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    Rumorpile: Mercedes Gives the Go-Ahead On A S-Class Four-Door Coupe


    • Mercedes Decides to Add Another Variant to the S-Class Family

    Mercedes-Benz wants to try and fill every little niche in the automotive marketplace. Case in point is doing a four-door coupe for the next-generation S-Class.

     

    Expected to arrive sometime after the next-generation S-Class, due in 2020 or 2021, the S-Class four-door coupe will wear the SEC nameplate. This name hasn't been seen since 1993 when it was used for Mercedes' flagship coupe. Sources tell Car the SEC will use the mid-section of the long-wheelbase of the S-Class sedan paired with the front and rear end of the coupe. Expect alterations to make the various bits look coherent.

     

    The obvious question is WHY?! The S-Class lineup is doing quite well for Mercedes in terms of sales. The past several years have seen over 100,000 S-Class models sold. The German automaker believes they can add more sales with another variant.

     

    Source: Car Magazine

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    I say BRING IT ON!!!!!!!!!!!!!

     

    24 hours later when Cadillac announces no CT8, Mercedes picks up the pace, baby!

     

    giphy.gif

     

    Poor Cadillac.

     

    No mojo. No ballz.

    image001.jpg

     

     

    This is Mercedes to Cadillac:

    mojo.jpg

     

    "And Im running away with it since the late 1970s.."

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    I don't think they need a 4-door coupe S-class, the Mercedes sedans are getting a bit more of a sloped rear window due to getting the drag coefficient down.  The 3-box look is pretty dead.  

     

    CLS makes sense since there is a price gap between the E and S, and the E550 is gone, if the next gen CLS gets a V8 that is sort of the car for those that want a V8 E-class.  I hope there is never a C or S class 4 door coupe, they don't really need an extra body sales on a car.  But this is 5-6 years away, we'll see if they bother, the S-class is the chauffeur driven market king, a 4-door coupe does nothing for that.

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    Well...I  agree with you there SMK, about M-B not needing this S-Class 4 door Coupe and I too,  think M-B cars are getting uglier, some exceptions of course.

     

    I did that post:

    1. to have fun poking fun at Cadillac.

    2. Although I like the new S Class, it does seem a tad bland to me, and since Cadillac aint gonna give me a car to drool over in this price range, it might as well be a Mercedes-Benz S-Class...but sportier and sleeker....something that the Cadillac CT8 would have been...so...Im all for a 4 door Coupe S-Class.

     

    PS: I dont really like the S Class coupe.. :blush: 

    Edited by oldshurst442
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    revenue revenue revenue, the Prime Directive of Daimler.

    Can the crossover/GT S-class be right behind it?

     

    I just don't think that fair on Mercedes.

     

    Call the Mercedes Pretednz as BS, but this going to be nothing the same.

     

     

    And yes they can pursue these lucrative oppurunities because they feel they can corner this segment.

     

    Why American brands are so inept to not even try convince even the home market buyers that their potential ultra luxury ventures are on par with the leaders is all on Cadillac and Lincoln.

     

    I think Mercedes will sell few units of these, but if they'll be building of the W222, the they'll have scale benefits.

     

    I don't know.... but I do know that Cadillac has a superior chassis missing some eye-popping extravagance and first-rate interior from being the true Standard of the World. And then there's a rumour floating around that kind of car might be dead.

     

    I don't know about you, but I want Cadillac to at least build a car that should be recognized as at least the ultimate competitor to the pinnacle of the world. They don't have to chase every niche. But top sedan or SUV, preferably both.

     

    This is a $300,000+ Mercedes for sure. And compared to the initial Maybach's it's downright downmarket!!!

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    Mercedes also floats of a lot of rumors about what they are considering to gauge interest.  They also said they are thinking of a GLC convertible and a GLS coupe SUV.  How you make a coupe out of a 17 foot long SUV is beyond me.  But at any rate, they float ideas out there to see what sticks, before committing to anything.

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    Mercedes also floats of a lot of rumors about what they are considering to gauge interest.  They also said they are thinking of a GLC convertible and a GLS coupe SUV.  How you make a coupe out of a 17 foot long SUV is beyond me.  But at any rate, they float ideas out there to see what sticks, before committing to anything.

    Which is the same tactic used by just about every other automaker.
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    Niches within niches...it's proven successful for MB so far, so no doubt Audi will have an A9 4dr coupe and BMW an 8 series 4dr coupe (an 8 and a 9 series are coming, I think I saw somewhere)?   The big 3 seem to match each other in nearly lock step..

     

    Maybe they can think outside the box and do something truly different, like a shooting brake version of the AMG GT or SL, or a 2dr fastback coupe version of one of their SUVs, or a 4dr coupe Sprinter (low roof van w/ fastback roofline).  

     

    (Edit: speaking of the SUV 2dr coupe idea, I recall Audi had a concept maybe 15 years ago of a coupe SUV that was really sharp, can't recall the details, though). 

    Edited by Cubical-aka-Moltar
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    Niches within niches...it's proven successful for them so far, so no doubt Audi will have an A9 4dr coupe and BMW an 8 series 4dr coupe (an 8 and a 9 series are coming, I think I saw somewhere)?  

     

    Maybe they can think outside the box and do something truly different, like a shooting brake version of the AMG GT or SL, or a 2dr fastback coupe version of one of their SUVs, or a 4dr coupe Sprinter (low roof van w/ fastback roofline).  

     

     

    Something along the lines of my thoughts as well. Out of the box would really work here....

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    Completely superfluous.

     

     

     

    AND WE AGREE YET AGAIN. $h! is getting weird.  :scratchchin:

     

    The goal of Mercedes seems to pretty much have a variation of every car type on the market in every market. Pretty much seems that they are moving their European strategy over to the U.S... probably recognizing that some Americans are inept mentally... and will buy anything that they think makes them look well off. I say let them continue with this.. and in another generation or so.. Mercedes will have over-saturated the market so much so that their vehicles will be at best on par with Honda.. in the eyes of the American buyer. Seriously.. how special or unique does one feel driving anything below the CLS? In fact... I would venture to say that the CLS and the S-Class COUPE are the only real Benzes that are truly aspirational at this point.. especially in terms of exclusivity 

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      "Generation EQ" comes with four individual seats. The reduced volume, impression of floating in space and avant-garde seat upholstery layout make for a visual lightness. A tailored sound experience is provided by speakers integrated into the head restraints. The side bolsters are covered in light-white leather, while perforations with a pixel rain look reveal a view of particles in rose gold. Stitching with a PCB look on the deep-brown centre sections produces an exciting contrast. TFT monitors for rear-seat entertainment are integrated into the front backrests.
      EQ: the new electric mobility brand from the inventor of the automobile
      EQ offers a comprehensive electric mobility ecosystem with products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units. Mercedes-Benz will market future battery-electric vehicles under the brand name EQ. The name stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion and Intelligence". The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. Future models will embody the essentials of state-of-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile.
      The close-to-production concept vehicle "Generation EQ" marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche:

      "In 2007, the e-smart was a pioneer of electric motoring. We're now flipping the switch. We're ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class."
      Both inside and outside: new light signature for electric cars
      With a new exterior and interior light signature, the inventor of the automobile presents the design trend for future electric vehicles with the star: the distinguishing mark of "Generation EQ" is the "Black Panel" front grille: the white- illuminated Mercedes star and all the light elements are integrated in this seamlessly glazed design element. The blue-illuminated surround gives a completely new interpretation of the typical Mercedes radiator grille. Illuminated LED optical fibres in electric blue produce a light show with exciting touches of colour.
      The peripheral light strip of the "Black Panel" is equally typical of "Generation EQ". Embedded in it are the white, powerful LED headlamps. Viewed from the side, the flowing E-line and beltline form a frame around the base of the mirror camera. Touches of rose gold in the chrome-plated E-line moulding and the spokes of the 21-inch wheels serve as a special eye-catching transition from interior to exterior.
      The rear lamps are of matching design, taking up the contour of the "Black Panel" and surrounded by an LED optical fibre in electric blue, which changes to red when the vehicle is moving and acts as a tail light. The central Mercedes star at the rear end is likewise illuminated in white. Similarly to the front end, the clasp-like light signature on the outside changes to orange as soon as the direction indicator is operated.
      Lighting mood: from welcome scenario to electric blue
      As the driver approaches the car, it automatically activates to welcome him or her with a specific colour mood in the interior. The welcome scenario is rounded off by digital light in the perforated interior door panels. Once the driver has taken their place, the lighting mood switches to electric blue, with the lights in the doors and on the seats dimming slowly. The wide-screen display gradually builds up to present the energy level. The navigation map shows all the destinations that can be reached on the current battery charge.
      Adaptive ambience lighting for a feel-good atmosphere
      A special feel-good atmosphere is produced by the adaptive ambience lighting on board "Generation EQ". There are lighting elements in the light strip underneath the windscreen, on the side and middle air vents, seats, door handles and interior door panels, on the centre console and around the Mercedes star in the steering wheel.
      Powerful electric drive: 300 kW total output with a range of up to 500 kilometres
      With two electric motors on the front and rear axles and a battery in the vehicle floor, "Generation EQ" embodies a powerful vehicle concept. The basis for dynamic high-level performance and safety comes courtesy of the electric all-wheel drive with axle-variable torque distribution and a battery installed deep in the vehicle floor between the axles. With a total output of up to 300 kW in the most powerful variant and a maximum torque of up to 700 Newton metres, "Generation EQ" accelerates to 100 km/h in under five seconds. In combination with the intelligent operating strategy from Mercedes-Benz, "Generation EQ" has a range of up to 500 kilometres.
      In the transfer to series production, Mercedes-Benz benefits not only from its in- house development and production expertise, but also from the Group's cross- model-series modular strategy for alternative drive systems and direct access to key components for electric mobility. The high-efficiency lithium-ion battery originates from the Daimler subsidiary Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative battery systems have a model-specific total capacity of over 70 kWh.
      Convenient charging at home and on the road
      "Generation EQ" brings together the latest-generation charging technologies. The vehicle is ready both for charging at home by induction or wallbox and for fast charging. Mercedes-Benz energy storage units of the future could form an ideal symbiosis with the cordless charging system via induction or wallbox. Households that have their own photovoltaic system and which store their surplus solar power in a Mercedes-Benz energy storage unit can thus benefit from a "green" source of power that is extensively independent of the energy market.
      Significantly reduced charging times will come with the introduction of fast charging by the Combined Charging System (CCS). This European charging standard allows for fast charging with a far greater capacity than at present. Currently, charging capacities from 50 up to sometimes 150 kW are possible. In the medium to long term, a charging capacity of even up to 300 kW is planned. This would enable sufficient power for 100 locally emission-free kilometres to be recharged within five minutes.
      Driver assistance systems for maximum safety
      It goes without saying that "Generation EQ" also features the latest driver assistance systems from Mercedes-Benz. Using highly accurate maps from our partner HERE, the systems know such things as the precise curve radii as well as the position and size of a roundabout. The vehicle can then automatically adjust the speed and driving dynamics to give the driver even greater comfort and
      relaxation. EQ thus takes a further step on the road to autonomous driving, always under the premise of safety and in compliance with the statutory regulations. There is a special focus on the optimised interplay between the individual features, so- called "sensor fusion", i.e. the intelligent combination of data from different sensors. In the opinion of experts at Mercedes-Benz, this is one of the key requirements on the way to automated driving.
      Extended communication by Car-to-X technology
      But the engineers have gone one step further: for example, "Generation EQ" is equipped with Car-to-X technology and can exchange information with the infrastructure and other vehicles – an ideal basis for a series of new driver assistance features that build on existing systems and thus take a further step in the direction of accident prevention. It is also helpful for the driver to be informed about nearby recharging opportunities. As soon as "Generation EQ" realises that the destination cannot be reached on the available battery charge, it advises the driver of appropriate options on the navigation map.
      3D real-time map display from HERE
      Yet the digital interface can do considerably more: another highlight is the high- detail 3D city view with its trendsetting design. Technically, it is based on the map platform from HERE. This makes it possible, for example when searching for points of interest, for restaurants, shopping opportunities and tourist attractions to be especially highlighted. Other buildings recede elegantly into the background. A further focus in the design of the new HERE maps lies in reduced visual complexity while the vehicle is in motion. This means that the driver can see only those buildings and information that are relevant for navigation. There is an exceptional interplay between cockpit and map, with the buildings on the map reflecting details of the instrument lighting. At the same time, the map display also gives a preview of new features, especially for electric vehicles: the driver is provided with information on charging stations as well as opportunities for inductive charging along the route. The high-detail display also includes an indication of the current energy consumption along the route.
      Intelligent driver assistance
      The focus of the user interface is on optimal driver assistance, such as when the main concern is to make best possible use of the available energy in the batteries in order to achieve the best possible range. The innovative consumption display provides the driver with feedback on their driving style while drawing attention to energy-saving  possibilities.
      Additional driver incentives are conceivable: the wide-screen display can be used to tell the driver that the current range is not just sufficient to reach the desired destination, but would also allow a detour for a spur-of-the-moment visit to friends. In addition, the driver can collect bonus kilometres as a reward for especially efficient use of the traction battery – a functionality similar to the one already familiar from current models. The trick is that the collected bonus kilometres make the occupants aware of the attractions or interesting places they can reach from the current location thanks to their driving style.
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News

      View full article
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News
    • By William Maley
      Update: In a statement to Mashable, a McLaren spokesperson said "We can confirm McLaren is not in discussion with Apple in respect of any potential investment," So those hoping for an Apple 570S or something else, we're going to be bursting that bubble now. 
      Update 2: Tim Bradshaw, one of the reporters behind the Apple/McLaren story has gone on Twitter saying the FT stands behind its original report. 
      Apple has eyes set on acquiring the McLaren Technology Group - the folks who brought us the F1 supercar and more recently the 570S. The Financial Times reports that Apple and McLaren have been in talks for the past few months about either a full takeover or strategic investment. Why is Apple interested in McLaren? The FT says Apple is interested in McLaren's technology and knowledge of using light-weight materials such as carbon fiber and aluminum. The deal if it goes through is likely to be valued between $1.3 billion and $1.95 billion.
      For the past few years, rumors have been swirling around of Apple building their own self-driving electric vehicle. Apple brought in engineers from various automotive companies such as Diamler and Tesla, and began work on Project Titan two years ago. But the New York Times reports that Apple has hit a few snags in this project and has decided to reset the project. Dozens of employees were laid-off and parts of the project were shuttered. The report goes on to say the Apple is now focusing on building the underlying technology for an autonomous vehicle.
      Sources tell the FT that the deal might not go through because of the change in strategy.
      Apple declined to comment when asked by Roadshow. McLaren hasn't issued a comment at this time. See Update.
      Source: Financial Times (Subscription Required), Bloomberg, New York Times, Roadshow

      View full article
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