Editor/Reporter - CheersandGears.com
January 20, 2012
Cadillac is hoping the third time is the charm with their entrance into the European market. The company told Autocar this week, they will build a RHD CTS-V for the United Kingdom as a start to a renewed commitment to taking markets outside U.S. more seriously. Currently the CTS-V is only offered in LHD, which means UK customers are locked out.
“We’re geared up for right-hand drive now. We’re working on it.” GM Marketing Chief Joel Ewanick said to Autocar.
Alongside the CTS-V’s conversion, Cadillac includes the ATS, its 3-Series warrior, as part of their commitment. Ewanick has faith in GM’s European success this time around, saying “we’ve signed in blood.”
“There wasn’t a commitment to the product before and we didn’t design cars to the market demands. The Germans do this very well. There is now a full resource commitment and a vision to get this right. Bankruptcy refocused GM,” Ewanick said.
Ewanick told Autocar new Cadillacs would be developed with global markets in mind, but also said there was no rush to get new models to market and would be replaced under normal lifecycles.