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    Cadillac to unveil the ELR in Detroit


    December 18, 2012

    Drew Dowdell

    Managing Editor - CheersandGears.com

    It is looking like GM is gearing up for a very busy auto show in Detroit this year. Today Cadillac released this teaser of their upcoming ELR luxury electric hybrid. Based on Voltec technology, the Cadillac ELR will begin production in late 2013 at GM's Detroit-Hamtramck plant where the Volt is currently built.

    Rumor has it that the ELR will forgo the 1.4 liter engine the Volt uses and instead run with a new Opel engine displacing around 1.8 liters. Further backing that up will likely be a larger battery.

    med_gallery_51_136_1190313.jpg

    Cadillac ELR Concept Gallery

    Drew Dowdell is Managing Editor of Cheersandgears.com and can be reached at Drew.Dowdell@CheersandGears.com or on twitter as @cheersngears

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    Looks like a Hyundai Elentra coupe in profile. I still smell disappointment coming here, my prediction is more expensive than an ATS coupe (if made) or CTS coupe, but not as good as either. Only time shall tell.

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    There might be a pricing problem with the ELR.

    The Volt is a $40K car to begin with and there is no way the ELR is going to be cheaper than that. As you inch upwards from $40K with luxurious equipment, more battery and an uprated different engine you start to get awfully close to the $60K mark. $60K is where all the posh tree huggers will go for the 120 mile range (60kWh) Model S.

    I see the Volt based ELR as a missed opportunity. This shouldn't be Caddy's version of the Volt (which nobody really wants). It could have been either a super fuel sipping conventional hybrid combining an Opel 2.0L turbo diesel in parallel mode with the Volt's 72hp secondary motor/generator only and a light weight 4KWh battery. The diesel electric formula will be unique within the US hybrid market and will beat the Prius hands down in MPG numbers. Alternatively, it could have been a no-compromise "performance" hybrid, with a 270hp (LTG) turbocharged 4 from the ATS 2.0T and the same 72hp secondary motor/generator from the Volt and a 4 kWh battery. Either would have been much more attractive than a rehash of the Volt.

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    Agreed on the pricing problem. It also seems that the tree-hugger types don't buy luxury cars, they buy low cost hybrids. That group of buyers does not want excess, they like simple, extra power or extra luxury doesn't seem to appeal to them. The ELR will probably be priced in ATS-V and CTS-V territory, that is too high for a FWD anything.

    The battery life could come into play also, a gas engine is going to run for years, where as that battery may need replaced after 10 years. My car is 12 years old and the engine is fine, works like the day I got it. If it was an electric car it could be dead by now or in need of a really expensive battery. Too much risk with these electric cars.

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    if it's 60k, you might as well spend more for a Tesla.

    I question this as a 2 door. A 2 door is hard enough sell the way it is. I think Caddy needs to watch the price here.

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    if it's 60k, you might as well spend more for a Tesla.

    I question this as a 2 door. A 2 door is hard enough sell the way it is. I think Caddy needs to watch the price here.

    Yep, 2-doors work on a full blown sports car like a Corvette or 911, but I don't know about an electric or economy car or whatever you want to call this.

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    Lets face it as this is a segment of car that is going to be here for every company like it or not. It is going to take years to build this segment too. The fact is the same people complaining about these cars now are the same ones that complain that GM does not take the lead enough anymore or take risk.

    The first thing we need to do is stop comparing this car to the ATS. The guy interested in this car is not going to forgo a ATS for an ELR. The next reality we need to understand up front this is not going to be a high volume car in anyway. Fianlly before you compare it to a Testla you need to understand the testal with options is over $102,000 and you do not get much for $60K.

    With each gen and each year this car will be cheaper for GM to make and build. This segment is like a good Whiskey and it needs time to age and grow as it is a slow growth market. As it is this segment is not going to replace the gas engine we need to get it through the heads of some that this is a segment that will help keep the gas engine more viable and powerful. For every tree hugging crazy that buys an electric car it just frees up more CAFE for the rest of us in a ever tightening issue. The reality is they are not going to stop at a 53 Average and it will only get worse so if it take odd tricks like this then do it.

    The fact is GM has one of the best systems and cars out there in this segment. What work they do now will pay off once the prices get undercontrol.

    Just read the latest reveiw of the Prius plug in vs the Volt. The Volt is a so much better car and the only real beef is the fact it cost more.

    Henery Fords early cars were not model T cheap either but in time he worked to get the price down. New technology is like this and if there is no market the price will never come down.

    If anything here this is a car that will prove to be one of the best looking production electric cars in history. The show car styling is intact accept for things like the mirrors. I think you will find that in the price class it is in that many will buy it as a toy as many people in this class have disposible income.

    Edited by hyperv6
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    The Cadillac for poseurs. No thanks.

    Well, I feel the same way - I am sure it will be a beauty, but GM will never sell enough of them for it to be a well-known, popular Cadillac. I know the auto makers have to start somewhere with this electric vehicle thing, but the prices on them is a real buzz-kill.

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    The prices of the original gas engine cars in 1898-1907 were only for the wealthy and many said they would never get cheaper.

    With out a start in this segment it would go no where. There will be more losers vs winners but over time this segment will hold it's own. It may be decades from where is will reach 50% of the market if even then. All I know is for every one sold it lets us have more powerful gas cars and truck. I may never own an electric car but the car I own very well may be on the market because of an electric car.

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    The Cadillac for poseurs. No thanks.

    Well, I feel the same way - I am sure it will be a beauty, but GM will never sell enough of them for it to be a well-known, popular Cadillac. I know the auto makers have to start somewhere with this electric vehicle thing, but the prices on them is a real buzz-kill.

    It is going to be a low volume halo car...it's a luxury car, so the price is justifiable. It's not a volume Chevy...

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    I'm thinking a halo car is something like a Corvette, or in the case of Cadillac, the Ciel or Sixteen.

    Edited by ocnblu
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    I'm thinking a halo car is something like a Corvette, or in the case of Cadillac, the Ciel or Sixteen.

    Well, those could be halo cars for Cadillac also...but this is actually going into production...

    Edited by Cubical-aka-Moltar
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    ELR will be a bigger bust than the Allante or XLR. Cadillac wastes time on garbage halo cars that tend to hurt image more than help. It looks like they are getting the ATS and CTS aligned with the Germans, but other than that the rest of the lineup needs work. I see the ELR as a distraction to getting to where they need to be, but GM likes to clone product to get more models out to appease dealers. It is like what Lincoln does, take a Chevy, put the wreath and crest on and add 20 hp and some leather and call it a day.

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    The prices of the original gas engine cars in 1898-1907 were only for the wealthy and many said they would never get cheaper.

    Not always the case. A 1902 Cadillac was $750, which equates to $19K today.

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    You mean like how Mercedes takes a taxi cab, adds vinyl leatherette and sells it to poor saps in the US for $60k?

    The European or Asian market Mercedes aren't much different than the ones here, mostly just smaller diesel engines because of the fuel cost. I think because of the dollar exchange rate (and taxes), Mercedes are actually cheaper here. In China a C300 costs $75,000, in the UK, $52,000 for a C250, although the diesel models are cheaper. Even in Germany, a C250 is $44,000 without the 19% tax, those taxis they are sending over aren't so cheap.

    And you can't find a Mercedes chassis and powertrain in a cheaper family sedan, in the way that Acura and Lincolns are mechanical twins to their low end counterparts. Cadillac goes to the GM parts bin a lot, and gets reworked Chevys instead of what they really need.

    Edited by smk4565
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    mercedees uses plenty of cheap parts bin stuff, they just use the same badge on it.

    Mercedes lasar drills windshield washer fluid nozzles into heated wiper blades to allow for better cleaning and no obstruction to driver's view. I don't see too many other car companies that obsess over everything like they do.

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    What happened to that giant mutant insect single-arm wiper system that was so amazing, that was going to revolutionize obstructionless viewing??

    'Obsession' isn't a unilateral virtue; just ask a psychiatrist.

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    The prices of the original gas engine cars in 1898-1907 were only for the wealthy and many said they would never get cheaper.

    Not always the case. A 1902 Cadillac was $750, which equates to $19K today.

    Come on you are smart enough to know what I ment and the cars involved.

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    What happened to that giant mutant insect single-arm wiper system that was so amazing, that was going to revolutionize obstructionless viewing??

    'Obsession' isn't a unilateral virtue; just ask a psychiatrist.

    Very true, Obsession in controlled quantities is far better than excessive obsession. People seem to give MB and BMW these large wide paths of never doing anything wrong as they are the best luxury lines there when in reality they have done plenty wrong and sure do not seem to be in the top 10 quality list from JD powers for the last 10 years. Selling off their name and the 90's quality that was better than many american versions but today, people need to keep an open mind to new quality ideas otherwise you miss the bus on the next great big job creation and money making opportunities.

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    What happened to that giant mutant insect single-arm wiper system that was so amazing, that was going to revolutionize obstructionless viewing??

    'Obsession' isn't a unilateral virtue; just ask a psychiatrist.

    I wonder when they quit using that...the '80s-90s era W140 platform E class used it, my sister's '91 300CE has it, neat to watch.

    Speaking of wipers, I noticed the new Fusion has the old school meet-in-the-middle style wipers....IIRC, some GMs in the '80s-90s used that style also--some of the W-bodies and Corvettes IIRC.

    Anyway, back to the ELR...I'm looking forward to seeing this car, regardless of the drivetrain, if it looks a sharp as the show car it's going to be an interesting model for Cadillac.

    Edited by Cubical-aka-Moltar
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    What happened to that giant mutant insect single-arm wiper system that was so amazing, that was going to revolutionize obstructionless viewing??

    'Obsession' isn't a unilateral virtue; just ask a psychiatrist.

    Speaking of wipers, I noticed the new Fusion has the old school meet-in-the-middle style wipers....IIRC, some GMs in the '80s-90s used that style also--some of the W-bodies and Corvettes IIRC.

    As does the Escape. Over at GM, the Verano and Encore both do. Seems to be a German thing now.

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      GM Announces January U.S. Sales, Affirms Positive Outlook
      DETROIT — General Motors (NYSE: GM) U.S. dealers delivered 195,909 cars, trucks and crossovers in January, down 3.8 percent year over year. Retail sales totaled 155,010 units, down 4.9 percent, and the company set a new January record for average transaction prices.
      “In early January, we focused on profitability while key competitors sold down their large stocks of deeply discounted, old-model-year pickups,” said Kurt McNeil, U.S. vice president of Sales Operations. “We gained considerable sales momentum as we rebuilt our mid-size pickup, SUV and compact crossover inventories from very low levels following record-setting December sales.”
      Inventories of most of these products were in the 30 – 50 days’ supply range at the beginning of January.
      January Highlights (vs. Jan. 2016)
      GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles was approximately 17.6 million units. GM’s ATPs, which reflect retail transaction prices after incentives, rose $1,200 per unit to $34,500, a new January record.  GM was the only domestic automaker and one of only two full-line automakers to reduce incentives as a percentage of ATP. GM spending was 12.7 percent, down 0.3 points, and the industry average was 12.3 percent, up 1.3 points. Rental deliveries were down 1 percent. Total fleet sales were up 1 percent on a 12 percent increase in Government deliveries and a 1 percent increase in Commercial sales. GM’s fleet mix was 21 percent of total sales. Small business deliveries were up 4 percent. Chevrolet Retail Sales
      The Cruze, up 22 percent, the Volt, up 56 percent, and the Trax, up 40 percent, had their best-ever January retail sales. Total sales were also January records. Spark deliveries were up 40 percent. Bolt EVs, which were available in California and Oregon during the month, had the fastest days to turn in the industry at 7 days. The Tahoe, up 8 percent, and Suburban, up 11 percent, had their best January retail sales since 2008. The Equinox was up 4 percent. The Colorado was up 9 percent for its best January retail sales since 2005. Total sales were also the highest January since 2005. Sales of the Silverado HD pickup were up 32 percent for the truck’s best January retail sales since 2008. Total HD sales were also the best since 2008. Buick Retail Sales
      Crossover deliveries were up 20 percent, driven by higher Encore sales and the first-ever Envision. Average transaction prices were up 9 percent, four times better than the industry average growth. GMC Retail Sales
      Deliveries of the Acadia were up 15 percent. Sierra deliveries were up 2 percent, for the truck’s best retail January sales since 2002. Average transaction prices were up 7 percent, more than three times better than the industry average growth. Cadillac Retail Sales
      Cadillac sales were up more than 1 percent. Crossover deliveries were up 11 percent, on the strength of the new XT5. Total Escalade deliveries were up 10 percent, driven by 7 percent increase in Escalade ESV retail sales. Average transaction prices were the highest in the brand’s history at $55,300, up about $1,000 year over year. GM Momentum Continues to Grow
      In 2016, GM was the industry’s fastest-growing full-line automaker on a retail sales basis, and Chevrolet has been the fastest-growing full-line brand for two consecutive years on a retail basis. Chevrolet grew retail market share in 2015-2016 by almost one full percentage point, which translates to more than 120,000 incremental sales.
      “Our go-to-market strategy in 2017 is the same as 2016,” McNeil said. “We are focused on strengthening our brands, growing retail sales and share, reducing daily rental deliveries and maintaining our operating discipline.”
      GM is optimistic about the year ahead because the economy is strong and the company’s four brands are dramatically expanding their product offerings in fast-growing crossover segments.
      Industry sales are expected to remain at or near record levels, with higher GM retail sales and market share on a year-over-year basis. GM’s deliveries to daily rental companies are expected to decline as a percentage of total sales for the third year in a row. GM will continue to match production with customer demand. Previously announced plans to reduce passenger car production at plants in Lordstown, Ohio and Lansing, Michigan were implemented at the end of January. GM’s operating discipline will help drive continued improvements in brand health and resale values. During January, IHS Markit said GM had the highest overall loyalty to a manufacturer for the second year in a row. Also, Kelley Blue Book gave seven Chevrolet and GMC vehicles awards for outstanding resale value, more than any other manufacturer. Ten all-new or recently redesigned crossovers are expected to drive GM’s 2017 sales results, including two new compact models, which will compete in the industry’s largest segment. Crossover Launches by Brand
      Chevrolet will have the industry’s broadest and freshest lineup of utility vehicles behind the 238-mile range Bolt EV; the 2018 Equinox, which arrives in showrooms soon; and the all-new Traverse, which arrives this summer. At Buick, crossovers are expected to account for as much as 75 percent of retail deliveries, up from 66 percent in 2016, driven by the Encore, Envision and Enclave. GMC, which has the highest average transaction prices of any non-luxury brand, will launch the all-new 2018 Terrain in late summer. It will complement the redesigned Acadia, which went on sale in late summer 2016. Cadillac will benefit from a full year of production of the new XT5 crossover, which is now the second best-selling vehicle in its segment.
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