Carline
Dec-19
Dec-18
% Chg
Dec-19
Dec-18
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
16,436
17,642
-6.8%
180,179
171,613
5.0%
Impreza
5,740
5,880
-2.4%
66,415
76,400
-13.1%
WRX/STI
1,561
2,417
-35.4%
21,838
28,730
-24.0%
Ascent
8,280
7,733
7.1%
81,958
36,211
126.3%
Legacy
3,415
3,374
1.2%
35,063
40,109
-12.6%
Outback
16,661
15,851
5.1%
181,178
178,854
1.3%
BRZ
131
349
-62.5%
2,334
3,834
-39.1%
Crosstrek
10,140
11,295
-10.2%
131,152
144,384
-9.2%
TOTAL
62,364
64,541
-3.4%
700,117
680,135
2.9%

October 1, 2019 , Camden, N.J. -
  SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
 
 
67 Consecutive Months of more than 40,000 Units 74 Consecutive Months of more than 10,000 Forester Units 67 Consecutive Months of more than 10,000 Outback Units Subaru of America, Inc. today reported 51,659 vehicle sales for September 2019, a 9.4 percent decrease compared with September 2018 due to low days supply and three fewer selling days compared to September 2018. Year to date, Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year despite a tightening market.

“2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”

“Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
  Carline
Sep-19
Sep-18
% Chg
Sep-19
Sep-18
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
13,421
13,453
-0.2%
131,447
121,924
7.8%
Impreza
5,861
6,186
-5.3%
49,293
59,540
-17.2%
WRX/STI
1,385
2,383
-41.9%
17,367
21,957
-20.9%
Ascent
5,319
5,859
-9.2%
60,042
16,580
262.1%
Legacy
2,386
3,608
-33.9%
26,177
31,080
-15.8%
Outback
11,281
12,895
-12.5%
140,530
137,992
1.8%
BRZ
111
284
-60.9%
1,976
2,930
-32.6%
Crosstrek
11,895
12,376
-3.9%
98,497
111,415
-11.6%
TOTAL
51,659
57,044
-9.4%
525,329
503,418
4.4%

Toyota is in plans to purchase additional shares of Subaru to raise its stake to over 20% from around 17% today. Subaru in kind will also invest back in Toyota via a similar stock purchase of Toyota. If the deal is approved by Toyota's board, it is a step towards making Subaru a whole owned subsidiary that would create a 'Mega Toyota'.  Toyota recently announced a similar purchase of Suzuki shares to form a new alliance for the Indian market. 
Toyota and Subaru have worked together before on projects such as the Subaru BRZ / Toyota 86 and Subaru for a time built Toyota Camrys at its plant in Indiana.
Toyota sees Subaru as being strong in sport utility vehicles and in all-wheel drive technology. Toyota and Subaru have also announced plans to jointly build a platform for an electric SUV.

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