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    Mercedes Plans On Adding Ten AMG Models This Year


    • Mercedes-AMG, are you feeling ok?

    Mercedes is going a bit overboard with the number of AMG models it offers. At the moment, you have a choice of 38 models that have gone through the AMG treatment. But Tobias Moers, chairman of Mercedes-AMG says more are coming.

     

    "We're going to expand our portfolio to 48 different models by the end of the year," Moers told Automotive News.

     

    The obvious question is 'WHY?' It comes down to growth. Sales of AMG models rose 40 percent to 68,875 vehicles. This is most likely due to the introduction of less-expensive models such as the CLA45 and GLA45.

     

    We wouldn't be surprised if there are '43' models such as the C43 Coupe and E43 that are part of these expansion plans.

     

    Source: Automotive News (Subscription Required)

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    I like their commitment to power and performance. I still think I favor E450 vs E43, but it is the same car, and in a way giving it the AMG treatment for styling and suspension and steering set up makes more sense.  This also lets them batle BMW and S4, S6, S7 Audis, because Audi has RS cars too.

     

    48 models sounds like a lot until you think C43, C63, C63 S and apply that to sedan, coupe, convertible.  That is 9 "models" but all a C-class. 

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    Stupid MB has truly decided to become a CHEAP ASS auto company, no different than a Ford or Chevy. Just turned their product line into a mass crapo series of style numbing stupidity.

     

    Where is the luxury auto maker that MB used to be, clearly not that now.

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    They became "cheap ass" by offering more high trim and higher cost models?  First the CLA and GLA were too cheap and hurting the brand, so they roll out 10 premium trim models and that hurts them.

     

    Every model they have has an AMG trim that adds $20,000 or more to the price of a base car.  The "43" models aren't priced yet, but I'd imagine a C43 will start around $50k, an E43 around $65k, so they are still pushing prices up.

     

    Mercedes is making use of an advantage they have.  Their crossovers are built on rwd chassis, their architectures are flexible, and made for different body styles and to fit 4, 6 or 8 cylinder engines.  Lexus can't put a GS-F engine in an NX crossover, Cadillac can't put a CTS-V engine in an XT5.  Lincoln, Acura, Cadillac, Lexus all chose to buld their crossovers on fwd sedan platforms, now they are going to get hammered with horsepower and be irrelevant in the performance crossover market.

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    It's adapting to customer desires.

     

    People want the intangible of having the AMG badge from the factory.

     

    Now the thing is Mercedes brand equity is probably very high, and for the time being - they have convinced people attracted to Mercedes that them going downmarket isn't hurting them too much. And they are pilfering sales from BMW at the top-end.

     

    I think what they're doing is printing money, which luxury carmakers aspire to do.

     

    Cadillac is already doing the same - heck people ask about why XT5 VSport isn't a thing or an Escalade-V isn't here. 

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    They became "cheap ass" by offering more high trim and higher cost models?  First the CLA and GLA were too cheap and hurting the brand, so they roll out 10 premium trim models and that hurts them.

     

    Every model they have has an AMG trim that adds $20,000 or more to the price of a base car.  The "43" models aren't priced yet, but I'd imagine a C43 will start around $50k, an E43 around $65k, so they are still pushing prices up.

     

    Mercedes is making use of an advantage they have.  Their crossovers are built on rwd chassis, their architectures are flexible, and made for different body styles and to fit 4, 6 or 8 cylinder engines.  Lexus can't put a GS-F engine in an NX crossover, Cadillac can't put a CTS-V engine in an XT5.  Lincoln, Acura, Cadillac, Lexus all chose to buld their crossovers on fwd sedan platforms, now they are going to get hammered with horsepower and be irrelevant in the performance crossover market.

    And that is why you see crazy discounts on all their products including the HUGE discounts on S class.

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    I like their commitment to power and performance. I still think I favor E450 vs E43, but it is the same car, and in a way giving it the AMG treatment for styling and suspension and steering set up makes more sense.  This also lets them batle BMW and S4, S6, S7 Audis, because Audi has RS cars too.

     

    48 models sounds like a lot until you think C43, C63, C63 S and apply that to sedan, coupe, convertible.  That is 9 "models" but all a C-class.

    It is a lot no matter how you try to sugarcoat it and it just dilutes the AMG branding.

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    Problem for the brand (mercedes) is, AMGs traditionally top all lists for the worst depreciation on the market.

    A CL55 AMG from the early 2000s ends up costing you $100,000 in depreciation after 10 years! That's 85%.

    Maybach 1.0 costs you $200,000 in 10 years!!

     

    By making everything available as a 'AMG' (and I just read that in India, MB discontinued the 4.7L V8 in the s-class…. unless you pony up for the mercedes-maybach trim level), it's going to skew MB's average value retention.

     

    It's just the typical Corporate mindset: Revenue Above All Else.

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    I don`t see any issue with milking the cash cow. Every company does this.

     

    I bet if GM or Ford were in this situation no one would complain, they`d just say it`s good business, and smart move.

     

    Except Mercedes-Pretendz. Get that garbage outta here....

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    I doubt if very many M-B owners keep them 10 years or care about depreciation after 10 years...lease them for 2-3 years, get a new one..

    Edited by Cubical-aka-Moltar
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    I dunno about that. 
    Previous gen S-class was around for 8 years before getting replaced, there's no incentive (out-of-warranty repair bills aside) to get a new one if it's the same car.
    I'll have to ask my one customer what year her's is- I believe it's at least 5 years old.

    Anyway, owners who do buy are seeing whatever slice of the massive depreciation, still running well into the 10s of thousands of dollars at the AMG level.

     

    I just find it interesting that the top trim levels fall faster than anything else.

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    Problem for the brand (mercedes) is, AMGs traditionally top all lists for the worst depreciation on the market.

    A CL55 AMG from the early 2000s ends up costing you $100,000 in depreciation after 10 years! That's 85%.

    Maybach 1.0 costs you $200,000 in 10 years!!

     

    By making everything available as a 'AMG' (and I just read that in India, MB discontinued the 4.7L V8 in the s-class…. unless you pony up for the mercedes-maybach trim level), it's going to skew MB's average value retention.

     

    It's just the typical Corporate mindset: Revenue Above All Else.

    AMG doesn't hurt resale value, in most cases that would help it.  Cars that cost $200,000 new are going to have $150,000 in depreciation in 5 years.  Mercedes actually has one of the better residual values by % among luxury brands.  And Mercedes also doesn't have a lack of demand for their V12 cars that tank in value.  The people buying them have more money than sense, and last year they actually made a move to increase V12 engine production.  

     

    Daimler's corporate mindset is not revenue above all else, the mission of the past couple years has been to get Mercedes operating margin to 10%, because that is where BMW and Audi are.  

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    I dunno about that. 

    Previous gen S-class was around for 8 years before getting replaced, there's no incentive (out-of-warranty repair bills aside) to get a new one if it's the same car.

    I'll have to ask my one customer what year her's is- I believe it's at least 5 years old.

    Anyway, owners who do buy are seeing whatever slice of the massive depreciation, still running well into the 10s of thousands of dollars at the AMG level.

     

    I just find it interesting that the top trim levels fall faster than anything else.

    Mercedes cars are on a 7 year life cycle with a refresh after 4.   The Corvette is on an 8 year cycle, the C4 ran for 15 years.  The Silverado and F150 7-10 years before a new model comes out, yet people are still buying them.   Most of the industry has cars on 6-8 year cycles, yet people still trade in for new, some people keep a car 10 years.  Depends on the buyer's preference.  If they lease, they will trade it in after 3 years, if they buy they'll probably keep it 10 years.  That could hold as true for a Ford Focus as it does for an S-class.

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    Retaining 40% of $50,000 costs you $30,000. Retaining 60% of $150,000 costs you $60,000.

     

    'Percentages' is a 'feel good' metric. What matters is the bottom line, the 'number on the check'.

    In the above example, one would be a fool to brag about their 60% value retention.

     

    Fact is, AMG cars top lists of the worst depreciation models- they cost you MORE to own, not less.

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    By that logic, a Chevy Spark is a better car to buy than an Escalade.  And Escalade will lose $54,000 in depreciation in 5 years.  The Escalade has a 5 year cost to own of $87,000 according to NADA guides.  Yet it is Cadillac's number 2 seller and GM's #1 profitable car.   Why are people buying Escalades?    If depreciation is so bad and driving customers away, they should just stop making the Escalade by that logic.  

     

    Which of course makes no sense, they will keep building Escalades as long as there are people willing to pay for them.  And GM will take their money and laugh all the way to the bank.

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    By that logic, a Chevy Spark is a better car to buy than an Escalade.  And Escalade will lose $54,000 in depreciation in 5 years.  The Escalade has a 5 year cost to own of $87,000 according to NADA guides.  Yet it is Cadillac's number 2 seller and GM's #1 profitable car.   Why are people buying Escalades?    If depreciation is so bad and driving customers away, they should just stop making the Escalade by that logic.  

     

    Which of course makes no sense, they will keep building Escalades as long as there are people willing to pay for them.  And GM will take their money and laugh all the way to the bank.

    That is nowhere even close to comparable to what Balthazaar is talking about and you know it. And your Escalade logic can be easily applied to the fools who continue to buy the fifty year old G-Wagon. I'm sure MB gets a good chuckle on their way to the bank each day, as a result. 

    Edited by surreal1272
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    The reason why the poor residuals are benefitting the German makes is that buyout is something the luxury buyer rarely does.

     

    Or in the case of a trade-in, they win there as well.

     

    People have different ownership styles, and some people want the own the latest and greatest for a fixed time period, not until the car physically breaks down because of age and wear.

     

    Ultimately, it's nonsensical to not cater to those buyers - not everyone wants a nice small Chevy or Ford that they can make one lump sum on.

     

    And no, wealthy people leasing an S-Class or AMG vehicle is nothing like leasing a CLA.

     

    And have you seen these ATS leases? It is irrefutable. Cadillac intends to fully compete against the German makes, their top brass is a pack of Germans, and saying it isn't so is stupid.

     

    And Cadillac ATPs, again, is a weighted average. However, the majority of future Cadillac growth will come from models lower in their range. Things such as an XT3 and CT3. The ATPs will take a plunge, maybe not in America - because small Cadillacs are an unproven paradigm, but absolutely over the world.

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    By that logic, a Chevy Spark is a better car to buy than an Escalade.  And Escalade will lose $54,000 in depreciation in 5 years.  The Escalade has a 5 year cost to own of $87,000 according to NADA guides.  Yet it is Cadillac's number 2 seller and GM's #1 profitable car.   Why are people buying Escalades?    If depreciation is so bad and driving customers away, they should just stop making the Escalade by that logic.  

     

    Which of course makes no sense, they will keep building Escalades as long as there are people willing to pay for them.  And GM will take their money and laugh all the way to the bank.

    That is nowhere even close to comparable to what Balthazaar is talking about and you know it. And your Escalade logic can be easily applied to the fools who continue to buy the fifty year old G-Wagon. I'm sure MB gets a good chuckle on their way to the bank each day, as a result. 

     

    His original point is how AMG cars depreciate fast, and cost $50,000 or more in depreciation.  

     

    So let's compare 2 cars using NADA projections.   An S550 with a $97,400 MSRP depreciates $64,299, but an E63 with $101,700 depreciates $56,364.  So the AMG brand car holds higher % of value and loses less total dollars.  That debunks his theory that AMG badges hurt resale value, they help it.

     

    An Escalade Platinum 4WD with $91,950 MSRP loses $56,333 in 5 years of depreciation.   Loses 61.2% of value over 5 years.

     

    Let's compare to the G550, $115,400 MSRP, depreciation of $62,981.   Loses 54.6% of value over 5 years.  So yes it loses more total dollars, but it costs $24,000 more when new.  

     

    Throw in a 3rd vehicle, a 2016 GL550 with MSRP of $91,300, virtually the same as the Escalade Platinum.  The GL550 loses $49,843 over 5 years, over $6,000 less than an Escalade will lose.  Balthazar wanted to say how horrible of a purchase a Mercedes is because it looses a big dollar amount in money, the Escalade is even worse, why not criticize it?

     

    That is my counter to the argument,  personally I don't think the people spending $100,000 on a vehicle could care at all how it depreciates.  These are people that have money to burn, they'll spend 1 million on a house, $50,000 a year on property taxes and not really care.   Personally, I also like to buy a used car, after that first 3 years of depreciation has hit.

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    Escalade Platinum loses $61% in 5 years?

    Mercedes SL loses 41% in ONE year.

    SL 65 AMG costs you an average of $15K per year in depreciation. In 10 years that's $140,000 +

     

    I know a number of multi-millionaires personally; they care about money just as much as anyone, maybe more. They'll spend it on themselves, but they absolutely care about value.

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    Escalade Platinum loses $61% in 5 years?

    Mercedes SL loses 41% in ONE year.

    SL 65 AMG costs you an average of $15K per year in depreciation. In 10 years that's $140,000 +

     

    I know a number of multi-millionaires personally; they care about money just as much as anyone, maybe more. They'll spend it on themselves, but they absolutely care about value.

     

    Why are we comparing coupes to SUVs?

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      But the engineers have gone one step further: for example, "Generation EQ" is equipped with Car-to-X technology and can exchange information with the infrastructure and other vehicles – an ideal basis for a series of new driver assistance features that build on existing systems and thus take a further step in the direction of accident prevention. It is also helpful for the driver to be informed about nearby recharging opportunities. As soon as "Generation EQ" realises that the destination cannot be reached on the available battery charge, it advises the driver of appropriate options on the navigation map.
      3D real-time map display from HERE
      Yet the digital interface can do considerably more: another highlight is the high- detail 3D city view with its trendsetting design. Technically, it is based on the map platform from HERE. This makes it possible, for example when searching for points of interest, for restaurants, shopping opportunities and tourist attractions to be especially highlighted. Other buildings recede elegantly into the background. A further focus in the design of the new HERE maps lies in reduced visual complexity while the vehicle is in motion. This means that the driver can see only those buildings and information that are relevant for navigation. There is an exceptional interplay between cockpit and map, with the buildings on the map reflecting details of the instrument lighting. At the same time, the map display also gives a preview of new features, especially for electric vehicles: the driver is provided with information on charging stations as well as opportunities for inductive charging along the route. The high-detail display also includes an indication of the current energy consumption along the route.
      Intelligent driver assistance
      The focus of the user interface is on optimal driver assistance, such as when the main concern is to make best possible use of the available energy in the batteries in order to achieve the best possible range. The innovative consumption display provides the driver with feedback on their driving style while drawing attention to energy-saving  possibilities.
      Additional driver incentives are conceivable: the wide-screen display can be used to tell the driver that the current range is not just sufficient to reach the desired destination, but would also allow a detour for a spur-of-the-moment visit to friends. In addition, the driver can collect bonus kilometres as a reward for especially efficient use of the traction battery – a functionality similar to the one already familiar from current models. The trick is that the collected bonus kilometres make the occupants aware of the attractions or interesting places they can reach from the current location thanks to their driving style.

      View full article
    • By William Maley
      The future at Mercedes-Benz is electric if the Generation EQ is any indication. This electric SUV is a preview of a new lineup of electric vehicles under the EQ brand. EQ if you're wondering stands for "Electric Intelligence".
      "The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations," said Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.
      Generation EQ's design looks like a futuristic GLC-Class crossover with a large "grille" featuring blue accent lighting, large greenhouse area, no door handles or mirrors to improve aerodynamics, and a set of 21-inch alloy wheels. Inside, there is seating for four people. The dash is dominated by a 24-inch high-definition display providing more than enough details for the driver. A floating center console features touch-sensitive elements to control various aspects of the vehicle.
      Two electric motors mounted on the axles produce 400 horsepower and 516 pound-feet of torque. The run to 60 mph takes under five seconds. A floor-mounted 70kW lithium-ion battery pack provides a range of 310 miles. Charging can be done through a high-speed “wallbox” or inductive floor charger. Down the line, Mercedes plans on launching a 300kW charger that will provide 62 miles of range in five minutes. 
      The platform that the Generation EQ rides on is modular and will go forward to underpin a number of vehicles in the near future.
      Mercedes will launch a production version of the Generation EQ before the end of this decade.
      Source: Mercedes-Benz
      Live Pic Credit: Newspress
      Press Release is on Page 2
      Electric mobility: Mercedes-Benz flips the switch
      Generation EQ – mobility revisited September 29, 2016 - Paris/Stuttgart
      With "Generation EQ", Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV coupé, gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance. With a range of up to 500 kilometres and the typical Mercedes strengths of safety, comfort, functionality and connectivity, "Generation EQ" meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. Celebrating its world premiere at the Paris Motor Show, "Generation EQ" is the forerunner of Mercedes-Benz's new product brand for electric mobility, EQ. The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence".
      "The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared und Electric. 'Generation EQ' is the logical fusion of all four pillars," says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. "The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations."
      Electric-vehicle architecture for all models
      The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models: the wheelbase and track width as well as all other system components, especially the batteries, are variable thanks to the modular building- block system. The vehicle concept is thus optimised to meet every requirement of a future-oriented, battery-electric model family. The basic architecture is suitable for SUVs, saloons, coupés, cabriolets and other model series.
      Similarly to the latest series-produced models from Mercedes-Benz, the vehicle architecture builds on an intelligent multi-material mix of steel, aluminium and carbon fibre. This ensures that the requirements in terms of lightweight design, strength and cost efficiency are ideally met.
      Exterior design with new electro-look
      "Generation EQ is hot and cool," says Gorden Wagener, Head of Design at Daimler AG. "Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity."
      The monolithic basic form of "Generation EQ" unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end. The squat, elongated greenhouse gives rise to muscular-purist proportions. The new electro-look is the result of a flowing transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof – an exciting contrast to the alubeam silver paintwork.
      Scarcely visible body panel joins, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette, making the SUV crossover appear as a unified whole while reducing its air resistance. An intentionally reduced side view, broad shoulders and large 21-inch light-alloy wheels make for a dynamic presence even before the vehicle moves off.
      Driver-oriented cockpit with new electro-look
      The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The innovative, digital user experience differentiates "Generation EQ" from the familiar control logic in today's vehicles, while giving a peek into the future of user interaction at Mercedes-Benz.
      Interior with new, touch-based controls and no knobs
      The interior of "Generation EQ" is characterised by contemporary luxury, this finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes. Two of the three narrow spokes on the steering wheel are provided with touch controls, which are integrated into OLED displays (OLED = organic light emitting diode ). They indicate icons and symbols in the respective menus. The driver can swipe through the various menus and confirm their selection with a click.
      The 24-inch (53 x 11 cm) TFT high-definition wide-screen display presents all the relevant information, such as speed, range, driving data or navigation and map details. The innovation is apparent from the differentiation between a highly reduced and a complex display, including intermediate stages. Whether there is a low information density with a very clean look to the display, or whether extra content is on view, is left to the driver's personal preference.
      User interface design with individualised content
      The information density can be increased step-by-step from a digital display and built up into a single- or dual-tube instrument containing more detailed information and feedback on speed and range. These modular displays allow the content to be individualised. An attractive user interface design is ensured by, among other things, a world of colours in electric blue, white and rose gold – the colours of the instrument displays adapt, depending on driving mode or charging process, to allow fast and intuitive recognition.
      Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system. As "Generation EQ" is devoid of conventional exterior mirrors, cameras are used to project an image of the traffic behind onto integrated displays in the doors. Both the door openers and the electric window lifters are touch-controlled.
      Avant-garde, functional interior
      "Generation EQ" comes with four individual seats. The reduced volume, impression of floating in space and avant-garde seat upholstery layout make for a visual lightness. A tailored sound experience is provided by speakers integrated into the head restraints. The side bolsters are covered in light-white leather, while perforations with a pixel rain look reveal a view of particles in rose gold. Stitching with a PCB look on the deep-brown centre sections produces an exciting contrast. TFT monitors for rear-seat entertainment are integrated into the front backrests.
      EQ: the new electric mobility brand from the inventor of the automobile
      EQ offers a comprehensive electric mobility ecosystem with products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units. Mercedes-Benz will market future battery-electric vehicles under the brand name EQ. The name stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence". The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. Future models will embody the essentials of state-of-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile.
      The close-to-production concept vehicle "Generation EQ" marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche:

      "In 2007, the e-smart was a pioneer of electric motoring. We're now flipping the switch. We're ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class."
      Both inside and outside: new light signature for electric cars
      With a new exterior and interior light signature, the inventor of the automobile presents the design trend for future electric vehicles with the star: the distinguishing mark of "Generation EQ" is the "Black Panel" front grille: the white- illuminated Mercedes star and all the light elements are integrated in this seamlessly glazed design element. The blue-illuminated surround gives a completely new interpretation of the typical Mercedes radiator grille. Illuminated LED optical fibres in electric blue produce a light show with exciting touches of colour.
      The peripheral light strip of the "Black Panel" is equally typical of "Generation EQ". Embedded in it are the white, powerful LED headlamps. Viewed from the side, the flowing E-line and beltline form a frame around the base of the mirror camera. Touches of rose gold in the chrome-plated E-line moulding and the spokes of the 21-inch wheels serve as a special eye-catching transition from interior to exterior.
      The rear lamps are of matching design, taking up the contour of the "Black Panel" and surrounded by an LED optical fibre in electric blue, which changes to red when the vehicle is moving and acts as a tail light. The central Mercedes star at the rear end is likewise illuminated in white. Similarly to the front end, the clasp-like light signature on the outside changes to orange as soon as the direction indicator is operated.
      Lighting mood: from welcome scenario to electric blue
      As the driver approaches the car, it automatically activates to welcome him or her with a specific colour mood in the interior. The welcome scenario is rounded off by digital light in the perforated interior door panels. Once the driver has taken their place, the lighting mood switches to electric blue, with the lights in the doors and on the seats dimming slowly. The wide-screen display gradually builds up to present the energy level. The navigation map shows all the destinations that can be reached on the current battery charge.
      Adaptive ambience lighting for a feel-good atmosphere
      A special feel-good atmosphere is produced by the adaptive ambience lighting on board "Generation EQ". There are lighting elements in the light strip underneath the windscreen, on the side and middle air vents, seats, door handles and interior door panels, on the centre console and around the Mercedes star in the steering wheel.
      Powerful electric drive: 300 kW total output with a range of up to 500 kilometres
      With two electric motors on the front and rear axles and a battery in the vehicle floor, "Generation EQ" embodies a powerful vehicle concept. The basis for dynamic high-level performance and safety comes courtesy of the electric all-wheel drive with axle-variable torque distribution and a battery installed deep in the vehicle floor between the axles. With a total output of up to 300 kW in the most powerful variant and a maximum torque of up to 700 Newton metres, "Generation EQ" accelerates to 100 km/h in under five seconds. In combination with the intelligent operating strategy from Mercedes-Benz, "Generation EQ" has a range of up to 500 kilometres.
      In the transfer to series production, Mercedes-Benz benefits not only from its in- house development and production expertise, but also from the Group's cross- model-series modular strategy for alternative drive systems and direct access to key components for electric mobility. The high-efficiency lithium-ion battery originates from the Daimler subsidiary Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative battery systems have a model-specific total capacity of over 70 kWh.
      Convenient charging at home and on the road
      "Generation EQ" brings together the latest-generation charging technologies. The vehicle is ready both for charging at home by induction or wallbox and for fast charging. Mercedes-Benz energy storage units of the future could form an ideal symbiosis with the cordless charging system via induction or wallbox. Households that have their own photovoltaic system and which store their surplus solar power in a Mercedes-Benz energy storage unit can thus benefit from a "green" source of power that is extensively independent of the energy market.
      Significantly reduced charging times will come with the introduction of fast charging by the Combined Charging System (CCS). This European charging standard allows for fast charging with a far greater capacity than at present. Currently, charging capacities from 50 up to sometimes 150 kW are possible. In the medium to long term, a charging capacity of even up to 300 kW is planned. This would enable sufficient power for 100 locally emission-free kilometres to be recharged within five minutes.
      Driver assistance systems for maximum safety
      It goes without saying that "Generation EQ" also features the latest driver assistance systems from Mercedes-Benz. Using highly accurate maps from our partner HERE, the systems know such things as the precise curve radii as well as the position and size of a roundabout. The vehicle can then automatically adjust the speed and driving dynamics to give the driver even greater comfort and
      relaxation. EQ thus takes a further step on the road to autonomous driving, always under the premise of safety and in compliance with the statutory regulations. There is a special focus on the optimised interplay between the individual features, so- called "sensor fusion", i.e. the intelligent combination of data from different sensors. In the opinion of experts at Mercedes-Benz, this is one of the key requirements on the way to automated driving.
      Extended communication by Car-to-X technology
      But the engineers have gone one step further: for example, "Generation EQ" is equipped with Car-to-X technology and can exchange information with the infrastructure and other vehicles – an ideal basis for a series of new driver assistance features that build on existing systems and thus take a further step in the direction of accident prevention. It is also helpful for the driver to be informed about nearby recharging opportunities. As soon as "Generation EQ" realises that the destination cannot be reached on the available battery charge, it advises the driver of appropriate options on the navigation map.
      3D real-time map display from HERE
      Yet the digital interface can do considerably more: another highlight is the high- detail 3D city view with its trendsetting design. Technically, it is based on the map platform from HERE. This makes it possible, for example when searching for points of interest, for restaurants, shopping opportunities and tourist attractions to be especially highlighted. Other buildings recede elegantly into the background. A further focus in the design of the new HERE maps lies in reduced visual complexity while the vehicle is in motion. This means that the driver can see only those buildings and information that are relevant for navigation. There is an exceptional interplay between cockpit and map, with the buildings on the map reflecting details of the instrument lighting. At the same time, the map display also gives a preview of new features, especially for electric vehicles: the driver is provided with information on charging stations as well as opportunities for inductive charging along the route. The high-detail display also includes an indication of the current energy consumption along the route.
      Intelligent driver assistance
      The focus of the user interface is on optimal driver assistance, such as when the main concern is to make best possible use of the available energy in the batteries in order to achieve the best possible range. The innovative consumption display provides the driver with feedback on their driving style while drawing attention to energy-saving  possibilities.
      Additional driver incentives are conceivable: the wide-screen display can be used to tell the driver that the current range is not just sufficient to reach the desired destination, but would also allow a detour for a spur-of-the-moment visit to friends. In addition, the driver can collect bonus kilometres as a reward for especially efficient use of the traction battery – a functionality similar to the one already familiar from current models. The trick is that the collected bonus kilometres make the occupants aware of the attractions or interesting places they can reach from the current location thanks to their driving style.
    • By William Maley
      Mercedes-Benz has decided to crash luxury off-road wagon party that Audi and Volvo are putting on by introducing the E-Class All-Terrain. 
      The All-Terrain sets itself apart from the standard E-Class wagon with new bumpers, plastic surrounds for the wheel arches, and a wheel/tire package for this specific model. The ride height has been raised by an inch, but the air suspension system can raise the vehicle by about 0.3 inches. Mercedes' 4Matic all-wheel drive system features an 'All Terrain' mode that allows the vehicle to go a little bit further into the bush. 
      For the time being in the UK, the E-Class All-Terrain will only be offered with a 2.0L turbodiesel-four with 192 horsepower and 252 pound-feet of torque. This is paired with a nine-speed automatic transmission. Engines for other European markets haven't been announced.
      Mercedes-Benz will debut the E-Class All-Terrain later this month at the Paris Motor Show, with sales beginning sometime next year. Don't hold your breath on the All-Terrain coming to the U.S. anytime soon.
      Source: Mercedes-Benz
      Press Release is on Page 2
      Stuttgart.  From unpaved tracks to steep, serpentine snow-bound roads, the new E-Class All-Terrain can tackle routes where conventional estates have to give up, thanks to greater ground clearance and 4MATIC all-wheel drive. Rugged styling and flared wheel arches also give it a tough look. The E-Class All-Terrain makes its world premiere at the Paris Motor Show 2016. The first cars will arrive in the UK from spring 2017, while pricing and specification will be announced in early 2017.
      “No E-Class has ever been as versatile as the All-Terrain. The new model combines a striking look in SUV style with the intelligent space concept of the estate. This is coupled with lots of innovative safety features and the multi-award-winning E-Class interior,” said Ola Källenius, Member of the Daimler management board responsible for Sales and Marketing of Mercedes Benz Cars. “With 4MATIC all-wheel drive as a standard feature and increased ground clearance thanks to the AIR BODY CONTROL multi-chamber air suspension, the All-Terrain is a flexible all-rounder – for unpaved roads, family and leisure time.”
      Thanks to off-road styling elements the All-Terrain has a powerful and robust appearance which also distinguishes it from the classic estate. Dynamism and modern luxury unite to make the All-Terrain an ambassador for the Mercedes-Benz design philosophy of the sensuous clarity that defines modern luxury.
      An eye-catching feature of the front is the SUV-style two-fin grille with the star integrated in the centre. The distinctive front bumper and lower panelling, electroplated in silver-chrome, also contribute to the robust appearance. The top part of the three-part front bumper is painted in the body colour and the lower part comes in grained black plastic.
      At the side, the black wheel arch covers are a distinctive feature that emphasise the car’s all-terrain character. This also applies to the black side skirt that features a chrome trip strip. Three exclusive alloy wheel sets in 19- and 20-inch formats with higher sidewalls give the vehicle a confident look, greater ground clearance and enhanced comfort on rough roads.
      The All-Terrain also features a model-specific three-part bumper at the rear with the top part painted in body colour and the lower part in grained black plastic. Further features typical of an SUV include robust load sill protection and an underbody guard electroplated in silver-chrome.
      The interior includes aluminium-carbon look trim that is exclusive to the All-Terrain, stainless steel sports pedals and floor mats with All-Terrain lettering. The equipment is based on the AVANTGARDE interior line, while EXCLUSIVE and designo appointments are optionally available [UK details are to be confirmed]. The new model boasts all the load compartment flexibility of the E-Class estate, such as the rear seat cargo position and a standard 40:20:40 split-folding rear seat back. All E-Class innovations relating to safety, comfort and convenience are available.
      The All-Terrain will be launched as an E 220 d 4MATIC (143 kW/194 hp) with the newly developed four-cylinder diesel engine. A short time later a variant with a six-cylinder diesel engine will follow. Both models come with the new 9G-TRONIC nine-speed automatic transmission as standard.
      Technical data at a glance:
      E 220 d 4MATIC Number of cylinders/arrangement 4/in-line Displacement (cc) 1950 Rated output (kW/hp at rpm) 143/194 at 3800 Rated torque (Nm at rpm) 400 at 1600-2800 Combined NEDC fuel consumption (l/100 km) 5.1–5.2 Combined CO2 emissions (g/km) 137-139 Efficiency class A Acceleration 0-100 km/h (s) 8.0 Top speed (km/h) 232 Figures for version with 9G-TRONIC,
      The All-Terrain has DYNAMIC SELECT as standard. This enables five driving programmes to be selected with different engine, transmission, ESP® and steering characteristics. A special model-specific feature is the All-Terrain driving programme, which offers settings for off-road driving and was derived from the GLE. The even more comfortable suspension configuration and the large wheels with higher sidewalls noticeably further increase ride comfort on rough roads compared with the E-Class.
      Selecting the All-Terrain driving programme with the driving programme switch raises the chassis via the standard AIR BODY CONTROL by +20 mm up to a speed of 35 km/h. The thresholds for ESP®, active yaw control and acceleration skid control (ASR) are adjusted accordingly. The All-Terrain driving programme has a special indicator in the vehicle display. Information displayed there includes the steering angle, the vehicle level (position of the air suspension), the angle of slope and the angle of inclination, the accelerator/brake position and a compass.
      Thanks to air suspension three levels from 0 to +35 mm are selectable. Independent of the driving programme the highest level can also be selected manually with the level button on the centre console. The E-Class All-Terrain is 29 millimetres higher than the E-Class Estate – 14 mm of which is due to the tyres’ larger height/width ratio and 15 mm to the normal driving level of the air suspension. The ground clearance is 121 to 156 mm.

      View full article
    • By William Maley
      Mercedes-Benz has decided to crash luxury off-road wagon party that Audi and Volvo are putting on by introducing the E-Class All-Terrain. 
      The All-Terrain sets itself apart from the standard E-Class wagon with new bumpers, plastic surrounds for the wheel arches, and a wheel/tire package for this specific model. The ride height has been raised by an inch, but the air suspension system can raise the vehicle by about 0.3 inches. Mercedes' 4Matic all-wheel drive system features an 'All Terrain' mode that allows the vehicle to go a little bit further into the bush. 
      For the time being in the UK, the E-Class All-Terrain will only be offered with a 2.0L turbodiesel-four with 192 horsepower and 252 pound-feet of torque. This is paired with a nine-speed automatic transmission. Engines for other European markets haven't been announced.
      Mercedes-Benz will debut the E-Class All-Terrain later this month at the Paris Motor Show, with sales beginning sometime next year. Don't hold your breath on the All-Terrain coming to the U.S. anytime soon.
      Source: Mercedes-Benz
      Press Release is on Page 2
      Stuttgart.  From unpaved tracks to steep, serpentine snow-bound roads, the new E-Class All-Terrain can tackle routes where conventional estates have to give up, thanks to greater ground clearance and 4MATIC all-wheel drive. Rugged styling and flared wheel arches also give it a tough look. The E-Class All-Terrain makes its world premiere at the Paris Motor Show 2016. The first cars will arrive in the UK from spring 2017, while pricing and specification will be announced in early 2017.
      “No E-Class has ever been as versatile as the All-Terrain. The new model combines a striking look in SUV style with the intelligent space concept of the estate. This is coupled with lots of innovative safety features and the multi-award-winning E-Class interior,” said Ola Källenius, Member of the Daimler management board responsible for Sales and Marketing of Mercedes Benz Cars. “With 4MATIC all-wheel drive as a standard feature and increased ground clearance thanks to the AIR BODY CONTROL multi-chamber air suspension, the All-Terrain is a flexible all-rounder – for unpaved roads, family and leisure time.”
      Thanks to off-road styling elements the All-Terrain has a powerful and robust appearance which also distinguishes it from the classic estate. Dynamism and modern luxury unite to make the All-Terrain an ambassador for the Mercedes-Benz design philosophy of the sensuous clarity that defines modern luxury.
      An eye-catching feature of the front is the SUV-style two-fin grille with the star integrated in the centre. The distinctive front bumper and lower panelling, electroplated in silver-chrome, also contribute to the robust appearance. The top part of the three-part front bumper is painted in the body colour and the lower part comes in grained black plastic.
      At the side, the black wheel arch covers are a distinctive feature that emphasise the car’s all-terrain character. This also applies to the black side skirt that features a chrome trip strip. Three exclusive alloy wheel sets in 19- and 20-inch formats with higher sidewalls give the vehicle a confident look, greater ground clearance and enhanced comfort on rough roads.
      The All-Terrain also features a model-specific three-part bumper at the rear with the top part painted in body colour and the lower part in grained black plastic. Further features typical of an SUV include robust load sill protection and an underbody guard electroplated in silver-chrome.
      The interior includes aluminium-carbon look trim that is exclusive to the All-Terrain, stainless steel sports pedals and floor mats with All-Terrain lettering. The equipment is based on the AVANTGARDE interior line, while EXCLUSIVE and designo appointments are optionally available [UK details are to be confirmed]. The new model boasts all the load compartment flexibility of the E-Class estate, such as the rear seat cargo position and a standard 40:20:40 split-folding rear seat back. All E-Class innovations relating to safety, comfort and convenience are available.
      The All-Terrain will be launched as an E 220 d 4MATIC (143 kW/194 hp) with the newly developed four-cylinder diesel engine. A short time later a variant with a six-cylinder diesel engine will follow. Both models come with the new 9G-TRONIC nine-speed automatic transmission as standard.
      Technical data at a glance:
      E 220 d 4MATIC Number of cylinders/arrangement 4/in-line Displacement (cc) 1950 Rated output (kW/hp at rpm) 143/194 at 3800 Rated torque (Nm at rpm) 400 at 1600-2800 Combined NEDC fuel consumption (l/100 km) 5.1–5.2 Combined CO2 emissions (g/km) 137-139 Efficiency class A Acceleration 0-100 km/h (s) 8.0 Top speed (km/h) 232 Figures for version with 9G-TRONIC,
      The All-Terrain has DYNAMIC SELECT as standard. This enables five driving programmes to be selected with different engine, transmission, ESP® and steering characteristics. A special model-specific feature is the All-Terrain driving programme, which offers settings for off-road driving and was derived from the GLE. The even more comfortable suspension configuration and the large wheels with higher sidewalls noticeably further increase ride comfort on rough roads compared with the E-Class.
      Selecting the All-Terrain driving programme with the driving programme switch raises the chassis via the standard AIR BODY CONTROL by +20 mm up to a speed of 35 km/h. The thresholds for ESP®, active yaw control and acceleration skid control (ASR) are adjusted accordingly. The All-Terrain driving programme has a special indicator in the vehicle display. Information displayed there includes the steering angle, the vehicle level (position of the air suspension), the angle of slope and the angle of inclination, the accelerator/brake position and a compass.
      Thanks to air suspension three levels from 0 to +35 mm are selectable. Independent of the driving programme the highest level can also be selected manually with the level button on the centre console. The E-Class All-Terrain is 29 millimetres higher than the E-Class Estate – 14 mm of which is due to the tyres’ larger height/width ratio and 15 mm to the normal driving level of the air suspension. The ground clearance is 121 to 156 mm.
    • By William Maley
      Source: Mercedes-Benz
      Press Release is on Page 2
      Stuttgart.  From unpaved tracks to steep, serpentine snow-bound roads, the new E-Class All-Terrain can tackle routes where conventional estates have to give up, thanks to greater ground clearance and 4MATIC all-wheel drive. Rugged styling and flared wheel arches also give it a tough look. The E-Class All-Terrain makes its world premiere at the Paris Motor Show 2016. The first cars will arrive in the UK from spring 2017, while pricing and specification will be announced in early 2017.
      “No E-Class has ever been as versatile as the All-Terrain. The new model combines a striking look in SUV style with the intelligent space concept of the estate. This is coupled with lots of innovative safety features and the multi-award-winning E-Class interior,” said Ola Källenius, Member of the Daimler management board responsible for Sales and Marketing of Mercedes Benz Cars. “With 4MATIC all-wheel drive as a standard feature and increased ground clearance thanks to the AIR BODY CONTROL multi-chamber air suspension, the All-Terrain is a flexible all-rounder – for unpaved roads, family and leisure time.”
      Thanks to off-road styling elements the All-Terrain has a powerful and robust appearance which also distinguishes it from the classic estate. Dynamism and modern luxury unite to make the All-Terrain an ambassador for the Mercedes-Benz design philosophy of the sensuous clarity that defines modern luxury.
      An eye-catching feature of the front is the SUV-style two-fin grille with the star integrated in the centre. The distinctive front bumper and lower panelling, electroplated in silver-chrome, also contribute to the robust appearance. The top part of the three-part front bumper is painted in the body colour and the lower part comes in grained black plastic.
      At the side, the black wheel arch covers are a distinctive feature that emphasise the car’s all-terrain character. This also applies to the black side skirt that features a chrome trip strip. Three exclusive alloy wheel sets in 19- and 20-inch formats with higher sidewalls give the vehicle a confident look, greater ground clearance and enhanced comfort on rough roads.
      The All-Terrain also features a model-specific three-part bumper at the rear with the top part painted in body colour and the lower part in grained black plastic. Further features typical of an SUV include robust load sill protection and an underbody guard electroplated in silver-chrome.
      The interior includes aluminium-carbon look trim that is exclusive to the All-Terrain, stainless steel sports pedals and floor mats with All-Terrain lettering. The equipment is based on the AVANTGARDE interior line, while EXCLUSIVE and designo appointments are optionally available [UK details are to be confirmed]. The new model boasts all the load compartment flexibility of the E-Class estate, such as the rear seat cargo position and a standard 40:20:40 split-folding rear seat back. All E-Class innovations relating to safety, comfort and convenience are available.
      The All-Terrain will be launched as an E 220 d 4MATIC (143 kW/194 hp) with the newly developed four-cylinder diesel engine. A short time later a variant with a six-cylinder diesel engine will follow. Both models come with the new 9G-TRONIC nine-speed automatic transmission as standard.
      Technical data at a glance:
      E 220 d 4MATIC Number of cylinders/arrangement 4/in-line Displacement (cc) 1950 Rated output (kW/hp at rpm) 143/194 at 3800 Rated torque (Nm at rpm) 400 at 1600-2800 Combined NEDC fuel consumption (l/100 km) 5.1–5.2 Combined CO2 emissions (g/km) 137-139 Efficiency class A Acceleration 0-100 km/h (s) 8.0 Top speed (km/h) 232 Figures for version with 9G-TRONIC,
      The All-Terrain has DYNAMIC SELECT as standard. This enables five driving programmes to be selected with different engine, transmission, ESP® and steering characteristics. A special model-specific feature is the All-Terrain driving programme, which offers settings for off-road driving and was derived from the GLE. The even more comfortable suspension configuration and the large wheels with higher sidewalls noticeably further increase ride comfort on rough roads compared with the E-Class.
      Selecting the All-Terrain driving programme with the driving programme switch raises the chassis via the standard AIR BODY CONTROL by +20 mm up to a speed of 35 km/h. The thresholds for ESP®, active yaw control and acceleration skid control (ASR) are adjusted accordingly. The All-Terrain driving programme has a special indicator in the vehicle display. Information displayed there includes the steering angle, the vehicle level (position of the air suspension), the angle of slope and the angle of inclination, the accelerator/brake position and a compass.
      Thanks to air suspension three levels from 0 to +35 mm are selectable. Independent of the driving programme the highest level can also be selected manually with the level button on the centre console. The E-Class All-Terrain is 29 millimetres higher than the E-Class Estate – 14 mm of which is due to the tyres’ larger height/width ratio and 15 mm to the normal driving level of the air suspension. The ground clearance is 121 to 156 mm.

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