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    William Maley

    BMW and Mercedes Admit They Have Too Many Models, Plan Cuts

      Bad News, coupes and convertibles are on the chopping block

    For the past few years, luxury automakers have been trying to fill every single niche they could think of. It's why we have such models as the BMW 5-Series GT and Mercedes-Benz GLC-Coupe for example. But now, BMW and Mercedes-Benz admit they have too many models and are planning to cut some.

    “The checkerboard of body styles and segments is rather full, although there are still a few to be finished. We’ve got an X2 and an X7 coming, and there are a few others, but I also know—because we’ve taken decisions—that some body styles will be removed in the future,” said Ian Robertson, BMW’s head of sales and marketing, to Car and Driver.

    “There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked. People like the lower seating position and the sporty dynamics but also the fact there’s a door in the back. It’s fair to say that when we look at the checkerboard, because of the new things we’re putting in, there are some things we can take out,” Robertson went on to say.

    Dieter Zetsche, head of Mercedes-Benz cars harbors the same thoughts.

    “The specialty cars, these coupes and convertibles, were always niche cars. The expansion into China and other emerging markets [has given] huge opportunities for sedans, but they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”

    Yep, it seems coupes and convertibles are on the chopping block - not the SUV-coupe things you were likely hoping for. Now Zetsche did say that would still offer two-door models, but it would not be “in the variety we are having them right now.” Taking into consideration there are coupe and convertible versions of the C, E, and S-Class, along with the SLK and SL roadsters, and the AMG GT coupe and convertible, we wouldn't be shocked if a couple of those models disappear.

    Source: Car and Driver

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    There’s definitely more of a move toward four-door coupes. We’ve done the Gran Coupes; they’ve really worked.

    For who?? Last I checked, the X4 and X6 sell like 10% of what the X3 and X5 do. He's got it ass-backwards.

    And I've said here for many years -and it's the worst ever @ MB now- that the ever-so-slight variations on every model, and lines that are a mere 6" longer than the one below it, are ridiculous. I think MB has like 65 models right now.

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    Mercedes has 6 convertibles right now, they can drop the GT convertible since they have the SL, and they can drop the SLC since they have very little volume and are a unique line.  C-class gives them an entry level convertible, i think they can sell enough to justify it. 

    BMW can cut the Grand coupes and Grand turismo hatchbacks and go back to regular coupe and sedan and unleash more crossovers.  BMW wants the sales crown back from Mercedes though and in releasing 40 new models by 2019.

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    BMW and MB fought with each other to cover every freakin hole. Now they have nothing but excess and lost profits. Time to cut those that are a waste. Both companies could easily cut 1/3rd of their product lines and still do just as well.

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    M-B, with their Job One goal over ever-increasing sales, should drop every model LINE that moves less than 1000 unit/month and redouble efforts on the core volume models. That'd cut 6 lines right off the bat, and improve ROI.

    Better watch it tho if the above is implemented; the S-class was only 2 cars over 1000 last month (and down 36% over Feb 2016)! ;)

    Edited by balthazar
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    35 minutes ago, Cubical-aka-Moltar said:

    Mercedes has 6 convertibles and 4 2dr coupes.  Cadillac has zero convertibles and 1 2dr coupe :( 

    And the sole 2dr coupe that Cadillac gets is a shared platform with a Chevy and the Chevy version gets the V8 top line engine and spanks every performance oriented 2dr coupe in its sight. The Cadillac version fails to do that, fails to do the interior space that it should also focus on as its German competitors address that!

    FAIL FAIL FAIL

    ABOUT M-B...

    52f532bd3d2df3b318dc98ab880df21a3216e359

     

     

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    I mean, I don't know HOW TF they didn't see this coming.

    You mean a coupe, a sedan version of that coupe, another sedan that looks kinda more like the coupe than the sedan, a convertible version of that coupe, a wagon version of the sedan version of that coupe, and a pseudo-hatchback crossover monstrosity version of the sedan version of that coupe is too many models!?!?!?!?!?!?!?!?!?!?!?!?!?! NO WAY!!!!!!!!!!!!!!!!!!!!

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    I'm with you Frisky Dingo that is insane. 

    Though I sure wish Chevy could check a few more body style boxes. I understand that wagons don't sell much and am happy to see Buick looking at them and GM making good coin on them as a premium auto. Hatchbacks looking good right now sales wise (Cruze hatch diesel+) sure wish we could see a coupe 3 door + hatch (nice mid life crisis) will NEVER get a wagon like that. A hipo wagon 3 door like a Nomad Suburban Velositor cross. Just a dream.

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    1 hour ago, balthazar said:

    M-B, with their Job One goal over ever-increasing sales, should drop every model LINE that moves less than 1000 unit/month and redouble efforts on the core volume models. That'd cut 6 lines right off the bat, and improve ROI.

    Better watch it tho if the above is implemented; the S-class was only 2 cars over 1000 last month (and down 36% over Feb 2016)! ;)

    Under 1,000 a month in USA would only cut SLC, G-wagen, SL and AMG GT.  The last 3 of those are mostly $100-200k cars with big margins and the SL and G-Wagen are never going anywhere.  SLC they could kill and no one will miss it.

    Plus remember global volume of these; Mercedes sold 1.8 million cars outside of the USA last year.  S-class can sell 100k units a year globally far more than any othe car of that price.

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    1 hour ago, Cubical-aka-Moltar said:

    I do give them credit, though, for having multiple body styles for models...something Detroit used to do very well.

    1. That was when Detroit had North America all to herself! It was easy peasy to do it then!

    2. GM announced that they will be downsizing further, so M-B probably saw that GM had the guts to it and they dont have that insane amount of intertwining  models, so they probably followed suit after they were probably thinking about it for awhile.

     

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    1 hour ago, smk4565 said:

    Under 1,000 a month in USA would only cut SLC, G-wagen, SL and AMG GT.

    February numbers :
    b-class : 56
    slc : 268
    sl : 230
    amggt : 93
    g-class : 288
    smart : 348

    Special mention :
    s-class : 1002
    cla : 1526

    Even the cargo vans are outselling the cal now, which is down 37% Y-T-Y.
     

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    12 minutes ago, balthazar said:

    February numbers :
    b-class : 56
    slc : 268
    sl : 230
    amggt : 93
    g-class : 288
    smart : 348

    Special mention :
    s-class : 1002
    cla : 1526

    Even the cargo vans are outselling the cal now, which is down 37% Y-T-Y.
     

    Smart isn't a Mercedes, they'd probably like more sales there, that is a brand they need to rethink, maybe make them an EV city car.   They have global Smart sales, they need CAFE help in the USA, they actually need more volume from Smart in that regard.   B-class exists because California state law says they have to sell an electric car.  They can't stop making it until the electric SUV goes on sale in 2019.  

    And I don't think they care if they sell 300 G-class a month, they were going to kill it in 2006 but the fans wanted them to keep it, so they did.  They sell about 14,000 G-class a year globally, and most are AMG.  The upgrade price from a G63 to a G65 is $79,000!  The profit margin on a $220,000 truck with body and chassis paid for decades ago for has to be obscene.  

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    smart is reported on mercedes sales reports, it only lacks the badge (which I'm frankly SHOCKED they didn't glue one on).
    b-class is a flop in the land of the Wistful Dreamer, the EV CUV isn't likely to do much better.
    And there aren't any "fans" if all you can move is 280 units/mnth.

    Merceds said their 70-some model catalog is out of control & they are going to cut models. Good- makes sense, no one can figure out what alphanumeric goes where (might as well revamp the naming system again while they're at it). No doubt they are going to kill drop-inna-bucket sales models first, esp since most aren't sharing with another vehicle. They need to offer more, with less, a lesson they haven't learned yet.

    Edited by balthazar
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    The A/B class totaled 425,000 sales last year.  Hardly a flop.  Mercedes never said their model line is out of control, Dieter said that the convertibles and coupes are niche models, and it is hard to make the business case for all of them as China wants sedans (and not convertibles with their dirty air) and most of the world wants crossovers. He did say there would always be coupes and convertibles offered, maybe they don't have 6 or 8 of each but they aren't all going away.

    Their electric SUV has 400 hp and 300 mile range which on the surface is quite appealing, the price will be a big factor.

     

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    59 minutes ago, smk4565 said:

    The A/B class totaled 425,000 sales last year.  Hardly a flop.

    Not in the U.S.! Here, it's another mercedes flop. If MB can't make a compelling EV for CA, they're in trouble here. But perhaps it's not the 87-mile range EV-aspect, but the car as a whole; a gruesomely cheap car trying to pass itself off as an entry-level 'luxury' car. 

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    15 hours ago, oldshurst442 said:

    And the sole 2dr coupe that Cadillac gets is a shared platform with a Chevy and the Chevy version gets the V8 top line engine and spanks every performance oriented 2dr coupe in its sight. The Cadillac version fails to do that, fails to do the interior space that it should also focus on as its German competitors address that!

    FAIL FAIL FAIL

    ABOUT M-B...

    52f532bd3d2df3b318dc98ab880df21a3216e359

     

     

    Love the ATS coupe, but you are 100% correct.  Rear seat room is very tight.  it is tighter than my bug, a car nearly 20 inches shorter!   It does have it's advantages in a MUCH nicer interior and better sight-lines, but sadly the Chevy probably has a better infotainment system.  The only thing the ATS has the Camaro doesn't is AWD and I see that changing if demand ends up being high enough for the Challenger GT since moving the AS AWD system to the Camaro would be the same cakewalk as moving the Charger system to the Challenger. 

    Anyways, i have been thinking on what coupes/Verts would be cut.  For BMW I can see the 2 series and 6 series getting the axe and the upcoming 7 series coupe (8 series?) on the chopping bock.  I don't see them killing the 4 series ever and the i8 hybrid has a unique place in their lineup.

     

    Mercedes i could see the S class coupe/vert and the E class coupe/vert being killed off.   The SLK still serves as their cheapest entry level roadster, the C class is need to go up against the 4 series/A5/ATS. etc, and the SL is one of those core cars in their lineup. 

     

    I don't see the 4 door "coupes" going anywhere.  In fact, I see them taking the place in their lineups of the dropped coupes. 

    This reminds me of the mid/late 90s/early 2000s when coupe models were falling like dead flies.  T-Bird, Cougar, Cutlass, Mark VIII, Eldorado, Cutlass, Grand Prix, etc, etc. 

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    10 hours ago, balthazar said:

    Not in the U.S.! Here, it's another mercedes flop. If MB can't make a compelling EV for CA, they're in trouble here. But perhaps it's not the 87-mile range EV-aspect, but the car as a whole; a gruesomely cheap car trying to pass itself off as an entry-level 'luxury' car. 

    But they already build the car, doesn't cost them more money to sell the CLA and GLA here.  Why give up 3,000 units a month, especially when they are to new buyers to the brand. 

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    2 hours ago, Stew said:

    Love the ATS coupe, but you are 100% correct.  Rear seat room is very tight.  it is tighter than my bug, a car nearly 20 inches shorter!   It does have it's advantages in a MUCH nicer interior and better sight-lines, but sadly the Chevy probably has a better infotainment system.  The only thing the ATS has the Camaro doesn't is AWD and I see that changing if demand ends up being high enough for the Challenger GT since moving the AS AWD system to the Camaro would be the same cakewalk as moving the Charger system to the Challenger. 

    Anyways, i have been thinking on what coupes/Verts would be cut.  For BMW I can see the 2 series and 6 series getting the axe and the upcoming 7 series coupe (8 series?) on the chopping bock.  I don't see them killing the 4 series ever and the i8 hybrid has a unique place in their lineup.

     

    Mercedes i could see the S class coupe/vert and the E class coupe/vert being killed off.   The SLK still serves as their cheapest entry level roadster, the C class is need to go up against the 4 series/A5/ATS. etc, and the SL is one of those core cars in their lineup. 

     

    I don't see the 4 door "coupes" going anywhere.  In fact, I see them taking the place in their lineups of the dropped coupes. 

    This reminds me of the mid/late 90s/early 2000s when coupe models were falling like dead flies.  T-Bird, Cougar, Cutlass, Mark VIII, Eldorado, Cutlass, Grand Prix, etc, etc. 

    Good point about the early 2000s  Even can add the Celica and MR2 and Supra in that time frame and Camry Solara and Monte Carlo later.  Honda S2000, Sky and Soltice all dead.  2 door cars are disappearing at an alarming rate the past 20 years.

    I think E-class coupe and convertible are safe, the E-class line does a lot of volume, and it sits right in the middle of their line up.  What can keep the S-class convertible around is profit margin, those range $125-250,000, hard to cut something you can sell for that much money and potentially make $50,000 per car sold.  

    What it comes down to is what does the consumer want?  I think Dieter's point when they introduced the E-class convertible was if you buy them, we will keep building them.  But if people only want crossovers, it becomes hard to justify building convertibles just because it is fun.

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    1 hour ago, smk4565 said:

    But they already build the car, doesn't cost them more money to sell the CLA and GLA here.

    Of course it does! The b-class, for example, has to be certified and tested for the U.S. market, it has to be physically shipped from Germany and advertised. Maybe if Daimler cut the price to a more reasonable $25K, they would sell here and they could make it worth while and get some volume moving. They can't be making a profit on the b-class at these numbers.

    Chevy is waxing mercedes EV ass with the Bolt : 56 units vs. 952, and the Bolt is still ramping up and they're basically the same MSRP.

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    Mercedes needs to figure out how to expand sales in China, that would be their best opportunity for growth.  B Class will live on here as the Car2Go car, it sells far better in Canada than the US but the A and B are really Euro market volume vehicles.

     

     

     

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    56 minutes ago, balthazar said:

    Of course it does! The b-class, for example, has to be certified and tested for the U.S. market, it has to be physically shipped from Germany and advertised. Maybe if Daimler cut the price to a more reasonable $25K, they would sell here and they could make it worth while and get some volume moving. They can't be making a profit on the b-class at these numbers.

    Chevy is waxing mercedes EV ass with the Bolt : 56 units vs. 952, and the Bolt is still ramping up and they're basically the same MSRP.

    I gaurentee they lose money on the B-class EV.  But without it they couldn't sell cars in California which is not an option.  So they have to sell it.  That B-class will be dead the day the EQ crossover goes on sale.

     

    As far as China goes, Mercedes has passed BMW and is closing in on Audi.  So they are doing pretty well there.

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    ^ That's hilarious!! BMW thinks slicing their pizza into thinner pieces is going to stop the sliding sales? FORTY??

    They desperately need a new design direction, and need to focus on their core models, not build endless slightly-different/sized variants. That's some inept management over there.

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      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By Drew Dowdell
      Dec. 2019    Dec. 2018           %

      i3                                                          214               356       40.0%

      i8                                                            51                 97      -47.4%

      2 Series                                               765               718          6.5%

      3 Series                                            5,245            3,184        64.7%

      4 Series                                               891            1,916      -53.5%

      5 Series                                            2,733            4,756      -42.5%

      6 Series                                                    8               330      -97.6%

      7 Series                                               763               983      -22.4%

      8 Series                                            1,066               223     378.0% Z4                                                         233                   0         0.0% X1                                                     1,788            3,411      -47.6% X2                                                     1,093            1,454      -24.8% BMW passenger cars                  14,850          17,428      -14.8%

      YTD Dec. 2019  YTD Dec. 2018          %

      4,854                    6,117         -20.6%

      1,102                       772          42.7%

      8,015                    9,208         -13.0%

      47,827                 44,578             7.3%

      18,621                 31,379         -40.7%

      38,709                 43,937         -11.9%

      1,139                    3,762         -69.7%

      8,823                    8,271             6.7%

      4,410                       223      1877.6%

      2,941                           4  73425.0%

      17,815                 29,060         -38.7%

      11,293                 16,154         -30.1%

      -14.4%

      X3                                                     8,090            8,511        -4.9% X4                                                     1,333               612     117.8% X5                                                     7,757            7,323          5.9% X6                                                        557               483       15.3% X7                                                     3,159                   0         0.0% BMW light trucks                          20,896          16,929        23.4%

      70,110                 61,351          14.3%

      8,758                   4,323        102.6%

      54,595                 45,013          21.3%

      4,240                   6,862         -38.2%

      21,574                           0            0.0%

      159,277               117,549          35.5%

      BMW brand                                      35,746            34,357           4.0%

      324,826               311,014            4.4%

      Cooper /S Hardtop 2 Door                  594               760      -21.8%

      Cooper /S Hardtop 4 Door                  450               448          0.4% Cooper /S Convertible                         247               134       84.3% Cooper /S Clubman                             323               277       16.6% Countryman                                         696            1,178      -40.9% MINI brand                                       2,310            2,797      -17.4%

      8,462                    9,950         -15.0%

      6,065                    6,450           -6.0%

      4,031                    5,334         -24.4%

      3,565                    4,385         -18.7%

      13,969                 17,565         -20.5%

      36,092                 43,684         -17.4%

      TOTAL BMW of North

      America, LLC                                  38,056            37,154           2.4%

       

      360,918               354,698            1.8%

    • By Drew Dowdell
      MERCEDES-BENZ USA Sales -- December 2019


       
      Mercedes-Benz

      Passenger Vehicles

       

      Dec-19

       

      Dec-18

       

      Monthly %

       

      YTD 2019

       

      YTD 2018

       

      Yearly %

       

       

       

       

       

       

       

      A-CLASS

      1,166

      _

      _

      17,641

      _

      _

       

       

       

       

       

       

       

      B-CLASS*

      0

      1

      -100.0%

      8

      135

      -94.1%

       

       

       

       

       

       

       

      CLA

      1,344

      1,708

      -21.3%

      12,400

      22,556

      -45.0%

       

       

       

       

       

       

       

      C-CLASS

      3,412

      6,799

      -49.8%

      49,153

      60,409

      -18.6%

       

       

       

       

       

       

       

      E-CLASS/CLS

      3,343

      5,042

      -33.7%

      40,113

      46,422

      -13.6%

       

       

       

       

       

       

       

      S-CLASS

      1,087

      1,486

      -26.9%

      12,528

      14,978

      -16.4%

       

       

       

       

       

       

       

      SLC

      147

      152

      -3.3%

      1,840

      1,993

      -7.7%

       

       

       

       

       

       

       

      SL

      140

      158

      -11.4%

      1,690

      2,126

      -20.5%

       

       

       

       

       

       

       

      AMG GT

      445

      136

      227.2%

      4,208

      1,525

      175.9%

       

       

       

       

       

       

       

      GLA

      2,096

      2,397

      -12.6%

      22,137

      24,136

      -8.3%

       

       

       

       

       

       

       

      GLB

      1,173

      _

      _

      1,173

      _

      _

       

       

       

       

       

       

       

      GLC

      6,436

      7,294

      -11.8%

      73,650

      69,727

      5.6%

       

       

       

       

       

       

       

      GLE

      5,787

      3,734

      55.0%

      49,980

      46,010

      8.6%

       

       

       

       

       

       

       

      GLS

      2,902

      2,664

      8.9%

      22,225

      21,972

      1.2%

       

       

       

       

       

       

       

      G-CLASS

      816

      445

      83.4%

      7,348

      3,970

      85.1%

       

       

       

       

       

       

       

      TOTAL

      30,294

      32,016

      -5.4%

      316,094

      315,959

      0.0%

       

       

       

       

       

       

       

      Vans1

      4,985

      4,116

      21.1%

      41,635

      38,178

      9.1%

       

       

       

       

       

       

       

      MBUSA

      Combined Total

       

      Dec-19

       

      Dec-18

       

      Monthly %

       

      YTD 2019

       

      YTD 2018

       

      Yearly %

       

       

       

       

       

       

       

      GRAND TOTAL

      35,279

      36,132

      -2.4%

      357,729

      354,137

      1.0%

       

      *Model has been discontinued in the U.S. market.

      1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and

      Daimler Vans USA, respectively.


       
    • By Drew Dowdell
      BMW unveiled the Concept iX3 at the Beijing Motor show in April of 2018.  The overall look of the crossover is somewhat conventional, but with the traditional kidney grille being closed off for aerodynamic reasons and special aerodynamic wheels.
      The production iX3 will be rear-wheel drive only and have a peak rating of 286 horsepower and 295 lb-ft of torque. All of that power comes from a single motor. The motor is BMW's fifth-generation eDrive powertrain developed solely in house. BMW says that the technology used in this motor is scalable and thus can be used in different automotive segments. 
      The battery is a 74-kWh pack that is capable of powering the iX3 for 273 miles on the European WLTP cycle (EPA rating will be lower).
      The iX3 will be built in Shenyang, China through a joint venture BMW Brilliance Automotive starting in 2020.
      Once the iX3 goes on the market, it will be BMW's first vehicle to be available in gasoline, diesel, plug-in hybrid, and pure electric drive configurations.

      View full article
  • Posts

    • I think as we move towards EV's just like GM has their connect and cruise motor, transmission and electrical harness with CPU that allows someone to update an old ICE auto with a modern power train, GM has committed to having connect and cruise EV conversion kits with choice of battery packs.  I can see Yamaha doing the same thing and if not, a 3rd party company that will bundle the motor/controller with a battery pack and wiring for those that want to convert an auto to electrical.
    • While we keep hearing this, I have a hard time believing they will pass ANY of those savings to the consumer. 
    • The Yamaha would be last on my "want" list but I'd have to at least give it a thorough look before actually crossing it off.  Yep, anything European is going to be a little pricier to repair/maintain but they just have so much more character than Japanese bikes. I'd sacrifice the money for what the European bikes offer, even if they're slower around a track or in a straight line. I'm not good enough to care about that stuff and I'm not buying a supersport anyway. A Streetfighter would be pretty much THE top of the list but I know if I was buying, it wouldn't be that price bracket. Then again, it would be tough to turn down a Speed Triple so I'd have to look at those two closely. the Streetfighter might actually be too sporty than what I'd want.  And, in all honesty, your bike would be high on the to-ride list if my price range would be higher as well.  Naked and sporty are my sweet spot.
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