Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    Lincoln Wants More Standalone Dealers

      Dealers in the top 30 U.S. luxury markets are being asked

    Lincoln is slowly rising back up with products such as the Navigator, the 2019 Nautilus, and the upcoming Aviator. This has given the brand confidence and is asking dealers in the top 30 U.S. luxury markets to split away from Ford and build stand-alone stores.

    "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment," said Robert Parker, Lincoln's director of marketing, sales, and service.

    Executives point out that the stand-alone stores regularly outsell Ford-Lincoln dealers and are responsive for most of the sales gains in recent years.

    About 150 dealers are located in the 30 markets that Lincoln says account for 70 percent of the industry's luxury sales. Already, about half of the dealers have either started construction or finished standalone. Lincoln wants the remaining dealers to do the same and is offering some incentives; help finding land for their new store, large bonuses for each vehicle, and allow them to sell the high-end Black Label models. Dealers can say no to this, but executives believe most will make the switch.

    "This is the time for us to leverage this opportunity with the world-class products and continue to evolve and step up our client experience," said Greg Wood, Lincoln's sales and service manager.

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    Maybe Lincoln should produce stand alone cars, and not just badge jobs of Ford Fusions, Edges and Escapes.   The Fusion is getting killed because it isn't good enough to compete with the Camry, and yet Lincoln built their top end Continental off it. 

    Doesn't matter what building they sell these Lincolns in, they aren't good cars.

    • Agree 1
    Link to comment
    Share on other sites

    The Fusion is getting killed because they can’t manage a brand nameplate properly, the car was never inherently lacking competitiveness.

    They could do a modest redesign of the interior of the Fusion to make more modern, and do a mild refresh of the platform to cut weight and they’d have very good midsize that could take on anybody in the class.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • With cars, I do like dark metallic gray on luxury sedans and sports cars, esp with red interiors (I love red interiors—so uncommon today)… but those light battleship grays and  matte grays…ugh.  
    • Europeans have for a long time, used concrete to build their homes. Not just the foundations that we do here in North America, but the whole house.  Dare I say for thousands of years?   But even in modern times, Europe (Greece as the next sentences is anecdotal) has used concrete for their foundations and walls as long as I remember going back to the late 1970s.   The concrete is bare inside and out as I recall. Maybe today they paint?  And these concrete homes are not mansions for rich peoples, but homes for everyday peoples. I dont mind concrete for the whole house.  If I was living in Europe that is.  Here in North America I prefer my wood framed and drywall  homes.  In a modern mansion?  Concrete?  Id say maybe.  Depending on how the home is styled I guess.  But I dont like big mansions either though.  I find huge homes useless and lifeless.  I would have a huuuuuuuuge garage though.  And the garage would be fully concrete. So there is that. I grew up with a mother that hated colour in her home. White walls. White appliances. White dishes. But flower patterned sofas and chairs. French Provincial style  on top of that.  And flowers everywhere. The colour in our home came from real plants.   I hate white walls.  I hate flowers in the house and I LOATHE French Provincial anything and everything...        I hate grey on anything. Especially cars.  But my basement walls where my TV resides, the colour of the walls are dark grey where the TV is and the other three sides are a lighter shade of grey.  I hate grey rainy weather.   Grey is such a depressing colour. Black on walls?  Ill pass.  But as an accent somewhere I wouldnt mind.  
    • I am trying to find out Pontiac dealer 627 in zone 14.  Nebraska and Iowa. 
    • One of my sister’s friends has gone overboard with white.  Both her Michigan lake house and Florida house are all white inside, walls, kitchen, white carpet, white furniture, white trim, white dog…a bit much IMO.  
    • Big time concrete was the thing back in the seventies when the brutalist movement was in full force.  Certain buildings at University of Washington, UCSD, and the Salk Institute are like that, and I can't stand them.  It was even in the "Bambi and Thumper" custom house in the desert, where James Bond battled them! In more recent years, it's more of an L.A. thing to have nasty concrete walls in high end modern houses. Having white wall paint doesn't bother me too much.  I have a thing against white mill work in kitchens, and even in bathrooms, because it reminds me of the very few negative things about Atlanta.  I never leafed through a Southern Living magazine, but I've seen their covers in the supermarket, and it seemed like the locals aspired to that look and all that goes with it.
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search