Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    Lincoln MKT To Live On As A Livery Special

      I'm not dead yet

    While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market.

    Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer.

    "MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker.

    "It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day."

    Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache.

    Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year.

    Source: Automotive News (Subscription Required)

    Go to articles

    User Feedback

    Recommended Comments

    regfootball

    "MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker.

    "It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day."

     

    so the MKt is like a kicker that is supposed to make kicks

    Image result for daniel carlson

    • Haha 1
    Link to comment
    Share on other sites
    riviera74
    2 hours ago, Cubical-aka-Moltar said:

    Speaking of Caddy, saw an XTS hearse today...

    Sounds like all they did was just lengthen the car itself.  When I was in a funeral train, the hearse was a stretched out Cadillac DTS.  (This was back in 2007.)  No difference really.  All the limousine makers know what they can and cannot do with these vehicles.

    Link to comment
    Share on other sites
    Drew Dowdell
    10 minutes ago, Drew Dowdell said:

    Don't let your last ride be your only ride in a Lincoln.....

    Come try out a Navigator, Aviator, Nautilus, or Continental today!

    This was blatantly stolen and modified from an old Cadillac ad. 

    Link to comment
    Share on other sites
    Drew Dowdell
    2 hours ago, balthazar said:

    ^ Do you know the era of that?
    On the surface of it, I'm doubting that was official Cadillac prose.

    it wasn't. It was a local/regional dealer ad. I want to say mid-70s.  If I find it, I'll post it. 

     

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      https://www.howtogeek.com/kia-toyota-honda-reliability-comparison/ Seems Kia has stepped up where they are on par with Toyota and Honda who are seen resting on their Legacy.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Ouch, another recall of 400,000 autos by Honda for wheels falling off while driving. https://www.masslive.com/news/2025/11/honda-recalls-400k-vehicles-for-risk-of-wheel-falling-off-while-driving.html
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      How Long Do Electric Car Batteries Last In 2025? - Coltura https://share.google/FTGgsi2XlYf0SmIg4 https://share.google/aimode/J9W5zgcy2aqrJYNZr Recent research confirms that modern electric vehicle (EV) batteries have exceptionally low failure rates and are engineered to last the lifespan of the vehicle itself. For EVs from model years 2016 onward, battery replacement rates due to failure are well under 1%, excluding major recalls.  Key findings from studies by research firms like Recurrent and Geotab, the U.S. EPA, and the Department of Energy include: Low Failure Rate Outside of major, specific recalls for manufacturing defects (which are covered by manufacturers), the overall battery replacement rate for modern EVs (model year 2022 and later) is around 0.3%. Long Lifespan Most new EV batteries are expected to last 15 to 20 years or 200,000 miles before any significant decline in performance would necessitate a replacement, which is longer than the average car lifespan in the U.S.. Minimal Degradation Batteries degrade slowly over time, with an average rate of just 1.8% per year under moderate conditions. This means a 300-mile range EV could still offer about 250 miles of range after a decade. Comprehensive Warranties Federal law requires manufacturers to provide a warranty for at least eight years or 100,000 miles, guaranteeing the battery will maintain a certain percentage (usually 70%) of its original capacity. Many automakers offer even longer coverage.  These findings challenge previous myths about EV battery durability and highlight the significant advancements in battery technology, thermal management systems, and smart software that optimize battery life.  Honda Accord Hybrid has a software glitch that can cause the vehicle to lose power and potentially crash. https://www.foxbusiness.com/lifestyle/honda-recalls-256k-cars-nationwide-over-potentially-dangerous-software-glitch
    • oldshurst442
      Beautiful Cars Appreciation Thread

      By oldshurst442 · Posted

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Yes all but the full size are true 400V and according to their Ultium website they are 800V designed but purposefully throttled at 400V due to the current infrastructure not being ready for 800V. The full size is GMs hybrid version that supposedly could be turned on to 800V but a choice was made to go parallel for charging speed due to the larger than normal battery packs. I honestly do not expect GM to actually push out a software update on the full size now that 800V DC fast charging is pretty common all over, more so on the west and east coast than the Midwest.  GM and Fords failure is to not accept that the technology would transform so much faster which is why the Koreans are winning the EV tech battle especially being competitive with the Chinese. Ford CEO even admits that it was a mistake to not go 800V and GM while stating that generation 2 of their EV platform will be 800V across everything and could be higher makes me wonder if they really will push forward with better tech or lumber along rather than lead the industry. While rare, we are already seeing 500V and above chargers coming out installed rather than additional 350V DC chargers. ChargePoint showed off their 500V chargers which I posted the press release about a while back and starting in January they will start updating all the oldest DC ChargePoint chargers with this new speedy unit that also has cut proof cables. Pretty much I feel the industry needs to move to 1000V EV powertrain systems at least if not 1,200V ensuring performance, charging speed, etc. IMHO.

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search