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  • William Maley
    William Maley

    September 2012: Ford Motor Company

    Ford Small Car Sales Reach Decade High; Escape has Best-Ever September; Ford F-Series Hit Best September in 5 Years

    • Ford small car sales totaled 24,628 vehicles in September – the company’s best U.S. small car sales since 2002 and a 73 percent increase year-over-year
    • Escape compact utility sales increased 14 percent for the month; 23,148 Escape sales mark best-ever September sales
    • F-Series produces its 14th consecutive year-over-year sales increase in September, reaching its best September since 2007; total sales were 55,077 pickups – a 1 percent increase
    • Ford Motor Company U.S. sales total 174,976 vehicles in September, unchanged from a year ago; retail sales up 4 percent compared to last year

    DEARBORN, Mich., Oct. 2, 2012 – Ford delivered U.S. sales gains across its vehicle portfolio in September, with cars up 2 percent, utilities up 9 percent, and F-Series trucks up 1 percent.

    “As more buyers look for new vehicles across the country, Ford is ready with our strongest lineup ever of fuel-efficient cars, utilities and full-size pickups,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Fuel economy remains one of the most important features customers want most today, and Ford is answering the call with five vehicles that deliver 40 mpg or better – with another three on the way by year-end.”

    Ford sales of Focus, C-MAX and Fiesta totaled 24,628 vehicles in September, representing Ford’s best September for small car sales in 10 years. Focus sales were up 91 percent, while the all-new C-MAX began sales last month.

    Escape had its best-ever September sales, with 23,148 vehicles sold, representing a 14 percent increase versus last year’s record sales. Escape is on pace to surpass last year’s record sales of 254,293 vehicles for the full year.

    Ford F-Series, America’s best-selling vehicle, sold a total of 55,077 pickups during September truck month – a 1 percent increase compared to last year – providing its 14th straight month of sales increases.

    September U.S. total sales at Ford Motor Company were unchanged from last year and up 4 percent for retail sales. Total car sales are up 2 percent, total utilities up 9 percent, and total trucks down 8 percent – with stronger F-Series, E-Series and Transit Connect sales being offset by the discontinuation of Ranger.


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    So why is this in direct contrast to what the media is publishing on how GM and Chrysler had great month of gains and low incentives and Ford has spent crazy on incentives but flat sales in comparison to last year.

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    The Ford Ranger's discontinuation skews the narrative a bit. The real concern is Lincoln. The numbers for Lincoln are pretty bad if you think about it, especially since Cadillac outsells Lincoln two to one. Lincoln is looking more like Mercury before Merc was terminated here. Again, why should anyone buy a Lincoln?

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    The Ford Ranger's discontinuation skews the narrative a bit. The real concern is Lincoln. The numbers for Lincoln are pretty bad if you think about it, especially since Cadillac outsells Lincoln two to one. Lincoln is looking more like Mercury before Merc was terminated here. Again, why should anyone buy a Lincoln?

    Exactly, why buy a Lincoln when everyone else offers far better products in the same categories.

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    Ford is actually down a whisker or flat compared to previous year. In some ways flatness of both GM and Ford sales for the month are bothersome considering the industry has seen some good growth.

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    The Ford Ranger's discontinuation skews the narrative a bit. The real concern is Lincoln. The numbers for Lincoln are pretty bad if you think about it, especially since Cadillac outsells Lincoln two to one. Lincoln is looking more like Mercury before Merc was terminated here. Again, why should anyone buy a Lincoln?

    Exactly, why buy a Lincoln when everyone else offers far better products in the same categories.

    And again, Lincoln is pretty much a dead brand walking....

    Ford is actually down a whisker or flat compared to previous year. In some ways flatness of both GM and Ford sales for the month are bothersome considering the industry has seen some good growth.

    Agreed...they have good product, but the real growth seems to be in Hyundai and Honda....troublesome.

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    Marketing, this boils down to marketing and the current message does not appeal to people. They are not showing how their product is needed for peoples life style and how it enhances their life style. This lack of good marketing means most tend to ignor the company.

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    Marketing, this boils down to marketing and the current message does not appeal to people. They are not showing how their product is needed for peoples life style and how it enhances their life style. This lack of good marketing means most tend to ignor the company.

    Agree...and now that GM has the product....they fail to market...just like Ford...brilliant...

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