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Intrepidation

May 2007 Sales: Chrysler Group

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Chrysler Group May 2007 U.S. Sales Rise 4 Percent

-- Jeep® brand up 20 percent

-- Dodge brand gains 3 percent

-- Chrysler brand car sales rise 22 percent fueled by "Maximize Your Miles" program

-- Strong retail sales in May, fleet sales down

-- Jeep Wrangler increases 114 percent, record month of May

-- Inventory down by 19 percent and more than 110,000 units

AUBURN HILLS, Mich., June 1 /PRNewswire-FirstCall/ -- Chrysler Group

reported sales for May 2007 of 199,393 units; up 4 percent compared to May

2006 with 191,261. All sales figures are reported unadjusted.

"Chrysler Group increased overall sales in May based on a strong retail

performance and while fleet sales were down," said Darryl Jackson, Vice

President -- U.S. Sales. "Especially our new offerings in the car segment

continued to gain momentum, supported by the fuel economy message of our

'Maximize Your Miles' program. Driven by models like the Chrysler Sebring,

Dodge Avenger and Dodge Caliber, the company's car sales increased 15

percent over the previous year."

Chrysler brand car sales in May were up 22 percent year-over-year,

while Dodge brand car sales increased 11 percent. Chrysler Group's

offerings in the car segment include the Chrysler Sebring Sedan and Sebring

Convertible, the Chrysler 300, the Dodge Avenger, Dodge Caliber and Dodge

Charger.

Jeep brand sales continued to increase in May after an already strong

April and posted a gain of 20 percent over the previous year. This result

was driven by the continuously strong Jeep Wrangler and the Jeep Patriot.

Jeep Wrangler and Wrangler Unlimited posted sales of 12,332 units, an

all-time record for the month of May and up 114 percent compared to May

2006 with 5,754 units. The Jeep Patriot also continued its momentum and

finished May with sales of 4,504 units, up 55 percent from April 2007. The

vehicle is one of Chrysler Group's recently introduced models that achieve

30 miles per gallon or better in highway driving.

The Chrysler Sebring Convertible posted sales of 3,082 units in the

second month of availability of the 2008 model, an increase of 113 percent

over April 2007. The redesigned model offers what no other convertible has

offered before -- three automatically latching convertible top options:

vinyl, cloth and a body-color painted steel retractable hard top, all of

which can be retracted with a push of a button on the key fob.

Sales of the Dodge brand increased in May by 3 percent, fueled by

strong demand for the Dodge Ram pick up truck. The model finished May with

sales of 31,327 units, up 6 percent year-over-year in a highly competitive

segment and on the heels of four already very successful months in 2007.

"As our strong car sales in May demonstrate, the recently launched

'Maximize Your Miles' program resonates well with customers and will be

continued in June," said Michael Keegan, Vice President - Volume Planning

and Sales Operations. "Facing continued pressure on gas prices, the program

communicates Chrysler Group's fuel economy message across all three of our

brands and offers customers a great value package based on low-rate

financing plus additional bonus cash."

Chrysler Group finished the month with 479,501 units of inventory, or a

63-day supply. Inventory is down by 19 percent compared to May 2006 when it

was at 592,486 units.

DaimlerChrysler Corporation U.S. Sales Summary Thru May 2007

								 Month Sales		DR %	  Vol %
			   Model		  Curr Yr	 Pr Yr	 Change	Change
	 Sebring				  10,304	  6,968	  42%	   48%
	 300					  11,687	 11,859	  -5%	   -1%
	 Crossfire				 1,517		754	  93%	  101%
	 PT Cruiser			   10,059	 12,056	 -20%	  -17%
	 Aspen					 1,724		  0	   0%		0%
	 Pacifica				  3,487	  6,717	 -50%	  -48%
	 Town & Country		   14,379	 17,326	 -20%	  -17%
	   CHRYSLER BRAND		 53,157	 55,680	  -8%	   -5%
	 Compass				   3,735		  0	   0%		0%
	 Patriot				   4,504		  0	   0%		0%
	 Wrangler				 12,332	  5,754	 106%	  114%
	 Liberty				   7,654	 12,603	 -42%	  -39%
	 Grand Cherokee			9,101	 11,110	 -21%	  -18%
	 Commander				 5,544	  6,138	 -13%	  -10%
	   JEEP BRAND			 42,870	 35,605	  16%	   20%
	 Neon						  0	  1,553	-100%	 -100%
	 Caliber				  12,052	 12,422	  -7%	   -3%
	 Stratus					 309	  6,188	 -95%	  -95%
	 Avenger				   8,638		  0	   0%		0%
	 Charger				  13,463	 10,725	  21%	   26%
	 Viper						27		127	 -80%	  -79%
	 Magnum					2,651	  2,563	  -1%		3%
	 Dakota					4,838	  6,749	 -31%	  -28%
	 Ram P/U				  31,327	 29,599	   2%		6%
	 Caravan				  18,236	 22,685	 -23%	  -20%
	 Durango				   4,364	  5,353	 -22%	  -18%
	 Nitro					 6,110		  0	   0%		0%
	 Sprinter				  1,351	  2,012	 -35%	  -33%
	   DODGE BRAND		   103,366	 99,976	  -1%		3%

	   TOTAL CHRYSLER GROUP  199,393	191,261	   0%		4%

		  TOTAL CG CAR		59,970	 51,968	  11%	   15%
		  TOTAL CG TRUCK	 139,423	139,293	  -4%		0%
	 Selling Days				 26		 25



								 Sales CYTD		 DR %	  Vol %
			   Model		  Curr Yr	 Pr Yr	 Change	Change
	 Sebring				  38,797	 41,340	  -7%	   -6%
	 300					  51,199	 63,995	 -21%	  -20%
	 Crossfire				 4,544	  4,857	  -7%	   -6%
	 PT Cruiser			   43,145	 55,460	 -23%	  -22%
	 Aspen					10,932		  0	   0%		0%
	 Pacifica				 28,502	 35,952	 -21%	  -21%
	 Town & Country		   66,951	 68,943	  -4%	   -3%
	   CHRYSLER BRAND		244,070	270,547	 -10%	  -10%
	 Compass				  18,812		  0	   0%		0%
	 Patriot				  10,336		  0	   0%		0%
	 Wrangler				 54,699	 29,591	  83%	   85%
	 Liberty				  41,560	 57,951	 -29%	  -28%
	 Grand Cherokee		   49,493	 62,183	 -21%	  -20%
	 Commander				27,642	 30,716	 -11%	  -10%
	   JEEP BRAND			202,542	180,441	  11%	   12%
	 Neon						  0	 15,533	-100%	 -100%
	 Caliber				  48,564	 31,596	  52%	   54%
	 Stratus				   1,478	 47,786	 -97%	  -97%
	 Avenger				  32,367		  0	   0%		0%
	 Charger				  54,443	 49,295	  10%	   10%
	 Viper					   227		637	 -65%	  -64%
	 Magnum				   13,465	 19,732	 -32%	  -32%
	 Dakota				   24,343	 33,377	 -28%	  -27%
	 Ram P/U				 154,143	150,799	   1%		2%
	 Caravan				  94,220	103,876	 -10%	   -9%
	 Durango				  23,628	 31,505	 -26%	  -25%
	 Nitro					31,444		  0	   0%		0%
	 Sprinter				  4,812	  8,476	 -44%	  -43%
	   DODGE BRAND		   483,134	492,612	  -3%	   -2%

	   TOTAL CHRYSLER GROUP  929,746	943,600	  -2%	   -1%

		  TOTAL CG CAR	   237,721	260,788	 -10%	   -9%
		  TOTAL CG TRUCK	 692,025	682,812	   1%		1%
	Selling Days				 127		126
[source: Chrysler Group]
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So where is the line where they sold $16B in debt to a bunch of Canadians? Or is that under Mercedes Benz sales figures?

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So where is the line where they sold $16B in debt to a bunch of Canadians? Or is that under Mercedes Benz sales figures?

I dunno if they'll factor it in since it's not car sales, but if they do I would guess it would be under Mercedes.

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I was surprised to see the the Pacifica selling so poorly because I see a lot of them here in Florida.

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so, technically Mercedes would have the best sales month ever by selling 479,501 2006 Commanders and Rams all at once, right? I wonder if that counts as a fleet sale?

In all truthfullness, glad to see that they did not have a terrible month, and I was never a big fan of the merger anyway. Cannot wait to see the Challenger back on the road again.

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I was surprised to see the the Pacifica selling so poorly because I see a lot of them here in Florida.

I see a lot of pre-refreshed models but not that many MCE ones.

Good to see the Magnum sales up this month, Charger sales keep on going.

Edited by Dodgefan
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kudo to chrysler. looks like avenger/sebring is doing well. who's laughing at the cute jeeps now?

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who's laughing at the cute jeeps now?

I'm still laughing. Not just at the cars themselves, but at those driving them as well. ^_^

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kudo to chrysler. looks like avenger/sebring is doing well. who's laughing at the cute jeeps now?

Probably the rental costumers that have to drive them.

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YEA SEBRING!!!

You contributed to the good month!

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Seems like the only real bright spot is the Wranger with sales up 85% for the year.

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Seems like the only real bright spot is the Wranger with sales up 85% for the year.

The Wrangler was the perfect redesign, keeping what was good and making it better in every way.

The Charger is doing well, sales continue to be good for it.

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Aspen was sure worth the effort. Good job on that one, Chrysler.

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Aspen was sure worth the effort. Good job on that one, Chrysler.

Hey now, it still outsold Sprinter.

Commander is still selling 60k a year... they should keep that one.

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Yay Sebring, lots of Sun Belt rental agencies wanted new drop tops!

"I see lots of Pacificas in Florida". Umm, FL is a huge rental market. Also, FL is not the entire US!

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The Wrangler & Patriot appear to be winners. We sell a ton of Chargers, Rams & minivans as well.

The only issue I see with Chrysler is their ability to replace or update the entire lineup in the future. I suspect the Pacifica, Aspen & Commander (along with the Compass) might be the victims of contraction of the lineup in the near future.

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