Kia Corporation revealed ahead of their planned world premiere the EV6. This is Kia's first dedicated battery electric vehicle (BEV) influenced by an all new Design philosophy, embracing Kia's shifting focus to global electrification.
Kia announced that the EV6 was their first BEV to embrace the following:
- 'Opposites United' is Kia's design philosophy for the Future vehicles
- Philosophy formed of five pillars: Bold for Nature, Joy for Reason, Power to Progress, Technology for Life, and Tension for Serenity
- EV6 exterior design characterized by High-tech details
- Modern and spacious interior design made possible by Kia's first dedicated EV platform (E-GMP)
The EV6 strikes strong in the companies new Opposites United taking inspiration from nature and humanity. The visual identity evoking positive forces with natural energy and contracting combinations of sharp stylistic elements and sculptural shapes. This distinctive crossover inspired BEV is a showcase of human-centered, progressive design and electrification.
Welcome to the Future of Kia
Power to Progress is the tag that Kia has for the EV6 as this is a global collaborative effort between Namyang Korea, Frankfurt Germany and Irvine California USA design studios.
The interior design is to profile an innovative use of space, creating a unique spatial and driving experience.
To quote Senior Vice President and Head of Global Design Center for Kia Karim Habib:
“We want our products to deliver an instinctive and natural experience that improves the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are becoming more connected than ever, with our customers at the center of what we do and influencing every decision that we make,” added Karim Habib.