By William Maley
Staff Writer - CheersandGears.com
January 27, 2013
Autocar is reporting that Toyota executives are considering building a competitor for the Nissan Juke. The inspiration for this possible contender is a twelve-year old concept.
The concept in question is the Toyota RSC (Rugged Sports Coupe) shown at 2001 Chicago Auto Show. While the concept was well received at the time, Toyota didn't really do anything with it.
Why are Toyota executives looking at RSC as a possible Juke competitor? Sales. The Nissan Juke has been doing very well in global sales. In the U.S. alone, Nissan moved 36,000 Jukes in 2012.
If Toyota decides to go forward with this, expect the vehicle to use either Yaris or Auris (Corolla) platform. The Yaris platform allows Toyota to build a direct competitor to the Juke, while the Auris platform lets Toyota build a somewhat larger vehicle. Using either platform allows Toyota to offer a hybrid model.