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    Domestics Cut Back On Sales To Rental Companies, Asian Automakers Pick It Up


    • Ever wonder why rental fleets are somewhat devoid of GM and Ford vehicles, while Hyundai and Kia vehicles are taking their place?

    Automotive News recently reviewed a fair amount of data to answer a question; which automakers are selling more vehicles to rental car companies? Previously, the big three would do "fleet dumping" as a way to prop up sales for the month. But now, Ford and General Motors have actually cut back on selling to rental fleets and number of Asian automakers are picking up the slack.

     

    Automotive News compared sales to rental fleets in 2012 to this year's numbers, and GM has reduced its sales to fleets from 18.6 percent (nearly one-fifth of their total sales) to 13.6 percent. It should be noted that GM is still the top rental car provider with 378,219 vehicles through November. But GM is the only automaker to reduce its rentals this year (down 11 percent through November).

     

    Ford has also seen its share of fleet sales drop from 15.4 in 2012 to 11 percent this year. Automotive News does note that Ford's fleet volume has increased 23 percent through November of this year.

     

    Meanwhile, Asian automakers are increasing their sales with Hyundai and Kia leading the charge. Through November, 22.4 percent of Hyundai's total sales were for rental fleets. Contrast this to just 9.9 percent in 2012. Jessica Caldwell, an analyst for Edmunds.com says a possible reason for this is people are buying up crossovers and trucks, and Hyundai and Kia don't make that many.

     

    "Anytime an automaker is under pressure to protect market share, it's tempting to count on the daily rental business to dial up more volume," said Caldwell.

     

    Source: Automotive News (Subscription Required)

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    Anecdotally, the last time I was at a rental lot (Hertz #1 Club Gold, San Jose airport) a couple months ago, the selection seemed to tilt heavily in favor of Hyundai, Kia and Toyota....a couple years ago the same garage area seemed to have a lot of more Ford and Chrysler products.

    Edited by Cubical-aka-Moltar
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    This is good that GM is cutting back. No need to dump in the rental market, build quality product people want and enjoy the profits.

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    Manufacturers that sell to rental fleets...why do some folk think its bad?

     

    Its bad only when your customer base is srinking because you build crap cars and you dump the rest of your unsold crap to rental fleets to bolster up sales...

     

    However, its good business when actual customers buy your cars because they actually want to own them and so you sell some of your less than stellar performing cars to rental fleets...maybe the cars that arent selling is because that generation is coming to end...whatever, its good business to sell...to whomever that wants to buy your cars...

     

    In other words...selling to fleets is just good business...

    If your business model sucks or if your products suck and your over all compnay sucks for variuos reasons...its not because you sell your cars to fleets heavily that selling to fleets is bad...your company sucks regardless where and to whom  you sell to...

     

     

    What I find horrible in all of this where Hyundai/ Kia and Nissan is picking up the slack and mainly Asian brands...its because we are in AMERICA...and Hertz, Avis, Thrifty, Enterprize, they are American...and GOD DAMN IT...why is it that AMERICANS DONT BUY AMERICAN ANYMORE???!!!

     

    I get it...Chrysler, Ford and GM have used that business model trait for soooooo long in the past when they produced junk and dumped all their so called bread and butter cars to rental agencies just to say that they compete with the Asian cars that it has become synonymous to say that rental car fleets equates to struggling car sales because said cars are junk...

     

    But in Hyundai's case, I doubt that is the case in 2015...its a smart move by them to gain more exposure when people rent their cars from Thrify and its even more metal they move added to they sales they already make...I highly doubt Hyundai/Kia is relying on rental fleet sales to make the house payments if you know what I mean...

     

    I get it that Ford and GM and Chrysler dont ant to re-visit that road again...Im just stating that a car manufacturer that wants to have an additional income source, selling cars to rental fleets is not a bad move...

     

    About buying American and American that dont...

    Sure...the D3 built junk in the 1980s and 1990s....problem is...so did the Germans and the Japanese  during that same time frame...

     

    The only thing Ill let up on is that some Japanese cars WERE built GREAT in the 1980s and 1990s...the Accord, the Camry, the Civic and Corolla...maybe a Nissan and a Mazda...but the rest were WORSE junk than the American cars!!!  And...not that an Accord or Camry did not have any issues either...

     

    SO I REPEAT...WHY ARENT AMERICANS MORE PROUD OF THEIR AUTOMOTIVE INDUSTRY LIKE EUROPEANS ARE???!!!

     

    That will forever perplex me...

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      The transaction includes all of Opel/Vauxhall’s automotive operations, comprising Opel and Vauxhall brands, six assembly and five component-manufacturing facilities, one engineering center (Rüsselsheim) and approximately 40,000 employees. GM will retain the engineering center in Torino, Italy.
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      In connection with the transaction, GM will take a primarily non-cash special charge of $4.0-4.5 Bn.
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      The transaction is subject to various closing conditions, including regulatory approvals and reorganizations, and is expected to close before the end of 2017.
      Warrants
      The issuance of the warrants is subject to the vote of shareholders at PSA’s General Meeting of May 10th, 2017. The three main shareholders of PSA (the French State, the Peugeot family and DongFeng) representing in aggregate 36.6% of the share capital and 51.5%7 of the voting rights of PSA have undertaken to vote in favor of the resolution related to the issuance of the warrants to GM. In the event the warrant issuance reserved to GM and its affiliates is not approved by PSA’s General Meeting, PSA will settle the €0.65 Bn in cash over five years.
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      Ram Trucks - Up 4% (42,785 Vehicles Sold This Month, 80,830 Vehicles Sold This Year)
      Smart - Down 17.5% (348 Vehicles Sold This Month, 672 Vehicles Sold This Year)
      Subaru - Up 8.3% (45,500 Vehicles Sold This Month, 89,379 Vehicles Sold This Year)
      Toyota - Up 5.4% (156,001 Vehicles Sold This Month, 283,447 Vehicles Sold This Year)
      Volkswagen - Up 12.65% (25,145 Vehicles Sold This Month, 48,655 Vehicles Sold This Year)
      Volvo - Down 11.6% (4,651 Vehicles Sold This Month, 8,123 Vehicles Sold This Year)

      View full article
    • By William Maley
      Maserati North America, Inc. - Up 49% (1,087 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      Mitsubishi Motors North America - Up 38.8% (10,924 Vehicles Sold This Month, 17,381 Vehicles Sold This Year)
      Audi of America - Up 17.3% (9,102 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      Jaguar Land Rover North America - Up 16.4% (9,231 Vehicles Sold This Month, 18,333 Vehicles Sold This Year)
      Volkswagen of America - Up 12.65% (25,145 Vehicles Sold This Month, 48,655 Vehicles Sold This Year)
      Subaru of America, Inc. - Up 8.3% (45,500 Vehicles Sold This Month, 89,379 Vehicles Sold This Year)
      Mercedes-Benz USA - Up 6.8% (27,383 Vehicles Sold This Month, 55,283 Vehicles Sold This Year)
      Mazda North American Operations - Up 5.9% (22,824 Vehicles Sold This Month, 44,522 Vehicles Sold This Year)
      General Motors Co. - Up 4.2% (237,388 Vehicles Sold This Month, 433,297 Vehicles Sold This Year)
      Nissan North America - Up 3.7% (135,740 Vehicles Sold This Month, 248,059 Vehicles Sold This Year)
      American Honda Motor Co. - Up 2.3% (121,686 Vehicles Sold This Month, 228,066 Vehicles Sold This Year)
      Porsche Cars North America, Inc. - Up 2.1% (3,637 Vehicles Sold This Month, 8,239 Vehicles Sold This Year)
      BMW Group U.S. - Down 2.5% (208,440 Vehicles Sold This Month, 381,052 Vehicles Sold This Year)
      Ford Motor Company - Down 4% (208,440 Vehicles Sold This Month, 381,052 Vehicles Sold This Year)
      Toyota Motor North America - Down 7.2% (174,339 Vehicles Sold This Month, 317,387 Vehicles Sold This Year)
      FCA US LLC - Down 10% (168,326 Vehicles Sold This Month, 320,544 Vehicles Sold This Year)
      Volvo Cars of North America, LLC - Down 11.6% (4,651 Vehicles Sold This Month, 8,123 Vehicles Sold This Year)
      Kia Motors America - Down 14.2% (42,673 Vehicles Sold This Month, 78,299 Vehicles Sold This Year)

      Hyundai Motor America - 

      Brands:
      Acura - Down 14.9% (10,864 Vehicles Sold This Month, 20,066 Vehicles Sold This Year)
      Alfa Romeo - Up 843% (443 Vehicles Sold This Month, 551 Vehicles Sold This Year)
      Audi - Up 17.3% (9,102 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      BMW - Up 0.3% (22,558 Vehicles Sold This Month, 40,667 Vehicles Sold This Year)
      Buick - Down 9.4% (16,131 Vehicles Sold This Month, 29,248 Vehicles Sold This Year)
      Cadillac - Down 8.6% (10,823 Vehicles Sold This Month, 21,121 Vehicles Sold This Year)
      Chevrolet - Up 3.4% (164,095 Vehicles Sold This Month, 299,265 Vehicles Sold This Year)
      Chrysler - Down 28% (16,730 Vehicles Sold This Month, 30,107 Vehicles Sold This Year)
      Dodge - Down 7% (43,878 Vehicles Sold This Month, 83,987 Vehicles Sold This Year)
      Fiat - Down 19% (2,145 Vehicles Sold This Month, 4,309 Vehicles Sold This Year)
      Ford - Down 4.5% (199,696 Vehicles Sold This Month, 363,523 Vehicles Sold This Year)
      Genesis - 
      GMC - Up 17.2% (46,339 Vehicles Sold This Month, 83,663 Vehicles Sold This Year)
      Honda - Up 4.3% (110,822 Vehicles Sold This Month, 208,000 Vehicles Sold This Year)
      Hyundai - 
      Infiniti - Up 32.5% (13,737 Vehicles Sold This Month, 25,295 Vehicles Sold This Year)
      Jaguar - Up 130.4% (3,484 Vehicles Sold This Month, 6,423 Vehicles Sold This Year)
      Jeep - Down 15% (62,345 Vehicles Sold This Month, 120,760 Vehicles Sold This Year)
      Kia - Down 14.2% (42,673 Vehicles Sold This Month, 78,299 Vehicles Sold This Year)
      Land Rover - Down 10.4% (5,747 Vehicles Sold This Month, 11,910 Vehicles Sold This Year)
      Lexus - Down 20.6% (18,338 Vehicles Sold This Month, 33.910 Vehicles Sold This Year)
      Lincoln - Up 8.8% (8,744 Vehicles Sold This Month, 17,529 Vehicles Sold This Year)
      Maserati - Up 49% (1,087 Vehicles Sold This Month, 26,942 Vehicles Sold This Year)
      Mazda - Up 5.9% (22,824 Vehicles Sold This Month, 44,522 Vehicles Sold This Year)
      Mercedes-Benz - Up 6.9% (24,522 Vehicles Sold This Month, 50,049 Vehicles Sold This Year)
      Mercedes-Benz Vans - Up 10.8% (2,513 Vehicles Sold This Month, 4,562 Vehicles Sold This Year)
      MINI - Down 24.1% (2,154 Vehicles Sold This Month, 5,264 Vehicles Sold This Year)
      Mitsubishi - Up 38.8% (10,924 Vehicles Sold This Month, 17,381 Vehicles Sold This Year)
      Nissan - Up 1.2% (122,003 Vehicles Sold This Month, 222,764 Vehicles Sold This Year)
      Porsche - Up 2.1% (3,637 Vehicles Sold This Month, 8,239 Vehicles Sold This Year)
      Ram Trucks - Up 4% (42,785 Vehicles Sold This Month, 80,830 Vehicles Sold This Year)
      Smart - Down 17.5% (348 Vehicles Sold This Month, 672 Vehicles Sold This Year)
      Subaru - Up 8.3% (45,500 Vehicles Sold This Month, 89,379 Vehicles Sold This Year)
      Toyota - Up 5.4% (156,001 Vehicles Sold This Month, 283,447 Vehicles Sold This Year)
      Volkswagen - Up 12.65% (25,145 Vehicles Sold This Month, 48,655 Vehicles Sold This Year)
      Volvo - Down 11.6% (4,651 Vehicles Sold This Month, 8,123 Vehicles Sold This Year)
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