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    FCA To Cut Prices of Fiat Vehicles In U.S.


    • To reverse a sales slide, Fiat decides it is time to cut prices

    Sales of Fiat vehicles in the U.S. have been tanking and FCA is making a drastic change to try and reverse this. Automotive News got their hands on documents revealing a new pricing structure that will see Fiat cut the prices on some of their models.

    The base 500 will see a price cut of $2,000 ($14,995 from $16,995). The price doesn't include a $995 destination charge. The big price cuts will come to the 500C lineup as there will now be a $1,495 difference between the cabrio and regular hardtop. A key example is the 500C Abarth which sees its price drop from $26,695 to $21,490 for 2017. Prices for the 124 Spider and 500X remain unchanged.

    A Fiat spokesman declined to comment.

    Source: Automotive News (Subscription Required)
    Pic Credit: William Maley for Cheers and Gears

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    Yawn, Nothing special here, just a Fire Sale to clear out GARBAGE Auto's.

    Fiat, you want to sell cars in America? 

    First start with making reliable cars.

    Second start with making auto's that actually fit Americans.

    Third, try to actually have a diverse portfolio rather than coping Mini with the same half baked garbage.

    Fourth, drop the used car sales approach and listen to the customer.

    I could go on and on but I think you get the point, FCA, you listening?

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    14 minutes ago, dfelt said:

    Yawn, Nothing special here, just a Fire Sale to clear out GARBAGE Auto's.

    Fiat, you want to sell cars in America? 

    First start with making reliable cars.

    Second start with making auto's that actually fit Americans.

    Third, try to actually have a diverse portfolio rather than coping Mini with the same half baked garbage.

    Fourth, drop the used car sales approach and listen to the customer.

    I could go on and on but I think you get the point, FCA, you listening?

    They have other issues.....their heart is not in passenger car production. they need to GTFO of making anything other than the Challenger, Charger and 300...and drop them like a hot potato when they no longer are cash cows like they are now.

    Bring in Alfa SUV's as boutique vehicles, and vehicles like the Alfa 4C and the Alfa sedan...this will bring them attention in car magazines and on the road.

    Dump every dime into Jeep and RAM, and get your best and brightest engineers into a skunk works doing electrics and hybrids.

    The new Pacifica Hybrid is actually supposed to be pretty good, so build on that technology.

    They need to differentiate the different jeep models more clearly from each other and continue to just market the living dog piss out of Jeep...

    Continue to build Jeep in foreign markets, where it has always done fairly well.

    Fix the administrative mess that FCA corporate is.  Hire someone somewhat unpleasant that will take charge and make heads roll.

    Find creative sponsorship opportunities for RAM, be they bull riding, Rodeo, Bass fishing, whatever.  Traditional advertising does not do jack squat, send the Ram advertising people over to talk to the Jeep advertising people.  Stop spending money on traditional advertising almost entirely.

    Copy the DNA of what MINI was as a fun unique brand when it first came over in 2002, 2003, and not the mess it is now.

    Dump the entire Fiat line other than the 500X and 500 Abarth, and switch the plant in Mexico building these to building Jeeps.  Sell the 500X and 500 Abarth as limited production boutique vehicles here in the US. Keep the ATP High. Under this scope of sales, you will only sell 5000 to 10,000 Abarths Max in the US, so you could import them from Italy.

    Do not bring out a Fiat crossover other than the 500X, as it will cannibalize Jeep sales.

    Dodge and Chrysler need to go the way of Plymouth, Mercury, all good flesh, and the Dodo bird. Pacifica and Durango could become RAM products, drop the horrible dated unreliable Journey and burn its legacy with flames.

    Continue to build on the success of the U-connect infotainment and put some of your best people in charge of technology because that is what will sell vehicles for you in the future. Especially people dropping coin for a 50K Grand Cherokee.

    Edited by A Horse With No Name
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    I love what you stated, 

    I would say dump Chrysler and move the Pacifica into Dodge. FCA, should dump all of Fiat other than the two you mention. Keep Fiat and Alfa as the Boutique sales. Focus on Dodge, Ram & Jeep. That is what I think would drive sales, but get new products ASAP into these companies.

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    25 minutes ago, dfelt said:

    I love what you stated, 

    I would say dump Chrysler and move the Pacifica into Dodge. FCA, should dump all of Fiat other than the two you mention. Keep Fiat and Alfa as the Boutique sales. Focus on Dodge, Ram & Jeep. That is what I think would drive sales, but get new products ASAP into these companies.

    Or actually renew the current lineups with continuous improvements. Do not do what GM did with the Monte Carlo, Cutlass, Regal, et al and milk the name for all that it is worth with lackluster product.

    If GM had handled these product lines properly, Oldsmobile would still be in driveways all over suburban Midwestern neighborhoods....

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    1 minute ago, A Horse With No Name said:

    Or actually renew the current lineups with continuous improvements. Do not do what GM did with the Monte Carlo, Cutlass, Regal, et al and milk the name for all that it is worth with lackluster product.

    If GM had handled these product lines properly, Oldsmobile would still be in driveways all over suburban Midwestern neighborhoods....

    I see the point your making, but even in the 80's as a college kid, I questioned the need for so many name plates.

    I honestly think the world wide auto industry still has way too many and with all the various Chinese name plates wanting to spread across the globe. I think we will see another consolidation and shutdown as not everyone will win.

    I Personally can see Chrysler going to the History books. Alfa should have been left there and Fiat could end up there too. Alfa/Fiat as a boutique is fine, move chrysler products into Dodge and focus as you have mentioned on the product lines world wide.

    I wonder about some of the name plates in Europe too. Just like Japan, I think eventually we will see certain brands become subbrands under bigger companies. Japan brands I can see going this way would be Mazda, Mitsubishi, Suzuki. 

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    1 minute ago, dfelt said:

    I see the point your making, but even in the 80's as a college kid, I questioned the need for so many name plates.

    I honestly think the world wide auto industry still has way too many and with all the various Chinese name plates wanting to spread across the globe. I think we will see another consolidation and shutdown as not everyone will win.

    I Personally can see Chrysler going to the History books. Alfa should have been left there and Fiat could end up there too. Alfa/Fiat as a boutique is fine, move chrysler products into Dodge and focus as you have mentioned on the product lines world wide.

    I wonder about some of the name plates in Europe too. Just like Japan, I think eventually we will see certain brands become subbrands under bigger companies. Japan brands I can see going this way would be Mazda, Mitsubishi, Suzuki. 

    I think we will see a major reshuffling when we go to electric cars. Give the current auto market until 2030, 2035 at the latest.  China and Germany will lead, and at some point electric will hit critical mass in the USA.

    At that point, all bets are off.

    We are whistling by the graveside of everyone from Buick to Mazda IMHO.  Because I think that electric will be a slate wiper in terms of how cars are perceived, purchased, driven, et al.

    Consider also that the world keeps changing to being more and more urban.  At some point, inter city rail will be a big thing, even in the United states...and the United states will fight that like crazy for the next 50 years...people will no longer drive 450 miles to get somewhere.  Or at least not in the quantity they do now.

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    6 minutes ago, bigpoolog said:

    the big story is that the abarth 500 is 5 g's cheaper and that makes it the pocket rocket bargain of the century

    For the first couple months before it dies. ;)

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    52 minutes ago, bigpoolog said:

    the big story is that the abarth 500 is 5 g's cheaper and that makes it the pocket rocket bargain of the century

    Sadly it is such a depreciation magnet that it will loose its arse financially after you buy it...limiting production and selling it as a boutique vehicle could keep it profitable.

    Instead, Chrysler's philosophy seems to be we loose money on every passenger car we sell but make up for it in volume.

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    Those price cuts aren't even enough to make any difference.  Dodge and Chrysler are in the same situation, these are all bad cars, and there is too much information now online where people can do their own research.  It isn't like the 80s or 90s when the sales people at the dealership could persuade a buyer because all their was was car magazines doing reviews, which usually were of sports cars anyway.

    Dodge has 20% off MSRP right now and their sales are still in the tank.  Fiat could have 50% off and the Corolla would still outsell their whole line.  I would bet money that they could sell the Charger for $14,995 and the Camry would outsell it 3 to 1.  No one wants these cars regardless of how they discount them.

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    34 minutes ago, smk4565 said:

    Those price cuts aren't even enough to make any difference.  Dodge and Chrysler are in the same situation, these are all bad cars, and there is too much information now online where people can do their own research.  It isn't like the 80s or 90s when the sales people at the dealership could persuade a buyer because all their was was car magazines doing reviews, which usually were of sports cars anyway.

    Dodge has 20% off MSRP right now and their sales are still in the tank.  Fiat could have 50% off and the Corolla would still outsell their whole line.  I would bet money that they could sell the Charger for $14,995 and the Camry would outsell it 3 to 1.  No one wants these cars regardless of how they discount them.

    Dodge Charger also has one of the highest rated of depreciation of any North American passenger car.

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    Actually there's a better pocket rocket, and it's from Ford, the Fiesta ST.

     

    It handles better, has a nicer interior (though devoid of charm) and has more space. And even if it costs more, probably has better resale and reliability by a fair margin. Please do edumicate me on the last two, if I'm totally wrong.

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    As it pertains to the price cuts, why are they in this market, trying to establish themselves, when their sales are tanking?

    And their price points are being eroded because they have huge problems with the brand. Whole sorts of issues.

    The same Chrysler 200 and Dodge Dart that doesn't sell probably blow the sales of Fiat out of the water. 

     

    Such a mismanagement of brands. Like as if Ameri and Cans are willing to accept cars designed for Europe only. No, we buy small crossovers because they fit a certain image profile at a low price point.

    But goddamn it, we all really do want to drive are F150 Plats, Escalades, Mercedes GLS, you know, the big boys.

    This reminds me in many ways of when Target came to Canada. They basically closed shop here after 1 year, realizing what a challenging retail environment (especially in the department store class like Wal Mart, Sears, Crappy Tire) Canada really is.

     

    Why are we here? Does anyone working at FCA US LLC, the person who is head of Fiat brand in North America, ask that question?

    Like what role can Fiat play? Mini is becoming very large now, but their sales are lower too, because again, niche brand, shoddy reliability, and poor resale. 

     

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    Not going to make a difference anyways...expecting a chinese company to pick up Jeep for a song, junk the rest and just use the tech that they have picked up...

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    5 hours ago, daves87rs said:

    Not going to make a difference anyways...expecting a chinese company to pick up Jeep for a song, junk the rest and just use the tech that they have picked up...

    We will see what will happen. i am not ready to throw the towel in yet, but in terms of passenger cars the fat lady is warming up and getting ready to sing...loudly...

    7 hours ago, Suaviloquent said:

    Like what role can Fiat play? Mini is becoming very large now, but their sales are lower too, because again, niche brand, shoddy reliability, and poor resale. 

     

    Mini has no existential awareness of who they are and what their brand stands for. Even people I know who sell MINI products or work for BMW Finance admit this.

    Ironically, Tesla may be the only car company in the world that knows exactly who they are and why they exist...Ford in my mind would come in a reasonable second...

    7 hours ago, Suaviloquent said:

     

    The same Chrysler 200 and Dodge Dart that doesn't sell probably blow the sales of Fiat out of the water. 

     

    At this point they are just trying to recover the fixed costs of keeping the plants running IMHO. Trying to tread water until they figure out how to dig themselves out of...or deeper into...the hole they have made for themselves.

    7 hours ago, Suaviloquent said:

    Such a mismanagement of brands. Like as if Ameri and Cans are willing to accept cars designed for Europe only. No, we buy small crossovers because they fit a certain image profile at a low price point.

     

    We are willing to accept them in low numbers as niche vehicles, where they already have products designed and selling in Europe they can sell here with minimal investment. But they are stoned silly if they think these models will ever get mainstream acceptance.

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    8 hours ago, Suaviloquent said:

    Hmmm, but you actually get a car with the Fiesta. With the Fiat 500 you get a 2 seater pod with 2 padded handbag perches. 

     

     

    As much as I would cross the Pacific in a leaky row boat before I woudl say nice things about any car maker...Ford gets it about 85 percent right with the Fiesta. I have no rational basis  In reality for saying this but my gut tells me that Ford has something really kind of special in store when they refresh the Fiesta and Focus.

    8 hours ago, bigpoolog said:

    fisting is fun but the abarth has hooligan panache coming out the ying-yang

    It is wildly under rated as a sporty car. Were my wife not threatening to cut me off if I buy a Fiat product, one might be in my driveway. The only blue I want to see in an automotive transaction is World Rally blue on a WRX....I do not wish for my own testicles to become the same shade of blue.

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    7 hours ago, Suaviloquent said:

    Why are we here? Does anyone working at FCA US LLC, the person who is head of Fiat brand in North America, ask that question?

    I kind of doubt FCA corporate culture allows much introspection or creative dialogue.  They seem like a very top down "we have always done it this way" kind of organization.

    Ford and GM seem much more adaptable....but VW in my mind does the same thing in terms of allowing negative group think and a disconnect with reality ruin what could be a fine brand.

    Again, this is why I said I try to look at things from an overall corporate culture point of view in the Ford Moving Away From One Ford Platform thread. Alan Mulally was not allowed to kill Lincoln for a reason in terms of Fords corporate culture, and fords corporate culture was open to the counter intuitive move of putting money into Lincoln which has gained then quite a few conquest sales....Lincoln is up for the year, and the Conti continues to conquest.

    I am saying FCA and VW are incapable of rational self examination, and the resulting change...and that is why they are in the shape they are in.

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    9 hours ago, bigpoolog said:

    fisting is fun but the abarth has hooligan panache coming out the ying-yang

    Is that what you call a Fisting Boat Anchor, Ying-Yang? I always thought it was a worthless Gochu! ;) Not sure what the word is, look up in Korean language. :P

    The Socialist culture of Italy is their doom. Italy has many fine things but also builds a ton of crap products. Way too many lazy people building crappy products.

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    10 hours ago, Suaviloquent said:

    Hmmm, but you actually get a car with the Fiesta. With the Fiat 500 you get a 2 seater pod with 2 padded handbag perches.

    fair, and with the fiesta you can have a baby seat in the back to coddle your freshly neutered testicles. 

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    4 minutes ago, bigpoolog said:

    fair, and with the fiesta you can have a baby seat in the back to coddle your freshly neutered testicles. 

    Damn, I was wondering where both of them had gone. That explains the noise in the background I heard for the first few years.

    Thanks, that explains allot. :P

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    17 hours ago, A Horse With No Name said:

    Dodge Charger also has one of the highest rated of depreciation of any North American passenger car.

    Charger V6, particularly the SEs.  The V8s seem to hold value pretty well, especially those with an SRT badge. 

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    I agree Chrysler needs to go, but Dodge sales aren't bad at all for what they have save the Dart.  Mine out a compact and midsize for Dodge, bring over the Pacifica, Give Dodge a version of the Cherokee with a sporty design and a Challenger style interior and give it turbo 4 power and concentrate on handling.   Give the LX cars one final refresh to tide them over until the new replacements arrive in 2021.  They still need a more car/cuv oriented brand that isn't as specialized as Jeep with off-road or utility with Ram.  Fiat needs phased out, or keep the 500X, 124, and the Abarth 500, maybe as order only from the Dodge dealership.  If he do Alfa right they could very well have a niche hit on their hands.  Just some thoughts.

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    3 hours ago, bigpoolog said:

    fair, and with the fiesta you can have a baby seat in the back to coddle your freshly neutered testicles. 

    :lol:

     

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      The entry-level Atlas S kicks off at $30,500 and comes with a turbocharged 2.0L four-cylinder producing 235 horsepower and 258 pound-feet of torque. Standard equipment includes 18-inch alloy wheels, LED headlights with LED daytime running lights, rearview camera, 6.5-inch touchscreen with Apple CarPlay and Android Auto compatibility, and a six-speaker audio system. A 3.6L VR6 with 276 horsepower and 266 pound-feet of torque adds $1,400 to the price. If you want AWD, be prepared to pony up $33,700 as it is only available with the V6.
      Here is how the rest of the Atlas lineup is comprised,
      Atlas S Launch: $33,500 for VR6 FWD, $35,300 for VR6 AWD - Available for a limited time, the S Launch adds a panoramic sunroof, Homelink garage opener, 8-inch infotainment system, and a three-month trial of SiriusXM Satellite Radio. Atlas SE: $33,590 for 2.0T FWD, $34,990 for VR6 FWD, $36,790 for VR6 AWD - Adds automatic headlights, rain-sensing windshield wipers, Blind spot monitoring with cross-traffic alert, push-button start, leatherette upholstery, 10-way power driver's seat, and eight-speaker audio system. Atlas SE with Technology: $35,690 for 2.0T FWD, $37,090 for VR6 FWD, $38,890 for VR6 AWD - Adds adaptive cruise control, lane departure warning, forward collision warning with automatic braking, three-zone climate control, power liftgate, and remote start. Atlas SEL: $39,160 for 2.0T FWD, $40,890 for VR6 FWD, $42,690 for VR6 AWD - Adds Easy Open liftgate; 8-way power passenger seat, memory function for driver's seat, Park Distance Control, and an 115V power outlet for second-row passengers. Atlas SEL Premium: $48,490 for VR6 AWD - Adds 20-inch aluminum-alloy wheels, LED taillights, power folding mirrors, 12.3-inch Volkswagen Digital Cockpit system, navigation, Fender Premium audio system, 360-degree camera system, leather upholstery, ventilated front seats, and heated rear seats. Source: Volkswagen
      Press Release is on Page 2


      VOLKSWAGEN ANNOUNCES PRICING OF CHATTANOOGA-BUILT 2018 ATLAS, STARTING AT $30,500
      The thoughtfully-designed Atlas packs a great value, offering generous space, sophisticated driving dynamics and a host of available driver assistance and technology features Pricing starts at $30,500 for the four-cylinder turbocharged 2.0L TSI® S FWD model (late availability) Five trim levels, priced for the heart of the competitive SUV market Two engine options: four-cylinder TSI® turbo or the available powerful VR6®, both with eight-speed automatic transmissions Optional 4Motion® all-wheel-drive system on V6 models Comfortable seating for up to seven adults, with innovative access system for the third row Available interior features include innovative Volkswagen Digital Cockpit instrumentation Only vehicle in its class to offer Automatic Post-Collision Braking System HERNDON, VA (April 3, 2017) — Volkswagen of America, Inc., today announced pricing of the all-new, seven-passenger 2018 Atlas. With a starting Manufacturer Suggested Retail Price (MSRP) of $30,500 for the four-cylinder turbo 2.0L TSI® S FWD model (late availability), and $31,900 for the 3.6-liter V6 S FWD model, the Chattanooga-built SUV is loaded with standard equipment and available technology features. For maximum utility and comfort, the Atlas offers a spacious interior, with innovative access to the third row.
      Based on the award-winning Modular Transverse Matrix (MQB) architecture, the Atlas is also fun-to-drive, a signature of Volkswagen vehicles. Atlas models will be available with two engine options, both with an eight-speed automatic transmission: the four-cylinder turbocharged and direct-injection 2.0-liter TSI engine, which produces 235 horsepower and 258 lb-ft of torque (achieved using premium fuel), and the 3.6-liter VR6® engine, which makes 276-horsepower and 266 lb-ft of torque. An optional 4Motion® all-wheel-drive system is available on VR6 models.
      The 2018 Atlas is scheduled to arrive in dealerships in May, and will be available in five trim levels to meet the diverse needs and tastes of U.S. customers.
      MODEL LINE UP
      Atlas S (Late availability)
      The Atlas TSI S starts at $30,500 and features a standard four-cylinder turbocharged 2.0L TSI engine. Standard exterior features include 18-inch aluminum-alloy wheels; stainless-steel roof rails; LED headlights with LED Daytime Running Lights (DRL); and a rearview camera. Inside, standard equipment includes a 6.5-inch Composition Color touchscreen infotainment system with Bluetooth® connectivity for compatible devices, USB port, Car-Net® App-Connect for compatible devices, enabling seamless integration with the three major smartphone platforms—Apple CarPlay™, Android Auto™ and MirrorLink®; 6 speakers; cruise control; and privacy glass. A 3.6-liter V6 S FWD model is available for $31,900. A 3.6-liter V6 S AWD model is available for $33,700.
      Atlas S Launch (Limited availability)
      Available at launch, and only with the 3.6-liter VR6 engine, the Atlas S Launch model is available as a frontwheel-drive model for $33,500, and with all-wheel drive for $35,300. This model adds the following features to the S trim offerings: panoramic sunroof; Homelink® garage door opener; footwell lighting; 8.0-inch Composition Media touchscreen infotainment system; and SiriusXM® Satellite Radio with a three-month trial subscription.
      Atlas SE
      Starting at $33,590, the Atlas SE builds off of the S trim. Features include heated door mirrors; automatic headlights; rain-sensing windshield wipers; Blind Spot Monitor w/Rear Traffic Alert; foglights; KESSY® keyless access w/push-button start; multi-function leather-wrapped steering wheel; V-Tex leatherette seating surface; heated front seats; rear sunshades; and 10-way power driver seats. The SE trim also features the 8.0-inch Composition Media touchscreen infotainment system with SiriusXM® Satellite Radio; 8 speakers; and 3 additional USB ports. A 3.6-liter V6 SE FWD model is available for $34,990. A 3.6-liter V6 S AWD model is available for $36,790.
      Atlas SE with Technology
      The Atlas SE with Technology model starts at $35,690, and includes a slate of modern convenience and advanced connectivity and driver assistance features, including: Adaptive Cruise Control (ACC); Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes his or her hands off the wheel for a defined period of time, or the vehicle crosses a lane marking without use of a turn signal; power liftgate; remote start; Climatronic® 3-zone automatic air conditioning; and an autodimming rearview mirror. A 3.6-liter V6 SE with Technology FWD model is available for $37,090. A 3.6-liter V6 SE with Technology AWD model is available for $38,890.
      Atlas SEL
      The Atlas SEL builds on the specifications of the SE with Technology model. For a starting price of $39,160, customers can enjoy even more upscale features: a panoramic sunroof; Easy Open liftgate; 8-way power passenger seat; memory function for driver’s seat and exterior mirrors; front and rear Park Distance Control and a convenient 115v power outlet in the second row (rear of the center console). VR6 models are equipped with a factory-installed tow hitch. A 3.6-liter V6 SEL FWD model is available for $40,890. A 3.6-liter V6 SEL AWD model is available for $42,690.
      Atlas SEL Premium
      Available only with 4Motion AWD system and 3.6-liter VR6 engine, the Atlas SEL Premium starts at $48,490. This top-of-the-line model increases the luxury quotient with: the sophisticated 12.3-inch Volkswagen Digital Cockpit, allowing drivers to reconfigure how they view vehicle information; 20-inch aluminum-alloy wheels; navigation; LED taillights; power-folding door mirrors; door mirrors with puddle lights; leather seating surfaces; ventilated front seats; heated rear seats; heated steering wheel; automatic High Beam Control (Light Assist); and ambient lighting. The Atlas SEL Premium also adds the following driver assistance and infotainment features: Parking Steering Assistant (Park Assist); Area View camera; and the Fender® Premium Audio System, with a 12-channel, 480-watt amplifier and 12 speakers.
      Option Packages
      Captain’s Chairs. Replacing a second-row bench seat, for a total seating capacity of six, Captain’s Chairs will be available in the SE, SE w/ Technology, SEL and SEL Premium models for $625. (Late availability)
      R-Line. A performance-inspired R-Line package will be available on Atlas SE and SEL trims for $1,960, and augments the SUV with exterior and interior design elements that give it an even sportier appearance. (Late availability)
      Black Wheels. Black 20-inch aluminum-alloy wheels are available on the SEL model for $995 and on the SEL Premium model for $235.
    • By William Maley
      FCA US Reports March 2017 U.S. Sales
      Dodge brand sales up 10 percent; four Dodge brand vehicles post sales gains Ram Truck brand sales up 6 percent; Ram pickup sales increase 6 percent year over year Jeep® Grand Cherokee sales increase 22 percent compared with same month a year ago Fiat 500 sales up 12 percent for the month April 3, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 190,254 units, a 5 percent decrease compared with sales in March 2016 (199,467 units).
       
      In March, fleet sales of 43,992 units were down 15 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 23 percent of total FCA US sales in March. FCA US retail sales of 146,262 units were down 1 percent for the month, and represented 77 percent of total March sales.
       
      Dodge brand and Ram Truck brand sales increased year over year in March. Dodge brand sales were up 10 percent, led by the 100 percent increase in Dodge Journey crossover sales. Ram Truck brand sales were up 6 percent in March as the Ram pickup and Ram ProMaster van each posted year-over-year sales gains. Sales of the Jeep® Grand Cherokee – the Jeep brand’s volume leader in March – were up 22 percent compared with the same month in 2016. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan increased year over year as well in the month.
      Dodge Brand
      Four Dodge brand vehicles posted year-over-year sales increases in March, led by the Dodge Journey crossover’s 100 percent sales gain. Sales of the Dodge Challenger were up 17 percent in March. The 2018 Dodge Challenger SRT Demon – the Dodge brand’s new ultimate performance halo car – will be unveiled this month during the 2017 New York International Auto Show week. The Dodge Grand Caravan minivan and the Dodge Viper also turned in year-over-year sales gains for the month. Dodge brand sales were up 10 percent compared with the same month in 2016.
       
      Ram Truck Brand
      Ram pickup truck sales increased 6 percent in March, compared with the same month a year ago. In addition, sales of the Ram ProMaster van were up 24 percent for the month. Ram Truck brand sales, which include the pickup, ProMaster and ProMaster City, were up 6 percent in March. The brand last month unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold. The Ram Laramie Longhorn is the Texas Auto Writers Association’s Luxury Truck of Texas.
       
      FIAT Brand
      Sales of the Fiat 500 increased 12 percent in March, compared with the same month a year ago. Fiat 124 Spider sales were up 39 percent compared with the previous month of February. Experts at Cars.com consider the all-new 2017 Fiat 124 Spider best in its segment, naming it the “Best New Convertible” of 2017.
       
      Jeep® Brand
      The Jeep Grand Cherokee – the brand’s volume leader for the month – recorded a 22 percent year-over-year sales increase in March for its best sales month this year. The all-new 2017 Jeep Compass – the most capable compact SUV ever with the most advanced 4x4 systems in its class – began shipping to Jeep dealerships in March. The new Compass expands the Jeep brand’s global reach with an unmatched combination of attributes that includes legendary and best-in-class 4x4 off-road capability, advanced fuel-efficient powertrains, premium and authentic Jeep design, superior on-road driving dynamics, open-air freedom, and a host of innovative safety and advanced technology offerings.
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its third month of year-over-year comparisons, and increased 3 percent compared with sales in the previous month of February. March also was the Pacifica’s best sales month so far this year. The Pacifica continues to earn a plethora of awards and accolades in 2017, landing on Kelley Blue Book’s list of the “12 Best Family Cars of 2017” in the best minivans category, and “2017 North American Utility of the Year.”
       
      Alfa Romeo Brand
      Alfa Romeo brand sales of 555 units were up 1,191 percent compared with the same month a year ago.
       
      Maserati Brand
      Maserati brand sales of 1,312 units were up 32 percent compared with the same month in 2016.
      U.S. Sales Summary March 2017
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,651
      7,823
      -66%
      8,552
      22,987
      -63%
      Patriot
      5,968
      9,264
      -36%
      16,180
      29,211
      -45%
      Wrangler
      16,336
      17,586
      -7%
      41,311
      41,922
      -1%
      Cherokee
      14,589
      16,302
      -11%
      40,755
      48,438
      -16%
      Grand Cherokee
      20,374
      16,693
      22%
      56,600
      47,658
      19%
      Renegade
      8,065
      8,872
      -9%
      25,345
      22,154
      14%
      JEEP BRAND
      67,983
      76,540
      -11%
      188,743
      212,370
      -11%
      200
      2,565
      4,971
      -48%
      6,620
      15,915
      -58%
      300
      4,969
      6,172
      -19%
      15,063
      17,141
      -12%
      Town & Country
      95
      14,200
      -99%
      341
      37,228
      -99%
      Pacifica
      9,340
      30
      New
      25,052
      140
      New
      CHRYSLER BRAND
      16,969
      25,373
      -33%
      47,076
      70,424
      -33%
      Dart
      1,578
      5,137
      -69%
      4,658
      16,241
      -71%
      Avenger
      0
      8
      -100%
      0
      23
      -100%
      Charger
      8,236
      8,798
      -6%
      22,319
      26,345
      -15%
      Challenger
      6,225
      5,325
      17%
      15,725
      16,128
      -2%
      Viper
      71
      65
      9%
      178
      137
      30%
      Journey
      11,858
      5,931
      100%
      34,400
      23,892
      44%
      Caravan
      15,602
      13,124
      19%
      40,054
      38,057
      5%
      Durango
      6,506
      7,241
      -10%
      16,729
      20,093
      -17%
      DODGE  BRAND
      50,076
      45,629
      10%
      134,063
      140,916
      -5%
      Ram P/U
      46,384
      43,647
      6%
      119,199
      113,298
      5%
      Cargo Van
      0
      1
      -100%
      0
      3
      -100%
      ProMaster Van
      4,048
      3,263
      24%
      10,047
      8,302
      21%
      ProMaster City
      1,317
      1,886
      -30%
      3,333
      4,551
      -27%
      RAM BRAND
      51,749
      48,797
      6%
      132,579
      126,154
      5%
      Giulia
      484
      0
      New
      966
      0
      New
      Alfa 4C 
      71
      43
      65%
      140
      158
      -11%
      ALFA BRAND
      555
      43
      1191%
      1,106
      158
      600%
      500
      1,671
      1,494
      12%
      4,020
      3,595
      12%
      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
    • By William Maley
      FCA US Reports March 2017 U.S. Sales
      Dodge brand sales up 10 percent; four Dodge brand vehicles post sales gains Ram Truck brand sales up 6 percent; Ram pickup sales increase 6 percent year over year Jeep® Grand Cherokee sales increase 22 percent compared with same month a year ago Fiat 500 sales up 12 percent for the month April 3, 2017 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 190,254 units, a 5 percent decrease compared with sales in March 2016 (199,467 units).
       
      In March, fleet sales of 43,992 units were down 15 percent year over year as FCA US continues its strategy of reducing its sales to the daily rental segment. Fleet sales represented 23 percent of total FCA US sales in March. FCA US retail sales of 146,262 units were down 1 percent for the month, and represented 77 percent of total March sales.
       
      Dodge brand and Ram Truck brand sales increased year over year in March. Dodge brand sales were up 10 percent, led by the 100 percent increase in Dodge Journey crossover sales. Ram Truck brand sales were up 6 percent in March as the Ram pickup and Ram ProMaster van each posted year-over-year sales gains. Sales of the Jeep® Grand Cherokee – the Jeep brand’s volume leader in March – were up 22 percent compared with the same month in 2016. Sales of the Fiat 500 and the all-new Chrysler Pacifica minivan increased year over year as well in the month.
      Dodge Brand
      Four Dodge brand vehicles posted year-over-year sales increases in March, led by the Dodge Journey crossover’s 100 percent sales gain. Sales of the Dodge Challenger were up 17 percent in March. The 2018 Dodge Challenger SRT Demon – the Dodge brand’s new ultimate performance halo car – will be unveiled this month during the 2017 New York International Auto Show week. The Dodge Grand Caravan minivan and the Dodge Viper also turned in year-over-year sales gains for the month. Dodge brand sales were up 10 percent compared with the same month in 2016.
       
      Ram Truck Brand
      Ram pickup truck sales increased 6 percent in March, compared with the same month a year ago. In addition, sales of the Ram ProMaster van were up 24 percent for the month. Ram Truck brand sales, which include the pickup, ProMaster and ProMaster City, were up 6 percent in March. The brand last month unveiled a new exterior color shade for its luxurious and capable Laramie Longhorn line of pickup trucks. RV Match Walnut Brown will serve as the model’s new two-tone contrast color, replacing White Gold. The Ram Laramie Longhorn is the Texas Auto Writers Association’s Luxury Truck of Texas.
       
      FIAT Brand
      Sales of the Fiat 500 increased 12 percent in March, compared with the same month a year ago. Fiat 124 Spider sales were up 39 percent compared with the previous month of February. Experts at Cars.com consider the all-new 2017 Fiat 124 Spider best in its segment, naming it the “Best New Convertible” of 2017.
       
      Jeep® Brand
      The Jeep Grand Cherokee – the brand’s volume leader for the month – recorded a 22 percent year-over-year sales increase in March for its best sales month this year. The all-new 2017 Jeep Compass – the most capable compact SUV ever with the most advanced 4x4 systems in its class – began shipping to Jeep dealerships in March. The new Compass expands the Jeep brand’s global reach with an unmatched combination of attributes that includes legendary and best-in-class 4x4 off-road capability, advanced fuel-efficient powertrains, premium and authentic Jeep design, superior on-road driving dynamics, open-air freedom, and a host of innovative safety and advanced technology offerings.
       
      Chrysler Brand
      Sales of the all-new 2017 Chrysler Pacifica – the most awarded minivan of 2016 and 2017 – were up in its third month of year-over-year comparisons, and increased 3 percent compared with sales in the previous month of February. March also was the Pacifica’s best sales month so far this year. The Pacifica continues to earn a plethora of awards and accolades in 2017, landing on Kelley Blue Book’s list of the “12 Best Family Cars of 2017” in the best minivans category, and “2017 North American Utility of the Year.”
       
      Alfa Romeo Brand
      Alfa Romeo brand sales of 555 units were up 1,191 percent compared with the same month a year ago.
       
      Maserati Brand
      Maserati brand sales of 1,312 units were up 32 percent compared with the same month in 2016.
      U.S. Sales Summary March 2017
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      2,651
      7,823
      -66%
      8,552
      22,987
      -63%
      Patriot
      5,968
      9,264
      -36%
      16,180
      29,211
      -45%
      Wrangler
      16,336
      17,586
      -7%
      41,311
      41,922
      -1%
      Cherokee
      14,589
      16,302
      -11%
      40,755
      48,438
      -16%
      Grand Cherokee
      20,374
      16,693
      22%
      56,600
      47,658
      19%
      Renegade
      8,065
      8,872
      -9%
      25,345
      22,154
      14%
      JEEP BRAND
      67,983
      76,540
      -11%
      188,743
      212,370
      -11%
      200
      2,565
      4,971
      -48%
      6,620
      15,915
      -58%
      300
      4,969
      6,172
      -19%
      15,063
      17,141
      -12%
      Town & Country
      95
      14,200
      -99%
      341
      37,228
      -99%
      Pacifica
      9,340
      30
      New
      25,052
      140
      New
      CHRYSLER BRAND
      16,969
      25,373
      -33%
      47,076
      70,424
      -33%
      Dart
      1,578
      5,137
      -69%
      4,658
      16,241
      -71%
      Avenger
      0
      8
      -100%
      0
      23
      -100%
      Charger
      8,236
      8,798
      -6%
      22,319
      26,345
      -15%
      Challenger
      6,225
      5,325
      17%
      15,725
      16,128
      -2%
      Viper
      71
      65
      9%
      178
      137
      30%
      Journey
      11,858
      5,931
      100%
      34,400
      23,892
      44%
      Caravan
      15,602
      13,124
      19%
      40,054
      38,057
      5%
      Durango
      6,506
      7,241
      -10%
      16,729
      20,093
      -17%
      DODGE  BRAND
      50,076
      45,629
      10%
      134,063
      140,916
      -5%
      Ram P/U
      46,384
      43,647
      6%
      119,199
      113,298
      5%
      Cargo Van
      0
      1
      -100%
      0
      3
      -100%
      ProMaster Van
      4,048
      3,263
      24%
      10,047
      8,302
      21%
      ProMaster City
      1,317
      1,886
      -30%
      3,333
      4,551
      -27%
      RAM BRAND
      51,749
      48,797
      6%
      132,579
      126,154
      5%
      Giulia
      484
      0
      New
      966
      0
      New
      Alfa 4C 
      71
      43
      65%
      140
      158
      -11%
      ALFA BRAND
      555
      43
      1191%
      1,106
      158
      600%
      500
      1,671
      1,494
      12%
      4,020
      3,595
      12%
      500L
      106
      535
      -80%
      284
      1,262
      -77%
      500X
      726
      1,056
      -31%
      1,966
      3,258
      -40%
      Spider
      419
      0
      New
      961
      0
      New
      FIAT BRAND
      2,922
      3,085
      -5%
      7,231
      8,115
      -11%
      TOTAL FCA US LLC
      190,254
      199,467
      -5%
      510,798
      558,137
      -8%
          Total Car & MPV
      51,432
      59,902
      -14%
      136,381
      172,370
      -21%
          Total UV's
      87,073
      90,768
      -4%
      241,838
      259,613
      -7%
          Total Truck & LCV
      51,749
      48,797
      6%
      132,579
      126,154
      5%
                    MASERATI BRAND
      1,312
      997
      32%
      3,288
      2,250
      46%
                 
    • By William Maley
      Aston Martin will soon be relaunching the Lagonda brand as a competitor to the likes of Bentley and Rolls-Royce. Speaking with Motoring, Aston Martin boss Andy Palmer said Lagonda would standard apart from its parent company.
      “Historically, Lagonda competed with the likes of Rolls and Bentley. [but] it has been largely dormant or has often been used as a sub brand… or a pet name of Aston, so lots of confusion. We’re going to get rid of the confusion… The direction I gave to Marek [Reichman, Aston Design boss] was look, Rolls Royce, is the epitome of luxury. It’s first class in a [Boeing] 777 – big, comfortable, we can’t compete with them. [So instead] Give me Concorde – the best of speed; the finest of fastest cars," said Palmer.
      The Lagonda lineup will comprise of two models, although what they will be is unknown at this time. Palmer says he hasn't signed off on plans for either model. He does admit it will likely be a sedan and SUV. Both models will use Aston's bonded aluminium platform and not one from their partner, Mercedes-Benz. Both models are expected to debut sometime in the next decade.
      Source: Motoring

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