Editor/Reporter - CheersandGears.com
May 31, 2012
Despite the fullsize car getting a kick in the pants with vehicles like the Chevrolet Impala, Toyota Avalon, and Ford Taurus, the fullsize car is becoming an endangered species.
R.L. Polk & Co reports that the fullsize sedan market has seen its relevance halved. Fullsize sedans have seen their market share drop from slightly above 5% of all vehicles sold in 2006 to just 2.3% in the first three months of this year. Also, the number of full-size vehicles on sale has dropped from fifteen to seven.
R.L. Polk & Co points to rising gas prices, the discontinuation of makes (i.e. Pontiac, Mercury) and certain models (Crown Victoria), and the rise of mid-size vehicles as factors to the decline of the fullsize.
Polk believes if more consumers opt for mid-size vehicles and gas prices keep rising, then automakers will not do anymore fullsize sedans.