Automotive News recently reviewed a fair amount of data to answer a question; which automakers are selling more vehicles to rental car companies? Previously, the big three would do "fleet dumping" as a way to prop up sales for the month. But now, Ford and General Motors have actually cut back on selling to rental fleets and number of Asian automakers are picking up the slack.
Automotive News compared sales to rental fleets in 2012 to this year's numbers, and GM has reduced its sales to fleets from 18.6 percent (nearly one-fifth of their total sales) to 13.6 percent. It should be noted that GM is still the top rental car provider with 378,219 vehicles through November. But GM is the only automaker to reduce its rentals this year (down 11 percent through November).
Ford has also seen its share of fleet sales drop from 15.4 in 2012 to 11 percent this year. Automotive News does note that Ford's fleet volume has increased 23 percent through November of this year.
Meanwhile, Asian automakers are increasing their sales with Hyundai and Kia leading the charge. Through November, 22.4 percent of Hyundai's total sales were for rental fleets. Contrast this to just 9.9 percent in 2012. Jessica Caldwell, an analyst for Edmunds.com says a possible reason for this is people are buying up crossovers and trucks, and Hyundai and Kia don't make that many.
"Anytime an automaker is under pressure to protect market share, it's tempting to count on the daily rental business to dial up more volume," said Caldwell.
Source: Automotive News (Subscription Required)