze mobiles again.

     

    The Adam is one of those designs people would talk about.

     

    I agree reg, but the question is could Buick sell them? I look at the sales of the 500 and Cooper, and they are not doing so great.

    Yes, it would be a car that people would be talking about. But I don't think many people will buy them.

    0

    Share this comment


    Link to comment
    Share on other sites

    I dont know how well the Opel Adam sells in Europe, but even for the Adam in Europe, its a car that came to the scene too late, let alone for Buick to have profited from the micro car frenzy in North America...

     

    The Opel Adam as a Buick should have hit our shores a year or two BEFORE it actually made its first appearance in Europe as an Opel Adam...

    At the very least...the same year it launched in Europe.

    In 2016/2017...

    That ship has sailed.

    The train left the station.

    The little bird has flown away.

     

    Buick needs to concentrate on the up and coming fad, not the one that has just became a cliché.

     

    The Encore...THAT is where its at...

    Great call...PERFECT car, PERFECT timing...

     

    THAT is how one leads the fads....by creating them, not chasing after yesterday's dreams but by creating tomorrows'..

    Edited by oldshurst442
    0

    Share this comment


    Link to comment
    Share on other sites

    This would be just another Fiat 500 that would struggle in the market. 

     

    Now bring over the larger three door hatch with the turbo engine and offer it in the OPC trim along with standard trim and you would have a good sporty GTI and Mini competitor. 

    Americans are not fans of these small cars at this point and the segment still needs to find it's place. Many Fiat dealers are in trouble or are regretting they even picked up the brand. 

     

    FYI Pontiac is dead and will still remain dead. Adding a small useless FWD car designed and built for someone else  is what killed them in the first place. 

    0

    Share this comment


    Link to comment
    Share on other sites

    They don't need the Adam.  Even the urban hipsters aren't buying the Mini Coopers and Fiat 500s, those little cars don't sell.  The demographic that shops for Buicks surely isn't looking for a car that small.  Better to focus on crossovers, that is what selling.

    0

    Share this comment


    Link to comment
    Share on other sites

    Gas is too cheap.

    Mini is already floundering.

    Fiat stalled before it started.

    SMART looks pretty dumb.

    Scion is dead.

     

    Why would any brand manager want to dip their toe in that water?

    0

    Share this comment


    Link to comment
    Share on other sites

    Buick could build a crossover coupe convertible version of the Encore and it would outsell the Adam here.  No one is buying a subcompact car, that is why the Honda Fit is basically dead, but the HR-V sells even though it is the same chassis with the same engine, crossover = sales.

    0

    Share this comment


    Link to comment
    Share on other sites

    Buick could build a crossover coupe convertible version of the Encore and it would outsell the Adam here.  No one is buying a subcompact car, that is why the Honda Fit is basically dead, but the HR-V sells even though it is the same chassis with the same engine, crossover = sales.

     

    Just like that Nissan no one bought with the top chopped off?

    0

    Share this comment


    Link to comment
    Share on other sites

    I'm in Denmark for work this week (fly home tomorrow). Grabbed an Uber to the closest Opel dealer today, hoping to see and grab an Insignia brochure (Estate model primarily). Saw the Insignia wagon, no brochure, but also saw the Adam and Astra. The Adam, while "cute", would suffer in sales I believe. Now the Astra Hatch and Estate - those need to come to the US pronto!!

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. 1990Suburban
      1990Suburban
      (28 years old)
  • Similar Content

    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress

      View full article
    • By William Maley
      Last week, we reported on comments made by Volkswagen NA CEO Hinrich Woebcken on wanting to expand the number of crossovers in their lineup. It seems there is another crossover possible destined for the U.S.
      According to a source, Volkswagen is planning to launch the T-Roc compact crossover for the U.S. beginning in 2019. First shown as a concept back at the 2014 Geneva Motor Show, the production model will launch this summer in Europe. The decision was made by Volkswagen once dealers in the U.S. gave a firm commitment to the company they would be able to sell enough T-Rocs to make a profit. It also appears this decision was made only last week judging from a comment made by VW brand chief Herbert Diess.
      "It was only yesterday that we decided on an additional SUV for 2019," Diess told reporters when asked about product strategy for the U.S.
      There are still a number of items up in the air, however. For one, Volkswagen needs to decide where it will build the T-Roc. It could import the model from Volkswagen's Portugal plant, build it in Puebla, Mexico, or have it in the same assembly plant as the Atlas in Chattanooga, TN.
      Source: Automotive News (Subscription Required)
      Pic Credit: Newspress
    • By William Maley
      Volkswagen sees crossovers as its savior in the U.S. marketplace. Speaking with Wards Auto, Volkswagen North America CEO Hinrich Woebcken said their model mix would change from 10 to 12 percent crossovers to 40 percent in the next few years. 
      “We are shifting the brand into a position where we will enjoy more business volume because we were not present in those segments. We’re currently at 12% and the industry is nearly 60% light trucks and SUVs, so we are severely underrepresented,” said Woebcken.
      To accomplish this, Volkswagen will be launching the brand-new Altas and redesign Tiguan later this year. Interestingly, Volkswagen will keep the current Tiguan for a bit to act as an entry-level model for the crossover lineup. Down the road, Volkswagen will introduce an all-new Touraeg and is considering doing another crossover using the Atlas' platform.
      One vehicle that is still off the table is a truck. Rumors have been flying around about Volkswagen doing a car-based pickup (i.e. Honda Ridgeline). Woebcken said there is little interest for this at Volkswagen's HQ due to how small the segment is. 
      Source: Wards Auto

      View full article
    • By William Maley
      Volkswagen sees crossovers as its savior in the U.S. marketplace. Speaking with Wards Auto, Volkswagen North America CEO Hinrich Woebcken said their model mix would change from 10 to 12 percent crossovers to 40 percent in the next few years. 
      “We are shifting the brand into a position where we will enjoy more business volume because we were not present in those segments. We’re currently at 12% and the industry is nearly 60% light trucks and SUVs, so we are severely underrepresented,” said Woebcken.
      To accomplish this, Volkswagen will be launching the brand-new Altas and redesign Tiguan later this year. Interestingly, Volkswagen will keep the current Tiguan for a bit to act as an entry-level model for the crossover lineup. Down the road, Volkswagen will introduce an all-new Touraeg and is considering doing another crossover using the Atlas' platform.
      One vehicle that is still off the table is a truck. Rumors have been flying around about Volkswagen doing a car-based pickup (i.e. Honda Ridgeline). Woebcken said there is little interest for this at Volkswagen's HQ due to how small the segment is. 
      Source: Wards Auto
    • By William Maley
      It was nearly two years ago that we learned that General Motors trademarked 'Regal Tourx'. At the time, we speculated this could mean the next-generation Regal would have a wagon variant - possibly something along the lines of the Audi A4 Allroad and Subaru Outback. Since then, we have been hearing rumors and various reports saying that the Regal wagon is coming - the most recent one coming this week. Now we have more evidence thanks to the California Air Resources Board (CARB).
      Motor1 got their hands on an emission certificate listing a number of General Motors vehicles equipped with the 2.0L turbo-four. In this list, we see the Regal, Regal AWD, and Regal Tour X AWD. This list also reveals the Regal will get an eight-speed automatic, while AWD models get either an eight or nine-speed automatic. Sadly, this document doesn't provide any information on power figures. The turbo 2.0L comes has a wide range of outputs from 250 horsepower (Chevrolet Malibu) to 272 horsepower (Chevrolet Camaro).
      We don't have to wait long for answers as Buick will be debuting the Regal on April 4th, a week before New York.
      Source: Motor1

      View full article
  • Recent Status Updates

  • Who's Online (See full list)