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    Drew Dowdell

    2019 Ford Focus ST Gains Power; Remains Forbidden Fruit in the US.

      A hotter hatch for everyone except the U.S. 


    When Ford decided to pull the plug in the U.S. on all of its cars except the Mustang, it meant that the U.S. will miss out on a lot of the goodness that European markets get from the Blue Oval.  Today, more evidence of that was released in the form the the updated Ford Focus ST.

    The 2019 Focus ST gains a 2.3-liter turbo 4-cylinder, replacing the 2.0T previously offered. This motor is the same basic unit found in the Focus RS and Mustang.  The motor bumps power up to 276 HP and 310 lb-ft of torque, an increase of 24 hp and 40 lb-ft of torque over the previous car. Running from 0-62 mph (100 kph) takes under 6 seconds. 

    Diesel buyers can opt for a 2.0T diesel Focus ST rated for 187 hp and 295 lb-ft of torque.

    Drivers can choose between a 6-speed manual or an additional cost 7-speed automatic.  Power is sent solely to the front wheels through an electronic limited-slip differential.  Selectable drive modes are available with Normal, Sport, and Slippery-Wet. For manual drivers, there is a Performance pack which includes an additional Track mode plus launch control system, red brake calipers, and rev-matching. 

    The Ford Focus ST will be available in hatch or wagon version and goes on sale this summer.

    See page 2 for the full Ford Press Release

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    All-New Ford Focus ST Blends Track-Day Performance, B-road Fun and Everyday Usability Without Compromise

    • Ford Performance-developed all-new Focus ST enhanced with advanced sports technologies will go on sale in the summer in five-door and wagon body styles
    • Powerful, free-revving powertrains include 280 PS, 420 Nm, 2.3-litre EcoBoost petrol with twin-scroll turbo and anti-lag; 190 PS 2.0-litre EcoBlue diesel with 400 Nm from 2,000 rpm
    • First Ford front-wheel drive electronic limited-slip differential improves traction and stability. Rev-matching offered for short-shift six-speed manual gearbox. Seven-speed auto available
    • Selectable Drive Modes a first for Focus ST, adjusting features including Electronic Brake Booster and fastest Ford electric power-assisted steering to match performance to scenario
    • Comfort and driving experience optimised with Recaro sports seats and advanced independent rear suspension configuration with available Continuously Controlled Damping

    COLOGNE, Germany, Feb. 18, 2019 – Ford today revealed the all-new Focus ST – developed by Ford Performance to deliver nimble hot-hatchback thrills in a stylish, comfortable and practical family car.

    The all-new Focus ST builds on the class-leading driving dynamics of the fourth generation Focus in five-door and wagon body styles. Ford’s new C2 architecture is enhanced with unique suspension, braking and powertrain configurations for the most responsive and agile Focus ST driving experience ever – on road and track.

    A new engine line-up makes available to drivers up to 12 per cent more power and 17 per cent more torque compared with the previous generation Focus ST. Ford’s 280 PS 2.3-litre EcoBoost petrol and 190 PS 2.0-litre EcoBlue diesel engines* both deliver a broad spread of power and torque across the rev-range, for fast-revving sports performance.

    Ford’s first application of an electronic limited-slip differential (eLSD) for a front-wheel drive vehicle further enhances as standard the cornering and stability of the EcoBoost-powered variant – sharpening responses to changing grip levels and driver inputs using computer-controlled pre-emptive actuation.

    A choice of six-speed manual or quick-shifting new seven-speed automatic transmissions is offered, and Selectable Drive Modes technology is introduced to the Focus ST for the first time, enabling drivers to adjust the vehicle’s character to suit the driving scenario. Continuously Controlled Damping (CCD) – standard for five-door EcoBoost variants – enhances the short long arm (SLA) independent rear suspension configuration for ultimate refinement.

    “Intelligent technologies like eLSD and CCD make our all-new Focus ST the most ‘Jekyll and Hyde’ yet, able to switch from refined tourer to focussed performance car at the push of a button,” said Leo Roeks, Ford Performance director, Europe. “We’ve incorporated learnings from programmes including our Ford GT supercar and the acclaimed Focus RS to develop a mid-size performance car with a degree of flexibility that’s unique in its segment.”

    The all-new Focus ST will be manufactured with best-ever craftsmanship and quality following a €600 million investment at Ford’s Saarlouis assembly facility, Germany.

    Responsive power delivery

    A new generation of Ford’s 2.3-litre EcoBoost all-aluminium engine is the most powerful ever offered for a Focus ST. Using advanced turbocharging technology to deliver 280 PS power at 5,500 rpm and 420 Nm of torque from 3,000 rpm to 4,000 rpm, it is also the most free-revving Focus ST engine ever, and supports anticipated 0‑100 km/h (0-62 mph) acceleration in less than 6 seconds.

    Engine response is enhanced using a low-inertia twin-scroll turbocharger, which scavenges exhaust gas energy more effectively using separated channels to minimise interference between gas pulses. An electronically actuated waste-gate allows closer control of boost pressures for optimised engine performance. In addition, a unique exhaust system that reduces back pressure, bespoke air intake system and optimised intercooler further improve breathing.

    Innovative anti-lag technology developed for the Ford GT supercar and F-150 Raptor pick-up is introduced to the Focus ST, for immediate power delivery in Sport and Track Drive Modes. Anti‑lag keeps the throttle open when the driver lifts off the accelerator pedal, alleviating the reversal of air flow from the turbocharger to maintain compressor wheel speed and enabling boost pressure to build faster on demand.

    Ford’s 190 PS 2.0-litre EcoBlue is the most powerful diesel engine ever offered for a Ford Focus model, delivering peak power at 3,500 rpm and 400 Nm of torque between 2,000 rpm and 3,000 rpm – and 360 Nm from 1,500 rpm – for immediate and linear acceleration.

    A low-inertia variable geometry turbocharger; steel pistons for less expansion when hot; and an integrated intake system with innovative mirror-image porting for optimised combustion help to deliver a diesel powertrain that produces 10 per cent more power and more than twice as much torque as the 2.0‑litre Duratec ST petrol engine in the first generation Focus ST.

    The Focus ST’s six-speed manual transmission enables more urgent gear-changes and provides a sportier feel with a shift-throw reduction of 7 per cent compared with the standard all-new Focus. Ford’s new rev-matching technology that debuted on the new Ford Mustang is also introduced as part of an optional Performance Pack for 2.3-litre EcoBoost manual models.

    Delivering smoother, faster downshifts, the technology is accompanied by a shift indicator light, and uses the engine’s electronic control system to briefly “blip” the throttle as the driver engages a lower gear – matching the engine rotation speed to that of the gear that is being selected.

    Rev-matching enables less-experienced performance drivers to benefit from the seamless, momentum-maintaining gearshifts delivered by the “heel-and-toe” driving technique, while also enabling experienced performance drivers to deactivate the system if they prefer.

    A new seven-speed variant of Ford’s latest intelligent automatic transmission family complements the rewarding, engaging and sporty 2.3-litre EcoBoost driving experience. Gear differentiation is optimised for performance, and Adaptive Shift Scheduling – which assesses individual driving styles to optimise gearshift timings – is enhanced to offer more flexibility and the ability to differentiate between road and track use. Drivers can select gears manually using steering wheel-mounted paddle-shifters.

    “The EcoBoost petrol and EcoBlue diesel powertrains have unique characters, but are equally charismatic,” Roeks said. “The Focus ST’s sporty ‘pops and bangs’ soundtrack perfectly matches the car’s feisty performance and is an essential part of the ST experience.” 

    Intuitive dynamics enhanced with technology

    Building on accomplished Ford Focus driving dynamics, the new Focus ST was developed to blend B-road fun-to-drive, legitimate track-day performance, and everyday usability better than any vehicle in its class.

    The SLA suspension configuration helps optimise the vehicle’s responses to driver inputs without sacrificing comfort, and includes a unique geometry for wagon models that repositions the dampers helping the vehicle remain nimble and responsive even when fully loaded. The agile and energetic character of the standard Focus is retained using the original spring specifications, with damping stiffness increased up to 20 per cent at the front and 13 per cent at the rear, and ride height reduced by 10 mm, to improve road-holding and response in performance driving scenarios.

    Ford’s sophisticated CCD technology every 2 milliseconds monitors suspension, body, steering and braking inputs to adjust damping responses for outstanding ride quality and driving dynamics.

    The driving experience is further enhanced using eLSD technology for Focus ST 2.3 litre EcoBoost models. Incorporated into the transmission, the system uses hydraulically activated clutches to limit the engine torque delivered to a wheel that has reduced traction on the road surface, and redistributes up to 100 per cent of available torque to the wheel with more traction to counteract wheelspin that can hamper acceleration through, and out of, corners.

    The Borg Warner-developed technology is faster to deploy and offers greater precision than a traditional mechanical LSD. The system can pre-emptively adjust torque distribution using inputs from powertrain and vehicle dynamics sensors, rather than responding to wheelspin as it occurs, and can apply differential locking gradually for fine-tuning performance.

    Focus ST 2.0-litre EcoBlue models feature Torque Vectoring Control technology, which improves road holding and reduces understeer by applying brake force to the inside front wheel when cornering.

    The all-new Focus ST steals Ford’s fastest-steering-response crown from the acclaimed Fiesta ST. The electric power-assisted steering (EPAS) system is 15 per cent faster than the standard Focus, requiring just two turns lock-to-lock.

    Class-leading connected feel is supported by unique steering knuckle geometry, with a rod attachment point 9 mm further forward and 6.5 mm higher than the standard Focus for sharper responses. New Steering Torque Disturbance Reduction software for EPAS also helps reduce torque steer, making it even easier to deploy with precision the Focus ST’s power and torque via bespoke-specification Michelin Pilot Sport 4S tyres.

    Larger front and rear brake components provide the foundation for a high performance braking system with improved stopping power and fade resistance. Front disc dimensions have grown to 330 mm x 27 mm and feature dual-piston callipers. Rear discs now measure 302 mm x 11 mm. Focus ST braking performance was verified using the same demanding test procedures as the Ford GT supercar, and achieved almost four-times the fade resistance performance of the previous generation Focus ST in testing.

    The C2 architecture’s Electric Brake Booster (EBB) further demonstrates its advantages in the Focus ST application. The technology builds brake pressure faster than a hydraulic system for a more connected, confident and consistent pedal feel across a broader range of operating conditions. For the Focus ST, this means the system can both mitigate for changes in braking behaviour experienced during high performance driving, and can adjust the braking feel and dynamics to match the selected Drive Mode.

    In addition, Slippery/Wet, Normal, Sport and – for models equipped with the Performance Pack – Track Drive Modes adjust eLSD, CCD, EPAS, throttle mapping, automatic transmission shift scheduling, electronic stability control, electronic sound enhancement (ESE) and climate settings to suit the driving scenario. A dedicated “Sport” button on the flat-bottomed steering wheel gives direct access to Sport mode, and an additional “Mode” button allows drivers to quickly scroll through the Drive Mode options.

    “Selecting Track mode instantly makes braking response more direct and edgy; introduces higher steering efforts for more feedback; tunes the throttle to be more aggressive; instructs the eLSD to deliver maximum traction; and gives drivers more leeway within the ESC system,” said David Put, Ford Performance vehicle dynamics. “Drivers can have full confidence in the Focus ST’s ability to deliver on the track.”

    The traditional Focus ST gauge cluster benefits from a contemporary execution inspired by the Ford GT supercar. Digital turbocharger boost pressure, oil pressure and oil temperature gauges are now displayed in a bespoke Ford Performance screen on the 4.2-inch, TFT colour instrument display. Launch Control for consistently fast standing starts on track is also delivered via the Performance Pack for 2.3-litre EcoBoost models.

    Developed for form and function

    Developed to be as comfortable as it is fun-to-drive, the all-new Focus ST exploits the class-leading roominess and exceptional refinement of the standard Focus range, and features an upscale interior that balances everyday practicality and a true sporty driving experience.

    Ford Performance engineers fine-tuned the positioning of supportive Recaro front seats to complement the connected and in-control feel for the driver, while ESE technology amplifies genuine engine and exhaust noise in Sport and Track modes – heightening the sports driving sensation and delivering additional feedback to assist performance drivers.

    Tuned engine mounts and an isolated subframe – alongside available CCD technology – increase refinement for all occupants. Generous front shoulder room and best-in-class rear knee clearance combine with maximum 1,653-litre wagon luggage capacity and a boot space that can comfortably accommodate a large dog crate, for maximum comfort and practicality.

    In addition to the sports steering wheel and Ebony coloured Recaro seats with a choice of high-quality cloth, leather, or partial leather and Miko Dinamica materials, the unique Focus ST interior intensifies the sporty atmosphere with an ST-embossed aluminium gear knob and scuff plates; alloy pedals; metallic hexagonal and satin silver decorative elements; and metal grey stitching for the seats, door inserts and centre console soft side pads.

    The Focus ST builds on the premium, sporting Focus silhouette with subtle, functional styling changes and unique alloy wheel designs. Revised upper and lower front grille designs are optimised for increased cooling capability, and bold signature lower wing elements channel air in to the air-curtain inlets for improved aerodynamic performance.

    A larger, more steeply angled rear roof spoiler increases downforce to support the Focus ST’s driving dynamics. A twin exit tailpipe configuration borders the aggressively styled rear diffuser element, and improves practicality by delivering the towing capability that was prevented by the centre-exit tailpipes of the previous generation Focus ST. The Performance Pack also adds red brake callipers.

    Exterior colour options chosen to emphasise the Focus ST’s dynamic styling include exclusive Ford Performance Blue and Orange Fury, alongside Frozen White, Magnetic grey, Race Red, Ruby Red and Shadow Black. Bold alloy wheel options include 18-inch Dark Sparkle and Magnetite designs, with a 19-inch wheel also offered in Magnetite.

    The Focus ST also benefits from the comprehensive range of sophisticated Ford driver assistance technologies that have helped the all-new Focus win 13 awards and a 5-star safety rating since going on sale in 2018.

    Seamlessly integrated technologies that enable an intuitive, stress-reducing and refined driving experience include:

    • Adaptive Cruise Control now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic
    • Ford’s Adaptive Front Lighting System with new camera-based predictive curve light and sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs
    • Active Park Assist 2 that operates gear selection, acceleration and braking in addition to steering, to enable fully-automated manoeuvres at the push of a button
    • Ford’s first Head-up display to be offered in Europe, helping drivers focus their attention on the road ahead
    • Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions

    Ford’s SYNC 3 connectivity system allows drivers to control audio, navigation and climate functions plus connected smartphones using simple voice commands supported by an 8-inch colour touchscreen. The system provides Apple CarPlay and Android Auto™ compatibility free of charge, and available FordPass Connect embedded modem technology turns the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices

    “Our target was to deliver an all-new Focus ST that is as effortless to drive day-to-day as the rest of the Focus line-up,” Roeks said. “The model’s comprehensive range of technologies means customers gain exhilarating ST performance without sacrifice.”

    The all-new Focus ST will go on sale across Europe in summer 2019.

    Source: Ford



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    Absolutely gorgeous car.....good thing I am on good terms with my local VW dealer, as I will be buying an Euro style hot hatch when it comes time to replace the Beetle.

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    WOW, Actually sharp looking car from Ford. Way to Go Ford. 

    Too bad US peeps are deprived due to stupid mgmt. decisions. Every Auto should be a global version.

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    I like it.  Took me a bit to get there on this new Focus.  What i like is that UNLIKE the Cruze hatch and Mazda3, it follows the premise of a hatchback being useful.. the stubbier more upright rear can still look sporting and yet allows for more cargo and headroom which is at a premium in a smaller car like this.  Plus, the original Focus was a tall bubble.  It literally became the car it was due to being so package efficient.  And I'd totally jazz on a wagon actually....

    https://www.oopscars.com/2019-ford-focus-wagon/

    https://www.autoevolution.com/news/2019-ford-focus-wagon-st-line-and-vignale-look-great-in-red-127452.html#agal_4

    image.pngimage.png

    Edited by regfootball
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    3 minutes ago, dfelt said:

    I would not bet on it.

    Well, considering I am pretty sure SUVs won’t be a lasting trend- hence the maybe.. 🙂 

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    The good news is that cars like these survive.  It doesn't take much for a company like Ford to turn the 'car spigot' back on quickly if the market calls for them back here.

    Add to that the fact that this is a damn fine looking Focus and I am hoping for the same that they bring it back.

    Edited by lengnert
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    22 minutes ago, Drew Dowdell said:

    I fear that we're on a one-way trip to crossover land. 

    Agreed, I believe the crossover will be the replacement for mini-vans and cars.

    Question is who will build the best of class interior space with comfort and desire of the crossover segment. 🤔

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    I dig it and would love to drive one but if I'm being honest I'm nowhere close to being in the market for one anyway so I'm really not all that disappointed. 

    Also, that blue they showed it in is beautiful. I'd like that on most anything I drive. 

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    That blue looks like the Ford GT blue.   The new Focus looks like a really solid product..interior much more refined looking, and I like the curvy side profile..definitely an improvement over the ragey hamster styling of the last generation. 

    Edited by Robert Hall

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    23 minutes ago, ccap41 said:

    I dig it and would love to drive one but if I'm being honest I'm nowhere close to being in the market for one anyway so I'm really not all that disappointed. 

    Also, that blue they showed it in is beautiful. I'd like that on most anything I drive. 

    I agree, I do love that blue.

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    Can't say I'm too disappointed by it staying over there. The next GTI will be a far superior car, just as the current one is compared to the same gen Focus.

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    49 minutes ago, Frisky Dingo said:

    Can't say I'm too disappointed by it staying over there. The next GTI will be a far superior car, just as the current one is compared to the same gen Focus.

    Yeah, they way cheaped out on the current Focus. It was a step backward from before the refresh. 

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    The current Focus is old and tired.  It needs a refresh and this certainly ups the ante in styling.

    Whatever the Focus ends up being (I haven't really paid attention to what the CUV type vehicle will be), at least the platform will remain.  It definitely leaves an opportunity for a car to be easily reintroduced if necessary.

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    The dual clutch tranny being a complete shit bucket is what killed the love for this current Focus.  And Ford decided not to change the tranny for a real tranny since the car was introed in 2011.  Instead, they push the turbo three 1.0 plus decent tranny.

    Would it have hurt for Ford to give the Focus a powertrain change in say 2015 or so?  I guess if you deliberately want to kill low priced low margin cars, sure.

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    Yeah the manual was the only way to go, but they boa constricted the availability on it, until now it is only on the 3 cyl and ST models.  They had an opportunity many years ago to save the car by putting in a conventional automatic, but they chose not to focus on that.  So odd.

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    3 hours ago, ocnblu said:

    Yeah the manual was the only way to go, but they boa constricted the availability on it, until now it is only on the 3 cyl and ST models.  They had an opportunity many years ago to save the car by putting in a conventional automatic, but they chose not to focus on that.  So odd.

    The transmission has me looking at different vehicles. I'm just done with it. 

    The worst is a 15 minute test drive doesn't get it all up to temp so it seems perfectly fine. 

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    18 minutes ago, ccap41 said:

    The transmission has me looking at different vehicles. I'm just done with it. 

    The worst is a 15 minute test drive doesn't get it all up to temp so it seems perfectly fine. 

    I thought you were in an Escape?

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    On 2/20/2019 at 7:16 PM, lengnert said:

    The current Focus is old and tired.  It needs a refresh and this certainly ups the ante in styling.

    Whatever the Focus ends up being (I haven't really paid attention to what the CUV type vehicle will be), at least the platform will remain.  It definitely leaves an opportunity for a car to be easily reintroduced if necessary.

    They canceled plans for the "Focus Active" due to the tariffs.

     

     

    Edited by Drew Dowdell
    edited to our own link.

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    1 hour ago, Drew Dowdell said:

    I thought you were in an Escape?

    No, that was totaled 12/23/2016. I bought a 2016 Focus hatch Titanium 2/10/17. 

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    2 hours ago, ccap41 said:

    The transmission has me looking at different vehicles. I'm just done with it. 

    The worst is a 15 minute test drive doesn't get it all up to temp so it seems perfectly fine. 

    This is odd, as usually dual clutch trans are on their worst behavior when cold. At least in my experience.

     

    Also, I told you that you should've bought a Golf! 😆

    Edited by Frisky Dingo

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    3 minutes ago, Frisky Dingo said:

    This is odd, as usually dual clutch trans are on their worst behavior when cold. At least in my experience.

     

    Also, I told you that you should've bought a Golf! 😆

    Yeah, this gets worse when it's warmed up. Luckily, my trip to the bus is only 10 minutes or less so I don't encounter it every day but it's plenty often enough to piss me off and have me over the vehicle.

    Haha I wanted one! I just couldn't find anything close to my price range with the content I was getting...

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    1 minute ago, ccap41 said:

    Yeah, this gets worse when it's warmed up. Luckily, my trip to the bus is only 10 minutes or less so I don't encounter it every day but it's plenty often enough to piss me off and have me over the vehicle.

    Haha I wanted one! I just couldn't find anything close to my price range with the content I was getting...

    Go get you one of the new Rabbit Edition GTI's!! I'd love to have one, but outside of not being in the cards right now, as much as I love my GTI, I think I'm ready for something different next go round.

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    4 hours ago, Frisky Dingo said:

    Go get you one of the new Rabbit Edition GTI's!! I'd love to have one, but outside of not being in the cards right now, as much as I love my GTI, I think I'm ready for something different next go round.

    Ehhh I'm not looking for another compact car. I honestly enjoyed the size of my Escape, as lame as that is. 

    • Haha 1
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    3 hours ago, ccap41 said:

    Ehhh I'm not looking for another compact car. I honestly enjoyed the size of my Escape, as lame as that is. 

    You're moving into that middle age mainstream married guy mindset 😉

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    As much as the sentiments that have been offered above... I think the biggest reason for the demise of that and other smaller cars in the US is more to do with the market for cars in the US and the ability for the D3 to make enough margin on those sales.

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    1 hour ago, lengnert said:

    As much as the sentiments that have been offered above... I think the biggest reason for the demise of that and other smaller cars in the US is more to do with the market for cars in the US and the ability for the D3 to make enough margin on those sales.

    As the D3 cars die, the price of the remaining small cars is bound to go up. Not everyone is going to migrate to a crossover. 

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    On 2/22/2019 at 6:55 PM, Drew Dowdell said:

    You're moving into that middle age mainstream married guy mindset 😉

    I know, right?!? 

    *sigh* 

    The biggest thing I like about lame-ass C/SUVs is the seat height and I don't have to drop down or climb out of. I'm not quite too old and I work out regularly so I'm not hurting but I just don't like falling down into a car regularly. Maybe this would be better with a larger car but I don't think it would change too much. 

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    50 minutes ago, ccap41 said:

    I know, right?!? 

    *sigh* 

    The biggest thing I like about lame-ass C/SUVs is the seat height and I don't have to drop down or climb out of. I'm not quite too old and I work out regularly so I'm not hurting but I just don't like falling down into a car regularly. Maybe this would be better with a larger car but I don't think it would change too much. 

    Here's your alternative.  Shame it's also Europe only. Seems like a fun car.

     

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    14 minutes ago, Drew Dowdell said:

    Here's your alternative.  Shame it's also Europe only. Seems like a fun car.

     

    Holy balls. 0-62 in 4.9 seconds??? This thing would be perfect. This looks smaller than the Tiguan, right? If I'm going to complain it would be that it's still on the smaller side but I think I would deal with that for the performance.

    This is actually high on my radar right now. I wish it had the 2.3 but those are on higher trims and still are 25k+ used or on 2015's which lack Sync 3. I don't go back to MFT.

    2016 MKC

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    3 minutes ago, ccap41 said:

    Holy balls. 0-62 in 4.9 seconds??? This thing would be perfect. This looks smaller than the Tiguan, right? If I'm going to complain it would be that it's still on the smaller side but I think I would deal with that for the performance.

    This is actually high on my radar right now. I wish it had the 2.3 but those are on higher trims and still are 25k+ used or on 2015's which lack Sync 3. I don't go back to MFT.

    2016 MKC

    Yeah, it's smaller than Tiguan.  Figure Golf as a crossover in size.  That MKC would be a nice little ride... the 2.0T will still hustle it along pretty well. :thumbsup:

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      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”

      View full article
    • By William Maley
      Jim Hackett's tenure as Ford CEO will be coming to a close on October 1st as he will retire from the position. His replacement is Jim Farley, currently Ford's Chief Operating Officer, a role he took on at the beginning of this year. In a press release, Ford said the two will be working together over the next two months on the transition. Hackett will stay on as "special advisor" for some time after.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future. Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic,” said Ford executive chairman, Bill Ford.
      Hackett became Ford's CEO in 2017 after the ousting of then CEO Mark Fields. His short tenure brought forth some major and controversial decisions such as Ford killing off most of their passenger car nameplates to focus on trucks and utility vehicles; spending $11 billion in electric vehicles by 2022, and the introductions of the Mach-E, 2021 F-150, and Bronco. He has also dealt with a lot frustration from various groups as The Detroit News outlines,
      Hackett admitted that his tenure did cause a fair amount of friction, but said his efforts are starting to show.
      "I aimed for moving ahead versus just moving fast. Could we aim for a longer-arc kind of reward. In this case, for the three years it takes to get products to market, you're starting to see the fruits of our labor."
      Farley, who has been with Ford since 2007, knows he has a tough road ahead. Aside from realizing the various paths laid out by Hackett, he also has to deal with the issues of the COVID-19 pandemic and hopefully launch two of Ford's key product without any issues.
      Source: Ford
      Press Release is on Page 2


      FORD ANNOUNCES JIM HACKETT TO RETIRE AS PRESIDENT AND CEO; JIM FARLEY TO SUCCEED HACKETT AS COMPANY CONTINUES TRANSFORMATION
      Jim Hackett, who has led Ford Motor Company’s transformation since 2017 as president and CEO, has elected to retire from the company Jim Farley, currently chief operating officer, becomes president and CEO of Ford effective Oct. 1. He was also elected to the Ford board of directors. He will work closely with Jim Hackett on the transition over the next two months Seamless CEO transition underscores strength of Ford’s leadership team, succession planning, and company progress over the past three years, Executive Chairman Bill Ford says DEARBORN, Mich., Aug. 4, 2020 – Ford Motor Company today announced that Jim Hackett, who has led the company’s transformation since 2017, plans to retire from the company. Jim Farley has been named the company’s new president and CEO and will join the board of directors, effective Oct. 1.
      Hackett, 65, and Farley, 58, will work together on a smooth leadership transition over the next two months.
      Under Hackett, Ford moved aggressively into the new era of smart vehicles and drove a deeper focus on customers’ wants and needs. At the same time, Ford improved the fitness of the base business – restructuring operations, invigorating the product portfolio and reducing bureaucracy.
      “I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
      Farley, an automotive leader with deep global experience and a successful track record, collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
      “Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
      Farley joined Ford in 2007 as global head of Marketing and Sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February of this year.
      Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Jim Farley.
      “My goal when I took on the CEO role was to prepare Ford to win in the future,” Hackett said. “The hardest thing for a proud, long-lived company to do is change to meet the challenges of the world it’s entering rather than the world it has known. I’m very proud of how far we have come in creating a modern Ford and I am very optimistic about the future.
      “I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
      Said Farley: “I love Ford and I am honored by the opportunity to serve and create value for Ford’s employees, customers, dealers, communities and all of our stakeholders. Jim Hackett has laid the foundation for a really vibrant future and we have made tremendous progress in the past three years. I am so excited to work together with the whole Ford team to realize the full potential of this great company in a new era.”
    • By William Maley
      During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
      We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
      Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
      This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
      Source: Muscle Cars & Trucks

      View full article
    • By William Maley
      During a recent fireside chat with Bank of America, Ford teased a new 'Whitespace' product due in the 2021MY. What could that product be? Muscle Cars & Trucks speculates this may be a smaller pickup truck.
      We've been hearing rumblings about this since 2018 when Automobile Magazine first brought this to light. This truck would be the replacement for the Brazilian market Courier, last sold in 2013. It would be based on the C2 platform that underpinned at the time the new Focus for markets outside of the U.S. Fuel would be added to the fire a year later when Jim Farley, Ford's president of global markets dropped this,
      Since then, a trademark filing for Maverick by Ford has appeared, possibly giving us a name for this new model. Plus, dealers were shown this model earlier this year where it earned an enthusiastic reception.
      This model could have a starting price of around $20,000 or so when it launches. Stay tuned.
      Source: Muscle Cars & Trucks
    • By William Maley
      The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.
      It Certainly Looks the Part
      Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.
      Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.
      One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,
      Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 
      Turbo Power!
      Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
      Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
      Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
      GOAT Doesn't Mean "Greatest of All Time" for Bronco
      If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
      Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
      How About that Suspension?
      Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
      If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
      How Much and When I Can Get One?
      First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
      The rest of the lineup is as followed (two-door, four-door),
      Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
      Car and Driver has a good piece breaking down each trim and what comes equipped.
      As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
      Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

      View full article
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