Each month we chronicle the sales figures for each of the manufacturers in our Sales Figures Forum. Here are notes from the "Who's Who" for November 2013.
The luxury brands posted mixed results. Some brands posted healthy overall numbers, but when you dig in to where that growth came from, we find that it comes entirely from one or two models. Others posted more modest brand growth numbers, but spread that growth over a larger number of product lines. Generally, we feel that a 10% sales increase over a majority of a brand's product line is a healthier gain than a 20% increase owed mostly to a single model.
- The two biggest selling German luxury brands also had the most to lose. Mediocre results for both Mercedes and BMW this month. BMW's 1.7% sales increase supported entirely on the growth of just two models, the X1 and 3-series. The Mini brand was down double digits across the board. Mercedes Benz did a bit better with a 13.4% increase with that growth spread primarily over the CLA, E-Class, and M-Class models. Audi gained a similar 13%, but spread that increase over a sturdier base of 5 models and didn't suffer losses as great as the others where losses occurred.
- Other European Luxury manufacturers posted mixed results. Jaguar was up a healthy 41% with Land Rover up 15%. Volvo fell a shocking 31.1% with total sales coming in at 4,233 units. Porsche posted just a 3% gain. Maserati, which joins our sales ticker for the first time this month gets the prize for the biggest increase, with the Ghibli contributing to a 319% sales jump.
- Asian luxury auto makers posted similar mixed results. Toyota's Lexus division had the most solid gains with a 12.7% increase spread throughout their core products. The Lexus IS and ES posted solid gains while all of Lexus's SUVs were up. The best selling Lexus RX even notched up 7%. Nissan's Infiniti division posted a gain of 10.5%, but nearly all of that gain comes from the new Q50 model that replaced the G-series and the new QX60 with all other models posting substantial losses. Acura posted an 18.9% gain with most of that coming from a dramatic upswing in MDX sales. Hyundai's Genesis line dropped by about 400 units for the month, but as they do not break out sedan and coupe sales we have no way of knowing which one (or both) took the hit.
- Of the U.S. domestic brands, Lincoln posted the largest percentage gain with a 17.4% upswing, almost entirely from a jump in sales of the new MKZ, though 762 Lincoln Navigators found new homes as well, which was an improvement over this time last year. Cadillac had strong growth overall with a 11.4% gain owed mostly to the ATS and XTS sedans. The CTS sedan, with a new model just rolling in to dealers last month maintained pace with only a 5.5% loss for the month. Chrysler performed terribly with only the Town & Country Mini-Van posting any increase.