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    Cadillac's Marketing Chief Admits the ELR Price Was A Bit Too Much


    • Uwe Ellinghaus Admits the ELR was priced too high

    You don't hear a lot of executives admit when they or their company has made a blunder. When they do, it comes as a bit of a shock and helps you realize they are somewhat human. Case in point is Cadillac's marketing chief Uwe Ellinghaus telling Bloomberg they bit off bit a more than they could chew with the ELR pricing.

     

    "The MSRP was, indeed, a mouthful. We overestimated that customers would realize our competitors were naked at that price," said Ellinghaus.

     

    So why did Cadillac price the ELR so high? Well product planners believed if the ELR was close to the price of the Chevrolet Volt, people would go for the Volt. Also, the high price was seen as to signal this was a special car from Cadillac.

     

    "We just wanted to make this a statement for the brand of how progressive we are," said Ellinghaus.

     

    Sadly it hasn't worked with just 1,835 ELRs being sold in North America within the past 18 months. Also, dealers have been piling on incentives to get them off their lot.

     

    Source: Bloomberg

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    "The MSRP was, indeed, a mouthful." 

     

    Um, I think potential buyers were more concerned with another bodily orifice when they saw the $75,000.00 price tag.

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    Also, dealers have been piling on incentives to get them off their lot.

     

     

    Seems we've heard & heard this before....

     

     

    Cort :) www.oldcarsstronghearts.com

    1979 & 1989 Caprice Classics | pigValve, paceMaker, cowValve
    "Promises mean everything" __ Everclear __ 'Wonderful'
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    Call up all the GM, Cadillac, and EV haters because we gotta 'nother live one. Some people love to hear this kinda thing. Its actually a bit weird.

     

    ELR at $75K was fine IF Cadillac only wanted to sell them to niche buyers. They didn't. They FAILED to sell the intended 3000 (last year about 1/2 of that)  units annually because they did nothing to market this car after "Poolside" went viral and let's be honest, its a 2-seater (eff the back seat in any of these sports coupes/Verts from Cadillac to Benz), it has no sunroof, which is insane considering the market for this car would seemingly be the well-to-do, Silicon Valley, greenie types who love to show up in something sexy that lets their hair blow around in the wind. 

     
    This car.. THIS CAR.. should have been a sub-ATS sports car, with a convertible roof or sunroof having coupe, with a TT 2.0L 270HP and 350HP VSeries version, and ta hell with EV. The Voltec should have gone in the XTS. The XTS, with Voltec would have made sense. The XTS with Voltec would have added numbers in the realm of what Tesla sell because it would be in a car that could actually seat 5, maybe 6, with a trunk that could house a bunch of Golf Clubs.
     
    Anyway, the CT6 Hybrid rights this wrong. The ELR, will return in a proper form, and a different name. I'm thinking CT7. The CT6, with 335 hp and 432 lb-ft of torque, not to mention light weight will be pretty refreshing   

    And another thing I wish people would stop always bringing up the Tesla Model S. The comparison of the Tesla Model S to the Cadillac ELR was a dumb one created by idiots in the first place simply because of price and they both being EVs. 

     
    Tesla Model S is a 7-Seater. ELR is a 4 Seater. 
    Tesla Model S is a sedan. ELR is a Coupe
    Tesla Model S is a Full-Sizer. ELR is a Compact
    Tesla Model S is a 100% EV. ELR is a Plug-in Hybrid
     
     
    Lets start comparing Pick-ups to Dirt-Bikes.
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    To top it off, the Model S may sell in steadily, slightly increasing volume, but it still doesn't make the company one thin dime. They have to keep it going because it's the ONLY vehicle they have. Cadillac/GM, of course, have the room to speak on the ELR because it's one of a hundred vehicles built.

     

    Still, these guys don't understand marketing. It's one thing to (appear) candid in an interview, it's another to openly admit 'mistakes'. It gains you nothing.

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    No kidding Sherlock, where was the voice of reason when that came to that insane price to begin with.  They missed the opportunity to price it between $55k and $60k.  Cadillac needs to take a page from Lexus of the past and price their cars at a reasonable low price as not to be perceived as low rent.  Then work their way up and people would have been more tolerate of the pricing environment.  I love Gm and  Cadillac but there is a perception problem they have to work around and doing business as usual is not going to make it go away.

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    This car should have been $49,995 base price, but come fully loaded with no options.  It's a Volt, asking $50k is even stretching.

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    Perhaps there are some brains at GM, afterall. It was obvious from the beginning that the price was completely unjustified. The funny thing is... A lot of you guys tried to justify it in the beginning. Watching the backpedaling and further attempts of justification is about as good as any C&G movie gets. 

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    This car should have been $49,995 base price, but come fully loaded with no options.  It's a Volt, asking $50k is even stretching.

     

     

    Agreed. It does not offer much more either.

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    55-60 MSRP would have been fine. The interior is gorgeous as is the exterior. Based on style alone, it would have sold alright out of the box marketed that way.

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    The ELR interior should have been in the ATS.   Would have made the ATS more competitive.  The ELR wouldn't have sold at anything over $50k, the Volt is a slow seller, a luxury Volt was always going to be an even slower seller.

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    Perhaps there are some brains at GM, afterall. It was obvious from the beginning that the price was completely unjustified. The funny thing is... A lot of you guys tried to justify it in the beginning. Watching the backpedaling and further attempts of justification is about as good as any C&G movie gets. 

     

     

     

    Please. The technology is sound,.. the packaging was the issue. What exactly justifies the price of any luxury car over a competent mainstream competitor??? Can U really tell me why a 328i is justified in costing $20K more than a Camry???  

     

    I would have sold the ELR for $75K.. I just would have made the ELR a different, more substantial car for the main reason why going green makes since.. in all segments.. to be environmentally friendly. The configuration is wrong. Tesla had another model that was a failure because since when is a two seater environmentally friendly??? Must carry up to 4 Comfortably whether it be a Model S, ELR, or Chevy Tahoe. Yup.. Chevy Tahoe. Fill one up with people and it could be as fuel efficient as a Prius

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    The ELR interior should have been in the ATS.   Would have made the ATS more competitive.  The ELR wouldn't have sold at anything over $50k, the Volt is a slow seller, a luxury Volt was always going to be an even slower seller.

     

     

    No it shouldn't have been The ELR has an interior that features materials that make the S-Class seem overpriced. The ATS interior is not the reason for its sales issues. This price point now presented will go a nice way to getting more sales for the ELR. 

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    The S-class isn't overpriced, if it were then people would stop buying it.  But it has been the global sales leader for about 40 years, people must think it is a good buy.  Unlike the ELR that will spend about 4 years on market with no sales and be killed off.

     

    The ATS interior doesn't drive away sales, but I don't think it is bringing people in either.  The ATS is a poor seller, it needs something that is a wow factor to bring in more buyers.

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    We've been over this : if the S-class weren't overpriced, it wouldn't need heavy incentives.

    Last gen was sometimes hitting $15 grand off sticker.

     

    ATS physically doesn't need anything glaring or major, it's not the product that's deficient.

    There's also no wow factor from the germans in this segment.

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    In most months the S-class outsells its closest 3 competitors COMBINED and at a higher transaction price.  It creates $1 billion a year in profit for Daimler, there are no problems in the cash making department with the S-class.

     

    There is a new A4 coming next year, along with the mild refresh the 3-series, and the Jag XE is coming.  Competition is only increasing.  The ATS doesn't sell now, and they have another 3-4 years in this life cycle.  Dressing up the interior an extra level would help.  I don't see a downside to taking much of the design and materials for the ELR interior and putting it into the ATS which is a similar sized car.

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    ATS= fix Cue, fix pricing and packages, new dash but most importantly, give the car some leg room in the back.  The ATS-L body should become the ATS sedan.  American lux car intenders have always wanted some room in their car and the ATS doesn't have enough and it would improve sales if it did.

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    In most months the S-class outsells its closest 3 competitors COMBINED and at a higher transaction price.  It creates $1 billion a year in profit for Daimler, there are no problems in the cash making department with the S-class.

     

    There is a new A4 coming next year, along with the mild refresh the 3-series, and the Jag XE is coming.  Competition is only increasing.  The ATS doesn't sell now, and they have another 3-4 years in this life cycle.  Dressing up the interior an extra level would help.  I don't see a downside to taking much of the design and materials for the ELR interior and putting it into the ATS which is a similar sized car.

     

     

     

    U really are delusional. Your argument of sales is ridiculous.. as the Camry outsells several cars in its segment 3:1. The fact that with its numbers.. it generates $1 Billion in profit.. proves my original, and Balthazar's supporting assertion about it being overpriced. That is.. essentially how U make profit. Only a fool would pay full price for an S-Class... when U can get one for about $30K off a year later. I can find U a '13 S550 with 23K miles for under $60K. That's a fact

    Edited by Cmicasa the Great
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    ATS= fix Cue, fix pricing and packages, new dash but most importantly, give the car some leg room in the back.  The ATS-L body should become the ATS sedan.  American lux car intenders have always wanted some room in their car and the ATS doesn't have enough and it would improve sales if it did.

     

     

     

    I agree about the legroom. Not because I would ever have anymore than 2 people in my sport sedan or hate the idea of chauffeuring anyone... but because apparently more and more people are buying small compact luxury sedans and trying to squeeze their lazy ass friends in the rear to be chauffeured, when they could have just bought a larger CTS..

    Edited by Cmicasa the Great
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    In most months the S-class outsells its closest 3 competitors COMBINED and at a higher transaction price.  It creates $1 billion a year in profit for Daimler, there are no problems in the cash making department with the S-class.

     

    There is a new A4 coming next year, along with the mild refresh the 3-series, and the Jag XE is coming.  Competition is only increasing.  The ATS doesn't sell now, and they have another 3-4 years in this life cycle.  Dressing up the interior an extra level would help.  I don't see a downside to taking much of the design and materials for the ELR interior and putting it into the ATS which is a similar sized car.

     

     

     

    U really are delusional. Your argument of sales is ridiculous.. as the Camry outsells several cars in its segment 3:1. The fact that with its numbers.. it generates $1 Billion in profit.. proves my original, and Balthazar's supporting assertion about it being overpriced. That is.. essentially how U make profit. Only a fool would pay full price for an S-Class... when U can get one for about $30K off a year later. I can find U a '13 S550 with 23K miles for under $60K. That's a fact

     

    But the Camry doesn't outsell the Accord, Altima and Fusion combined, and cost 20% more than those 3.  If buyers thought the S-class was over priced or a rip off then it wouldn't sell.  S-class has over 40 years on top of the mountain, no one has knocked it off yet.   They have sold about 3 million S-classes since 1972 when they actually started using the S-class name.  There must have been a lot of fools walking into Mercedes dealerships since then.

     

    I am sure the bean counters at GM would have loved if the ELR sold 1,000 units a month at their $75,000 price tag so they turned a profit.   Rather than having almost no sales and having to kill the product off as another one and done.

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    Jag XE is competition for nobody; no one buys Jags in this country.  

    True, hardly anyone buys a Jag, but they'll sell like 1,000 a month, they will have to steal that off someone.  People bought the X-type and it was terrible.  I don't think it is a big threat either, but it might take 200 cars a month away from Cadillac, BMW, Lexus and Mercedes. 

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    They barely sell 1000 /mnth now with multiple models. XE isn't going to reach anywhere near 1000/mn- there's just no "wow factor" and no one is clamoring for any more Jags. Niche brand, not competition.

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      An equal amount of attention has been paid to helping to optimize comfort and convenience throughout the lineup. The Alltrack comes equipped with a long list of modern comfort, convenience and entertainment features, including power windows, locks and mirrors, rearview camera, Bluetooth® technology and Volkswagen Car-Net® Security and Service. KESSY® keyless access with push-button start is standard equipment on SE and SEL trim levels, as is the Fender® Premium Audio System, while Climatronic® automatic dual-zone climate control is standard on SEL models. The Alltrack S is equipped with an eight-speaker audio system.
      As standard equipment across the Alltrack line, the MIB II infotainment system not only creates the foundation for the next generation of Volkswagen’s Car-Net connected vehicle services platform, but also offers one of the most comprehensive suites of connected vehicle services and features available in the automotive industry today. The Composition Media unit is standard in S and SE trims, while the Discover Media navigation unit is found in the SEL trim. Both MIB II units are anchored around a 6.5-inch, 800x480 capacitive color touchscreen display with proximity sensor.
      The Alltrack SEL also features the Discover Media unit, which upgrades the 6.5-inch touchscreen with 2.5D Navigation, one-shot voice destination entry, predicts possible destinations based on often used routes, and Destination Entry with Quick Search and Auto-complete, and Car-Net Guide & Inform.
      Compatible smartphone integration is a key part of this system, offering users the ability to run certain smartphone apps directly on the vehicle’s display through services like Apple CarPlay®, Android Auto™ and MirroLink®.  Alltrack’s infotainment system also offers AUX-in, SD card and USB multimedia interfaces with Apple iPhone® and iPod® compatibility, as well as a rearview camera display and Bluetooth technology with audio streaming for compatible phones. Other features include the ability to sync two phones simultaneously, along with a JPEG viewer, SiriusXM® Satellite Radio, HD Radio and support for lossless audio file format (Free Lossless Audio Codec FLAC).
      Security & Service
      With the Car-Net Security & Service suite, owners can access their VW remotely through vw.com/carnet as well as a smartphone app, providing access to the features available from virtually anywhere your mobile device is connected to wireless internet.
      Available security related features include Automatic Crash Notification, which can automatically notify an operator who can contact first responders in the event of an collision; Manual Emergency Call, a feature that allows for quick access to customer specialists at the touch of a button; Roadside Assistance, for added peace-of-mind in the event of trouble on the road; and Stolen Vehicle Location Assistance, which uses VW Car-Net Security & Service to assist law enforcement with locating your vehicle in the event that it is stolen.
      In addition, Volkswagen Car-Net Security & Service offers layers of convenience, such as remote vehicle access, remote door lock and unlock, remote honk and flash (of lights), last parked location information, and remote status check (doors and windows).
      The Car-Net Security & Service also offers Family Guardian, a suite of features that help families. Features including speed alert, which can notify the owner of the vehicle when the preset maximum speed limit is exceeded; and boundary alert, which can alert you if the vehicle has traveled outside of a pre-set virtual boundary.
      Diagnostics and maintenance information is also available through VW Car-Net. A Vehicle Health Report allows Volkswagen customers to check to see an overview of vehicle diagnostics. When it’s time for scheduled service, Car-Net Security & Service can not only alert the customer, but also provide a simple way to schedule a dealer visit. It can even identify the closest dealer in case you need a recommendation.
      Customers purchasing new Volkswagen models equipped with Volkswagen Car-Net Security & Service connected vehicle services (not including App-Connect) will receive a no-charge trial for six months after purchase. To extend the benefits of this connectivity system, customers can choose from a number of Volkswagen Car-Net payment options: 1 year, for $199; 2 years for $378; 3 years for $540; or, month-to-month, for $17.99.
      Guide & Inform. Car-Net Guide & Inform offers an enhanced navigation and infotainment experience for Volkswagen customers. Volkswagen has incorporated technologies that enhance existing navigation offerings while adding an additional level of information that empowers owners.
      Satellite navigation is refined with Car-Net Guide & Inform, which incorporates several layers of information right onto the screen. MIB II-equipped Volkswagen models with in-vehicle navigation systems feature real-time fuel prices, sports scores, movie information and weather data as part of the three month SiriusXM Travel Link trial. Volkswagen customers will also enjoy real-time traffic information and a complimentary three-month SiriusXM Traffic trial.
      Customers purchasing new Volkswagen models equipped with Volkswagen Car-Net connected vehicle services (not including App-Connect) will receive a no-charge trial for six months after purchase. To extend the benefits of this connectivity system, customers can choose from a number of Volkswagen Car-Net payment options: 1 year, for $199; 2 years for $378; 3 years for $540; or, month-to-month, for $17.99. App-Connect can be used free-of-charge and is not included as part of the subscription-based services. Car-Net Guide & Inform services are provided by SiriusXM, and following the three-month trial period of SiriusXM Travel Link and SiriusXM Traffic, customers can contact SiriusXM at www.siriusxm.com to learn how to initiate paid subscriptions to these services.
      Powertrain
      The Alltrack shares its 1.8-liter TSI engine with other members of the seventh-generation Golf lineup. This four-cylinder gasoline unit is a member of the latest EA888 engine family, utilizing turbocharged induction and direct fuel injection to help achieve excellent efficiency while still delivering impressive power. Output is rated at 170 horsepower at 4500 rpm and a stout 199 pound-feet of torque beginning at just 1600 rpm.
      Across all grades, Alltrack is launching with a six-speed DSG dual-clutch automatic transmission. A six-speed manual transmission will be available early in 2017 on the S and SE trimlines. Regardless of transmission, power is routed to all four wheels via the 4Motion all-wheel-drive system.
      Also unique to Alltrack is a large 14.5-gallon fuel tank, which offers a greater range for adventure than SportWagen’s 13.2-gallon tank. The EPA-estimated fuel economy is 30 mpg highway and 22 mpg city.
      4Motion all-wheel-drive system
      One of the Alltrack’s key features is the 4Motion permanent all-wheel-drive system. The latest-generation 4Motion system is activated before any wheelspin occurs, helping eliminate nearly all traction losses. The system achieves this by using an advanced control function based on specific driving conditions. When operating under a relatively low load or when coasting, the front wheels are driven and the rear wheels are decoupled, which can help save fuel. However, the rear wheels can be engaged in fractions of a second whenever necessary via the center differential, which is activated by an electro-hydraulic oil pump.
      A control unit continually calculates the ideal drive torque for the rear wheels and controls how much the multi-plate clutch should be closed by activating the oil pump. The oil pressure increases the contact pressure at the clutch plates in proportion to the torque desired at the rear axle. So, the amount of pressure applied to the clutch plates can be used to continuously vary the amount of torque going between the front and rear wheels, up to a maximum of 50 percent at the rear axle.
      In addition to the center differential that acts longitudinally, electronic differential locks (EDL) that are a function of the electronic stability control system act laterally. The system can briefly brake a wheel that is slipping, enabling uninterrupted and stable transfer of drive power to the wheel on the opposite side.
      Chassis
      As a member of the modern Golf lineup, Alltrack is built on the same MQB chassis architecture as the rest of the line. The unitary construction chassis has two solid-mounted subframes with bolt-on front fenders, and utilizes new technologies such as laser clamp welding, which produces “wobble seam” welds in a wave pattern to help maximize strength in a limited space, offering up to four times the strength of a traditional spot weld.
      The stamped steel body and chassis boasts a large percentage of high-strength, hot-formed steel. This technology, along with the use of newly developed ultra-high-strength steels, allows much of the chassis and body to be constructed from thinner and lighter parts without any loss in strength. Additionally, thanks to the use of selective thickness for parts, a single component can be tailor-rolled to have as many as 11 zones of varying thicknesses.
      Thanks to the extensive use of modern construction techniques and high- and ultra-high strength steels, Alltrack’s chassis manages to remain lightweight despite its upscale features and enhanced crash structure. Throughout the car, incredible attention to detail has optimized components—such as the seats, air conditioning system, and even the electrical architecture—to help save weight.
      The Alltrack has its own, unique suspension tuning, with a ride height that is raised by 0.6 inches. Up front, a strut layout uses coil springs, telescopic dampers, and an anti-roll bar, with a multilink arrangement with coil springs, telescopic dampers and anti-roll bar at the back.
      The Golf Alltrack’s braking system features 11.3-inch vented front discs and 10.7-inch solid rear discs with standard three-channel ABS with electronic brake pressure distribution. The rack-and-pinion steering features electric power assist and features a 13.6:1 ratio that allows for 2.76 turns from lock to lock and a vehicle turning circle of 35.8 feet.
      The Alltrack features a unique Driving Mode Selection that enables an Off Road Mode setting. This driving profile alters the ABS system and accelerator pedal character and activates the hill descent function, helping Alltrack deliver exceptional performance off the beaten path. The available Off-Road HMI that is part of the navigation system displays compass, steering angle, and altitude when driving off-road.
      Alltrack is also equipped with the XDS+® Cross Differential System—a feature originally developed for the performance-oriented GTI model. This technology acts somewhat like an electronic substitute for a traditional mechanical limited-slip differential, working by actively monitoring data from each wheel sensor. If the suspension becomes unloaded, the system automatically applies braking to the driven inside wheel as needed to help reduce understeer (the tendency for the front wheels to run wide). This not only helps stability, but can also help improve handling and cornering performance.
      Safety
      Like the rest of the Golf line, Alltrack provides an intelligent combination of both passive and active safety systems. The 2017 Alltrack has been given a 5-star overall safety rating from the National Highway Transportation Safety Administration (NHTSA).
      A standard feature on all 2017 Alltrack models is the Automatic Post-Collision Braking System. This builds on the premise that a collision is rarely a single, instantaneous action, but rather a series of events that follow the initial impact—the most significant of which can cause additional collisions. The Automatic Post-Collision Braking System addresses this by applying the brakes when a primary collision is detected by the airbag sensors, thus helping to reduce residual kinetic energy and, in turn, the chance of additional damage.
      The Alltrack also includes Volkswagen’s Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in certain types of collisions. All Alltrack models are equipped with standard Electronic Stability Control (ESC).
      Driver Assistance Systems
      The Alltrack S and SE are available with the Driver Assistance Package (MSRP $845) that adds Adaptive Cruise Control (ACC), Forward Collision Warning and Autonomous Emergency Braking (Front Assist), front and rear Park Distance Control (ParkPilot), and Parking Steering Assistant (Park Assist). The Alltrack SEL can be equipped with the Driver Assistance & Lighting Package ($1,995), which includes the above-listed systems and adds an auto-dimming rearview mirror, Lane Departure Warning system (Lane Assist), High Beam Control (Light Assist), and Bi-Xenon headlights with the Adaptive Front-lighting System (AFS).
      Adaptive Cruise Control (ACC) uses forward facing radar to maintain a set speed while helping maintain a set distance to the vehicle in front. The driver sets the speed and the desired spacing via buttons on the multifunction steering wheel and can use the accelerator, brake pedal, or steering wheel to cancel or override the ACC function. All system messages appear in the central multifunction display.
      When the roadway ahead of the vehicle is empty, the system maintains the set speed. Alltrack models fitted with automatic transmissions and ACC can match the speed of a vehicle in front and come to a stop, as well as resume ACC control after the driver presses the accelerator pedal or the “resume” button on the steering wheel. On manual transmission Alltrack models, the ACC ceases to operate below 19 mph.
      Within physical system limits, Forward Collision Warning helps warn the driver of critical front-end collision situations, both acoustically and visually by a warning symbol in the instrument cluster, and, if necessary, Autonomous Emergency Braking is activated to slow the vehicle if the driver fails to brake. If the brake pedal is applied but the driver brakes too lightly, the brake pressure is increased by the system.
      If there is an indication that the vehicle is unintentionally straying from its lane, an available Lane Departure Warning system can actively countersteer to help keep the vehicle in the lane above 40 mph. The system’s camera can recognize visible lane markings (one side can suffice) and, using a special algorithm, calculates the risk of the car leaving the lane. If the driver takes their hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal, the system countersteers and later provides an audible warning and a visual signal in the instrument cluster, asking the driver to take over steering.
      The system works in the dark and/or in fog, but will not engage if it cannot properly detect lane markings. If the turn signal has been set before crossing a lane marking, the Lane Departure Warning system will not engage or give a warning. The driver can “override” the system at any time by applying minimal force, and is not relieved of responsibility to make conscious driving decisions.
      Park Distance Control uses ultrasonic sensors located in the front and rear bumpers to monitor a range of up to five feet in front or behind the vehicle. The system is activated when reverse gear is engaged or below a speed of 9 mph and helps provide guidance when parking or in tight situations. The system has audible and visual warnings when the car starts to approach parked cars or static objects from the front or rear.
      Park Assist can automatically steer the car into parallel and perpendicular parking spaces in reverse. After pressing the Park Assist button – once for parallel and twice for perpendicular – the driver only needs to activate the accelerator pedal and brake once a gear is selected.
      The driver can override or deactivate the steering assistance at any time by turning the steering wheel, disengaging reverse gear or pressing the button. Below 25 mph, the system can scan both the left-hand and right-hand sides of the road, for example in a one-way street, for any parking spaces as it drives past. By activating the turn signal, the driver stipulates which side of the road they wish to park on.
      Limited Warranty
      2017 Golf Alltrack models are offered with Volkswagen’s standard five-year/60,000-mile (whichever occurs first) powertrain limited warranty and three-year/36,000-mile (whichever occurs first) new vehicle limited warranty.
      Model Line-up
      Destination on all Golf Alltrack models is $820
      Alltrack S
      $25,850 with manual transmission (late availability)
      $26,950 with automatic transmission
      Alltrack SE
      $29,430 with manual transmission (late availability)
      $30,530 with automatic transmission
      Alltrack SEL
      $32,890 with automatic transmission
      Competitive Set
      Subaru Outback
      Subaru XV Crosstrek

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