The Lincoln Continental is turning out to be very popular with potential buyers. Automotive News reports that Lincoln has a list of 40,000 people who are interested buying the Continental.
“People are asking a lot of questions about the car. This is the most buzz I’ve seen in a long, long time,” said Dan Marks, chairman of the Lincoln National Dealer Council.
The list in question is the Continental “hand raiser” list, comprising of consumers who have provided contact information to follow-up once more information is provided. According to Matt VanDyke, director of global Lincoln, this list is longer than the one for the MKX crossover. But trying to get interested consumers into buyers is going to be a difficult task. One that could make or break the Continental.
Source: Automotive News (Subscription Required)