Jump to content
Create New...
  • William Maley
    William Maley

    2019 Lincoln MKZ Drops Black Label, Adds More Safety

      Plus, CoPilot 360 is standard on all models

    Unlike the Ford Fusion which will end production in 2020, the fate of the Lincoln MKZ is very unclear. Will it go away? Will it become something else? What we do know is that MKZ will be kicking around for a couple more years.

    CarsDirect has gone through the order guide for the 2019 MKZ and pulled out some interesting tidbits. The first is the removal of the Black Label trim. Aside from exclusive interior appointments, Black Label also gave owners "membership privileges" such as 4-year maintenance plan, and getting special access to events and restaurants. This is likely an effort to reduce complexity of the MKZ lineup - now comprised of MKZ (base), Reserve I, and Reserve II.

    If you desire the 3.0L biturbo V6, you'll need to jump up to the top-line Reserve II. Previously, you could order this engine on mid-level models. Depending on whether you opt for front or all-wheel drive, the V6 produces either 350 or 400 horsepower. 

    Like many Ford models, the 2019 MKZ will get the Co-Pilot360 suite of active driver assists as standard. This includes automatic emergency braking with pedestrian detection, adaptive cruise control with stop & go capability, blind spot monitoring, lane departure warning, lane-keeping assist, and automatic high beams.

    Pricing will now range from $36,990 for the base model and climb to $51,740 for the Reserve II with AWD.

    Source: CarsDirect

    User Feedback

    Recommended Comments

    ? Are they wanting to be a Luxury auto brand or not?

    Makes no sense to drop the Black label from a version of their auto's if they are trying to be an exclusive luxury auto company.

    Imagine the loyal Lincoln buyer.

    Buyer 1 - Hey I see you have a brand new 2019 MKZ, is that a Black label like my 2018?

    Buyer 2 - Um, no it is their top of the line 2019 MKZ Reserve II. What do you get with the black label? They did not have it available when I bought?

    Buyer 1 - My Black Label gives me "membership privileges" such as 4-year maintenance plan, and getting special access to events and restaurants.

    Buyer 2 - O'h that would be nice. How much did you pay for yours?

    Buyer 1 - I paid X amount for a Black label Reserve II, How about you.

    Buyer 2 - Ummmmm, I also paid X amount but I did not get any of those features.

    ...............

    Now that I wrote this up, I double checked pricing and I see that prices are $3,000 higher for the top end line without the black label features. WOW, did Lincoln screw the pooch on this one.

    https://www.nadaguides.com/Cars/2018/Lincoln/MKZ/Black-Label-AWD/Pricing

    So a 2018 fully loaded Black Label MKZ AWD is $47,812

    So a 2019 fully loaded Reserve II MKZ AWD is $51,740

    This so does not make sense to me. ?

    • Agree 1
    Link to comment
    Share on other sites

    My guess is the take rate on Black Label Lincolns is really low, like less than 5% so they don't want all these trim levels.  And I imagine Lincoln doesn't want to have to provide extra privileges because that just costs money year to year that they have to pay.  

    And look at the interior of the MKZ, $51,000 for that thing is criminal, plus the Fusion underpinnings.  I think even at $10,000 off sticker, there are better choices on the market than the MKZ, which is why after 2020 there won't be an MKZ.

    Link to comment
    Share on other sites

    Black Label was just plain overpriced on the MkZ and yet at the same time the car badly needs that interior to even be competitive.

    Now half of those buyer perks every Lincoln owner gets - and that’s again just a move to be competitive in this segment. 

     

     

     

     

    Link to comment
    Share on other sites

    1 hour ago, smk4565 said:

    My guess is the take rate on Black Label Lincolns is really low, like less than 5% so they don't want all these trim levels.  And I imagine Lincoln doesn't want to have to provide extra privileges because that just costs money year to year that they have to pay.  

    And look at the interior of the MKZ, $51,000 for that thing is criminal, plus the Fusion underpinnings.  I think even at $10,000 off sticker, there are better choices on the market than the MKZ, which is why after 2020 there won't be an MKZ.

    Oh, I'm sure will be quite the rebates on it....

    Granted, I like the way it drives....

    Link to comment
    Share on other sites

    That 3.0 turbo would be cool.  I bet a year or two old MKZ's with it will sell way cheaper than new.  Might be a good stealth machine and cost effective.

    However, it would have the dull MKZ interior and would be a heavy pig like the Fusion.  Tradeoffs, ok.

    You'da had to be pretty crazy to pay insane dough for the black label unless there was MONSTER rebates on it.  Buick may be making money off that Avenir stuff for now, but For Lincoln the extra jacked up trim maybe isn't paying off.

    Edited by regfootball
    Link to comment
    Share on other sites

    Black Label does well on Continental and the SUVS it is offered on... but the MKZ does so poorly (undeservedly so) that I would imagine the number of Black Labels sold is numerically quite small.  A CPO MKZ is a luxury car steal, especially if you can find the Turbo V6 model. 

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Pathetically sad that Trump is trying to kill anything that is to protect Americans against hate in the workplace. Trump Signs Order to Kill Federal Agency Investigating Tesla
    • @oldshurst442 @Robert Hall @trinacriabob This has got to be pissing off old Idiot47 Time magazine’s provocative cover puts Elon Musk behind Trump’s desk | CNN Business
    • https://www.reuters.com/world/americas/canada-could-face-long-term-political-challenges-with-us-says-trudeau-2025-02-07/   Prime Minister Justin Trudeau on Friday said U.S. President Donald Trump's talk about absorbing Canada "is a real thing" and is linked to the country's rich natural resources, a government source said. Trudeau made the remarks during a closed-door session of business and labor leaders on how best to respond to Trump's threats of tariffs on Canadian imports. His comments were first reported by the Toronto Star, which said they were mistakenly carried by a loudspeaker.   Trump has repeatedly suggested Canada would be better off if it agreed to become the 51st U.S. state. "They're very aware of our resources, of what we have and they very much want to be able to benefit from those," the Star quoted Trudeau as saying. "But Mr. Trump has it in mind that one of the easiest ways of doing that is absorbing our country. And it is a real thing." The government source confirmed that the Star's account of the remarks was accurate.
    • LOL I must apologize because I linked up the wrong link for the autoshow. This link    https://www.apa.ca/en/apa-at-the-2025-montreal-salon-de-lauto/    shows what were some of the highlights.  Missing are Luc Poiriers, a Quebec billionnaire, legit billionnaire and a legit Quebecois real estate mogul, young too, with his 27 or 28 Ferraris.  Also, the Corvette ZR1 was at the show too.  Anyway, my points being 1. I went to to show with my son. Had a great time with him 2. The Montreal show was a success as Montrealers dont show any contempt for auto shows in the winter, Montrealers are not fully immersed in the latest greatest auto reveals over the internet and a good 'ole auto show is plenty enough to see, feel, touch and enjoy the cars that we will end up buying eventually while also looking and dreaming about what billionnaire money buys you. 3. Montreal is not Detroit. (Thank the lord) 4. Detroit is (or was) ALWAYS a premier reveal destination.  Montreal was ALWAYS a so-so reveal destination. Plenty of new reveals did happen in Montreal over the years though. Mainly first reveals FOR the Canadian market.  But having a Corvette C8 ZR1 at the show this year, Montreal was probably one of the FIRST cities to showcase it.  It was on a pedastal showcase going round and round. Kinda feels good to showcase a car like that.   But sadly though, not too many people were flocked to it.  They didnt seem to know it was there.  But there was an E-Ray there as well, and it was a floor show piece ready to be sold and it was open for people to sit in it and there was a HUUUUUGE line-up for it.   Kids, teens, young adults, middle aged folk sprinkled with some old fogeys  ALL lined-up to sit in it.  I havent seen a Corvette with that kind of buzz surrounding it in a looooooong while.   5. My son and I sat in the Brightdrop. It is a well thought commercial EV.  It is HUUUUGE.  Wide and tall and long.  GM EVs are well built inside and out. We sat in the Cadillac Escalade EV, Lyriq and Optiq, the Chevy Equinox and Blazer.   We were not impressed with the interior of the Hummer though.  It was cheap.  The doors are flimsy. All other GM EVs are great inside and out.  6. The Dodge Charger EV is a STUNNER on the outside. The fit and finish on the outside is on par with everybody else.  No surprise there as Chryco does make good cars.  On the inside too, not too shabby with the quality and fit and finish.  The interior design looks like what a modern muscle car should look like.  But...I read and listened to many UNBIASED car reviews about the Charger EV and they all say that the EV part of the Charger is mediocre. Its a shame as its got the looks. Best looking of ALL EVs ever up until now for 2025.  I even prefer the looks of the Charger to the Audi E Tron. And I LOOOVE the Audi E Tron.  7. Quebecois were all flocked to the EV offerings of ALL manufacturers present at the autoshow.  Less at Tesla though.  Nothing to do with Elon's antics as the autoshow was BEFORE his Nazi salute and all that shyte. Its because most Quebecois already KNOW Tesla.  GM surprisingy had  the most people at their EVs.  Second was Hyndai/Kia.   8. There was some sort of Mercedes-AMG model there.  Mercedes was next to Cadillac. The Blackwing sedans were there. Nobody acknowledging them as the Cadillac EVs had the attention further away from Mercedes. This specific AMG model was at the border of the Cadillac/Mercedes display.  Nobody was at theat Mercedes either. I sat in it. It was phoquing tinny and plasticky.  I got out of it in disgust and I didnt notice what model it was.  I dont know HOW auto journalists complain about GM having cheap interiors...   
    • Canada is stable next to the USA but so is a meth addict with an assault rifle. What is your point, good kind sir? The entire senate is full of folks who probably couldn't get laid in normal life without a credit card. your point is....????
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search