BYD, the Chinese automaker who is backed by Warren Buffett’s Berkshire Hathaway Inc., announced plans to launch in the U.S. by the end of 2015.
The automaker which had an aborted U.S. launch in 2010 and a restructure that lasted three years believes that they are more prepared now.
“Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage. BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation,” said Stella LI, senior vice president of the BYD's U.S. operations to Bloomberg.
The plan BYD has in place is to launch up to four vehicles for the U.S. market. No indication of what those models will be though.
BYD isn't the only Chinese automaker planning an arrival into the U.S. Volvo's parent company, Geely plans to launch vehicles in the U.S. by 2016. Then there is truck and SUV manufacturer Great Wall Motors who planned to launch in the U.S. by 2015. Since then, the company has relaxed that timetable.