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  • William Maley
    William Maley

    Viper Production To Start Back Up In November

    Thanks To That Large Price Cut

    Production of the Dodge Viper has been on hiatus since April due to poor sales. But according to Automotive News, Chrysler's Conner Avenue plant will commence Viper production once again next month.

    While a number of factors are in play for this decision, a big one is the massive increase in sales that the Viper has seen since the $15,000 price cut went into affect last month. Sales in September reached 108 units, an increase of 140 percent when compared to 45 units sold last September.

    Dodge brand head Tim Kuniskis expressed high hopes for sales in October, a time where sales decline because of the colder weather.

    When the plant comes back online, the only 2015 models that will be rolling off the line will be the base and GT. Viper T/A and GTS models won't go back into production till the remaining 2013 models sitting on dealer lots are sold.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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    WOW, They clearly are out of touch and need to further reduce pricing if they have 2013 models sitting around.

     

    I wonder how many have additional value markups on the pricing. The dodge dealer by me about a year ago had a viper in the showroom and had an additional 12K tagged onto the car. People looked but it just sat till the dealership closed down and then who knows where the car went.Dealerships are idiots to think someone would pay over MSRP for an auto.

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    I think over pricing a car is not going to work, as it will sit there, so reducing may get some buyers or a bargain to reduce the price they can't wait for the 2013 ones to sell first than sell the new ones. Since it has been shown, that people are more interested in the newer versions and want the latest ones than the old ones and the company should know this and start with the new cars. I think it is about commissions as some car dealer sales men get commissions which are higher when they make a sale and usually get a hourly wage which is lower so they want to sell the car but have not realized that the 2013 ones are not being sold and need to be moved away and move in the new cars for the consumers to buy. 

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    I think over pricing a car is not going to work, as it will sit there, so reducing may get some buyers or a bargain to reduce the price they can't wait for the 2013 ones to sell first than sell the new ones. Since it has been shown, that people are more interested in the newer versions and want the latest ones than the old ones and the company should know this and start with the new cars. I think it is about commissions as some car dealer sales men get commissions which are higher when they make a sale and usually get a hourly wage which is lower so they want to sell the car but have not realized that the 2013 ones are not being sold and need to be moved away and move in the new cars for the consumers to buy. 

    Agreed.  If you overprice a car it doesn't make the car sell more, it just makes people not want to spend more money therefore they don't buy the car. It isn't like supply and demand where whenever your demand is more than the supply you have you raise the price to sell more cause its in demand. Its a car we are talking about, people buy what they can afford. 

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