Jump to content
  • Drew Dowdell
    Drew Dowdell

    All New Maseratis To Be Electrified

      ...and remaining staunchly Italian...

    Maserati has announced that with a €5 Billion investment from FCA, the brand will adopt hybrid and battery electric vehicles across its entire lineup. The all-electric models will combine Maserati's driving dynamics with next generation battery technology, offering extended range and ultra-fast charging capabilities. 

    The first car to see this change will be the next generation Ghibli starting production in 2020. It will be a hybrid vehicle and built in Turin. The first totally new vehicle will be a new sports car that is entirely electric. Following that will be an SUV in 2021. The GranTurismo and GranCabrio will remain true to the brand's roots but move to full electrification as well. 

    One thing that will not change is the brand's staunchly Italian nature. All Maseratis will continue to be built in Italy

    Source: Maserati



    User Feedback

    Recommended Comments

    One this makes sense as a common Hybrid / EV platform will allow a big reduction in costs compared to ICE platforms.

    Two Maeratis as well as all Italian auto's suck from a quality standpoint and yet that is my personal opinion based on real world experience with past autos from the brand. Reviews seem to also hold up to this.

    Three, FAILURE FAILURE FAILURE right out of the gate. WHY, Maeratis is saying the first EV will be a Car. HELLO McFly, anyone listening? Cars are pas say as the market has spoken and CUV/SUV/Trucks is where the focus needs to be.

    Honestly, does the FCA board not look at the market trends of where sales are at? Must be a bunch of baby boomer idiots on the board to allow the money waste on an EV car. 🙄

    • Haha 2
    • Confused 1

    Share this comment


    Link to comment
    Share on other sites
    11 minutes ago, dfelt said:

    One this makes sense as a common Hybrid / EV platform will allow a big reduction in costs compared to ICE platforms.

    Two Maeratis as well as all Italian auto's suck from a quality standpoint and yet that is my personal opinion based on real world experience with past autos from the brand. Reviews seem to also hold up to this.

    Three, FAILURE FAILURE FAILURE right out of the gate. WHY, Maeratis is saying the first EV will be a Car. HELLO McFly, anyone listening? Cars are pas say as the market has spoken and CUV/SUV/Trucks is where the focus needs to be.

    Honestly, does the FCA board not look at the market trends of where sales are at? Must be a bunch of baby boomer idiots on the board to allow the money waste on an EV car. 🙄

    It's going to be a sports car, probably like the GranTurismo. Put it up there with supercar status. 

    • Thanks 1
    • Haha 1

    Share this comment


    Link to comment
    Share on other sites

    Hmmm.  Italian and electric.  Not a good combination. Hopefully will come with an on-board fire suppression system. 

    • Haha 4

    Share this comment


    Link to comment
    Share on other sites
    2 hours ago, dfelt said:

    One this makes sense as a common Hybrid / EV platform will allow a big reduction in costs compared to ICE platforms.

    Two Maeratis as well as all Italian auto's suck from a quality standpoint and yet that is my personal opinion based on real world experience with past autos from the brand. Reviews seem to also hold up to this.

    Three, FAILURE FAILURE FAILURE right out of the gate. WHY, Maeratis is saying the first EV will be a Car. HELLO McFly, anyone listening? Cars are pas say as the market has spoken and CUV/SUV/Trucks is where the focus needs to be.

    Honestly, does the FCA board not look at the market trends of where sales are at? Must be a bunch of baby boomer idiots on the board to allow the money waste on an EV car. 🙄

    At least Maserati is staying on-brand.  Cannot say that about any German automaker (especially BMW/MB/Audi).

    Share this comment


    Link to comment
    Share on other sites

    I would hope for $100k you get a hybrid powertrain.  You aren't getting build quality or reliability for that price.  Nor are you getting a car that can beat an AMG in performance.    Spending $5 billion on Maserati is practically throwing money away.   They aren't a good brand, to make them relevant it would take like $25 billion to turn it around.   This is a dead brand walking, living on nostalgia pseudo Italian flair.

    Share this comment


    Link to comment
    Share on other sites
    4 hours ago, riviera74 said:

    At least Maserati is staying on-brand.  Cannot say that about any German automaker (especially BMW/MB/Audi).

    I dunno; this is a Maserati :

    Screen Shot 2019-09-27 at 11.02.44 PM.png

     

    Quote

    Nor are you getting a car that can beat an AMG in performance.

    No one buys an AMG to street race other cars.

    Edited by balthazar
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    On 10/4/2019 at 9:44 PM, ocnblu said:

    No worries there, Camino wouldn't be caught dead in an electric car.

    He did have a Maserati though

    Share this comment


    Link to comment
    Share on other sites
    8 hours ago, Drew Dowdell said:

    He did have a Maserati though

    Yup, one of these passionate Italian jobs: 

    Biturbo_exterior.jpg

    • Thanks 1

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      There are a number of issues that Fiat Chrysler Automobiles' CEO Mike Manley has to solve. One of those is trying to improve the fortunes of Maserati. Former FCA CEO Sergio Marchionne had set an ambitious goal of selling 75,000 vehicles in 2018. But the brand has only sold just 26,400 models through the first nine months of the year, The brand reduced their target to 50,000 models in June, but trying to reach that seems quite difficult.
      Max Warburton, an analyst with Bernstein wrote in a note that "Maserati looks broken — a 2.4 percent margin in Q3 is better than Q2. The business — and its volume, pricing and distribution plans — surely need a rethink."
      During the third quarter's earnings call, Manley told analysts that bundling Maserati with Alfa Romeo proved to be a mistake.
      "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way," he said.
      FCA has moved its chief technology officer Harald Wester back to Maserati to lead it. He led the brand from 2008 to 2016. One of the first moves by Wester was recruiting Jean-Philippe Leloup. He previously headed up Ferrari's business operations in central and eastern Europe.
      But there is still a glaring issue facing Maserati, products. The Alferi coupe and cabrio, along with a specialty model were supposed to launch by the end of the 2014-2018 plan. That did not happen. Felipe Munoz, an analyst with JATO Dynamics told Automotive News that the lack of new products and "regular cadence of launches" is hurting the brand. Not helping is the Levante which launched a couple of years ago. Munoz points out the large premium SUV segment is the only one not growing, and that Levante is being hurt by updated versions of the BMW X5, Mercedes-Benz GLE-Class, and Porsche Cayenne being launched.
      Under FCA's latest four-year plan, Maserati is expected to launch the Alferi, a midsize SUV, and electrified models by 2022. Whether or not Maserati can pull it off remains to be seen.
      Source: Automotive News (Subscription Required)
    • By William Maley
      There are a number of issues that Fiat Chrysler Automobiles' CEO Mike Manley has to solve. One of those is trying to improve the fortunes of Maserati. Former FCA CEO Sergio Marchionne had set an ambitious goal of selling 75,000 vehicles in 2018. But the brand has only sold just 26,400 models through the first nine months of the year, The brand reduced their target to 50,000 models in June, but trying to reach that seems quite difficult.
      Max Warburton, an analyst with Bernstein wrote in a note that "Maserati looks broken — a 2.4 percent margin in Q3 is better than Q2. The business — and its volume, pricing and distribution plans — surely need a rethink."
      During the third quarter's earnings call, Manley told analysts that bundling Maserati with Alfa Romeo proved to be a mistake.
      "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way," he said.
      FCA has moved its chief technology officer Harald Wester back to Maserati to lead it. He led the brand from 2008 to 2016. One of the first moves by Wester was recruiting Jean-Philippe Leloup. He previously headed up Ferrari's business operations in central and eastern Europe.
      But there is still a glaring issue facing Maserati, products. The Alferi coupe and cabrio, along with a specialty model were supposed to launch by the end of the 2014-2018 plan. That did not happen. Felipe Munoz, an analyst with JATO Dynamics told Automotive News that the lack of new products and "regular cadence of launches" is hurting the brand. Not helping is the Levante which launched a couple of years ago. Munoz points out the large premium SUV segment is the only one not growing, and that Levante is being hurt by updated versions of the BMW X5, Mercedes-Benz GLE-Class, and Porsche Cayenne being launched.
      Under FCA's latest four-year plan, Maserati is expected to launch the Alferi, a midsize SUV, and electrified models by 2022. Whether or not Maserati can pull it off remains to be seen.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Maserati has made the decision to extend plant shutdowns over the holiday season in an effort to cut down on inventory. Sources at the FIOM and FIM unions tell Automotive News Europe the plants affected include,
      Grugliasco - home to the Ghibli and Quattroporte. The plant was shut down on December 15th and will not reopen until January 15th. Modena - home to Granturismo and Grancabrio. Plant was shut down on the 15th of December and will not restart production until January 15th Production of the Levante at Mirafiori will stop from today to January 15th A key reason for the production stoppage comes down to due to declining sales in China. Recently, the country introduced new rules on the relationship between dealers and automakers. One of those rules is automakers cannot impose stock on dealers. In October, Maserati moved 750 Levantes in China, down 67 percent from the same time last year.
      Maserati isn't doing so well in other markets. Despite sales being up 40 percent in the first nine months, mostly due to the Levante, sales in the EU dropped 4 percent in October and November. The U.S. was worse with a 15 percent drop.
      Maserati and Fiat Chrysler Automobiles declined to comment when asked about the production shutdowns.
      Source: Automotive News Europe (Subscription Required)

      View full article
    • By William Maley
      Maserati has only launched their first SUV, the Levante, last year. But plans are already being drawn up for a second model.
      During a call with analysts, FCA CEO Sergio Marchionne announced Maserati would be launching a smaller SUV in 2020. The model would use Alfa Romeo's Giorgio platform that underpins the Alfa Stelvio. It is expected that it would get a unique powertrain.
      With two SUVs, Marchionne believes this will raise sales to 70,000-80,000 vehicles per year. Through the first three quarters of this year, Maserati sales rose from 23,900 to 36,000 thanks in part to the Levante. It isn't all good news, however as Maserati has cut production of the Levante due to changes in rules on the relationship between automakers and dealers in China.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Fiat Chrysler Automobiles' CEO Sergio Marchionne made a surprise announcement during the company's second-quarter earnings calls last week. The company is planning to have more than half of its lineup to have electrified powertrains by 2022. Leading the charge will be Maserati which will offer some sort of electrified powertrain (hybrid and electric-only).
      What caused Marchionne, a person who hasn't been a fan of electric vehicles for quite a while, to change his tune? A lot of it has to do the various emission scandals on diesel vehicles.
      "What has really made the issue absolutely mandatory now is the fate of diesel … especially in Europe. Some type of electrification on gas engines is inevitable," said Marchionne.
      Also, the announcement of some European countries announcing bans of gas and diesel vehicles in the coming years caused a change of heart for FCA.
      “We [FCA] have been reluctant to embrace that avenue until we saw clearer the path forward," said Marchionne.
      There are issues for FCA's electrified future as the variable production costs for various components (batteries, electric motors, etc) will not come down quickly. To shoulder these costs, Maserati will take the lead on this initiative.
      "When it completes the development of its next two models, it will effectively switch all of its portfolio to electrification," said Marchionne.
      "It's an integral part of the development of all of the group." 
      Source: Automotive News (Subscription Required), Autocar

      View full article
  • Posts

    • i definitely did not know their pumps/stations were open to the public. That really is a pretty big difference.  I know there is a lot of R&D left before hydrogen can become financially feasible, but I've said it for about 10 years now, I believe hydrogen is the real future. I know it isn't some short 10-15 years away or anything but the unlimited fuel source is the difference maker. Until solar panels, wind, and water generators can 100% fuel the planet(which I don't think will be ever) I don't see electric-only being the forever fuel source. 
    • What R&D do they do that seems better than anybody else?  Also, it seems odd to not want a product because the CEO has an attitude. I get it but I don't at the same time.  I do really like what they're doing with Amazon and Ford to get a guaranteed cash flow. 
    • I think what will help the lone contract trucker as well as small companies is that companies like UPS, FedEx and Waste Management have all built their pumping stations to be also open to the public. This helps spread the use and cover the cost. I know the west coast is far more ahead of the Fuel cell and EV trend than most other areas of the country, but as Warren Buffet has stated about his own purchase of multiple train companies, the sooner they convert from Diesel generation to LNG generation the cleaner and quieter the planet becomes for the health of humanity. In it for everyone to have a healthier life.
    • I can understand what you say, I have researched RJ the CEO and the backing of the company and R&D they have done. Very solid, very efficient company so far and clearly not dragging along the attitude of Musk. I honestly think with building the F150 EV truck for Ford, building their own auto's and the Amazon Prime EV delivery van fleet that we will see a much better run and production company as they move from their current Beta testing and assembly line building to a full production site at the end of the year. Knowledge is power and my research on Rivian is showing a better planned and executed company.  The only thing holding me back from putting down a deposit is my test fit into the auto. I hope to do that in the near future.
    • Yeah, that's such a small portion of the country. The biggest difference will be for the privately owned trucks and smaller companies. I think that is the biggest reason it will not be 25 years because they aren't going to be putting in their own infrastructure and they will need cross country stations.  I did notice, for the first time, a UPS truck had a sticker near their tank that said it used "liquid compressed natural gas". I was on the interstate so I didn't notice if it was quieter or louder than diesel but it did catch my eye. 
  • Social Stream

  • Today's Birthdays

    1. Ballport1998vt
      Ballport1998vt
      (33 years old)
    2. jeepsterkj
      jeepsterkj
      (54 years old)
    3. pinchefrijolero
      pinchefrijolero
      (50 years old)
    4. VenSeattle
      VenSeattle
      (43 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...