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    Rumorpile: Yes To ATS Coupe, Uncertain On CTS Coupe, No To Wagons


    By William Maley

    Staff Writer - CheersandGears.com

    April 8, 2013

    Car and Driver recently checked in with their sources on what the future holds for certain Cadillac models.

    We'll start with the current generation CTS Coupe and Wagon. These two models will likely stick around for one more year and be built alongside the new CTS. After this, both models will be shown the door.

    Don't expect a next-gen CTS Wagon to appear though. Sales of the CTS Wagon were only 7% of sales last year (about 3500 wagons) and the brand just doesn't see a reason to do another one. (Quick sidebar: out of those 3500 CTS Wagons, 1 out of every 3 were the V model.)

    As for the CTS Coupe, that's a bit murky. C&D says the CTS Coupe will not return for a second performance. Instead, an ATS Coupe will be introduced.

    Not so fast though... This past week, Edmunds wrote that a next-generation CTS Coupe is a possibility. This comes from an interview with Jim Vurpillat, Cadillac global marketing director who said this,

    "We will see where we go (the current CTS coupe) was the No. 1 selling luxury coupe in the industry. It is a good segment for us."

    Source: Car and Driver, Edmunds

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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    Interesting story, NO to a wagon makes me think the current mgmt has no long term plans for Europe. Yes to the coupe is a given, I see them everywhere here in Seattle and people I talk with just love them. The High Tech crowd at least here has pretty much gone away from the M3 to the CTS Coupe V. Americans are waking up to the quality of American Auto's. Talked with a cousin who had a Tahoe and no problems, got convinced by a coworker to trade it in on a toyota Sequoia and she has had nothing but problems with it and seen no better gas mileage. She told me she is waiting till her second year and then going to trade it back in on another Tahoe or maybe the Yukon. Since other than gas mileage, she had no problems with he Tahoe compared to the Sequoia.

    I think they need a coupe in both ATS and CTS version, I can also see a Wagon on ATS. This might be better for Europe if they do not do it on CTS, but I actually do not see much dollars spent on going from a CTS sedan to a wagon.

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    Well, neither C&D nor Edmunds have any authority on the subject. Their speculation is as good as yours or mine.

    As far as Europe goes, a CTS Wagon is not as important as a CTS Diesel or an ATS Hatchback.

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    ATS and CTS need sedan and coupe body styles. BMW and Mercedes do a mid-size coupe. ATS is a given since the Lexus, Infiniti and Audi have coupes, you can't be sedan only, otherwise you're Lincoln or Acura.

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    Well, neither C&D nor Edmunds have any authority on the subject. Their speculation is as good as yours or mine.

    As far as Europe goes, a CTS Wagon is not as important as a CTS Diesel or an ATS Hatchback.

    True, Diesel is a requirement and I think Hybrid is going to be. I think a SRX built on the VOLT hybrid system would do very well here and in Europe.

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    It will be interesting to see where they go styling wise w/ an ATS coupe...whether they go for a more sedan-like roofline or go for fastback drama ala the current CTS coupe. I'd also love to see a high drama 4dr coupe---a 4dr w/ the fastback roofline like the current CTS coupe and frameless door glass..

    Edited by Cubical-aka-Moltar
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    I can believe the 7% take rate on the wagons. I had not seen one for near 6 months till last weekend and I saw two non V models. GM would be foolish to go this one again before they enter Europe again.


    As for the Coupe the ATS would be the best place to start. But I think it is a good shot at seeing a CTS coupe later on. They right now from what I saw are holding a 25% share of CTS sales and that is pretty good these days for a coupe. I think that this could not be ignored.

    Better a CTS coupe vs. an expensive 3rd failed attempt at a 2 seater again. They could easily move more coupes and a possible 4 seat convertible much easier.

    I would love to see a large coupe done on the LTS before the CTS. I loved the photos of the coupe GM passes around a little while ago of a coupe. It could compete much better with the Bentley and they would have more room to so more with the lower volume at its price point.

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    Camino I have to actually disagree with you as I love the look of the current coupe and clearly so do many others.

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    If, no when a new CTS coupe arrives, hopefully the increased size will allow room for a decently delineated deck line that is not higher than the driver's sight line. Egregious.

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    Coupes are all about style for the most part. If they become too practical then they just become a 2 door sedan.

    I like the CTS coupe. I hear few say it is ugly. If anything I hear more positive things from people who are not what you would call Cadillac people.

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    Diesel is important, more than just about anything if they ever want cred in Europe.

    Hybrid, not sure.

    A wagon will contribute least to growing Cadillac.

    I like the logic of a CTS coupe over an XLR. If an XLR is done right, though, it would have huge payoff. Something like a Cien would have huge payoff too.

    Something akin to the Panamera down the road would be cool too.

    Current CTS coupe is striking, but the bunker interior and limited visibility are a turn off.

    To me, an ATS coupe is a given, and I do like the 5 door idea, but I don't think the 5 door would sell a bunch. It would sell more than a wagon though. Could be something distinctive for the marque.

    Edited by regfootball
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    Camino I have to actually disagree with you as I love the look of the current coupe and clearly so do many others.

    It grew on me...at first I didn't like it because the tail is so high and the deck so short, but now I love the design...

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    Camino I have to actually disagree with you as I love the look of the current coupe and clearly so do many others.

    It grew on me...at first I didn't like it because the tail is so high and the deck so short, but now I love the design...

    I thought it might grow on me too ( I really wanted to like it).

    It didn't. The more I saw it in person, the less I liked it.

    It looks like it was designed by someone who knew hatchbacks, but had never seen a coupe.

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    As you say, we each have the right to love or hate a style. Hopefully the next CTS Coupe you can learn to love. :P

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    As far as Europe goes, a CTS Wagon is not as important as a CTS Diesel or an ATS Hatchback.

    Judging from the amount of E-Class, 5-Series and A6 wagons I see every day, believe me: it's as important as a diesel (and by diesel I mean a 4-cyl diesel) and perhaps more important than an ATS hatchback.

    That said, I think both ATS and CTS should offer a wagon and perhaps the coupe could be marketed separately from the ATS and CTS nameplates.

    Edited by ZL-1
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    Europe seems to be the only market that still embraces wagons in comparison to CUV's or mini vans. Probably due to the whole bloody tax thing on engine size, etc.

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    It's more the size of our streets than the engine size factor: a Tahoe is just too big

    If they would just leave history to the books and rebuild with modern buildings and roads, that would not be a problem. :)

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    I don't care why, I'm just glad that Europe creates a continuing market for wagons - at least that gives us a shot at getting one now and then. I despise all CUVs, but would gladly take a wagon with an AWD option in their place (if I had no 4x4 truck or SUV at the time).

    Bring on the wagons!

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